# FIREFROST GAMING: Social Media Strategy & Implementation Plan

**Project:** Fire + Frost Community Building  
**Created:** February 8, 2026  
**Strategy Lead:** Gingerfury (Meg) - The Emissary  
**Technical Support:** Frostystyle (Michael) - The Wizard  
**Status:** 📋 PLANNING PHASE  
**Document Version:** 1.0

---

## Executive Summary

Firefrost Gaming will establish a multi-platform social media presence that reflects our dual Fire + Frost identity. The Emissary (Meg) leads community engagement across all platforms, while The Wizard (Michael) provides technical infrastructure and GitHub/LinkedIn presence.

**Core Strategy:** Build discovery pipelines that funnel users from public platforms (TikTok, Instagram, YouTube) into our community home (Discord), with separate all-ages (Frost Path) and adult (Ignis) spaces.

---

## Platform Ecosystem Overview

### The Funnel (Discovery → Community)
```
DISCOVERY LAYER
├── TikTok (Short-form video discovery)
├── Instagram (Visual showcase)
└── YouTube (SEO & authority)
        ↓
ENGAGEMENT LAYER
├── Twitter/X (Real-time conversation)
├── Reddit (Community discussion)
└── Facebook (Local Minnesota community)
        ↓
LIVE LAYER
└── Twitch (Real-time events & streams)
        ↓
HOME BASE
└── Discord (Frost Path → Ignis verification)
```

---

## Platform Details & Strategy

### 🔴 CRITICAL TIER (Launch Immediately)

#### Discord - The Command Center
**Handle:** discord.gg/firefrost  
**Owner:** The Emissary (Meg) - Primary Moderator  
**Update Frequency:** Daily

**Purpose:**
- Primary community home
- Real-time communication
- Fire/Frost path separation via roles
- Event coordination

**Channel Structure:**
```
📋 INFORMATION
├── 📌 announcements
├── 📜 rules
└── ❓ faq

🎮 COMMUNITY (Frost Path - All-Ages)
├── 💬 general-chat
├── 🎯 events
├── 🏆 achievements
└── 👋 introductions

🔥 IGNIS (Fire Path - 18+ Verified)
├── 🔥 ignis-lounge
├── 🎮 mature-gaming
└── 💬 veteran-chat

🛠️ SUPPORT
├── 🆘 help-desk
├── 🐛 bug-reports
└── 💡 suggestions

🎨 CREATIVE
├── 🖼️ build-showcase
├── 📸 screenshots
└── 🎬 videos
```

**Moderation:**
- Meg = Primary (The Emissary)
- Michael = Admin (The Wizard)
- Bot: MEE6 or Dyno for auto-moderation
- Ignis role requires manual approval (18+ verification)

**Success Metrics:**
- Total members
- Daily active users
- Ignis verified members
- Message frequency
- Event attendance

---

#### TikTok - The Discovery Hook
**Handle:** @FirefrostGaming  
**Owner:** The Emissary (Meg) - Primary Content Creator  
**Update Frequency:** 3-5 videos/week

**Purpose:**
- Primary discovery engine
- Short-form viral content
- Drive traffic to Discord
- Showcase community builds

**Content Pillars:**

1. **60-Second Server Tours** (Meg's voice-over)
   - Quick build showcases
   - "Check out this player's creation!"
   - Call to action: "Join us on Discord"

2. **Common Minecraft Mistakes** (Tutorial format)
   - "Don't make this newbie error"
   - Quick tips and tricks
   - Educational value

3. **Community Spotlights** (Player features)
   - Interview clips
   - Build time-lapses
   - Player achievements

4. **Behind the Scenes** (Infrastructure humor)
   - "When the server crashes at 3 AM" (comedy skits)
   - Meg + Michael duo content
   - Relatable server admin moments

5. **Firefrost Facts** (Lore drops)
   - Fire + Frost origin story
   - Community milestones
   - Quick announcements

