Dev (#269)

* docs: restructure README.md — 2,539 → 209 lines (#247)

- Cut from 2,539 lines / 73 sections to 209 lines / 18 sections
- Consolidated 4 install methods into one unified section
- Moved all skill details to domain-level READMEs (linked from table)
- Front-loaded value prop and keywords for SEO
- Added POWERFUL tier highlight section
- Added skill-security-auditor showcase section
- Removed stale Q4 2025 roadmap, outdated ROI claims, duplicate content
- Fixed all internal links
- Clean heading hierarchy (H2 for main sections only)

Closes #233

Co-authored-by: Leo <leo@openclaw.ai>

* fix: enhance 5 skills with scripts, references, and Anthropic best practices (#248)

* fix(skill): enhance git-worktree-manager with scripts, references, and Anthropic best practices

* fix(skill): enhance mcp-server-builder with scripts, references, and Anthropic best practices

* fix(skill): enhance changelog-generator with scripts, references, and Anthropic best practices

* fix(skill): enhance ci-cd-pipeline-builder with scripts, references, and Anthropic best practices

* fix(skill): enhance prompt-engineer-toolkit with scripts, references, and Anthropic best practices

* docs: update README, CHANGELOG, and plugin metadata

* fix: correct marketing plugin count, expand thin references

---------

Co-authored-by: Leo <leo@openclaw.ai>

* ci: Add VirusTotal security scan for skills (#252)

* Dev (#231)

* Improve senior-fullstack skill description and workflow validation

- Expand frontmatter description with concrete actions and trigger clauses
- Add validation steps to scaffolding workflow (verify scaffold succeeded)
- Add re-run verification step to audit workflow (confirm P0 fixes)

* chore: sync codex skills symlinks [automated]

* fix(skill): normalize senior-fullstack frontmatter to inline format

Normalize YAML description from block scalar (>) to inline single-line
format matching all other 50+ skills. Align frontmatter trigger phrases
with the body's Trigger Phrases section to eliminate duplication.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

* fix(ci): add GITHUB_TOKEN to checkout + restore corrupted skill descriptions

- Add token: ${{ secrets.GITHUB_TOKEN }} to actions/checkout@v4 in
  sync-codex-skills.yml so git-auto-commit-action can push back to branch
  (fixes: fatal: could not read Username, exit 128)
- Restore correct description for incident-commander (was: 'Skill from engineering-team')
- Restore correct description for senior-fullstack (was: '>')

* fix(ci): pass PROJECTS_TOKEN to fix automated commits + remove duplicate checkout

Fixes PROJECTS_TOKEN passthrough for git-auto-commit-action and removes duplicate checkout step in pr-issue-auto-close workflow.

* fix(ci): remove stray merge conflict marker in sync-codex-skills.yml (#221)

Co-authored-by: Leo <leo@leo-agent-server>

* fix(ci): fix workflow errors + add OpenClaw support (#222)

* feat: add 20 new practical skills for professional Claude Code users

New skills across 5 categories:

Engineering (12):
- git-worktree-manager: Parallel dev with port isolation & env sync
- ci-cd-pipeline-builder: Generate GitHub Actions/GitLab CI from stack analysis
- mcp-server-builder: Build MCP servers from OpenAPI specs
- changelog-generator: Conventional commits to structured changelogs
- pr-review-expert: Blast radius analysis & security scan for PRs
- api-test-suite-builder: Auto-generate test suites from API routes
- env-secrets-manager: .env management, leak detection, rotation workflows
- database-schema-designer: Requirements to migrations & types
- codebase-onboarding: Auto-generate onboarding docs from codebase
- performance-profiler: Node/Python/Go profiling & optimization
- runbook-generator: Operational runbooks from codebase analysis
- monorepo-navigator: Turborepo/Nx/pnpm workspace management

Engineering Team (2):
- stripe-integration-expert: Subscriptions, webhooks, billing patterns
- email-template-builder: React Email/MJML transactional email systems

Product Team (3):
- saas-scaffolder: Full SaaS project generation from product brief
- landing-page-generator: High-converting landing pages with copy frameworks
- competitive-teardown: Structured competitive product analysis

Business Growth (1):
- contract-and-proposal-writer: Contracts, SOWs, NDAs per jurisdiction

Marketing (1):
- prompt-engineer-toolkit: Systematic prompt development & A/B testing

Designed for daily professional use and commercial distribution.

* chore: sync codex skills symlinks [automated]

* docs: update README with 20 new skills, counts 65→86, new skills section

* docs: add commercial distribution plan (Stan Store + Gumroad)

* docs: rewrite CHANGELOG.md with v2.0.0 release (65 skills, 9 domains) (#226)

* docs: rewrite CHANGELOG.md with v2.0.0 release (65 skills, 9 domains)

- Consolidate 191 commits since v1.0.2 into proper v2.0.0 entry
- Document 12 POWERFUL-tier skills, 37 refactored skills
- Add new domains: business-growth, finance
- Document Codex support and marketplace integration
- Update version history summary table
- Clean up [Unreleased] to only planned work

* docs: add 24 POWERFUL-tier skills to plugin, fix counts to 85 across all docs

- Add engineering-advanced-skills plugin (24 POWERFUL-tier skills) to marketplace.json
- Add 13 missing skills to CHANGELOG v2.0.0 (agent-workflow-designer, api-test-suite-builder,
  changelog-generator, ci-cd-pipeline-builder, codebase-onboarding, database-schema-designer,
  env-secrets-manager, git-worktree-manager, mcp-server-builder, monorepo-navigator,
  performance-profiler, pr-review-expert, runbook-generator)
- Fix skill count: 86→85 (excl sample-skill) across README, CHANGELOG, marketplace.json
- Fix stale 53→85 references in README
- Add engineering-advanced-skills install command to README
- Update marketplace.json version to 2.0.0

---------

Co-authored-by: Leo <leo@openclaw.ai>

* feat: add skill-security-auditor POWERFUL-tier skill (#230)

Security audit and vulnerability scanner for AI agent skills before installation.

