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feat(commands): add /seo-auditor — 7-phase SEO audit pipeline for documentation

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- 7 phases: discovery → meta tags → content quality → keywords → links → sitemap → report
- Integrates 8 marketing-skill scripts: seo_checker, content_scorer,
  humanizer_scorer, headline_scorer, seo_optimizer, sitemap_analyzer,
  schema_validator, topic_cluster_mapper
- References 6 SEO knowledge bases for audit framework, AI search,
  content optimization, URL design, internal linking, AI detection
- Auto-fixes: generic titles, missing descriptions, broken links, orphan pages
- Preserves high-ranking pages — only fixes critical issues on those
- Registered in both commands/ (distributable) and .claude/commands/ (local)

Also: sync all doc counts — 28 plugins, 26 eng-core skills, 21 commands

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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---
name: seo-auditor
description: |
Scan and optimize documentation files for SEO. Audits README.md files and docs/ pages for
meta tags, headings, keywords, readability, duplicate content, and broken links. Applies
fixes, updates sitemap.xml, and generates a report. Usage: /seo-auditor [path]
---
# /seo-auditor
Systematically scan, audit, and optimize documentation files for SEO. Targets README.md files and docs/ pages — fixes issues in place, preserves rankings on high-performing pages, and generates a final report.
## Usage
```bash
/seo-auditor # Audit all docs/ and root README.md
/seo-auditor docs/skills/ # Audit a specific docs subdirectory
/seo-auditor --report-only # Scan without making changes
```
## What It Does
Execute all 7 phases sequentially. Auto-fix non-destructive issues. Preserve existing high-ranking content. Report everything at the end.
---
## Phase 1: Discovery & Baseline
### 1a. Identify target files
Scan for documentation files that need SEO audit:
```bash
# Find all markdown files in docs/ and root README files
find docs/ -name '*.md' -type f | sort
find . -maxdepth 2 -name 'README.md' -not -path './.codex/*' -not -path './.gemini/*' | sort
```
Classify each file:
- **New/recently modified** — files changed in the last 2 commits (check via `git log`)
- **Index pages** — `index.md` files (high authority, handle with care)
- **Skill pages** — `docs/skills/**/*.md` (generated by `generate-docs.py`)
- **Static pages** — `docs/index.md`, `docs/getting-started.md`, `docs/integrations.md`, etc.
- **README files** — root and domain-level README.md
### 1b. Capture baseline
For each target file, extract current SEO state:
- `title:` frontmatter field → becomes `<title>` tag
- `description:` frontmatter field → becomes `<meta name="description">`
- First `# H1` heading
- All `## H2` and `### H3` subheadings
- Word count
- Internal link count
- External link count
Store baseline in memory for the report.
---
## Phase 2: Meta Tag Audit
For every file with YAML frontmatter, check and fix:
### Title Tag (`title:`)
**Rules:**
- Must exist and be non-empty
- Length: 50-60 characters ideal (Google truncates at ~60)
- Must contain a primary keyword
- Must NOT duplicate another page's title
- For skill pages: should follow the pattern `{Skill Name} — {Differentiator} - {site_name}`
- site_name from `mkdocs.yml` is appended automatically — don't duplicate it in the title
**Auto-fix:** If title is generic (e.g., just the skill name), enrich it with domain context using the DOMAIN_SEO_SUFFIX pattern from `scripts/generate-docs.py`.
### Meta Description (`description:`)
**Rules:**
- Must exist and be non-empty
- Length: 120-160 characters (Google truncates at ~160)
- Must contain the primary keyword naturally
- Must be unique across all pages — no two pages share the same description
- Should include a call-to-action or value proposition
- Must NOT start with "This page..." or "This document..."
**Auto-fix:** If description is missing or generic, generate one from the SKILL.md frontmatter description (if available) or from the first paragraph of content. Use the `extract_description_from_frontmatter()` function from `generate-docs.py` as reference.
### Validation Script
Run on each file that has HTML output in `site/`:
```bash
python3 marketing-skill/seo-audit/scripts/seo_checker.py --file site/{path}/index.html
```
Parse the score. Flag any page scoring below 60.
