# **Gemini Session: Social Media Content Calendar**

**Date:** February 10, 2026

**Participants:** Michael "Frostystyle" Krause & Gemini

**Status:** Ready for Meg to Execute

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## **1\. Session Overview**

This session focused on building a sustainable, high-impact social media strategy for **Firefrost Gaming** that Meg (The Emissary) can execute during her recovery. We established a 30-day "Road to Launch" calendar that balances the **Wizard's technical precision** with the **Emissary's community passion**, utilizing a centralized "Day 0" email infrastructure to minimize administrative strain.

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## **2\. Master Content Calendar (30 Days)**

### **Week 1: Pre-Launch Teasing**

*Focus: Establishing the "Mystery" and the "Refuge" concept.*

* **Mon:** (TikTok/X) "Something is coming to the Minnesota modded scene."  
* **Tue:** (IG) Visual Reveal: The Circular Emblem. Caption: The Symbol of the Hearth.  
* **Wed:** (TikTok) POV: Jack the Husky "Consultant" checking the server racks.  
* **Thu:** (X) Thread: Why most Minecraft servers fail (and why we won't).  
* **Fri:** (All) The First "Fire Friday": Highlighting the passion of the Ignis path.  
* **Sat:** (FB/Reddit) Local outreach: "A new kind of gaming community for MN."  
* **Sun:** (IG) Poll: "Are you a Flamecrafter 🔥 or a Crystal Engineer ❄️?"

### **Week 2: Founder Story**

*Focus: Humanizing the brand through Michael and Meg's journey.*

* **Mon:** (X/FB) The Wizard's Story: Building infrastructure with nerve damage.  
* **Tue:** (TikTok) The Emissary's Story: Building community while recovering (broken ankle reality).  
* **Wed:** (YouTube) "Why we built Firefrost" (The Origin Video).  
* **Thu:** (IG) Behind the scenes: The "Four-Legged Consultants" at work.  
* **Fri:** (X) The $1 Handshake: Why accountability matters in 2026\.  
* **Sat/Sun:** Q\&A sessions on Reddit/X regarding the founders' vision.

### **Week 3: Fire \+ Frost Philosophy**

*Focus: Deep dive into the Paths and Subscription tiers.*

* **Mon:** (TikTok) "What is the Path of Frost?" (Tech/Precision focus).  
* **Tue:** (TikTok) "What is the Path of Fire?" (Magic/Passion focus).  
* **Wed:** (IG/FB) Split graphic: Magic vs. Machinery.  
* **Thu:** (X) Thread: Explaining the "Elemental" ($5) tier benefits.  
* **Fri:** (All) Fire vs. Frost: The Purple "Collision" Reveal.  
* **Sat:** (TikTok) Trending sound: "Choose your character" (Wizard vs. Emissary).  
* **Sun:** (All) The $499 Sovereign Tier: The ultimate legacy.

### **Week 4: Launch Preparation**

*Focus: High-frequency CTAs and FOMO (Fear Of Missing Out).*

* **Mon-Sun:** Daily countdown graphics on all platforms.  
* **Wed:** (YouTube Shorts) Sneak Peek: The 12-server operational map.  
* **Fri:** (TikTok) Final "Handshake" explainer: Get whitelisted now.  
* **Sat:** (All) "T-Minus 24 Hours": The Emissary’s final pre-launch message.  
* **Sun:** **LAUNCH DAY.** Live streams and celebration posts.

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## **3\. Platform-Specific Strategies**

### **TikTok (3-5x/week)**

**Video Ideas:**

* POV: You finally found a server that doesn't reset every month.  
* "The Wizard" explaining 10x efficiency in 15 seconds.  
* Jack the Husky "alerting" to a server crash (humorous).

**Trending Sound Usage:**

* Use "Transition" sounds to switch between the blue "Frost" aesthetic and the red "Fire" aesthetic.

**Fire \+ Frost Themes:**

* Split-screen videos: One side showing complex machinery (Frost), one side showing a magical garden (Fire).




### **Twitter/X (1-3x/day)**

**Daily Tweet Themes:**

* **Technical Tuesdays:** Progress logs and "Frostwall" updates.  
* **Fire Fridays:** Community spotlights.  
* **Sunday Stats:** Transparency on server growth.

**Thread Ideas:**

* "The Architecture of a 12-Server Network."  
* "Why the $1 Handshake is the future of anti-toxicity."

