---
name: content-engine
description: |
  Create platform-native content for X, LinkedIn, TikTok, YouTube, newsletters, 
  and cross-platform campaigns. Use when creating social media posts, threads, 
  scripts, content calendars, or adapting one source asset across multiple platforms.
source: skill.fish (affaan-m/everything-claude-code) — translated from Chinese
---

# Content Engine

Transform one idea into powerful, platform-native content — not posting the same thing everywhere.

---

## WHEN TO ACTIVATE

- Writing X posts or threads
- Drafting LinkedIn posts or updates
- Writing short-form video or YouTube scripts
- Repurposing articles, podcasts, presentations, or docs into social content
- Building lightweight content plans around launches, milestones, or themes
- Creating FOMO campaign content for Firefrost

---

## FIRST QUESTIONS

Clarify:

- **Source material:** What content are we adapting from?
- **Audience:** Builders, investors, customers, operators, or general audience?
- **Platform:** X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform?
- **Goal:** Brand awareness, conversion, recruitment, authority building, launch support, or engagement?

---

## CORE RULES

1. **Adapt for the platform.** Don't cross-post identical copy.
2. **Opening hooks matter more than summaries.**
3. **Each post carries one clear idea.**
4. **Use specific details, not slogans.**
5. **Keep CTAs small and clear.**

---

## PLATFORM GUIDELINES

### X (Twitter)

- Open fast
- One idea per post or per tweet in a thread
- Avoid links in main text unless necessary
- Avoid hashtag overuse

**Character limits:** 280 chars (standard), 4,000 chars (X Premium)

### LinkedIn

- First line must be strong (it's the preview)
- Use short paragraphs
- Frame around lessons learned, results, and takeaways
- More professional/business tone

**Character limits:** 3,000 chars per post

### TikTok / Short-Form Video

- First 3 seconds must grab attention
- Script around visuals, not just voiceover
- One demo, one claim, one CTA

### YouTube

- Show results early
- Structure by chapters
- Refresh visuals every 20-30 seconds

### Newsletter

- Provide one clear perspective, not a pile of unrelated content
- Make section headers scannable
- Make the opening paragraph work hard

### Discord (Firefrost-specific)

- Announcements: Clear, exciting, action-oriented
- Community posts: Conversational, welcoming
- Use embeds for important info
- @mention roles sparingly but strategically

---

## CONTENT REPURPOSING FLOW

Default cascade:

1. **Anchor material:** Article, video, presentation, memo, or launch doc
2. **Extract 3-7 atomic ideas**
3. **Write platform-native variants**
4. **Trim redundancy across outputs**
5. **Align CTAs with platform intent**

---

## DELIVERABLES

When asked for a campaign, return:

- **Core angle** — The central message/hook
- **Platform-specific drafts** — Adapted for each platform
- **Optional posting sequence** — Suggested order/timing
- **Optional CTA variants** — Different calls-to-action per platform
- **Missing info needed** — What's required before publishing

---

## QUALITY GATES

Check before delivery:

- [ ] Each draft reads platform-native
- [ ] Opening hooks are strong and specific
- [ ] No generic hype language
- [ ] No duplicate copy across platforms (unless requested)
- [ ] CTAs match content and audience

---

## FIREFROST CONTEXT

### Brand Voice
- **Fire path:** Passionate, bold, community-driven
- **Frost path:** Cool, strategic, builder-focused
- **Combined:** Welcoming, authentic, gamer-friendly

### Common Campaign Types
- Server launches / modpack updates
- Subscription tier promotions
- Community events / milestones
- Feature announcements
- FOMO campaigns (9-post series format)

### Platform Priority for Firefrost
1. Discord (primary community hub)
2. X/Twitter (announcements, engagement)
3. YouTube (tutorials, showcases)
4. TikTok (short clips, highlights)
5. Reddit (r/feedthebeast, r/minecraft communities)

### Hashtags (Use Sparingly)
- #Minecraft
- #ModdedMinecraft
- #MinecraftServer
- #FirefrostGaming

---

**Source:** skill.fish — affaan-m/everything-claude-code (translated from Chinese)  
**Added:** 2026-04-09 by Chronicler #73

**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️