---
## Phase 3: Content Quality & Readability
For each target file, analyze and improve:
### Heading Structure
**Rules:**
- Exactly one `# H1` per page
- H2s follow H1, H3s follow H2 — no skipping levels
- Headings should contain keywords naturally (not stuffed)
- No duplicate headings on the same page
**Auto-fix:** If heading levels skip (H1 → H3), adjust to proper hierarchy.
### Readability
Run the content scorer on each file:
```bash
python3 marketing-skill/content-production/scripts/content_scorer.py {file_path}
```
Check scores for:
- **Readability** — aim for score ≥ 70
- **Structure** — aim for score ≥ 60
- **Engagement** — aim for score ≥ 50
### Content Quality Rules
- **Paragraphs:** No single paragraph longer than 5 sentences
- **Sentences:** Average sentence length 15-20 words
- **Passive voice:** Less than 15% of sentences
- **Transition words:** At least 30% of sentences use transitions
- **Bullet lists:** Use lists for 3+ items instead of comma-separated inline lists
### AI Content Detection
Run the humanizer scorer on non-generated content (README.md files, static pages):
```bash
python3 marketing-skill/content-humanizer/scripts/humanizer_scorer.py {file_path}
```
Flag pages scoring below 50 (too AI-sounding). For these pages, apply voice techniques from `marketing-skill/content-humanizer/references/voice-techniques.md`:
- Replace AI clichés ("delve into", "leverage", "it's important to note")
- Vary sentence length
- Add specific examples instead of generic statements
- Use active voice
**Important:** Only modify content that was recently created or updated. Do NOT rewrite pages that are ranking well — preserve their content.
---
## Phase 4: Keyword Optimization
### 4a. Identify target keywords per page
Based on the page's purpose and domain:
| Page Type | Primary Keywords | Secondary Keywords |
|-----------|-----------------|-------------------|
| Homepage (docs/index.md) | "Claude Code Skills", "agent plugins" | "Codex skills", "Gemini CLI", "OpenClaw" |
| Skill pages | Skill name + "Claude Code" | "agent skill", "Codex plugin", domain terms |
| Agent pages | Agent name + "AI coding agent" | "Claude Code", "orchestrator" |
| Command pages | Command name + "slash command" | "Claude Code", "AI coding" |
| Getting started | "install Claude Code skills" | platform names |
| Domain index | Domain + "skills" + "plugins" | "Claude Code", platform names |
### 4b. Keyword placement checks
For each page, verify the primary keyword appears in:
- [ ] Title tag (frontmatter `title:`)
- [ ] Meta description (frontmatter `description:`)
- [ ] H1 heading
- [ ] First paragraph (within first 100 words)
- [ ] At least one H2 subheading
- [ ] Image alt text (if images present)
- [ ] URL slug (for new pages only — never change existing URLs)
### 4c. Keyword density
- Primary keyword: 1-2% of total word count
- Secondary keywords: 0.5-1% each
- No keyword stuffing — if density exceeds 3%, reduce it
**Important:** Never change URLs of existing pages. URL changes break incoming links and destroy rankings. Only optimize content and meta tags.
---
## Phase 5: Link Audit
### 5a. Internal links
For each target file, check all markdown links `[text](url)`:
- Verify the target exists (file path resolves)
- Check for broken relative links (`../`, `./`)
- Verify anchor links (`#section-name`) point to existing headings
**Auto-fix:** Use the `rewrite_skill_internal_links()` and `rewrite_relative_links()` functions from `generate-docs.py` as reference. Rewrite broken skill-internal links to GitHub source URLs.
### 5b. Duplicate content detection
Compare meta descriptions across all pages:
```bash
grep -rh '^description:' docs/**/*.md | sort | uniq -d
```
If duplicates found, make each description unique by adding page-specific context.
Compare H1 headings across all pages — no two pages should have the same H1.
### 5c. Orphan page detection
Check if every page in `docs/` is referenced in `mkdocs.yml` nav. Pages not in nav are orphans — they won't appear in navigation and may not be indexed.
```bash
# Find doc pages not in mkdocs nav
find docs -name '*.md' -not -name 'index.md' | while read f; do
slug=$(echo "$f" | sed 's|docs/||')
grep -q "$slug" mkdocs.yml || echo "ORPHAN: $f"
done
```
**Auto-fix:** Add orphan pages to the correct nav section in `mkdocs.yml`.
---
## Phase 6: Sitemap & Build
### 6a. Rebuild the site
```bash
mkdocs build
```
This regenerates `site/sitemap.xml` automatically (MkDocs Material generates it during build).