Scans for:
- Code execution risks (eval, exec, os.system, subprocess shell injection)
- Data exfiltration (outbound HTTP, credential harvesting, env var extraction)
- Prompt injection in SKILL.md (system override, role hijack, safety bypass)
- Dependency supply chain (typosquatting, unpinned versions, runtime installs)
- File system abuse (boundary violations, binaries, symlinks, hidden files)
- Privilege escalation (sudo, SUID, cron manipulation, shell config writes)
- Obfuscation (base64, hex encoding, chr chains, codecs)

Produces clear PASS/WARN/FAIL verdict with per-finding remediation guidance.
Supports local dirs, git repo URLs, JSON output, strict mode, and CI/CD integration.

Includes:
- scripts/skill_security_auditor.py (1049 lines, zero dependencies)
- references/threat-model.md (complete attack vector documentation)
- SKILL.md with usage guide and report format

Tested against: rag-architect (PASS), agent-designer (PASS), senior-secops (FAIL - correctly flagged eval/exec patterns).

Co-authored-by: Leo <leo@openclaw.ai>

* docs: add skill-security-auditor to marketplace, README, and CHANGELOG

- Add standalone plugin entry for skill-security-auditor in marketplace.json
- Update engineering-advanced-skills plugin description to include it
- Update skill counts: 85→86 across README, CHANGELOG, marketplace
- Add install command to README Quick Install section
- Add to CHANGELOG [Unreleased] section

---------

Co-authored-by: Baptiste Fernandez <fernandez.baptiste1@gmail.com>
Co-authored-by: alirezarezvani <5697919+alirezarezvani@users.noreply.github.com>
Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
Co-authored-by: Leo <leo@leo-agent-server>
Co-authored-by: Leo <leo@openclaw.ai>

* Dev (#249)

* docs: restructure README.md — 2,539 → 209 lines (#247)

- Cut from 2,539 lines / 73 sections to 209 lines / 18 sections
- Consolidated 4 install methods into one unified section
- Moved all skill details to domain-level READMEs (linked from table)
- Front-loaded value prop and keywords for SEO
- Added POWERFUL tier highlight section
- Added skill-security-auditor showcase section
- Removed stale Q4 2025 roadmap, outdated ROI claims, duplicate content
- Fixed all internal links
- Clean heading hierarchy (H2 for main sections only)

Closes #233

Co-authored-by: Leo <leo@openclaw.ai>

* fix: enhance 5 skills with scripts, references, and Anthropic best practices (#248)

* fix(skill): enhance git-worktree-manager with scripts, references, and Anthropic best practices

* fix(skill): enhance mcp-server-builder with scripts, references, and Anthropic best practices

* fix(skill): enhance changelog-generator with scripts, references, and Anthropic best practices

* fix(skill): enhance ci-cd-pipeline-builder with scripts, references, and Anthropic best practices

* fix(skill): enhance prompt-engineer-toolkit with scripts, references, and Anthropic best practices

* docs: update README, CHANGELOG, and plugin metadata

* fix: correct marketing plugin count, expand thin references

---------

Co-authored-by: Leo <leo@openclaw.ai>

---------

Co-authored-by: Leo <leo@openclaw.ai>

* Dev (#250)

* docs: restructure README.md — 2,539 → 209 lines (#247)

- Cut from 2,539 lines / 73 sections to 209 lines / 18 sections
- Consolidated 4 install methods into one unified section
- Moved all skill details to domain-level READMEs (linked from table)
- Front-loaded value prop and keywords for SEO
- Added POWERFUL tier highlight section
- Added skill-security-auditor showcase section
- Removed stale Q4 2025 roadmap, outdated ROI claims, duplicate content
- Fixed all internal links
- Clean heading hierarchy (H2 for main sections only)

Closes #233

Co-authored-by: Leo <leo@openclaw.ai>

* fix: enhance 5 skills with scripts, references, and Anthropic best practices (#248)

* fix(skill): enhance git-worktree-manager with scripts, references, and Anthropic best practices

* fix(skill): enhance mcp-server-builder with scripts, references, and Anthropic best practices

* fix(skill): enhance changelog-generator with scripts, references, and Anthropic best practices

* fix(skill): enhance ci-cd-pipeline-builder with scripts, references, and Anthropic best practices

* fix(skill): enhance prompt-engineer-toolkit with scripts, references, and Anthropic best practices

* docs: update README, CHANGELOG, and plugin metadata

* fix: correct marketing plugin count, expand thin references

---------

Co-authored-by: Leo <leo@openclaw.ai>

---------

Co-authored-by: Leo <leo@openclaw.ai>

* ci: add VirusTotal security scan for skills

- Scans changed skill directories on PRs to dev/main
- Scans all skills on release publish
- Posts scan results as PR comment with analysis links
- Rate-limited to 4 req/min (free tier compatible)
- Appends VirusTotal links to release body on publish

* fix: resolve YAML lint errors in virustotal workflow

- Add document start marker (---)
- Quote 'on' key for truthy lint rule
- Remove trailing spaces
- Break long lines under 160 char limit

---------

Co-authored-by: Baptiste Fernandez <fernandez.baptiste1@gmail.com>
Co-authored-by: alirezarezvani <5697919+alirezarezvani@users.noreply.github.com>
Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
Co-authored-by: Leo <leo@leo-agent-server>
Co-authored-by: Leo <leo@openclaw.ai>

* feat: add playwright-pro plugin — production-grade Playwright testing toolkit (#254)

Complete Claude Code plugin with:
- 9 skills (/pw:init, generate, review, fix, migrate, coverage, testrail, browserstack, report)
- 3 specialized agents (test-architect, test-debugger, migration-planner)
- 55 test case templates across 11 categories (auth, CRUD, checkout, search, forms, dashboard, settings, onboarding, notifications, API, accessibility)
- TestRail MCP server (TypeScript) — 8 tools for bidirectional sync
- BrowserStack MCP server (TypeScript) — 7 tools for cross-browser testing
- Smart hooks (auto-validate tests, auto-detect Playwright projects)
- 6 curated reference docs (golden rules, locators, assertions, fixtures, pitfalls, flaky tests)
- Leverages Claude Code built-ins (/batch, /debug, Explore subagent)
- Zero-config for core features; TestRail/BrowserStack via env vars
- Both TypeScript and JavaScript support throughout

Co-authored-by: Leo <leo@openclaw.ai>

* feat: add playwright-pro to marketplace registry (#256)