**Hashtag Strategy:**
- Primary: #MinecraftServer #FirefrostGaming #MinecraftCommunity
- Secondary: #GamingCommunity #MinecraftBuilds #ServerHost
- Trending: Adapt to current Minecraft trends

**Posting Schedule:**
- Monday: Community Spotlight
- Wednesday: Tutorial/Tip
- Friday: Behind the Scenes / Humor
- Weekend: Bonus content (if available)

**Success Metrics:**
- Views per video
- Follower growth rate
- Comments/engagement rate
- Click-through to Discord link

---

#### Twitter/X - The Real-Time Pulse
**Handle:** @FirefrostGaming  
**Owner:** Shared (Meg primary, Michael for tech updates)  
**Update Frequency:** 1-3 posts/day

**Purpose:**
- Real-time server updates
- Community engagement
- Tech news commentary
- Quick announcements

**Content Mix:**
- 40% Server updates & announcements
- 30% Community engagement (retweets, replies)
- 20% Tech news & industry commentary (Michael)
- 10% Humor & memes

**Post Types:**

**Morning Posts (8-10 AM CST):**
- "Good morning, Frostfam! Today's events: [...]"
- Community polls
- Share overnight community moments

**Midday Posts (12-2 PM CST):**
- Server status updates
- Community member shoutouts
- Retweets of player content

**Evening Posts (6-8 PM CST):**
- Event reminders
- Build showcases
- "Join us tonight for [...]"

**Thread Strategy:**
- Weekly: "This Week at Firefrost" recap (Sundays)
- Monthly: Infrastructure updates from The Wizard (Michael)
- As-needed: Tutorial threads, troubleshooting guides

**Success Metrics:**
- Impressions
- Engagement rate (likes, retweets, replies)
- Link clicks to Discord/YouTube
- Follower growth

---

#### Instagram - The Visual Gallery
**Handle:** @FirefrostGaming  
**Owner:** The Emissary (Meg)  
**Update Frequency:** 3-4 posts/week

**Purpose:**
- High-quality visual showcase
- Build galleries
- Community highlights
- Brand aesthetics

**Content Types:**

1. **Grid Posts (Feed):**
   - Polished build photos (9:16 or 1:1)
   - Community achievements
   - Event announcements
   - Quote graphics (Fire/Frost philosophy)

2. **Carousels (Swipe Posts):**
   - Multi-image build tours
   - Before/after transformations
   - "Meet the Team" profiles
   - Tutorial step-by-steps

3. **Reels (Short Video):**
   - 30-60s build showcases
   - Time-lapses
   - TikTok cross-posts (adapt for IG)

4. **Stories (Daily):**
   - Behind-the-scenes moments
   - Polls ("What should we build next?")
   - Q&A sessions
   - Event countdowns

**Aesthetic Guidelines:**
- **Frost Path content:** Cool tones (blues, cyans, whites)
- **Fire Path teasers:** Warm tones (reds, oranges, golds)
- Consistent filter/preset across posts
- Quote overlays use Firefrost branding (Orbitron font)

**Bio:**
> Fire 🔥 + Frost ❄️  
> Minnesota Minecraft Community  
> Security-First Gaming  
> 13+ Servers | 18+ Ignis Available  
> Join: [link to Discord]

**Success Metrics:**
- Reach
- Profile visits
- Website/Discord clicks
- Follower growth

---

#### YouTube - The Long-Form Archive
**Handle:** @FirefrostOfficial  
**Owner:** The Wizard (Michael) - Primary, Meg - Community Content  
**Update Frequency:** 2-3 videos/month

**Purpose:**
- Long-form tutorials
- Server showcases
- SEO authority
- Evergreen content

**Content Series:**

**Frost Path (Public):**

1. **"The Wizard's Workshop"** (Michael)
   - Technical tutorials (server setup, mods, optimization)
   - Infrastructure deep-dives
   - 15-30 minute videos
   - Target keywords: "How to set up Minecraft server", "Pterodactyl tutorial"

2. **"Server Showcase Sundays"** (Meg)
   - Full server tours (10-15 minutes)
   - Player build highlights
   - Community event recaps