### 6b. Verify sitemap
Check the generated sitemap:
```bash
python3 marketing-skill/site-architecture/scripts/sitemap_analyzer.py site/sitemap.xml
```
Verify:
- All documentation pages appear in the sitemap
- No broken/404 URLs
- URL count matches expected page count
- Depth distribution is reasonable (no pages deeper than 4 levels)
### 6c. Check for sitemap issues
- **Missing pages:** Pages in `mkdocs.yml` nav that don't appear in sitemap
- **Extra pages:** Pages in sitemap that aren't in nav (orphans)
- **Duplicate URLs:** Same page accessible via multiple URLs
---
## Phase 7: Report
Generate a concise report for the user:
```
╔══════════════════════════════════════════════════════════════╗
║ SEO AUDITOR REPORT ║
╠══════════════════════════════════════════════════════════════╣
║ ║
║ Pages scanned: {n} ║
║ Issues found: {n} ║
║ Auto-fixed: {n} ║
║ Manual review needed: {n} ║
║ ║
║ META TAGS ║
║ Titles optimized: {n} ║
║ Descriptions fixed: {n} ║
║ Duplicate titles: {n} → {n} (fixed) ║
║ Duplicate descs: {n} → {n} (fixed) ║
║ ║
║ CONTENT ║
║ Readability improved: {n} pages ║
║ Heading fixes: {n} ║
║ AI score improved: {n} pages ║
║ ║
║ KEYWORDS ║
║ Pages missing primary keyword in title: {n} ║
║ Pages missing keyword in description: {n} ║
║ Pages with keyword stuffing: {n} ║
║ ║
║ LINKS ║
║ Broken links found: {n} → {n} (fixed) ║
║ Orphan pages: {n} → {n} (added to nav) ║
║ Duplicate content: {n} → {n} (deduplicated) ║
║ ║
║ SITEMAP ║
║ Total URLs: {n} ║
║ Sitemap regenerated: ✅ ║
║ ║
║ PRESERVED (no changes — ranking well) ║
║ {list of pages left untouched} ║
║ ║
╚══════════════════════════════════════════════════════════════╝
```
### Pages to preserve (do NOT modify)
These pages rank well for their target keywords. Only fix critical issues (broken links, missing meta). Do NOT rewrite content:
- `docs/index.md` — homepage, ranks for "Claude Code Skills"
- `docs/getting-started.md` — installation guide
- `docs/integrations.md` — multi-tool support
- Any page the user explicitly marks as "preserve"
---
## Skill References
| Tool | Path | Use |
|------|------|-----|
| SEO Checker | `marketing-skill/seo-audit/scripts/seo_checker.py` | Score HTML pages 0-100 |
| Content Scorer | `marketing-skill/content-production/scripts/content_scorer.py` | Score content readability/structure/engagement |
| Humanizer Scorer | `marketing-skill/content-humanizer/scripts/humanizer_scorer.py` | Detect AI-sounding content |
| Headline Scorer | `marketing-skill/copywriting/scripts/headline_scorer.py` | Score title quality |
| SEO Optimizer | `marketing-skill/content-production/scripts/seo_optimizer.py` | Optimize content for target keyword |
| Sitemap Analyzer | `marketing-skill/site-architecture/scripts/sitemap_analyzer.py` | Analyze sitemap structure |
| Schema Validator | `marketing-skill/schema-markup/scripts/schema_validator.py` | Validate structured data |
| Topic Cluster Mapper | `marketing-skill/content-strategy/scripts/topic_cluster_mapper.py` | Group pages into content clusters |
### Reference Docs
| Reference | Path | Use |
|-----------|------|-----|
| SEO Audit Framework | `marketing-skill/seo-audit/references/seo-audit-reference.md` | Priority order for SEO fixes |
| AI Search Optimization | `marketing-skill/ai-seo/references/content-patterns.md` | Make content citable by AI |
| Content Optimization | `marketing-skill/content-production/references/optimization-checklist.md` | Pre-publish checklist |
| URL Design Guide | `marketing-skill/site-architecture/references/url-design-guide.md` | URL structure best practices |
| Internal Linking | `marketing-skill/site-architecture/references/internal-linking-playbook.md` | Internal linking strategy |
| AI Writing Detection | `marketing-skill/content-humanizer/references/ai-tells-checklist.md` | AI cliché removal |