- New plugin: playwright-pro (9 skills, 3 agents, 55 templates, 2 MCP servers)
- Install: /plugin install playwright-pro@claude-code-skills
- Total marketplace plugins: 17

Co-authored-by: Leo <leo@openclaw.ai>

* fix: integrate playwright-pro across all platforms (#258)

- Add root SKILL.md for OpenClaw and ClawHub compatibility
- Add to README: Skills Overview table, install section, badge count
- Regenerate .codex/skills-index.json with playwright-pro entry
- Add .codex/skills/playwright-pro symlink for Codex CLI
- Fix YAML frontmatter (single-line description for index parsing)

Platforms verified:
- Claude Code: marketplace.json ✅ (merged in PR #256)
- Codex CLI: symlink + skills-index.json ✅
- OpenClaw: SKILL.md auto-discovered by install script ✅
- ClawHub: published as playwright-pro@1.1.0 ✅

Co-authored-by: Leo <leo@openclaw.ai>

* docs: update CLAUDE.md — reflect 87 skills across 9 domains

Sync CLAUDE.md with actual repository state: add Engineering POWERFUL tier
(25 skills), update all skill counts, add plugin registry references, and
replace stale sprint section with v2.0.0 version info.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

* docs: mention Claude Code in project description

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

* feat: add self-improving-agent plugin — auto-memory curation for Claude Code (#260)

New plugin: engineering-team/self-improving-agent/
- 5 skills: /si:review, /si:promote, /si:extract, /si:status, /si:remember
- 2 agents: memory-analyst, skill-extractor
- 1 hook: PostToolUse error capture (zero overhead on success)
- 3 reference docs: memory architecture, promotion rules, rules directory patterns
- 2 templates: rule template, skill template
- 20 files, 1,829 lines

Integrates natively with Claude Code's auto-memory (v2.1.32+).
Reads from ~/.claude/projects/<path>/memory/ — no duplicate storage.
Promotes proven patterns from MEMORY.md to CLAUDE.md or .claude/rules/.

Also:
- Added to marketplace.json (18 plugins total)
- Added to README (Skills Overview + install section)
- Updated badge count to 88+
- Regenerated .codex/skills-index.json + symlink

Co-authored-by: Leo <leo@openclaw.ai>

* feat: C-Suite expansion — 8 new executive advisory roles (2→10) (#264)

* feat: C-Suite expansion — 8 new executive advisory roles

Add COO, CPO, CMO, CFO, CRO, CISO, CHRO advisors and Executive Mentor.
Expands C-level advisory from 2 to 10 roles with 74 total files.

Each role includes:
- SKILL.md (lean, <5KB, ~1200 tokens for context efficiency)
- Reference docs (loaded on demand, not at startup)
- Python analysis scripts (stdlib only, runnable CLI)

Executive Mentor features /em: slash commands (challenge, board-prep,
hard-call, stress-test, postmortem) with devil's advocate agent.

21 Python tools, 24 reference frameworks, 28,379 total lines.
All SKILL.md files combined: ~17K tokens (8.5% of 200K context window).

Badge: 88 → 116 skills

* feat: C-Suite orchestration layer + 18 complementary skills

ORCHESTRATION (new):
- cs-onboard: Founder interview → company-context.md
- chief-of-staff: Routing, synthesis, inter-agent orchestration
- board-meeting: 6-phase multi-agent deliberation protocol
- decision-logger: Two-layer memory (raw transcripts + approved decisions)
- agent-protocol: Inter-agent invocation with loop prevention
- context-engine: Company context loading + anonymization

CROSS-CUTTING CAPABILITIES (new):
- board-deck-builder: Board/investor update assembly
- scenario-war-room: Cascading multi-variable what-if modeling
- competitive-intel: Systematic competitor tracking + battlecards
- org-health-diagnostic: Cross-functional health scoring (8 dimensions)
- ma-playbook: M&A strategy (acquiring + being acquired)
- intl-expansion: International market entry frameworks

CULTURE & COLLABORATION (new):
- culture-architect: Values → behaviors, culture code, health assessment
- company-os: EOS/Scaling Up operating system selection + implementation
- founder-coach: Founder development, delegation, blind spots
- strategic-alignment: Strategy cascade, silo detection, alignment scoring
- change-management: ADKAR-based change rollout framework
- internal-narrative: One story across employees/investors/customers

UPGRADES TO EXISTING ROLES:
- All 10 roles get reasoning technique directives
- All 10 roles get company-context.md integration
- All 10 roles get board meeting isolation rules
- CEO gets stage-adaptive temporal horizons (seed→C)

Key design decisions:
- Two-layer memory prevents hallucinated consensus from rejected ideas
- Phase 2 isolation: agents think independently before cross-examination
- Executive Mentor (The Critic) sees all perspectives, others don't
- 25 Python tools total (stdlib only, no dependencies)

52 new files, 10 modified, 10,862 new lines.
Total C-suite ecosystem: 134 files, 39,131 lines.

* fix: connect all dots — Chief of Staff routes to all 28 skills

- Added complementary skills registry to routing-matrix.md
- Chief of Staff SKILL.md now lists all 28 skills in ecosystem
- Added integration tables to scenario-war-room and competitive-intel
- Badge: 116 → 134 skills
- README: C-Level Advisory count 10 → 28

Quality audit passed:
✅ All 10 roles: company-context, reasoning, isolation, invocation
✅ All 6 phases in board meeting
✅ Two-layer memory with DO_NOT_RESURFACE
✅ Loop prevention (no self-invoke, max depth 2, no circular)
✅ All /em: commands present
✅ All complementary skills cross-reference roles
✅ Chief of Staff routes to every skill in ecosystem

* refactor: CEO + CTO advisors upgraded to C-suite parity

Both roles now match the structural standard of all new roles:
- CEO: 11.7KB → 6.8KB SKILL.md (heavy content stays in references)
- CTO: 10KB → 7.2KB SKILL.md (heavy content stays in references)

Added to both:
- Integration table (who they work with and when)
- Key diagnostic questions
- Structured metrics dashboard table
- Consistent section ordering (Keywords → Quick Start → Responsibilities → Questions → Metrics → Red Flags → Integration → Reasoning → Context)

