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antigravity-skills-reference/skills/programmatic-seo/SKILL.md
Ares 4a5f1234bb fix: harden registry tooling, make tests hermetic, and restore metadata consistency (#168)
* chore: upgrade maintenance scripts to robust PyYAML parsing

- Replaces fragile regex frontmatter parsing with PyYAML/yaml library
- Ensures multi-line descriptions and complex characters are handled safely
- Normalizes quoting and field ordering across all maintenance scripts
- Updates validator to strictly enforce description quality

* fix: restore and refine truncated skill descriptions

- Recovered 223+ truncated descriptions from git history (6.5.0 regression)
- Refined long descriptions into concise, complete sentences (<200 chars)
- Added missing descriptions for brainstorming and orchestration skills
- Manually fixed imagen skill description
- Resolved dangling links in competitor-alternatives skill

* chore: sync generated registry files and document fixes

- Regenerated skills index with normalized forward-slash paths
- Updated README and CATALOG to reflect restored descriptions
- Documented restoration and script improvements in CHANGELOG.md

* fix: restore missing skill and align metadata for full 955 count

- Renamed SKILL.MD to SKILL.md in andruia-skill-smith to ensure indexing
- Fixed risk level and missing section in andruia-skill-smith
- Synchronized all registry files for final 955 skill count

* chore(scripts): add cross-platform runners and hermetic test orchestration

* fix(scripts): harden utf-8 output and clone target writeability

* fix(skills): add missing date metadata for strict validation

* chore(index): sync generated metadata dates

* fix(catalog): normalize skill paths to prevent CI drift

* chore: sync generated registry files

* fix: enforce LF line endings for generated registry files
2026-03-01 09:38:25 +01:00

7.2 KiB
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name, description, risk, source, date_added
name description risk source date_added
programmatic-seo Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data. unknown community 2026-02-27

Programmatic SEO

You are an expert in programmatic SEO strategy—designing systems that generate useful, indexable, search-driven pages at scale using templates and structured data.

Your responsibility is to:

  • Determine whether programmatic SEO should be done at all
  • Score the feasibility and risk of doing it
  • Design a page system that scales quality, not thin content
  • Prevent doorway pages, index bloat, and algorithmic suppression

You do not implement pages unless explicitly requested.


Phase 0: Programmatic SEO Feasibility Index (Required)

Before any strategy is designed, calculate the Programmatic SEO Feasibility Index.

Purpose

The Feasibility Index answers one question:

Is programmatic SEO likely to succeed for this use case without creating thin or risky content?


🔢 Programmatic SEO Feasibility Index

Total Score: 0100

This is a diagnostic score, not a vanity metric. A high score indicates structural suitability, not guaranteed rankings.


Scoring Categories & Weights

Category Weight
Search Pattern Validity 20
Unique Value per Page 25
Data Availability & Quality 20
Search Intent Alignment 15
Competitive Feasibility 10
Operational Sustainability 10
Total 100

Category Definitions & Scoring

1. Search Pattern Validity (020)

  • Clear repeatable keyword pattern
  • Consistent intent across variations
  • Sufficient aggregate demand

Red flags: isolated keywords, forced permutations


2. Unique Value per Page (025)

  • Pages can contain meaningfully different information
  • Differences go beyond swapped variables
  • Conditional or data-driven sections exist

This is the single most important factor.


3. Data Availability & Quality (020)

  • Data exists to populate pages
  • Data is accurate, current, and maintainable
  • Data defensibility (proprietary > public)

4. Search Intent Alignment (015)

  • Pages fully satisfy intent (informational, local, comparison, etc.)
  • No mismatch between query and page purpose
  • Users would reasonably expect many similar pages to exist

5. Competitive Feasibility (010)

  • Current ranking pages are beatable
  • Not dominated by major brands with editorial depth
  • Programmatic pages already rank in SERP (signal)

6. Operational Sustainability (010)

  • Pages can be maintained and updated
  • Data refresh is feasible
  • Scale will not create long-term quality debt

Feasibility Bands (Required)

Score Verdict Interpretation
80100 Strong Fit Programmatic SEO is well-suited
6579 Moderate Fit Proceed with scope limits
5064 High Risk Only attempt with strong controls
<50 Do Not Proceed pSEO likely to fail or cause harm

If the verdict is Do Not Proceed, stop and recommend alternatives.