3. **"Firefrost Fundamentals"** (Both)
   - Getting started guides
   - "How to Join Firefrost"
   - New player orientation
   - 5-10 minute videos

4. **"Community Spotlights"** (Meg)
   - Player interviews
   - Build time-lapses
   - Achievement celebrations
   - 8-12 minute videos

**Fire Path (Age-Gated Playlist):**

1. **"Ignis Unfiltered"** (Meg + Guests)
   - Mature community discussions
   - Unfiltered game reviews
   - Adult humor gaming commentary
   - Playlist marked 18+

2. **"Late Night Gaming"** (Community)
   - Recorded game night highlights
   - Mature-rated game content
   - Stream VODs

**SEO Strategy:**
- Target: "Minecraft server", "best Minecraft community", "how to join Minecraft server"
- Thumbnails: High-contrast, Firefrost branding, readable text
- Descriptions: Keywords in first 2 lines, Discord link, timestamps

**Success Metrics:**
- Watch time
- Subscriber growth
- Click-through rate (CTR) on thumbnails
- Discord conversions from video links

---

### 🟡 HIGH PRIORITY (Launch Post-Phase 0.5)

#### Facebook - The Local Connection
**Handle:** Firefrost Gaming (Page)  
**Owner:** The Emissary (Meg)  
**Update Frequency:** 2-3 posts/week

**Purpose:**
- Minnesota local community
- Parent outreach (for families with kids)
- Event coordination
- Older demographic reach

**Content Focus:**
- Community photos & milestone celebrations
- Local gaming events (if applicable)
- Parent-facing content ("Safe gaming for kids")
- Cross-posts from Instagram/Twitter

**Group Strategy:**
- Create "Firefrost Gaming Community" group
- Private group for deeper engagement
- Event planning and coordination

**Success Metrics:**
- Page likes
- Post reach
- Event RSVPs (if applicable)
- Group membership

---

#### Twitch - The Live Experience
**Handle:** @FirefrostGaming  
**Owner:** The Emissary (Meg) - Primary Host  
**Update Frequency:** 1-2 streams/week

**Purpose:**
- Real-time community bonding
- Live events and game nights
- Revenue potential (subs/bits)
- Behind-the-scenes access

**Stream Schedule:**

**Tuesday 8 PM CST - Community Game Night** (Meg hosts)
- Multiplayer games with community
- Viewer participation
- Giveaways and events
- 2-3 hours

**Saturday 2 PM CST - The Wizard's Workshop** (Michael codes live)
- Infrastructure work (coding, server config)
- Q&A about technical topics
- "Watch me build X" sessions
- 1-2 hours

**Stream Aesthetics:**
- **Frost aesthetic** for technical streams (cyan/blue overlays)
- **Fire aesthetic** for community streams (red/gold overlays)
- Firefrost Sigil as logo
- Chat commands for Discord links

**Monetization:**
- Subscriptions ($4.99/month)
- Bits/donations
- Channel points rewards
- Future: Sponsorships if big enough

**Integration:**
- Clips to TikTok/YouTube Shorts
- Full VODs to YouTube
- Discord notifications for "live now"

**Success Metrics:**
- Average concurrent viewers
- Subscriber count
- Bits/donations
- Clip views

---

#### Reddit - The Community Validator
**Handle:** r/FirefrostGaming (Subreddit)  
**Owner:** The Wizard (Michael) - Creator, The Emissary (Meg) - Active Mod  
**Update Frequency:** 2-3 posts/week + daily moderation

**Purpose:**
- Community-driven discussions
- Technical troubleshooting
- AMAs and feedback
- Organic discovery via Reddit search

**Subreddit Structure:**
```
📌 PINNED POSTS
├── Welcome & How to Join
├── Rules & Community Guidelines
└── Weekly Discussion Thread

🗂️ POST FLAIRS
├── 🎮 Gameplay
├── 🛠️ Support/Help
├── 💡 Suggestions
├── 🎨 Builds
├── 📰 News/Announcements
├── 🔥 Ignis (18+ flair-gated)
└── ❄️ Frost (all-ages)
```