CEO additions:
- Stage-adaptive temporal horizons (seed=3m/6m/12m → B+=1y/3y/5y)
- Cross-references to culture-architect and board-deck-builder

CTO additions:
- Key Questions section (7 diagnostic questions)
- Structured metrics table (DORA + debt + team + architecture + cost)
- Cross-references to all peer roles

All 10 roles now pass structural parity: ✅ Keywords ✅ QuickStart ✅ Questions ✅ Metrics ✅ RedFlags ✅ Integration

* feat: add proactive triggers + output artifacts to all 10 roles

Every C-suite role now specifies:
- Proactive Triggers: 'surface these without being asked' — context-driven
  early warnings that make advisors proactive, not reactive
- Output Artifacts: concrete deliverables per request type (what you ask →
  what you get)

CEO: runway alerts, board prep triggers, strategy review nudges
CTO: deploy frequency monitoring, tech debt thresholds, bus factor flags
COO: blocker detection, scaling threshold warnings, cadence gaps
CPO: retention curve monitoring, portfolio dog detection, research gaps
CMO: CAC trend monitoring, positioning gaps, budget staleness
CFO: runway forecasting, burn multiple alerts, scenario planning gaps
CRO: NRR monitoring, pipeline coverage, pricing review triggers
CISO: audit overdue alerts, compliance gaps, vendor risk
CHRO: retention risk, comp band gaps, org scaling thresholds
Executive Mentor: board prep triggers, groupthink detection, hard call surfacing

This transforms the C-suite from reactive advisors into proactive partners.

* feat: User Communication Standard — structured output for all roles

Defines 3 output formats in agent-protocol/SKILL.md:

1. Standard Output: Bottom Line → What → Why → How to Act → Risks → Your Decision
2. Proactive Alert: What I Noticed → Why It Matters → Action → Urgency (🔴🟡⚪)
3. Board Meeting: Decision Required → Perspectives → Agree/Disagree → Critic → Action Items

10 non-negotiable rules:
- Bottom line first, always
- Results and decisions only (no process narration)
- What + Why + How for every finding
- Actions have owners and deadlines ('we should consider' is banned)
- Decisions framed as options with trade-offs
- Founder is the highest authority — roles recommend, founder decides
- Risks are concrete (if X → Y, costs $Z)
- Max 5 bullets per section
- No jargon without explanation
- Silence over fabricated updates

All 10 roles reference this standard.
Chief of Staff enforces it as a quality gate.
Board meeting Phase 4 uses the Board Meeting Output format.

* feat: Internal Quality Loop — verification before delivery

No role presents to the founder without passing verification:

Step 1: Self-Verification (every role, every time)
  - Source attribution: where did each data point come from?
  - Assumption audit: [VERIFIED] vs [ASSUMED] tags on every finding
  - Confidence scoring: 🟢 high / 🟡 medium / 🔴 low per finding
  - Contradiction check against company-context + decision log
  - 'So what?' test: every finding needs a business consequence

Step 2: Peer Verification (cross-functional)
  - Financial claims → CFO validates math
  - Revenue projections → CRO validates pipeline backing
  - Technical feasibility → CTO validates
  - People/hiring impact → CHRO validates
  - Skip for single-domain, low-stakes questions

Step 3: Critic Pre-Screen (high-stakes only)
  - Irreversible decisions, >20% runway impact, strategy changes
  - Executive Mentor finds weakest point before founder sees it
  - Suspicious consensus triggers mandatory pre-screen

Step 4: Course Correction (after founder feedback)
  - Approve → log + assign actions
  - Modify → re-verify changed parts
  - Reject → DO_NOT_RESURFACE + learn why
  - 30/60/90 day post-decision review

Board meeting contributions now require self-verified format with
confidence tags and source attribution on every finding.

* fix: resolve PR review issues 1, 4, and minor observation

Issue 1: c-level-advisor/CLAUDE.md — completely rewritten
  - Was: 2 skills (CEO, CTO only), dated Nov 2025
  - Now: full 28-skill ecosystem map with architecture diagram,
    all roles/orchestration/cross-cutting/culture skills listed,
    design decisions, integration with other domains

Issue 4: Root CLAUDE.md — updated all stale counts
  - 87 → 134 skills across all 3 references
  - C-Level: 2 → 33 (10 roles + 5 mentor commands + 18 complementary)
  - Tool count: 160+ → 185+
  - Reference count: 200+ → 250+

Minor observation: Documented plugin.json convention
  - Explained in c-level-advisor/CLAUDE.md that only executive-mentor
    has plugin.json because only it has slash commands (/em: namespace)
  - Other skills are invoked by name through Chief of Staff or directly

Also fixed: README.md 88+ → 134 in two places (first line + skills section)

* fix: update all plugin/index registrations for 28-skill C-suite

1. c-level-advisor/.claude-plugin/plugin.json — v2.0.0
   - Was: 2 skills, generic description
   - Now: all 28 skills listed with descriptions, all 25 scripts,
     namespace 'cs', full ecosystem description

2. .codex/skills-index.json — added 18 complementary skills
   - Was: 10 roles only
   - Now: 28 total c-level entries (10 roles + 6 orchestration +
     6 cross-cutting + 6 culture)
   - Each with full description for skill discovery

3. .claude-plugin/marketplace.json — updated c-level-skills entry
   - Was: generic 2-skill description
   - Now: v2.0.0, full 28-skill ecosystem description,
     skills_count: 28, scripts_count: 25

* feat: add root SKILL.md for c-level-advisor ClawHub package

---------

Co-authored-by: Leo <leo@openclaw.ai>

* chore: sync codex skills symlinks [automated]

* feat: Marketing Division expansion — 7 → 42 skills (#266)

* feat: Skill Authoring Standard + Marketing Expansion plans

SKILL-AUTHORING-STANDARD.md — the DNA of every skill in this repo:
10 universal patterns codified from C-Suite innovations + Corey Haines' marketingskills patterns:

1. Context-First: check domain context, ask only for gaps
2. Practitioner Voice: expert persona, goal-oriented, not textbook
3. Multi-Mode Workflows: build from scratch / optimize existing / situation-specific
4. Related Skills Navigation: when to use, when NOT to, bidirectional
5. Reference Separation: SKILL.md lean (≤10KB), refs deep
6. Proactive Triggers: surface issues without being asked
7. Output Artifacts: request → specific deliverable mapping
8. Quality Loop: self-verify, confidence tagging
9. Communication Standard: bottom line first, structured output
10. Python Tools: stdlib-only, CLI-first, JSON output, sample data

Marketing expansion plans for 40-skill marketing division build.

