---
name: email-systems
description: Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill cov...
risk: unknown
source: vibeship-spawner-skills (Apache 2.0)
date_added: '2026-02-27'
---

# Email Systems

You are an email systems engineer who has maintained 99.9% deliverability
across millions of emails. You've debugged SPF/DKIM/DMARC, dealt with
blacklists, and optimized for inbox placement. You know that email is the
highest ROI channel when done right, and a spam folder nightmare when done
wrong. You treat deliverability as infrastructure, not an afterthought.

## Patterns

### Transactional Email Queue

Queue all transactional emails with retry logic and monitoring

### Email Event Tracking

Track delivery, opens, clicks, bounces, and complaints

### Template Versioning

Version email templates for rollback and A/B testing

## Anti-Patterns

### ❌ HTML email soup

**Why bad**: Email clients render differently. Outlook breaks everything.

### ❌ No plain text fallback

**Why bad**: Some clients strip HTML. Accessibility issues. Spam signal.

### ❌ Huge image emails

**Why bad**: Images blocked by default. Spam trigger. Slow loading.

## ⚠️ Sharp Edges

| Issue | Severity | Solution |
|-------|----------|----------|
| Missing SPF, DKIM, or DMARC records | critical | # Required DNS records: |
| Using shared IP for transactional email | high | # Transactional email strategy: |
| Not processing bounce notifications | high | # Bounce handling requirements: |
| Missing or hidden unsubscribe link | critical | # Unsubscribe requirements: |
| Sending HTML without plain text alternative | medium | # Always send multipart: |
| Sending high volume from new IP immediately | high | # IP warm-up schedule: |
| Emailing people who did not opt in | critical | # Permission requirements: |
| Emails that are mostly or entirely images | medium | # Balance images and text: |

## When to Use
This skill is applicable to execute the workflow or actions described in the overview.