**Content Strategy:**

**Weekly Posts:**
- Monday: "This Week at Firefrost" announcement
- Wednesday: Community discussion thread
- Friday: Build showcase thread

**Monthly Posts:**
- First Sunday: "Ask The Wizard" AMA (Michael)
- Third Saturday: Community feedback session

**Fire/Frost Split:**
- General subreddit = Frost Path (all-ages)
- "Ignis" flair requires manual approval
- Ignis posts visible only to verified users

**Moderation:**
- AutoModerator for flair enforcement
- Manual approval for Ignis flair requests
- Link to Discord for real-time support

**Success Metrics:**
- Subscribers
- Daily active users
- Post engagement (upvotes, comments)
- Cross-traffic to Discord

---

### 🟢 MEDIUM PRIORITY (Post-Website Launch)

#### GitHub - The Open Source Hub
**Handle:** @FirefrostGaming (Organization)  
**Owner:** The Wizard (Michael)  
**Update Frequency:** As projects develop

**Purpose:**
- Open source contributions
- Technical credibility
- Developer community
- Portfolio for future hiring

**Repository Strategy:**

**Public Repositories:**

1. **firefrost-pterodactyl-themes**
   - Frost Path theme (cyan/blue aesthetic)
   - Ignis theme (red/gold aesthetic)
   - Installation instructions
   - Screenshots

2. **firefrost-wings-configs**
   - Optimized Wings configurations
   - Security templates
   - Performance tuning guides

3. **firefrost-server-tools**
   - Startup script generators
   - Backup automation scripts
   - Monitoring utilities

4. **firefrost-docs**
   - Public-facing documentation
   - Community contribution guides
   - API documentation (if applicable)

5. **firefrost-website** (optional)
   - Ghost theme source code
   - Fire/Frost UI components
   - Community contributions welcome

**Profile README:**
```markdown
# 🔥❄️ Firefrost Gaming

**Fire + Frost: Minnesota-based Minecraft Community**

We build secure, high-performance game servers.

## Our Philosophy
- The Frost (The Wizard): Technical precision, security-first
- The Fire (The Emissary): Passionate community, authentic connections

## Open Source
- [Pterodactyl Themes](link)
- [Server Tools](link)

## Join Us
- Discord: discord.gg/firefrost
- Website: firefrostgaming.com
```

**Success Metrics:**
- Stars on repositories
- Forks and contributions
- Issues and pull requests
- Developer community growth

---

#### LinkedIn - The Professional Network
**Handle:** Firefrost Gaming (Company Page)  
**Owner:** The Wizard (Michael)  
**Update Frequency:** 1-2 posts/month

**Purpose:**
- B2B networking
- Technical authority
- Future hiring pipeline
- Industry credibility

**Content Strategy:**

**Post Types:**
1. **Infrastructure Case Studies**
   - "How We Scale 13+ Servers Across Two Data Centers"
   - Technical deep-dives (The Wizard's expertise)
   
2. **Behind the Code**
   - Engineering challenges and solutions
   - Open source contributions
   
3. **Milestones**
   - Phase 0.5 completion announcements
   - Community growth metrics
   
4. **Industry Commentary**
   - Game server hosting trends
   - Minecraft modding ecosystem

**Tone:** Professional, technical, authoritative (The Wizard's voice)

**Success Metrics:**
- Followers
- Engagement on posts
- Connection requests
- Inbound messages (partnerships, job inquiries)

---

### 🔵 LOW PRIORITY (Future/Optional)

#### BlueSky - The Twitter Alternative
**Handle:** @firefrostgaming.bsky.social  
**Owner:** Shared (cross-post from Twitter)  
**Update Frequency:** Mirror Twitter posts

**Purpose:**
- Twitter/X backup platform
- Hedge against platform instability
- Growing tech-savvy audience

**Strategy:**
- Auto-cross-post from Twitter (use tools like Buffer)
- Monitor for growth; increase effort if platform gains traction