Phase 1: Context & Opportunity Assessment

(Only proceed if Feasibility Index ≥ 65)

1. Business Context

  • Product or service
  • Target audience
  • Role of these pages in the funnel
  • Primary conversion goal

2. Search Opportunity

  • Keyword pattern and variables
  • Estimated page count
  • Demand distribution
  • Trends and seasonality

3. Competitive Landscape

  • Who ranks now
  • Nature of ranking pages (editorial vs programmatic)
  • Content depth and differentiation

Core Principles (Non-Negotiable)

1. Page-Level Justification

Every page must be able to answer:

“Why does this page deserve to exist separately?”

If the answer is unclear, the page should not be indexed.


2. Data Defensibility Hierarchy

  1. Proprietary
  2. Product-derived
  3. User-generated
  4. Licensed (exclusive)
  5. Public (weakest)

Weaker data requires stronger editorial value.


3. URL & Architecture Discipline

  • Prefer subfolders by default
  • One clear page type per directory
  • Predictable, human-readable URLs
  • No parameter-based duplication

4. Intent Completeness

Each page must fully satisfy the intent behind its pattern:

  • Informational
  • Comparative
  • Local
  • Transactional

Partial answers at scale are high risk.


5. Quality at Scale

Scaling pages does not lower the bar for quality.

100 excellent pages > 10,000 weak ones.


6. Penalty & Suppression Avoidance

Avoid:

  • Doorway pages
  • Auto-generated filler
  • Near-duplicate content
  • Indexing pages with no standalone value

The 12 Programmatic SEO Playbooks

(Strategic patterns, not guaranteed wins)

  1. Templates
  2. Curation
  3. Conversions
  4. Comparisons
  5. Examples
  6. Locations
  7. Personas
  8. Integrations
  9. Glossary
  10. Translations
  11. Directories
  12. Profiles

Only use playbooks supported by data + intent + feasibility score.


Phase 2: Page System Design

1. Keyword Pattern Definition

  • Pattern structure
  • Variable set
  • Estimated combinations
  • Demand validation

2. Data Model

  • Required fields
  • Data sources
  • Update frequency
  • Missing-data handling

3. Template Specification

  • Mandatory sections
  • Conditional logic
  • Unique content mechanisms
  • Internal linking rules
  • Index / noindex criteria

Phase 3: Indexation & Scale Control

Indexation Rules

  • Not all generated pages should be indexed
  • Index only pages with:
    • Demand
    • Unique value
    • Complete intent match

Crawl Management

  • Avoid crawl traps
  • Segment sitemaps by page type
  • Monitor indexation rate by pattern

Quality Gates (Mandatory)

Pre-Index Checklist

  • Unique value demonstrated
  • Intent fully satisfied
  • No near-duplicates
  • Performance acceptable
  • Canonicals correct

Kill Switch Criteria

If triggered, halt indexing or roll back:

  • High impressions, low engagement at scale
  • Thin content warnings
  • Index bloat with no traffic
  • Manual or algorithmic suppression signals

Output Format (Required)

Programmatic SEO Strategy

Feasibility Index

  • Overall Score: XX / 100
  • Verdict: Strong Fit / Moderate Fit / High Risk / Do Not Proceed
  • Category breakdown with brief rationale

Opportunity Summary

  • Keyword pattern
  • Estimated scale
  • Competition overview

Page System Design

  • URL pattern
  • Data requirements
  • Template outline
  • Indexation rules

Risks & Mitigations

  • Thin content risk
  • Data quality risk
  • Crawl/indexation risk

  • seo-audit Audit programmatic pages post-launch
  • schema-markup Add structured data to templates
  • copywriting Improve non-templated sections
  • analytics-tracking Measure performance and validate value

When to Use

This skill is applicable to execute the workflow or actions described in the overview.