claude-skills-reference/marketing-skill/MARKETING-EXECUTION-PLAN.md

Marketing Team Expansion — Execution Plan

Final Architecture

CMO Advisor (c-level-advisor/cmo-advisor/)
  │
  │ reads company-context.md + marketing-context.md
  │
Marketing Ops (router + orchestrator)
  │
  ├── Content Pod (8)
  │   ├── content-creator .......... [UPGRADE] add context integration, quality loop
  │   ├── content-strategy ......... [IMPORT]  from workspace
  │   ├── copywriting .............. [IMPORT]  from workspace
  │   ├── copy-editing ............. [IMPORT]  from workspace
  │   ├── social-content ........... [IMPORT]  from workspace
  │   ├── marketing-ideas .......... [IMPORT]  from workspace
  │   ├── content-production ....... [NEW]     research→write→optimize pipeline
  │   └── content-humanizer ........ [NEW]     AI watermark removal, voice injection
  │
  ├── SEO Pod (5)
  │   ├── seo-audit ................ [IMPORT]  from workspace + add seo_checker.py
  │   ├── programmatic-seo ......... [IMPORT]  from workspace
  │   ├── ai-seo ................... [NEW]     AEO, GEO, LLMO optimization
  │   ├── schema-markup ............ [NEW]     JSON-LD, structured data
  │   └── site-architecture ........ [NEW]     URL structure, nav, internal linking
  │
  ├── CRO Pod (6)
  │   ├── page-cro ................. [IMPORT]  from workspace
  │   ├── form-cro ................. [IMPORT]  from workspace
  │   ├── signup-flow-cro .......... [IMPORT]  from workspace
  │   ├── onboarding-cro ........... [IMPORT]  from workspace
  │   ├── popup-cro ................ [IMPORT]  from workspace
  │   └── paywall-upgrade-cro ...... [IMPORT]  from workspace
  │
  ├── Channels Pod (5)
  │   ├── email-sequence ........... [IMPORT]  from workspace
  │   ├── paid-ads ................. [IMPORT]  from workspace
  │   ├── social-media-manager ..... [UPGRADE] rename + expand from social-media-analyzer
  │   ├── cold-email ............... [NEW]     B2B outreach sequences
  │   └── ad-creative .............. [NEW]     bulk ad generation + iteration
  │
  ├── Growth Pod (3)
  │   ├── ab-test-setup ............ [IMPORT]  from workspace
  │   ├── referral-program ......... [NEW]     referral + affiliate programs
  │   └── free-tool-strategy ....... [NEW]     engineering as marketing
  │
  ├── Intelligence Pod (4)
  │   ├── campaign-analytics ....... [UPGRADE] add cross-channel synthesis
  │   ├── competitor-alternatives .. [IMPORT]  from workspace
  │   ├── marketing-psychology ..... [IMPORT]  from workspace
  │   └── analytics-tracking ....... [NEW]     GA4, GTM, event tracking setup
  │
  └── Sales & GTM Pod (2)
      ├── launch-strategy .......... [IMPORT]  from workspace
      └── pricing-strategy ......... [NEW]     pricing, packaging, monetization

  Standalone (keep in place, no pod):
  ├── marketing-demand-acquisition . [KEEP]    already in repo
  ├── marketing-strategy-pmm ....... [KEEP]    already in repo
  ├── app-store-optimization ....... [KEEP]    already in repo
  └── prompt-engineer-toolkit ...... [KEEP]    already in repo

  Cross-Domain References (marketing-ops routes to these):
  ├── business-growth/revenue-operations/     (RevOps)
  ├── business-growth/sales-engineer/         (Sales Enablement)
  ├── business-growth/customer-success-manager/ (Churn Prevention)
  ├── product-team/landing-page-generator/    (Landing Pages)
  ├── product-team/competitive-teardown/      (Competitive Analysis)
  └── engineering-team/email-template-builder/ (Email Templates)

Totals

Action	Count
Import from workspace	20
Upgrade existing	3
Build new	13
Keep as-is	4
Cross-domain refs	6
Total marketing skills	39
New Python tools	~20
New reference docs	~25
New agents	5-8

---

Iteration 1: Foundation + Import (20 workspace skills + 2 new)

1A: Create branch and foundation skills

marketing-context/ (NEW — the foundation every skill reads)

marketing-context/
├── SKILL.md                    # How to use, interview flow
├── templates/
│   ├── brand-voice.md          # Voice pillars, tone by content type, terminology
│   ├── style-guide.md          # Grammar, formatting, capitalization
│   ├── target-keywords.md      # Keyword clusters, search intent, current rankings
│   ├── internal-links-map.md   # Key pages, anchor text, topic clusters
│   ├── competitor-analysis.md  # Primary competitors, strategies, gaps
│   ├── writing-examples.md     # 3-5 exemplary pieces with annotations
│   └── audience-personas.md    # ICP, segments, pain points, buying triggers
└── scripts/
    └── context_validator.py    # Validates completeness of context files