---

## Content Calendar Template

### Weekly Rhythm

**Monday:**
- Twitter: "This Week at Firefrost" thread
- Reddit: Weekly discussion post
- Discord: Week ahead announcement

**Tuesday:**
- TikTok: Community Spotlight video
- Instagram: Build showcase post
- Twitch: Community Game Night (8 PM CST)

**Wednesday:**
- YouTube: Tutorial upload (if scheduled this week)
- TikTok: Educational content
- Reddit: Mid-week discussion

**Thursday:**
- Twitter: Tech news commentary (Michael)
- Instagram: Behind-the-scenes story
- TikTok: Humor/Relatable content

**Friday:**
- Discord: Weekend events announcement
- Instagram: Event hype story
- TikTok: Build tour or server update

**Saturday:**
- Twitch: Wizard's Workshop stream (2 PM CST) (if scheduled)
- Twitter: Community engagement (reply to mentions)
- TikTok: Stream highlights (if applicable)

**Sunday:**
- YouTube: Server Showcase upload (if scheduled)
- Instagram: Weekly recap carousel
- Reddit: "Ask The Wizard" AMA (first Sunday of month)
- Twitter: Week recap thread

---

## Cross-Promotion Strategy

### The Discovery Funnel

**Step 1: Discovery (TikTok/Instagram/YouTube)**
- User discovers Firefrost via short video or search
- Compelling content showcases community/builds
- Clear CTA: "Join our Discord"

**Step 2: Engagement (Twitter/Reddit)**
- User follows for updates and discussions
- Engages with community on social platforms
- Sees recurring Discord invites in bios/threads

**Step 3: Consideration (YouTube Deep-Dives)**
- User watches full tutorials or server tours
- Builds trust in community quality
- "How to Join" video provides clear path

**Step 4: Join (Discord)**
- User clicks Discord link
- Greeted in #introductions
- Assigned Frost Path role (all-ages access)

**Step 5: Verification (Ignis - Optional)**
- Veteran users apply for Ignis access
- Age verification process
- Approved for Fire Path content

**Step 6: Retention (Twitch/Events)**
- Active community members attend live streams
- Participate in game nights
- Become advocates (share on their socials)

---

## Analytics & Measurement

### KPIs by Platform

**Discord:**
- Total members
- Daily active users (DAU)
- Ignis verified members
- Messages per day
- Event attendance

**TikTok:**
- Total followers
- Average views per video
- Engagement rate (likes, comments, shares)
- Click-through rate to Discord link

**Twitter:**
- Total followers
- Impressions per tweet
- Engagement rate
- Link clicks

**Instagram:**
- Total followers
- Reach per post
- Profile visits
- Website/Discord clicks

**YouTube:**
- Total subscribers
- Total watch time
- Average view duration
- Click-through rate (CTR)
- Discord conversions

**Facebook:**
- Page likes
- Post reach
- Event RSVPs

**Twitch:**
- Average concurrent viewers
- Follower growth
- Subscriber count
- Bits/donations

**Reddit:**
- Subreddit subscribers
- Daily active users
- Post upvotes/comments
- Cross-traffic to Discord

---

## Tools & Resources

### Scheduling & Management
- **Buffer or Hootsuite:** Multi-platform post scheduling
- **Later:** Instagram-focused scheduling
- **TweetDeck:** Twitter management

### Design & Content Creation
- **Canva Pro:** Templates for all platforms (recommended for Meg)
- **CapCut:** TikTok/Reels video editing (beginner-friendly)
- **OBS Studio:** Twitch streaming (free)

### Analytics
- **Google Analytics:** Website traffic
- **Native platform analytics:** All platforms have built-in stats
- **Discord bots:** MEE6 or Statbot for server analytics

### Collaboration
- **Trello or Notion:** Content calendar management
- **Google Drive:** Shared asset library

---

## Implementation Timeline

### Phase 1: Foundation (Now - Feb 2026)
- ✅ Discord active (primary community)
- ✅ TikTok account created (Meg's focus)
- ✅ Twitter active (updates)
- ✅ Instagram active (visuals)
- ✅ YouTube channel created (tutorial backlog)

