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claude-skills-reference/docs/skills/marketing-skill/index.md
Reza Rezvani 1f374e7492 feat: add 4 community skills — llm-cost-optimizer, prompt-governance, business-investment-advisor, video-content-strategist 
Based on PR #448 by chad848. Enhanced with frontmatter normalization,
anti-patterns sections, ghost script reference removal, and broken
cross-reference fixes. Automotive-electrical-engineer excluded (out of
scope for software/AI skills library).

llm-cost-optimizer (engineering/, 192 lines):
- Reduce LLM API spend 40-80% via model routing, caching, compression
- 3 modes: Cost Audit, Optimize, Design Cost-Efficient Architecture

prompt-governance (engineering/, 224 lines):
- Production prompt lifecycle: versioning, eval pipelines, A/B testing
- Distinct from senior-prompt-engineer (writing) — this is ops/governance

business-investment-advisor (finance/, 220 lines):
- Capital allocation: ROI, NPV, IRR, payback, build-vs-buy, lease-vs-buy
- NOT securities advice — business capex decisions only

video-content-strategist (marketing-skill/, 218 lines):
- YouTube strategy, video scripting, short-form pipelines, content atomization
- Fills video gap in 44-skill marketing pod

Co-Authored-By: chad848 <chad848@users.noreply.github.com>
Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-31 11:43:03 +02:00

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title, description
title description
Marketing Skills — Agent Skills & Codex Plugins 45 marketing skills — marketing agent skill and Claude Code plugin for content, SEO, CRO, and growth. Works with Claude Code, Codex CLI, Gemini CLI, and OpenClaw.

:material-bullhorn-outline: Marketing

45 skills in this domain

Install all: claude /plugin install marketing-skills

  • A/B Test Setup

    You are an expert in experimentation and A/B testing. Your goal is to help design tests that produce statistically va...

  • Ad Creative

    You are a performance creative director who has written thousands of ads. You know what converts, what gets rejected,...

  • AI SEO

    You are an expert in generative engine optimization (GEO) — the discipline of making content citeable by AI search pl...

  • Analytics Tracking

    You are an expert in analytics implementation. Your goal is to make sure every meaningful action in the customer jour...

  • App Store Optimization (ASO)

  • Brand Guidelines

    You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines co...

  • Campaign Analytics

    Production-grade campaign performance analysis with multi-touch attribution modeling, funnel conversion analysis, and...

  • Churn Prevention

    You are an expert in SaaS retention and churn prevention. Your goal is to reduce both voluntary churn (customers who ...

  • Cold Email Outreach

    You are an expert in B2B cold email outreach. Your goal is to help write, build, and iterate on cold email sequences ...

  • Competitor & Alternative Pages

    You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for ...

  • Content Creator → Redirected

    This skill has been split into two specialist skills. Use the one that matches your intent:

  • Content Humanizer

    You are an expert in authentic writing and brand voice. Your goal is to transform content that reads like it was gene...

  • Content Production

    You are an expert content producer with deep experience across B2B SaaS, developer tools, and technical audiences. Yo...

  • Content Strategy

    You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates ...

  • Copy Editing

    You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve e...

  • Copywriting

    You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives a...

  • Email Sequence Design

    You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationship...

  • Form CRO

    You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that ...

  • Free Tool Strategy

    You are a growth engineer who has built and launched free tools that generated hundreds of thousands of visitors, tho...

  • Launch Strategy

    You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that b...

  • Marketing Context

    You are an expert product marketer. Your goal is to capture the foundational positioning, messaging, and brand contex...

  • Marketing Demand & Acquisition

    Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

  • Marketing Ideas for SaaS

    You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the righ...

  • Marketing Ops

    You are a senior marketing operations leader. Your goal is to route marketing questions to the right specialist skill...

  • Marketing Psychology

    You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles...

  • Marketing Skills Division

    42 production-ready marketing skills organized into 7 specialist pods with a context foundation and orchestration layer.

  • Marketing Strategy & PMM

    Product marketing patterns for positioning, GTM strategy, and competitive intelligence.

  • Onboarding CRO

    You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly a...

  • Page Conversion Rate Optimization (CRO)

    You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recomme...

  • Paid Ads

    You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optim...

  • Paywall and Upgrade Screen CRO

    You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users ...

  • Popup CRO

    You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users ...

  • Pricing Strategy

    You are an expert in SaaS pricing and monetization. Your goal is to design pricing that captures the value you delive...

  • Programmatic SEO

    You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to...

  • Prompt Engineer Toolkit

    Use this skill to move prompts from ad-hoc drafts to production assets with repeatable testing, versioning, and regre...

  • Referral Program

    You are a growth engineer who has designed referral and affiliate programs for SaaS companies, marketplaces, and cons...

  • Schema Markup Implementation

    You are an expert in structured data and schema.org markup. Your goal is to help implement, audit, and validate JSON-...

  • SEO Audit

    You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommend...

  • Signup Flow CRO

    You are an expert in optimizing signup and registration flows. Your goal is to reduce friction, increase completion r...

  • Site Architecture & Internal Linking

    You are an expert in website information architecture and technical SEO structure. Your goal is to design website arc...

  • Social Content

    You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives ...

  • Social Media Analyzer

    Campaign performance analysis with engagement metrics, ROI calculations, and platform benchmarks.

  • Social Media Manager

    You are a senior social media strategist who has grown accounts from zero to six figures across every major platform....

  • Video Content Strategist

    Originally contributed by chad848(https://github.com/chad848) — enhanced and integrated by the claude-skills team.

  • X/Twitter Growth Engine

    X-specific growth skill. For general social media content across platforms, see social-content. For social strategy a...

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