**Hashtag Strategy:**

* Primary: \#FirefrostGaming \#ModdedMinecraft  
* Secondary: \#MNgaming \#IndieDev \#TheWizardAndTheEmissary

### **Instagram (3-4x/week)**

**Feed Aesthetic:**

* A "Checkerboard" pattern alternating between high-saturation Fire (Red) and cool-tone Frost (Blue) graphics.

**Reel Ideas:**

* 7-second "loops" of the Firefrost Emblem with a "vibe" soundtrack.  
* Quick "Meet the Team" clips.

**Caption Formulas:**

* \[Hook\] \+ \[3 Bullet points of value\] \+ \[CTA: Join the Hearth\].

### **YouTube (2-3x/month)**

**Long-Form Videos:**

* "Firefrost Phase 0.5: The Technical Breakdown."  
* "The Emissary's Guide to Joining the Community."

**YouTube Shorts:**

* Re-edited TikTok clips without the TikTok watermark.

**SEO Strategy:**

* Focus on: "Sustainable Minecraft Server," "Minnesota Gaming Community," "Modded Minecraft 2026."

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## **4\. Content Pillar Breakdown**

* **Behind the Scenes (20%):** The "Couch-Command-Center," Michael's server room, and pet cameos.  
* **Fire vs Frost (30%):** Explaining the lore, the choices, and the $5 tiers.  
* **Server Highlights (20%):** Showcasing specific mods (Ars Nouveau, Mystical Agriculture, Mekanism).  
* **Educational (15%):** "How-to" guides for the $1 handshake and Discord syncing.  
* **Engagement (15%):** Polls, "This or That" games, and comment replies.

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## **5\. Pre-Launch Content Strategy**

### **Anticipation Building**

Use "Glitch" effects on graphics early in Week 1 to suggest something is "booting up."

### **Founder Story Arc**

Start with Michael’s technical vision (Precision), move to Meg’s community heart (Passion), and end with how they merged to create Firefrost.

### **Sneak Peeks**

Blurry screenshots of the "Bifrost Tunnels" or the server dashboard to create intrigue without revealing the full "Wizard" secrets too early.

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## **6\. Post-Launch Content Strategy**

### **Subscriber Spotlights**

Weekly "Citizen of Firefrost" features on Instagram and Facebook.

### **Event Coverage**

Record "Fire vs. Frost" build battles and edit them into high-energy TikTok recaps.

### **Community Celebrations**

"Milestone" graphics for the first 10, 20, and 50 "Awakened" members.

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## **7\. Meg's Workflow Guide**

### **Content Batching**

* **The Monday Batch:** Record all video footage for the week while the ring light is set up.  
* **The Tuesday Edit:** Use CapCut Desktop to add captions and music.

### **Scheduling Tools**

* **Buffer:** Schedule all X, IG, and FB posts on Wednesday morning.

### **Time Management**

* **30-Minute Sprints:** Work for 30 mins, then elevate the ankle and check in with Jack.

### **Performance Tracking**

* Watch **"Discord Join Rate"** more than "Likes." If people are moving from TikTok to Discord, the content is working.

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## **8\. Visual Content Guidelines**

### **Fire-Themed Posts**

* **Colors:** Red/Orange (\#FF4500).  
* **Imagery:** Particles, flames, magical effects, community gatherings.

### **Frost-Themed Posts**

* **Colors:** Electric Cyan (\#00E5FF).  
* **Imagery:** Crystals, blueprints, clean lines, server racks, snow.

### **Combined Posts**

* **Colors:** Purple/Magenta.  
* **Imagery:** The "Collision" asset where red and blue meet.

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## **9\. Engagement Tactics**

### **Poll Ideas**

* "Magic or Machinery: Which path calls to you?"  
* "Should the next modpack be Magic-focused or Tech-focused?"

### **Call-to-Actions**

* "Drop a 🔥 if you're a Flamecrafter\!"  
* "Click the link in bio to start your $1 Handshake."

### **Response Templates**

* "Welcome to the Hearth, \[Name\]\! 🔥"  
* "The Wizard is checking the logs on that—stay tuned\! ❄️"

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## **10\. Implementation Checklist**

* \[ \] Set up socials@firefrostgaming.com and filters (Michael)  
* \[ \] Connect accounts to **Buffer** (Meg)  
* \[ \] Create Canva Master Templates (Meg)  
* \[ \] Batch create Week 1 content (Meg)  
* \[ \] Schedule Week 1 posts in Buffer (Meg)  
* \[ \] Conduct first "Fire Friday" post (Meg)

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**Output File:** gemini-social-media-calendar-2026-02-10.md

**Priority:** MEDIUM \- Pre-launch marketing critical

**For Meg: The Emissary's Guide to Social Media** 🔥❄️

