# ASO Audit Template

Use this template to conduct a systematic App Store Optimization audit.

---

## App Information

| Field | Value |
|-------|-------|
| App Name | |
| Platform | [ ] iOS [ ] Android |
| Category | |
| Current Downloads | |
| Current Rating | |
| Audit Date | |

---

## Metadata Audit

### Title Analysis

| Criterion | iOS (30 chars) | Android (50 chars) |
|-----------|----------------|---------------------|
| Current Title | | |
| Character Count | /30 | /50 |
| Primary Keyword Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
| Brand Name Position | | |

**Title Score:** ___/10

**Recommendations:**
- [ ]
- [ ]

### Subtitle / Short Description

| Criterion | iOS Subtitle (30 chars) | Android Short Desc (80 chars) |
|-----------|-------------------------|-------------------------------|
| Current Text | | |
| Character Count | /30 | /80 |
| Keywords Included | | |
| Benefit-Focused | [ ] Yes [ ] No | [ ] Yes [ ] No |

**Score:** ___/10

**Recommendations:**
- [ ]
- [ ]

### Keyword Field (iOS Only)

| Criterion | Status |
|-----------|--------|
| Current Keywords | |
| Character Count | /100 |
| Duplicates Present | [ ] Yes [ ] No |
| Plurals Included | [ ] Yes [ ] No |
| Brand Names Included | [ ] Yes [ ] No |

**Score:** ___/10

**Recommendations:**
- [ ]
- [ ]

### Full Description

| Criterion | iOS | Android |
|-----------|-----|---------|
| Character Count | /4000 | /4000 |
| Primary Keyword Density | % | % |
| Secondary Keywords (count) | | |
| Feature Bullets Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
| Social Proof Included | [ ] Yes [ ] No | [ ] Yes [ ] No |
| CTA Present | [ ] Yes [ ] No | [ ] Yes [ ] No |

**Score:** ___/10

**Recommendations:**
- [ ]
- [ ]

---

## Visual Asset Audit

### App Icon

| Criterion | Status |
|-----------|--------|
| Recognizable at 60x60px | [ ] Yes [ ] No |
| Distinct from competitors | [ ] Yes [ ] No |
| Matches app design | [ ] Yes [ ] No |
| No text/words | [ ] Yes [ ] No |

**Score:** ___/10

**Recommendations:**
- [ ]
- [ ]

### Screenshots

| Screenshot | Caption | Feature Shown | Score |
|------------|---------|---------------|-------|
| 1 (Hero) | | | /10 |
| 2 | | | /10 |
| 3 | | | /10 |
| 4 | | | /10 |
| 5 | | | /10 |

| Criterion | Status |
|-----------|--------|
| Total Screenshots | /10 (iOS) or /8 (Android) |
| Captions Present | [ ] Yes [ ] No |
| Consistent Style | [ ] Yes [ ] No |
| First 3 Show Value | [ ] Yes [ ] No |
| Device Frames Used | [ ] Yes [ ] No |

**Overall Screenshot Score:** ___/10

**Recommendations:**
- [ ]
- [ ]

### App Preview Video

| Criterion | Status |
|-----------|--------|
| Video Present | [ ] Yes [ ] No |
| Duration | seconds |
| Shows Core Features | [ ] Yes [ ] No |
| Hook in First 5 Seconds | [ ] Yes [ ] No |
| CTA at End | [ ] Yes [ ] No |

**Score:** ___/10

---

## Keyword Performance Audit

### Current Keyword Rankings

| Keyword | Current Rank | Volume | Competition | Score |
|---------|--------------|--------|-------------|-------|
| | | | | |
| | | | | |
| | | | | |
| | | | | |
| | | | | |

### Keyword Opportunities

| Keyword | Current Rank | Potential | Action |
|---------|--------------|-----------|--------|
| | | | |
| | | | |
| | | | |

---

## Rating & Review Audit

### Rating Summary

| Metric | Value |
|--------|-------|
| Current Average Rating | /5.0 |
| Total Ratings | |
| Ratings (Last 30 Days) | |
| 5-Star Percentage | % |
| 1-Star Percentage | % |

### Review Analysis

| Category | Count | Common Themes |
|----------|-------|---------------|
| Positive (4-5 stars) | | |
| Neutral (3 stars) | | |
| Negative (1-2 stars) | | |

### Response Rate

| Metric | Value |
|--------|-------|
| Reviews Responded | % |
| Avg Response Time | hours |

**Rating Score:** ___/10

**Recommendations:**
- [ ]
- [ ]

---

## Competitor Comparison

### Top 3 Competitors

| Metric | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|----------|--------------|--------------|--------------|
| Name | | | | |
| Rating | | | | |
| Total Ratings | | | | |
| Downloads | | | | |
| Title Keywords | | | | |
| Screenshot Count | | | | |

### Competitive Gaps

| Gap Identified | Opportunity |
|----------------|-------------|
| | |
| | |
| | |

---

## Overall ASO Score

| Category | Weight | Score | Weighted |
|----------|--------|-------|----------|
| Title/Metadata | 25% | /10 | |
| Keywords | 25% | /10 | |
| Visual Assets | 25% | /10 | |
| Ratings/Reviews | 25% | /10 | |
| **TOTAL** | 100% | | **/100** |

---

## Priority Action Items

### High Priority (This Week)

1. [ ]
2. [ ]
3. [ ]

### Medium Priority (This Month)

1. [ ]
2. [ ]
3. [ ]

### Low Priority (This Quarter)

1. [ ]
2. [ ]
3. [ ]

---

## Audit Sign-Off

| Role | Name | Date |
|------|------|------|
| Auditor | | |
| Reviewer | | |
| App Owner | | |

---

## Notes

_Additional observations and context:_