### Phase 2: Expansion (March - April 2026)
- Facebook page created
- Twitch channel setup
- Reddit subreddit created
- Content calendar established
- Weekly posting rhythm

### Phase 3: Optimization (May - June 2026)
- GitHub organization launched
- LinkedIn company page
- Analytics review and strategy adjustments
- Community feedback integration

### Phase 4: Maturity (July+ 2026)
- BlueSky (if warranted)
- Sponsored content (if opportunities arise)
- Community-generated content programs
- Influencer partnerships (if applicable)

---

## Roles & Responsibilities

### The Emissary (Meg) - Community Lead
**Primary Platforms:** TikTok, Instagram, Discord, Facebook, Twitch
**Responsibilities:**
- Content creation (videos, images, posts)
- Community engagement (replies, DMs, moderation)
- Event coordination (game nights, streams)
- Social listening (what are players talking about?)

**Time Commitment:** 5-10 hours/week

---

### The Wizard (Michael) - Technical Lead
**Primary Platforms:** YouTube, GitHub, LinkedIn, Reddit
**Responsibilities:**
- Technical tutorials (YouTube)
- Open source contributions (GitHub)
- Reddit AMAs and technical discussions
- Infrastructure updates (Twitter threads)

**Time Commitment:** 3-5 hours/week

---

### Shared Responsibilities
**Twitter/X:** Both post
- Meg: Community updates, engagement, humor
- Michael: Tech news, infrastructure updates, technical threads

**Discord:** Both moderate
- Meg: Primary moderator (The Emissary)
- Michael: Admin (The Wizard)

---

## Risk Management

### Potential Challenges

**1. Meg's Time Constraints**
- **Risk:** Social media is time-intensive
- **Mitigation:** 
  - Start with core platforms (TikTok, Instagram, Discord)
  - Add platforms gradually
  - Use scheduling tools (Buffer, Canva)
  - Batch content creation (1-2 days/month)

**2. Content Burnout**
- **Risk:** Running out of ideas
- **Mitigation:**
  - Content calendar with recurring themes
  - Community-generated content (reshare player builds)
  - Template-based posts (reduce decision fatigue)

**3. Negative Comments / Trolls**
- **Risk:** Online harassment, negative feedback
- **Mitigation:**
  - Clear community guidelines
  - Block/ban policy
  - Don't engage with trolls
  - Michael provides backup support

**4. Platform Algorithm Changes**
- **Risk:** Reach drops due to algorithm updates
- **Mitigation:**
  - Diversify across platforms
  - Focus on Discord (owned community)
  - Adapt content to platform best practices

---

## Success Definition

**6-Month Goals (August 2026):**
- Discord: 100+ members, 20+ Ignis verified
- TikTok: 500+ followers, 10k+ total views
- Instagram: 300+ followers, consistent engagement
- YouTube: 50+ subscribers, 5+ published videos
- Twitch: 10+ concurrent viewers per stream

**12-Month Goals (February 2027):**
- Discord: 250+ members, 50+ Ignis verified
- TikTok: 2,000+ followers, 100k+ total views
- Instagram: 1,000+ followers
- YouTube: 200+ subscribers, 20+ videos
- Twitch: 25+ concurrent viewers, affiliate status

**Long-Term Vision:**
- Self-sustaining community (members create content)
- Revenue positive (Twitch subs, donations offset hosting costs)
- Recognized brand in Minecraft server community
- Pipeline for future Firefrost projects (website, expansions)

---

## Revision History

| Version | Date | Author | Changes |
|---------|------|--------|---------|
| **1.0** | 2026-02-08 | Frostystyle & Gingerfury | Initial social media strategy document. Comprehensive platform breakdown, content calendars, and implementation timeline. |

---

**END OF STRATEGY DOCUMENT**

**The Wizard (Frostystyle) & The Emissary (Gingerfury)**  
**Building Community Through Fire + Frost** 🔥❄️
