- Add TOC to SKILL.md and all reference files
- Move Performance Metrics to new analytics_guide.md reference
- Fix second-person voice to imperative throughout
- Consolidate script documentation (remove duplication)
- Add examples/ directory with brand voice and SEO samples
- Add comprehensive analytics_guide.md with KPIs and reporting
Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