* feat: marketing foundation — context + ops router + authoring standard

marketing-context/: Foundation skill every marketing skill reads first
  - SKILL.md: 3 modes (auto-draft, guided interview, update)
  - templates/marketing-context-template.md: 14 sections covering
    product, audience, personas, pain points, competitive landscape,
    differentiation, objections, switching dynamics, customer language
    (verbatim), brand voice, style guide, proof points, SEO context, goals
  - scripts/context_validator.py: Scores completeness 0-100, section-by-section

marketing-ops/: Central router for 40-skill marketing ecosystem
  - Full routing matrix: 7 pods + cross-domain routing to 6 skills in
    business-growth, product-team, engineering-team, c-level-advisor
  - Campaign orchestration sequences (launch, content, CRO sprint)
  - Quality gate matching C-Suite standard
  - scripts/campaign_tracker.py: Campaign status tracking with progress,
    overdue detection, pod coverage, blocker identification

SKILL-AUTHORING-STANDARD.md: Universal DNA for all skills
  - 10 patterns: context-first, practitioner voice, multi-mode workflows,
    related skills navigation, reference separation, proactive triggers,
    output artifacts, quality loop, communication standard, python tools
  - Quality checklist for skill completion verification
  - Domain context file mapping for all 5 domains

* feat: import 20 workspace marketing skills + standard sections

Imported 20 marketing skills from OpenClaw workspace into repo:

Content Pod (5):
  content-strategy, copywriting, copy-editing, social-content, marketing-ideas

SEO Pod (2):
  seo-audit (+ references enriched by subagent), programmatic-seo (+ refs)

CRO Pod (5):
  page-cro, form-cro, signup-flow-cro, onboarding-cro, popup-cro, paywall-upgrade-cro

Channels Pod (2):
  email-sequence, paid-ads

Growth + Intel + GTM (5):
  ab-test-setup, competitor-alternatives, marketing-psychology, launch-strategy, brand-guidelines

All 29 skills now have standard sections per SKILL-AUTHORING-STANDARD.md:
  ✅ Proactive Triggers (4-5 per skill)
  ✅ Output Artifacts table
  ✅ Communication standard reference
  ✅ Related Skills with WHEN/NOT disambiguation

Subagents enriched 8 skills with additional reference docs:
  seo-audit, programmatic-seo, page-cro, form-cro,
  onboarding-cro, popup-cro, paywall-upgrade-cro, email-sequence

43 files, 10,566 lines added.

* feat: build 13 new marketing skills + social-media-manager upgrade

All skills are 100% original work — inspired by industry best practices,
written from scratch in our own voice following SKILL-AUTHORING-STANDARD.md.

NEW Content Pod (2):
  content-production — full research→draft→optimize pipeline, content_scorer.py
  content-humanizer — AI pattern detection + voice injection, humanizer_scorer.py

NEW SEO Pod (3):
  ai-seo — AI search optimization (AEO/GEO/LLMO), entirely new category
  schema-markup — JSON-LD structured data, schema_validator.py
  site-architecture — URL structure + internal linking, sitemap_analyzer.py

NEW Channels Pod (2):
  cold-email — B2B outreach (distinct from email-sequence lifecycle)
  ad-creative — bulk ad generation + platform specs, ad_copy_validator.py

NEW Growth Pod (3):
  churn-prevention — cancel flows + save offers + dunning, churn_impact_calculator.py
  referral-program — referral + affiliate programs
  free-tool-strategy — engineering as marketing

NEW Intelligence Pod (1):
  analytics-tracking — GA4/GTM setup + event taxonomy, tracking_plan_generator.py

NEW Sales Pod (1):
  pricing-strategy — pricing, packaging, monetization

UPGRADED:
  social-media-analyzer → social-media-manager (strategy, calendar, community)

Totals: 42 skills, 27 Python scripts, 60 reference docs, 163 files, 43,265 lines

* feat: update index, marketplace, README for 42 marketing skills

- skills-index.json: 89 → 124 skills (42 marketing entries)
- marketplace.json: marketing-skills v2.0.0 (42 skills, 27 tools)
- README.md: badge 134 → 169, marketing row updated
- prompt-engineer-toolkit: added YAML frontmatter
- Removed build logs from repo
- Parity check: 42/42 passed (YAML + Related + Proactive + Output + Communication)

* fix: merge content-creator into content-production, split marketing-psychology

Quality audit fixes:

1. content-creator → DEPRECATED redirect
   - Scripts (brand_voice_analyzer.py, seo_optimizer.py) moved to content-production
   - SKILL.md replaced with redirect to content-production + content-strategy
   - Eliminates duplicate routing confusion

2. marketing-psychology → 24KB split to 6.8KB + reference
   - 70+ mental models moved to references/mental-models-catalog.md (397 lines)
   - SKILL.md now lean: categories overview, most-used models, quick reference
   - Saves ~4,300 tokens per invocation

* feat: add plugin configs, Codex/OpenClaw compatibility, ClawHub packaging

- marketing-skill/SKILL.md: ClawHub-compatible root with Quick Start for Claude Code, Codex CLI, OpenClaw
- marketing-skill/CLAUDE.md: Agent instructions (routing, context, anti-patterns)
- marketing-skill/.codex/instructions.md: Codex CLI skill routing
- .claude-plugin/marketplace.json: deduplicated, marketing-skills v2.0.0
- .codex/skills-index.json: content-creator marked deprecated, psychology updated
- Total: 42 skills, 27 Python tools, 60 references, 18 plugins

