# FOMO Campaign — Final Execution Plan
## "The Fire and The Frost" — Phase 1 Launch

**Created:** April 3, 2026  
**Created By:** Chronicler #59 + Michael + Gemini AI  
**Status:** LOCKED — Execute Saturday April 5, 2026  
**Campaign Goal:** Build mystery, drive Discord joins, convert Wanderers to subscribers

---

## The Timeline

| Day | Date | Action |
|-----|------|--------|
| Sat | Apr 4 | Asset creation (photography, editing) |
| Sun | Apr 5 | Asset creation + schedule all posts (45 min) |
| Mon | Apr 6 | Post 1 — "The Question" |
| Tue | Apr 7 | Post 2 — "The Warning" |
| Wed | Apr 8 | Post 3 — "The Philosophy" |
| Thu | Apr 9 | Post 4 — "The Legacy" |
| Fri | Apr 10 | Post 5 — "The Hint" |
| Sat | Apr 11 | Post 6 — "The Price" |
| Sun | Apr 12 | Post 7 — "The Consultants" (Butter!) |
| Mon | Apr 13 | Post 8 — "The Wanderer" |
| Tue | Apr 14 | Post 9 — "The Countdown Begins" (REVEAL) |
| Wed | Apr 15 | **SOFT LAUNCH** |

---

## Posting Time

**4:00 PM CDT — Every day, same time.**

Why:
- US East Coast: 5:00 PM (end of workday)
- US West Coast: 2:00 PM (late lunch/school release)
- Algorithm indexes → peaks in feeds 7-10 PM CDT (prime gaming time)

---

## Platform Strategy

**Post simultaneously across all 8 platforms.**

| Platform | Handle | Scheduling Tool |
|----------|--------|-----------------|
| Instagram | @playfirefrost | Meta Business Suite (free) |
| Facebook | @playfirefrost | Meta Business Suite (free) |
| TikTok | @playfirefrost | TikTok.com native (free) |
| YouTube | @playfirefrost | YouTube Studio (free) |
| Twitter/X | @playfirefrost | X.com calendar icon (free) |
| Bluesky | @playfirefrost | Manual at 4:00 PM |
| Discord | #announcements | Manual at 4:00 PM |
| Reddit | r/ModdedMinecraft | Manual at 4:00 PM |

**Total cost:** $0

**Sunday scheduling session:** ~45 minutes to load posts 1-9 into native schedulers.

**Daily manual posts:** Michael handles Bluesky/Discord/Reddit at 4:00 PM for the 9 days. Meg can take over once pattern is established.

---

## Visual Asset Creation (Saturday/Sunday)

### The Approach: Reality + Cinematic Filters

**Subjects:**
- Macro shots of server hardware
- Glowing LEDs on network equipment
- 3D printer hot-end
- Monitor in dark room

**Lighting:**
- Room lights OFF
- LED wand or phone screen casting Fire (orange) or Frost (cyan) light

**Editing (Lightroom Mobile — free):**
- Color Grading: Shadows → teal/cyan, Highlights → orange/red
- Add Grain + Vignette
- Result: Cinematic "Ridley Scott" aesthetic

### Asset Checklist

- [ ] Post 1: Fire/Frost split image
- [ ] Post 2: Dark background, "20" with flame and ice crystal
- [ ] Post 3: Fire and ice collision
- [ ] Post 4: Stars + fire/frost ground spread
- [ ] Post 5: Blurred/obscured Firefrost logo
- [ ] Post 6: Twenty candles (most lit, some dark)
- [ ] Post 7: **Butter** — CEO headshot (desaturated, imperious, judging your quarterly performance)
- [ ] Post 8: Figure at open gate (Fire left, Frost right)
- [ ] Post 9: Full Firefrost logo on pure black background (CLEAN, no effects)

---

## Post 7 — The Consultant Update

**Original:** Jack (Chief Medical Alert Officer)  
**Updated:** Butter No Nutters (CEO)

**Updated Copy:**
> Our CEO has reviewed the project.
> 
> He approves.
> 
> (He also approves of naps on keyboards, mandatory chin scratches, and people who choose a side.)
> 
> 🐈‍⬛ firefrostgaming.com/discord

**Visual Treatment:**
- Frame like Fortune 500 CEO headshot
- Dead center, slight low angle (imposing)
- Desaturated, heavy shadows, high contrast
- Intense eye contact
- Cat energy: judging your quarterly performance and finding it lacking

**Save Jack for Phase 2/3** — Husky energy perfect for "Welcome to the Discord, things are moving fast" post.

---

## Hashtag Strategy (3-2-2 Rule)

Use 5-7 hashtags per post:

**2 Broad (The Net):**
- `#Minecraft`
- `#Gaming`

**3 Niche (The Target):**
- `#ModdedMinecraft`
- `#MinecraftServers`
- `#AllTheMods` (or relevant modpack)

**2 Branded (The Identity):**
- `#FirefrostGaming`
- `#FireOrFrost`

---

## Phase 2 Pacing

**April 14 (4:00 PM CDT):** Drop the Reveal (Post 9). Let it sit for 24 hours. Discord will start populating.

**April 15 (Soft Launch):** ONE post only:
> "The servers are live. The $1 door is open. 20 Sovereign seats are available. See you inside."

**Do not over-post.** Confidence, not desperation.

---

## The Backup Plan

**If Discord joins are lower than expected:** Do absolutely nothing.

- Do not extend the timeline
- Do not post desperate "Please join!" follow-ups
- Welcome the people who DO join as the most important Wanderers on earth
- Proceed with soft launch exactly as planned

The soft launch tests infrastructure (Stripe, Pterodactyl, Ops Manual), not audience size. Momentum builds organically once servers are live and players invite friends.

---

## The $499 Sovereign Price Point

**Leading with $499 is correct** because of the $1 anchor.

The copy juxtaposes: "There will be a $1 door... The 20 Sovereign founding seats are different."

- $499 communicates premium, serious, long-term project
- Makes $1 Awakened tier feel like an absolute steal
- Acts as psychological filter — legitimizes the realm

---

## Platform-Specific Notes

**Instagram/TikTok:** Caption ends with "Link in bio" (not the URL — they can't click it)

**Verify before Post 1:** Linktree is updated and active at linktr.ee/firefrostgaming

---

## Key Rules

1. **Never fake the Sovereign count** — only post real numbers
2. **Never set a fake deadline** — soft launch happens when Trinity says ready
3. **The $1 door never closes** — scarcity is Sovereign-specific only
4. **Discord is the funnel** — every post leads there
5. **Post at exactly 4:00 PM CDT** — train the algorithm and audience
6. **Don't over-explain** — mystery sells better than feature lists

---

## Dependencies (Before Monday April 6)

- [ ] Holly: Verify Discord channel visibility for Wanderers (see separate checklist)
- [ ] Holly: Add Message Scheduler bot for daily engagement prompts
- [ ] Michael: Verify Linktree is current
- [ ] Michael: Verify firefrostgaming.com/discord redirects properly
- [ ] All 9 visual assets created and saved
- [ ] All 9 posts scheduled in native tools (Sunday evening)

---

## Credits

**Campaign Architecture:** Chronicler #47 (The Deliverer)  
**Tactical Review:** Gemini AI  
**Final Execution Plan:** Chronicler #59 + Michael  

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**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️

*One shot. Don't miss.*