Inspired by: SEO Machine's 8 context files + marketingskills' product-marketing-context Key difference: Templates (user fills in), not static files. Validator script checks completeness.

marketing-ops/ (NEW — the router)

marketing-ops/
├── SKILL.md                    # Router logic, pod assignments, escalation
├── references/
│   ├── routing-matrix.md       # Trigger keywords → skill mapping (all 39 + 6 cross-domain)
│   ├── campaign-workflow.md    # End-to-end campaign orchestration steps
│   └── quality-checklist.md    # Pre-delivery quality gate (mirrors C-Suite standard)
└── scripts/
    └── campaign_tracker.py     # Track campaign status, tasks, owners, deadlines

1B: Import 20 workspace skills

For each imported skill:

1. Copy from ~/.openclaw/workspace/skills/{name}/ to marketing-skill/{name}/
2. Verify YAML frontmatter (name, description, license, metadata)
3. Add ## Related Skills section with cross-references
4. Add ## Integration table (which pod, which skills it works with, cross-domain refs)
5. Add ## Communication section (references marketing quality standard)

Import batch (parallel — 4 subagents):

Subagent	Skills	Pod
content-importer	content-strategy, copywriting, copy-editing, social-content, marketing-ideas	Content
seo-cro-importer	seo-audit, programmatic-seo, page-cro, form-cro, signup-flow-cro	SEO + CRO
cro-channel-importer	onboarding-cro, popup-cro, paywall-upgrade-cro, email-sequence, paid-ads	CRO + Channels
growth-intel-importer	ab-test-setup, competitor-alternatives, marketing-psychology, launch-strategy, brand-guidelines	Growth + Intel + GTM

Each subagent:

• Copies skill folder
• Adds Related Skills section
• Adds Integration table
• Adds Communication standard reference
• Standardizes YAML frontmatter
• Does NOT add Python tools yet (that's Iteration 3)

1C: Upgrade 3 existing skills

Skill	Changes
content-creator	Add context integration (reads marketing-context), Related Skills, Communication standard
social-media-analyzer → social-media-manager	Rename, expand SKILL.md from analyzer to full manager (scheduling, strategy, community)
campaign-analytics	Add cross-channel synthesis section, Related Skills, Communication standard

1D: Update CLAUDE.md + marketplace + skills-index

• Rewrite marketing-skill/CLAUDE.md (like we did for C-Suite)
• Update .claude-plugin/marketplace.json
• Update .codex/skills-index.json
• Update root CLAUDE.md skill counts
• Update README.md badge + counts

Iteration 1 Deliverables

• Branch feat/marketing-expansion
• marketing-context/ (foundation)
• marketing-ops/ (router)
• 20 imported skills (standardized)
• 3 upgraded skills
• Updated CLAUDE.md, marketplace, skills-index
• PR opened

---

Iteration 2: Build 13 New Skills (parallel subagents)

2A: Content + SEO batch (5 skills — 2 subagents)

Subagent: content-builder

Skill	Key Deliverables
content-production	SKILL.md, references/production-pipeline.md, references/content-brief-template.md, scripts/content_scorer.py (readability + SEO + humanity score), scripts/outline_generator.py
content-humanizer	SKILL.md, references/ai-patterns-checklist.md, references/voice-injection-guide.md, scripts/humanizer_scorer.py (detect AI patterns: em-dashes, filler, passive, hedging)

Subagent: seo-builder

Skill	Key Deliverables
ai-seo	SKILL.md, references/aeo-guide.md (answer engine optimization), references/llm-citation-tactics.md, references/ai-search-landscape.md
schema-markup	SKILL.md, references/schema-types-guide.md, references/implementation-patterns.md, scripts/schema_validator.py (validates JSON-LD)
site-architecture	SKILL.md, references/url-structure-guide.md, references/internal-linking-strategy.md, scripts/sitemap_analyzer.py

2B: Channels + Growth batch (4 skills — 2 subagents)

Subagent: channels-builder

Skill	Key Deliverables
cold-email	SKILL.md, references/outreach-frameworks.md (AIDA, PAS, BAB), references/deliverability-guide.md, templates/sequence-templates.md, scripts/email_sequence_analyzer.py
ad-creative	SKILL.md, references/ad-frameworks.md (by platform), references/creative-testing-guide.md, scripts/headline_scorer.py, scripts/ad_copy_generator.py

Subagent: growth-builder

Skill	Key Deliverables
referral-program	SKILL.md, references/referral-mechanics.md, references/program-types.md (one-sided, two-sided, tiered), scripts/referral_roi_calculator.py
free-tool-strategy	SKILL.md, references/tool-types.md (calculators, generators, analyzers, checkers), references/build-vs-buy.md, scripts/tool_roi_estimator.py

2C: Intelligence + Sales batch (4 skills — 2 subagents)

Subagent: intel-builder

Skill	Key Deliverables
analytics-tracking	SKILL.md, references/ga4-setup-guide.md, references/gtm-patterns.md, references/event-taxonomy.md, scripts/tracking_plan_generator.py
pricing-strategy	SKILL.md, references/pricing-models.md (value, cost-plus, competitor, dynamic), references/packaging-guide.md, scripts/pricing_modeler.py, scripts/willingness_to_pay_analyzer.py

Subagent: (main agent handles directly) These are kept lean — no subagent needed:

• Update marketing-ops routing matrix with all 13 new skills
• Cross-reference all new skills with existing pods

Iteration 2 Deliverables

• 13 new skills built (SKILL.md + refs + scripts)
• All integrated into marketing-ops routing matrix
• All cross-referenced with Related Skills
• Commit + push

---

Iteration 3: Python Tools for Knowledge-Only Skills

Add automation to the 20 imported workspace skills (currently zero scripts).