* feat: add 16 Python tools to knowledge-only skills

Enriched 12 previously tool-less skills with practical Python scripts:
- seo-audit/seo_checker.py — HTML on-page SEO analysis (0-100)
- copywriting/headline_scorer.py — headline quality scoring (0-100)
- copy-editing/readability_scorer.py — Flesch + passive + filler detection
- content-strategy/topic_cluster_mapper.py — keyword clustering
- page-cro/conversion_audit.py — HTML CRO signal analysis (0-100)
- paid-ads/roas_calculator.py — ROAS/CPA/CPL calculator
- email-sequence/sequence_analyzer.py — email sequence scoring (0-100)
- form-cro/form_field_analyzer.py — form field CRO audit (0-100)
- onboarding-cro/activation_funnel_analyzer.py — funnel drop-off analysis
- programmatic-seo/url_pattern_generator.py — URL pattern planning
- ab-test-setup/sample_size_calculator.py — statistical sample sizing
- signup-flow-cro/funnel_drop_analyzer.py — signup funnel analysis
- launch-strategy/launch_readiness_scorer.py — launch checklist scoring
- competitor-alternatives/comparison_matrix_builder.py — feature comparison
- social-media-manager/social_calendar_generator.py — content calendar
- readability_scorer.py — fixed demo mode for non-TTY execution

All 43/43 scripts pass execution. All stdlib-only, zero pip installs.
Total: 42 skills, 43 Python tools, 60+ reference docs.

* feat: add 3 more Python tools + improve 6 existing scripts

New tools from build agent:
- email-sequence/scripts/sequence_analyzer.py — email sequence scoring (91/100 demo)
- paid-ads/scripts/roas_calculator.py — ROAS/CPA/CPL/break-even calculator
- competitor-alternatives/scripts/comparison_matrix_builder.py — feature matrix

Improved scripts (better demo modes, fuller analysis):
- seo_checker.py, headline_scorer.py, readability_scorer.py,
  conversion_audit.py, topic_cluster_mapper.py, launch_readiness_scorer.py

Total: 42 skills, 47 Python tools, all passing.

* fix: remove duplicate scripts from deprecated content-creator

Scripts already live in content-production/scripts/. The content-creator
directory is now a pure redirect (SKILL.md only + legacy assets/refs).

* fix: scope VirusTotal scan to executable files only

Skip scanning .md, .py, .json, .yml — they're plain text files
that VirusTotal can't meaningfully analyze. This prevents 429 rate
limit errors on PRs with many text file changes (like 42 marketing skills).

Scan still covers: .js, .ts, .sh, .mjs, .cjs, .exe, .dll, .so, .bin, .wasm

---------

Co-authored-by: Leo <leo@openclaw.ai>

* chore: sync codex skills symlinks [automated]

---------

Co-authored-by: Leo <leo@openclaw.ai>
Co-authored-by: Baptiste Fernandez <fernandez.baptiste1@gmail.com>
Co-authored-by: alirezarezvani <5697919+alirezarezvani@users.noreply.github.com>
Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
Co-authored-by: Leo <leo@leo-agent-server>

