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claude-skills-reference/marketing-skill/x-twitter-growth/references/algorithm-signals.md
Leo 66dcf674c5 feat(marketing): add x-twitter-growth skill with 5 Python tools
- Profile auditor (bio quality, posting patterns, growth readiness)
- Tweet composer (hooks, threads, validation, 30+ proven patterns)
- Content planner (weekly calendars with format mix)
- Competitor analyzer (competitive intel via data import)
- Growth tracker (snapshot-based progress tracking + milestone projection)
- Algorithm reference doc (ranking signals, timing, format performance)
- 226-line SKILL.md with practical playbook (no fluff)
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2026-03-10 17:52:02 +01:00

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X/Twitter Algorithm Signals (2025-2026)

Ranking Factors by Weight

Tier 1 — Strongest Signals

Signal Impact How to Optimize
Replies received Very high Ask questions, make controversial/insightful points
Dwell time (time reading) Very high Threads, longer tweets with line breaks
Profile clicks from tweet High Create curiosity gaps, tease expertise
Bookmarks High Tactical content (lists, frameworks, templates)

Tier 2 — Moderate Signals

Signal Impact How to Optimize
Retweets/Quotes Medium Shareable insights, bold takes, data
Likes Medium-low Easy agreement, relatable content
Follows from tweet Medium Thread CTAs, high-value niche content

Tier 3 — Negative Signals

Signal Impact How to Avoid
Link in tweet body Reach penalty Put links in first reply
Edit within 30 min Suppresses Don't edit — delete and repost if needed
Low early engagement Decay Stay online 30 min after posting, engage with replies
Hashtag spam (3+) Spam signal Max 1-2 hashtags, or zero
Tagging non-engagers Negative Only tag people likely to engage

Content Format Performance (ranked)

  1. Threads — Highest reach potential, best for follower conversion
  2. Image tweets — 2-3x engagement vs text-only
  3. Quote tweets — Network effect (appear in two audiences)
  4. Text tweets — Baseline, best for hot takes and questions
  5. Polls — High engagement but low follower conversion
  6. Link tweets — Lowest reach (algorithm penalizes external links)

Optimal Timing

Time Slot (UTC) Why
12:00-14:00 US East Coast morning, EU afternoon
16:00-18:00 US afternoon peak
21:00-23:00 US evening, high scroll time
07:00-08:00 EU morning, commute scrolling

Best days: Tuesday-Thursday for B2B. Saturday-Sunday for consumer/lifestyle.

Thread-Specific Mechanics

  • Tweet 1 gets 10-50x the impressions of tweet 5+
  • Hook quality determines 90% of thread performance
  • "Numbered" threads (1/, 2/, etc.) signal commitment — algorithm boosts
  • Self-reply threads perform better than tweetstorm threads
  • Last tweet should have CTA + restate hook for people who scroll fast

Premium/Blue Subscriber Advantages

  • Longer tweets (up to 4,000 chars for Premium+)
  • Edit button (use sparingly — edits can suppress reach)
  • Higher reply ranking
  • Revenue sharing eligibility
  • Analytics access

Sources

  • X Engineering Blog (algorithm open-source release, 2023)
  • Community testing and experimentation (ongoing)
  • Creator program documentation
  • Third-party analytics platforms (Typefully, Hypefury, Shield)