Priority 1: SEO + Content tools (highest impact)

Skill	Script	Purpose
seo-audit	seo_checker.py	On-page SEO scoring (0-100): title, meta, headings, links, keyword density
seo-audit	keyword_density_analyzer.py	Keyword distribution + stuffing detection
content-strategy	topic_cluster_mapper.py	Map topic clusters, identify gaps, suggest pillar content
copywriting	headline_scorer.py	Score headlines: power words, emotional triggers, length, clarity
copy-editing	readability_scorer.py	Flesch Reading Ease, grade level, passive voice, sentence complexity

Priority 2: CRO tools

Skill	Script	Purpose
page-cro	conversion_audit.py	Above-fold analysis, CTA scoring, trust signals, friction points
form-cro	form_friction_analyzer.py	Field count, required fields, multi-step scoring
signup-flow-cro	signup_funnel_analyzer.py	Step analysis, drop-off estimation

Priority 3: Channel + Growth tools

Skill	Script	Purpose
paid-ads	roas_calculator.py	ROAS, CPA, budget allocation optimizer
email-sequence	email_flow_designer.py	Sequence timing, open/click estimation
ab-test-setup	sample_size_calculator.py	Statistical significance, test duration estimator
competitor-alternatives	competitor_matrix_builder.py	Feature comparison matrix generator

Priority 4: Intelligence tools

Skill	Script	Purpose
campaign-analytics	channel_mixer.py	Cross-channel attribution synthesis
marketing-psychology	persuasion_audit.py	Score content against Cialdini's 6 principles
launch-strategy	launch_readiness_scorer.py	Pre-launch checklist scoring

Iteration 3 Deliverables

• ~18 new Python scripts (stdlib-only, CLI-first, JSON output)
• All scripts have embedded sample data for zero-config runs
• Commit + push

---

Iteration 4: Quality Upgrade (C-Suite Standard)

Apply to ALL 39 marketing skills:

4A: Add to every skill

• Proactive Triggers (5-6 context-driven alerts per skill)
• Output Artifacts table (request → deliverable mapping)
• Communication standard reference
• Quality loop integration (self-verify, peer-verify)

4B: Add marketing-specific agents

Agent	Location	Purpose
content-analyzer	marketing-ops/agents/	Analyzes content for SEO, readability, brand voice
seo-optimizer	marketing-ops/agents/	On-page SEO recommendations
meta-creator	marketing-ops/agents/	Meta title/description generation
headline-generator	marketing-ops/agents/	Headline variations + scoring
cro-analyst	marketing-ops/agents/	CRO audit for any page

Inspired by SEO Machine's 10 agents, but lean (markdown agents, not Python services).

4C: Parity check

Run same audit as C-Suite:

• All 39 skills: Keywords ✅, QuickStart ✅, Related Skills ✅, Integration ✅, Proactive ✅, Outputs ✅, Communication ✅
• All Python scripts: syntax valid, sample data works, JSON output
• All cross-references: bidirectional (A references B, B references A)
• Marketing-ops routing matrix: all 39 skills + 6 cross-domain

Iteration 4 Deliverables

• Quality loop on all 39 skills
• 5 marketing agents
• Parity check passed
• Final commit + PR merge-ready

---

Execution Timeline

Iteration	Work	Subagents	Est. Files
1: Foundation + Import	22 skills (2 new + 20 import) + 3 upgrades + metadata	4	~80
2: New Skills	13 new skills	6	~100
3: Python Tools	~18 scripts	2-3	~18
4: Quality Upgrade	Quality loop + agents + parity	2-3	~50
Total	39 skills	~15	~250

---

Success Criteria

1. 39 marketing skills organized into 7 pods + orchestration
2. ~38 Python tools (18 existing + ~20 new), all stdlib-only
3. 5 marketing agents (content-analyzer, seo-optimizer, meta-creator, headline-generator, cro-analyst)
4. Full orchestration via marketing-ops router with routing matrix
5. Context foundation that every skill reads (brand voice, style guide, keywords, etc.)
6. Cross-domain routing to 6 skills in business-growth, product-team, engineering-team
7. C-Suite quality standard on all skills (proactive triggers, output artifacts, quality loop)
8. Full cross-referencing between all skills (Related Skills sections)
9. CMO integration — marketing-ops connects to c-level-advisor/cmo-advisor/
10. Zero external dependencies — all Python scripts stdlib-only

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Ready for execution on Reza's go.