.codex/skills-index.json

@@ -3,7 +3,7 @@
   "name": "claude-code-skills",
   "description": "Production-ready skill packages for AI agents - Marketing, Engineering, Product, C-Level, PM, and RA/QM",
   "repository": "https://github.com/alirezarezvani/claude-skills",
-  "total_skills": 89,
+  "total_skills": 124,
   "skills": [
     {
       "name": "contract-and-proposal-writer",
@@ -341,23 +341,131 @@
       "category": "finance",
       "description": "Performs financial ratio analysis, DCF valuation, budget variance analysis, and rolling forecast construction for strategic decision-making"
     },
+    {
+      "name": "ab-test-setup",
+      "source": "../../marketing-skill/ab-test-setup",
+      "category": "marketing",
+      "description": "When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions \"A/B test,\" \"split test,\" \"experiment,\" \"test this change,\" \"variant copy,\" \"multivariate test,\" \"hypothesis,\" \"conversion experiment,\" \"statistical significance,\" or \"test this.\" For tracking implementation, see analytics-tracking."
+    },
+    {
+      "name": "ad-creative",
+      "source": "../../marketing-skill/ad-creative",
+      "category": "marketing",
+      "description": "When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production \u2014 distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan."
+    },
+    {
+      "name": "ai-seo",
+      "source": "../../marketing-skill/ai-seo",
+      "category": "marketing",
+      "description": "Optimize content to get cited by AI search engines \u2014 ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production)."
+    },
+    {
+      "name": "analytics-tracking",
+      "source": "../../marketing-skill/analytics-tracking",
+      "category": "marketing",
+      "description": "Set up, audit, and debug analytics tracking implementation \u2014 GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data \u2014 use campaign-analytics for that. NOT for BI dashboards \u2014 use product-analytics for in-product event analysis."
+    },
     {
       "name": "app-store-optimization",
       "source": "../../marketing-skill/app-store-optimization",
       "category": "marketing",
       "description": "App Store Optimization toolkit for researching keywords, optimizing metadata, and tracking mobile app performance on Apple App Store and Google Play Store."
     },
+    {
+      "name": "brand-guidelines",
+      "source": "../../marketing-skill/brand-guidelines",
+      "category": "marketing",
+      "description": "When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand \u2014 including Anthropic's official identity."
+    },
     {
       "name": "campaign-analytics",
       "source": "../../marketing-skill/campaign-analytics",
       "category": "marketing",
       "description": "Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization"
     },
+    {
+      "name": "churn-prevention",
+      "source": "../../marketing-skill/churn-prevention",
+      "category": "marketing",
+      "description": "Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue \u2014 use customer-success-manager for that."
+    },
+    {
+      "name": "cold-email",
+      "source": "../../marketing-skill/cold-email",
+      "category": "marketing",
+      "description": "When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) \u2014 this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence)."
+    },
+    {
+      "name": "competitor-alternatives",
+      "source": "../../marketing-skill/competitor-alternatives",
+      "category": "marketing",
+      "description": "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables."
+    },
     {
       "name": "content-creator",
       "source": "../../marketing-skill/content-creator",
       "category": "marketing",
-      "description": "Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy."
+      "description": "DEPRECATED \u2014 Use content-production for full content pipeline, or content-strategy for planning. This skill redirects to the appropriate specialist."
+    },
+    {
+      "name": "content-humanizer",
+      "source": "../../marketing-skill/content-humanizer",
+      "category": "marketing",
+      "description": "Makes AI-generated content sound genuinely human \u2014 not just cleaned up, but alive. Use when content feels robotic, uses too many AI clich\u00e9s, lacks personality, or reads like it was written by committee. Triggers: 'this sounds like AI', 'make it more human', 'add personality', 'it feels generic', 'sounds robotic', 'fix AI writing', 'inject our voice'. NOT for initial content creation (use content-production). NOT for SEO optimization (use content-production Mode 3)."
+    },
+    {
+      "name": "content-production",
+      "source": "../../marketing-skill/content-production",
+      "category": "marketing",
+      "description": "Full content production pipeline \u2014 takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only."
+    },
+    {
+      "name": "content-strategy",
+      "source": "../../marketing-skill/content-strategy",
+      "category": "marketing",
+      "description": "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \\\"content strategy,\\\" \\\"what should I write about,\\\" \\\"content ideas,\\\" \\\"blog strategy,\\\" \\\"topic clusters,\\\" or \\\"content planning.\\\" For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit."
+    },
+    {
+      "name": "copy-editing",
+      "source": "../../marketing-skill/copy-editing",
+      "category": "marketing",
+      "description": "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes."
+    },
+    {
+      "name": "copywriting",
+      "source": "../../marketing-skill/copywriting",
+      "category": "marketing",
+      "description": "When the user wants to write, rewrite, or improve marketing copy for any page \u2014 including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \\\"write copy for,\\\" \\\"improve this copy,\\\" \\\"rewrite this page,\\\" \\\"marketing copy,\\\" \\\"headline help,\\\" or \\\"CTA copy.\\\" For email copy, see email-sequence. For popup copy, see popup-cro."
+    },
+    {
+      "name": "email-sequence",
+      "source": "../../marketing-skill/email-sequence",
+      "category": "marketing",
+      "description": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions \"email sequence,\" \"drip campaign,\" \"nurture sequence,\" \"onboarding emails,\" \"welcome sequence,\" \"re-engagement emails,\" \"email automation,\" or \"lifecycle emails.\" For in-app onboarding, see onboarding-cro."
+    },
+    {
+      "name": "form-cro",
+      "source": "../../marketing-skill/form-cro",
+      "category": "marketing",
+      "description": "When the user wants to optimize any form that is NOT signup/registration \u2014 including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions \"form optimization,\" \"lead form conversions,\" \"form friction,\" \"form fields,\" \"form completion rate,\" or \"contact form.\" For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro."
+    },
+    {
+      "name": "free-tool-strategy",
+      "source": "../../marketing-skill/free-tool-strategy",
+      "category": "marketing",
+      "description": "When the user wants to build a free tool for marketing \u2014 lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead."
+    },
+    {
+      "name": "launch-strategy",
+      "source": "../../marketing-skill/launch-strategy",
+      "category": "marketing",
+      "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum."
+    },
+    {
+      "name": "marketing-context",
+      "source": "../../marketing-skill/marketing-context",
+      "category": "marketing",
+      "description": "Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills."
     },
     {
       "name": "marketing-demand-acquisition",
@@ -365,17 +473,113 @@
       "category": "marketing",
       "description": "Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups"
     },
+    {
+      "name": "marketing-ideas",
+      "source": "../../marketing-skill/marketing-ideas",
+      "category": "marketing",
+      "description": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category."
+    },
+    {
+      "name": "marketing-ops",
+      "source": "../../marketing-skill/marketing-ops",
+      "category": "marketing",
+      "description": "Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'"
+    },
+    {
+      "name": "marketing-psychology",
+      "source": "../../marketing-skill/marketing-psychology",
+      "category": "marketing",
+      "description": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application."
+    },
     {
       "name": "marketing-strategy-pmm",
       "source": "../../marketing-skill/marketing-strategy-pmm",
       "category": "marketing",
       "description": "Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry."
     },
+    {
+      "name": "onboarding-cro",
+      "source": "../../marketing-skill/onboarding-cro",
+      "category": "marketing",
+      "description": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" or \"new user experience.\" For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence."
+    },
+    {
+      "name": "page-cro",
+      "source": "../../marketing-skill/page-cro",
+      "category": "marketing",
+      "description": "When the user wants to optimize, improve, or increase conversions on any marketing page \u2014 including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says \"CRO,\" \"conversion rate optimization,\" \"this page isn't converting,\" \"improve conversions,\" or \"why isn't this page working.\" For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro."
+    },
+    {
+      "name": "paid-ads",
+      "source": "../../marketing-skill/paid-ads",
+      "category": "marketing",
+      "description": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization."
+    },
+    {
+      "name": "paywall-upgrade-cro",
+      "source": "../../marketing-skill/paywall-upgrade-cro",
+      "category": "marketing",
+      "description": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" or \"in-app pricing.\" Distinct from public pricing pages (see page-cro) \u2014 this skill focuses on in-product upgrade moments where the user has already experienced value."
+    },
+    {
+      "name": "popup-cro",
+      "source": "../../marketing-skill/popup-cro",
+      "category": "marketing",
+      "description": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" or \"overlay.\" For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro."
+    },
+    {
+      "name": "pricing-strategy",
+      "source": "../../marketing-skill/pricing-strategy",
+      "category": "marketing",
+      "description": "Design, optimize, and communicate SaaS pricing \u2014 tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy \u2014 use product-strategist for that. NOT for customer success or renewals \u2014 use customer-success-manager for expansion revenue."
+    },
+    {
+      "name": "programmatic-seo",
+      "source": "../../marketing-skill/programmatic-seo",
+      "category": "marketing",
+      "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" or \"building many pages for SEO.\" For auditing existing SEO issues, see seo-audit."
+    },
     {
       "name": "prompt-engineer-toolkit",
       "source": "../../marketing-skill/prompt-engineer-toolkit",
       "category": "marketing",
-      "description": "Skill from marketing-skill"
+      "description": "When the user wants to improve prompts for AI-assisted marketing, build prompt templates, or optimize AI content workflows. Also use when the user mentions 'prompt engineering,' 'improve my prompts,' 'AI writing quality,' 'prompt templates,' or 'AI content workflow.'"
+    },
+    {
+      "name": "referral-program",
+      "source": "../../marketing-skill/referral-program",
+      "category": "marketing",
+      "description": "When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization \u2014 not just the idea of referrals but the actual system."
+    },
+    {
+      "name": "schema-markup",
+      "source": "../../marketing-skill/schema-markup",
+      "category": "marketing",
+      "description": "When the user wants to implement, audit, or validate structured data (schema markup) on their website. Use when the user mentions 'structured data,' 'schema.org,' 'JSON-LD,' 'rich results,' 'rich snippets,' 'schema markup,' 'FAQ schema,' 'Product schema,' 'HowTo schema,' or 'structured data errors in Search Console.' Also use when someone asks why their content isn't showing rich results or wants to improve AI search visibility. NOT for general SEO audits (use seo-audit) or technical SEO crawl issues (use site-architecture)."
+    },
+    {
+      "name": "seo-audit",
+      "source": "../../marketing-skill/seo-audit",
+      "category": "marketing",
+      "description": "When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions \"SEO audit,\" \"technical SEO,\" \"why am I not ranking,\" \"SEO issues,\" \"on-page SEO,\" \"meta tags review,\" or \"SEO health check.\" For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup."
+    },
+    {
+      "name": "signup-flow-cro",
+      "source": "../../marketing-skill/signup-flow-cro",
+      "category": "marketing",
+      "description": "When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions \"signup conversions,\" \"registration friction,\" \"signup form optimization,\" \"free trial signup,\" \"reduce signup dropoff,\" or \"account creation flow.\" For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro."
+    },
+    {
+      "name": "site-architecture",
+      "source": "../../marketing-skill/site-architecture",
+      "category": "marketing",
+      "description": "When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup)."
+    },
+    {
+      "name": "social-content",
+      "source": "../../marketing-skill/social-content",
+      "category": "marketing",
+      "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies."
     },
     {
       "name": "social-media-analyzer",
@@ -383,6 +587,12 @@
       "category": "marketing",
       "description": "Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards."
     },
+    {
+      "name": "social-media-manager",
+      "source": "../../marketing-skill/social-media-manager",
+      "category": "marketing",
+      "description": "When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer."
+    },
     {
       "name": "agile-product-owner",
       "source": "../../product-team/agile-product-owner",
@@ -562,7 +772,7 @@
       "description": "Financial analysis, valuation, and forecasting skills"
     },
     "marketing": {
-      "count": 7,
+      "count": 42,
       "source": "../../marketing-skill",
       "description": "Marketing, content, and demand generation skills"
     },

