release: v2.1.2 — landing page TSX output, brand voice integration, docs update
- Landing page generator defaults to Next.js TSX + Tailwind CSS (4 design styles) - Brand voice analyzer integrated into landing page generation workflow - CHANGELOG, CLAUDE.md, README.md updated for v2.1.2 - All 13 plugin.json + marketplace.json bumped to 2.1.2 - Gemini/Codex skill indexes re-synced - Backward compatible: --format html preserved, no breaking changes Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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@@ -33,11 +33,11 @@ description: "Competitive Teardown - Claude Code skill from the Product domain."
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Follow these steps in sequence to produce a complete teardown:
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1. **Define competitors** — List 2–4 competitors to analyze. Confirm which is the primary focus.
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2. **Collect data** — Use `DATA_COLLECTION.md` to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social).
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2. **Collect data** — Use `references/data-collection-guide.md` to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social).
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_Validation checkpoint: Before proceeding, confirm you have pricing data, at least 20 reviews, and job posting counts for each competitor._
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3. **Score using rubric** — Apply the 12-dimension rubric below to produce a numeric scorecard for each competitor and your own product.
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_Validation checkpoint: Every dimension should have a score and at least one supporting evidence note._
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4. **Generate outputs** — Populate the templates in `TEMPLATES.md` (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit).
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4. **Generate outputs** — Populate the templates in `references/analysis-templates.md` (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit).
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5. **Build action plan** — Translate findings into the Action Items template (quick wins / medium-term / strategic).
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6. **Package for stakeholders** — Assemble the Stakeholder Presentation using outputs from steps 3–5.
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@@ -45,7 +45,7 @@ Follow these steps in sequence to produce a complete teardown:
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## Data Collection Guide
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> Full executable scripts for each source are in `DATA_COLLECTION.md`. Summaries of what to capture are below.
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> Full executable scripts for each source are in `references/data-collection-guide.md`. Summaries of what to capture are below.
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### 1. Website Analysis
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@@ -92,7 +92,7 @@ SEO signals to capture:
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### 5. Social Media Sentiment
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Capture recent mentions via Twitter/X API v2, Reddit, or LinkedIn. Look for recurring praise, complaints, and feature requests. See `DATA_COLLECTION.md` for API query examples.
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Capture recent mentions via Twitter/X API v2, Reddit, or LinkedIn. Look for recurring praise, complaints, and feature requests. See `references/data-collection-guide.md` for API query examples.
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---
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@@ -125,7 +125,7 @@ Apply this pattern to all 12 dimensions for each competitor.
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## Templates
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> Full template markdown is in `TEMPLATES.md`. Abbreviated reference below.
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> Full template markdown is in `references/analysis-templates.md`. Abbreviated reference below.
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### Feature Comparison Matrix
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@@ -145,7 +145,7 @@ For each competitor: 3–5 bullets per quadrant (Strengths, Weaknesses, Opportun
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### Positioning Map
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2x2 axes (e.g., Simple ↔ Complex / Low Value ↔ High Value). Place each competitor and your product. Bubble size = market share or funding. See `TEMPLATES.md` for ASCII and editable versions.
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2x2 axes (e.g., Simple ↔ Complex / Low Value ↔ High Value). Place each competitor and your product. Bubble size = market share or funding. See `references/analysis-templates.md` for ASCII and editable versions.
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### UX Audit Checklist
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