claude-skills-reference/marketing-skill/app-store-optimization/expected_output.json

{
  "request_type": "keyword_research",
  "app_name": "TaskFlow Pro",
  "keyword_analysis": {
    "total_keywords_analyzed": 25,
    "primary_keywords": [
      {
        "keyword": "task manager",
        "search_volume": 45000,
        "competition_level": "high",
        "relevance_score": 0.95,
        "difficulty_score": 72.5,
        "potential_score": 78.3,
        "recommendation": "High priority - target immediately"
      },
      {
        "keyword": "productivity app",
        "search_volume": 38000,
        "competition_level": "high",
        "relevance_score": 0.90,
        "difficulty_score": 68.2,
        "potential_score": 75.1,
        "recommendation": "High priority - target immediately"
      },
      {
        "keyword": "todo list",
        "search_volume": 52000,
        "competition_level": "very_high",
        "relevance_score": 0.85,
        "difficulty_score": 78.9,
        "potential_score": 71.4,
        "recommendation": "High priority - target immediately"
      }
    ],
    "secondary_keywords": [
      {
        "keyword": "team task manager",
        "search_volume": 8500,
        "competition_level": "medium",
        "relevance_score": 0.88,
        "difficulty_score": 42.3,
        "potential_score": 68.7,
        "recommendation": "Good opportunity - include in metadata"
      },
      {
        "keyword": "project planning app",
        "search_volume": 12000,
        "competition_level": "medium",
        "relevance_score": 0.75,
        "difficulty_score": 48.1,
        "potential_score": 64.2,
        "recommendation": "Good opportunity - include in metadata"
      }
    ],
    "long_tail_keywords": [
      {
        "keyword": "ai task prioritization",
        "search_volume": 2800,
        "competition_level": "low",
        "relevance_score": 0.95,
        "difficulty_score": 25.4,
        "potential_score": 82.6,
        "recommendation": "Excellent long-tail opportunity"
      },
      {
        "keyword": "team productivity tool",
        "search_volume": 3500,
        "competition_level": "low",
        "relevance_score": 0.85,
        "difficulty_score": 28.7,
        "potential_score": 79.3,
        "recommendation": "Excellent long-tail opportunity"
      }
    ]
  },
  "competitor_insights": {
    "competitors_analyzed": 4,
    "common_keywords": [
      "task",
      "todo",
      "list",
      "productivity",
      "organize",
      "manage"
    ],
    "keyword_gaps": [
      {
        "keyword": "ai prioritization",
        "used_by": ["None of the major competitors"],
        "opportunity": "Unique positioning opportunity"
      },
      {
        "keyword": "smart task manager",
        "used_by": ["Things 3"],
        "opportunity": "Underutilized by most competitors"
      }
    ]
  },
  "metadata_recommendations": {
    "apple_app_store": {
      "title_options": [
        {
          "title": "TaskFlow - AI Task Manager",
          "length": 26,
          "keywords_included": ["task manager", "ai"],
          "strategy": "brand_plus_primary"
        },
        {
          "title": "TaskFlow: Smart Todo & Tasks",
          "length": 29,
          "keywords_included": ["todo", "tasks"],
          "strategy": "brand_plus_multiple"
        }
      ],
      "subtitle_recommendation": "AI-Powered Team Productivity",
      "keyword_field": "productivity,organize,planner,schedule,workflow,reminders,collaboration,calendar,sync,priorities",
      "description_focus": "Lead with AI differentiation, emphasize team features"
    },
    "google_play_store": {
      "title_options": [
        {
          "title": "TaskFlow - AI Task Manager & Team Productivity",
          "length": 48,
          "keywords_included": ["task manager", "ai", "team", "productivity"],
          "strategy": "keyword_rich"
        }
      ],
      "short_description_recommendation": "AI task manager - Organize, prioritize, and collaborate with your team",
      "description_focus": "Keywords naturally integrated throughout 4000 character description"
    }
  },
  "strategic_recommendations": [
    "Focus on 'AI prioritization' as unique differentiator - low competition, high relevance",
    "Target 'team task manager' and 'team productivity' keywords - good search volume, lower competition than generic terms",
    "Include long-tail keywords in description for additional discovery opportunities",
    "Test title variations with A/B testing after launch",
    "Monitor competitor keyword changes quarterly"
  ],
  "priority_actions": [
    {
      "action": "Optimize app title with primary keyword",
      "priority": "high",
      "expected_impact": "15-25% improvement in search visibility"
    },
    {
      "action": "Create description highlighting AI features with natural keyword integration",
      "priority": "high",
      "expected_impact": "10-15% improvement in conversion rate"
    },
    {
      "action": "Plan A/B tests for icon and screenshots post-launch",
      "priority": "medium",
      "expected_impact": "5-10% improvement in conversion rate"
    }
  ],
  "aso_health_estimate": {
    "current_score": "N/A (pre-launch)",
    "potential_score_with_optimizations": "75-80/100",
    "key_strengths": [
      "Unique AI differentiation",
      "Clear target audience",
      "Strong feature set"
    ],
    "areas_to_develop": [
      "Build rating volume post-launch",
      "Monitor and respond to reviews",
      "Continuous keyword optimization"
    ]
  }
}