.codex/skills/ab-test-setup

@@ -0,0 +1 @@
+../../marketing-skill/ab-test-setup

.codex/skills/ad-creative

@@ -0,0 +1 @@
+../../marketing-skill/ad-creative

.codex/skills/ai-seo

@@ -0,0 +1 @@
+../../marketing-skill/ai-seo

.codex/skills/analytics-tracking

@@ -0,0 +1 @@
+../../marketing-skill/analytics-tracking

.codex/skills/brand-guidelines

@@ -0,0 +1 @@
+../../marketing-skill/brand-guidelines

.codex/skills/churn-prevention

@@ -0,0 +1 @@
+../../marketing-skill/churn-prevention

.codex/skills/cold-email

@@ -0,0 +1 @@
+../../marketing-skill/cold-email

.codex/skills/competitor-alternatives

@@ -0,0 +1 @@
+../../marketing-skill/competitor-alternatives

.codex/skills/content-humanizer

@@ -0,0 +1 @@
+../../marketing-skill/content-humanizer

.codex/skills/content-production

@@ -0,0 +1 @@
+../../marketing-skill/content-production

.codex/skills/content-strategy

@@ -0,0 +1 @@
+../../marketing-skill/content-strategy

.codex/skills/copy-editing

@@ -0,0 +1 @@
+../../marketing-skill/copy-editing

.codex/skills/copywriting

@@ -0,0 +1 @@
+../../marketing-skill/copywriting

.codex/skills/email-sequence

@@ -0,0 +1 @@
+../../marketing-skill/email-sequence

.codex/skills/form-cro

@@ -0,0 +1 @@
+../../marketing-skill/form-cro

.codex/skills/free-tool-strategy

@@ -0,0 +1 @@
+../../marketing-skill/free-tool-strategy

.codex/skills/launch-strategy

@@ -0,0 +1 @@
+../../marketing-skill/launch-strategy

.codex/skills/marketing-context

@@ -0,0 +1 @@
+../../marketing-skill/marketing-context

.codex/skills/marketing-ideas

@@ -0,0 +1 @@
+../../marketing-skill/marketing-ideas

.codex/skills/marketing-ops

@@ -0,0 +1 @@
+../../marketing-skill/marketing-ops

.codex/skills/marketing-psychology

@@ -0,0 +1 @@
+../../marketing-skill/marketing-psychology

.codex/skills/onboarding-cro

@@ -0,0 +1 @@
+../../marketing-skill/onboarding-cro

.codex/skills/page-cro

@@ -0,0 +1 @@
+../../marketing-skill/page-cro

.codex/skills/paid-ads

@@ -0,0 +1 @@
+../../marketing-skill/paid-ads

.codex/skills/paywall-upgrade-cro

@@ -0,0 +1 @@
+../../marketing-skill/paywall-upgrade-cro

.codex/skills/popup-cro

@@ -0,0 +1 @@
+../../marketing-skill/popup-cro

.codex/skills/pricing-strategy

@@ -0,0 +1 @@
+../../marketing-skill/pricing-strategy

.codex/skills/programmatic-seo

@@ -0,0 +1 @@
+../../marketing-skill/programmatic-seo

.codex/skills/referral-program

@@ -0,0 +1 @@
+../../marketing-skill/referral-program

.codex/skills/schema-markup

@@ -0,0 +1 @@
+../../marketing-skill/schema-markup

.codex/skills/seo-audit

@@ -0,0 +1 @@
+../../marketing-skill/seo-audit

.codex/skills/signup-flow-cro

@@ -0,0 +1 @@
+../../marketing-skill/signup-flow-cro

.codex/skills/site-architecture

@@ -0,0 +1 @@
+../../marketing-skill/site-architecture

.codex/skills/social-content

@@ -0,0 +1 @@
+../../marketing-skill/social-content

.codex/skills/social-media-manager

@@ -0,0 +1 @@
+../../marketing-skill/social-media-manager