"""Unit tests for the Funnel Analyzer.""" import sys import os import pytest sys.path.insert(0, os.path.join( os.path.dirname(__file__), "..", "marketing-skill", "campaign-analytics", "scripts" )) from funnel_analyzer import analyze_funnel, compare_segments, safe_divide class TestAnalyzeFunnel: def test_basic_funnel(self): stages = ["Visit", "Signup", "Activate", "Pay"] counts = [10000, 5000, 2000, 500] result = analyze_funnel(stages, counts) assert result["total_entries"] == 10000 assert result["total_conversions"] == 500 assert result["total_lost"] == 9500 assert result["overall_conversion_rate"] == 5.0 def test_stage_metrics_count(self): stages = ["A", "B", "C"] counts = [1000, 500, 100] result = analyze_funnel(stages, counts) assert len(result["stage_metrics"]) == 3 def test_conversion_rates(self): stages = ["Visit", "Signup", "Pay"] counts = [1000, 500, 250] result = analyze_funnel(stages, counts) # Visit -> Signup: 500/1000 = 50% assert result["stage_metrics"][1]["conversion_rate"] == 50.0 # Signup -> Pay: 250/500 = 50% assert result["stage_metrics"][2]["conversion_rate"] == 50.0 def test_dropoff_detection(self): stages = ["A", "B", "C"] counts = [1000, 200, 100] result = analyze_funnel(stages, counts) # Biggest absolute drop: A->B (800) assert result["bottleneck_absolute"]["dropoff_count"] == 800 assert "A -> B" in result["bottleneck_absolute"]["transition"] def test_relative_bottleneck(self): stages = ["A", "B", "C"] counts = [1000, 900, 100] result = analyze_funnel(stages, counts) # A->B: dropoff_rate = 10%, B->C: dropoff_rate = 88.89% assert "B -> C" in result["bottleneck_relative"]["transition"] def test_cumulative_conversion(self): stages = ["A", "B", "C"] counts = [1000, 500, 200] result = analyze_funnel(stages, counts) assert result["stage_metrics"][0]["cumulative_conversion"] == 100.0 assert result["stage_metrics"][1]["cumulative_conversion"] == 50.0 assert result["stage_metrics"][2]["cumulative_conversion"] == 20.0 def test_single_stage(self): result = analyze_funnel(["Only"], [500]) assert result["overall_conversion_rate"] == 100.0 assert result["total_entries"] == 500 assert result["total_lost"] == 0 def test_mismatched_lengths_raises(self): with pytest.raises(ValueError, match="must match"): analyze_funnel(["A", "B"], [100]) def test_empty_stages_raises(self): with pytest.raises(ValueError, match="at least one"): analyze_funnel([], []) def test_no_dropoff(self): stages = ["A", "B"] counts = [100, 100] result = analyze_funnel(stages, counts) assert result["stage_metrics"][1]["conversion_rate"] == 100.0 assert result["stage_metrics"][1]["dropoff_count"] == 0 class TestCompareSegments: def test_ranks_segments(self): stages = ["Visit", "Signup", "Pay"] segments = { "mobile": {"counts": [1000, 300, 50]}, "desktop": {"counts": [1000, 600, 200]}, } result = compare_segments(segments, stages) # Desktop has better overall conversion (20% vs 5%) assert result["rankings"][0]["segment"] == "desktop" def test_mismatched_segment_counts_raises(self): with pytest.raises(ValueError, match="counts"): compare_segments({"bad": {"counts": [100, 50]}}, ["A", "B", "C"])