# Firefrost Gaming — FOMO Ad Campaign
## "The Fire and The Frost" — Pre-Launch Mystery Campaign

**Created:** 2026-03-29  
**Created By:** Chronicler #47 + Michael  
**Status:** READY FOR IMPLEMENTATION (Chronicler #48 + Trinity)  
**Campaign Goal:** Build mystery, community, and Sovereign scarcity pressure leading to soft launch  
**Target:** Complete strangers — no prior Firefrost knowledge required

---

## The Core Truth

- The Discord door is open. Everyone who enters becomes a Wanderer. Free. Forever.
- 20 Sovereign founding spots exist. $499 each. When they're gone, they're gone.
- Soft launch happens when The Trinity says it's ready — no fake deadline.
- The $1 Awakened tier is the foot in the door. Sovereigns are the founding seats.

## The Campaign Tagline

**"The door is always open. The founding seats are numbered."**

Secondary: **"Fire burns. Frost endures. Which are you?"**

---

## Campaign Architecture

### Phase 1 — THE SIGNAL (Now → Your call)
*Pure mystery. No brand name. Just Fire and Frost.*

**Goal:** Intrigue strangers. Make them ask "what is this?"  
**Tone:** Cryptic, cinematic, elemental  
**Platforms:** All 8 — post same content everywhere  
**Cadence:** 3-4 posts per week  
**Discord CTA:** Every post ends with firefrostgaming.com/discord — no explanation

---

### Phase 2 — THE REVEAL (When Trinity says go)
*Firefrost Gaming revealed. Discord floods.*

**Goal:** Convert the curious into Wanderers  
**Tone:** Epic, welcoming, FOMO  
**CTA:** Join Discord → become a Wanderer → 20 Sovereign spots available

---

### Phase 3 — THE COUNTDOWN (Once Discord is live and growing)
*Social proof. Sovereign spots claimed publicly.*

**Goal:** Drive Sovereign purchases, build urgency  
**Tone:** Real-time momentum — "X of 20 Sovereign spots claimed"

---

### Phase 4 — SOFT LAUNCH
*When The Trinity says it's ready. Not a day before.*

---

## PHASE 1 POST SERIES — "The Signal"

All Phase 1 posts follow this structure:
- Striking visual (Fire, Frost, or both)
- Short cryptic copy
- No brand name
- Ends with: firefrostgaming.com/discord

---

### POST 1 — "The Question" (Day 1)

**Visual:** Split image — left half deep orange fire, right half electric cyan ice. Clean, minimal, no text in image.

**Copy:**
> Some people burn through everything in their path.
> Others build things that outlast them.
> 
> Which one are you?
> 
> 🔥❄️ firefrostgaming.com/discord

**Hashtags:** #Gaming #Minecraft #ModdedMinecraft #FireOrFrost #ComingSoon

---

### POST 2 — "The Warning" (Day 3)

**Visual:** Dark background. A single flame on the left. A single ice crystal on the right. In the center, just the number: **20**

**Copy:**
> Twenty seats.  
> Not twenty thousand.  
> Not twenty hundred.  
> Twenty.
>
> The rest get the door.  
> These twenty get the keys.
>
> firefrostgaming.com/discord

---

### POST 3 — "The Philosophy" (Day 5)

**Visual:** Fire and ice colliding in the center — the moment just before impact. Dramatic lighting.

**Copy:**
> Fire people build fast, break things, move on.  
> Frost people build slow, build right, build forever.
>
> There's a place being built for both.  
> Not many know about it yet.
>
> 🔥❄️ firefrostgaming.com/discord

---

### POST 4 — "The Legacy" (Day 7)

**Visual:** Dark, atmospheric. Stars in the sky. The ground has both fire and frost spreading from a central point.

**Copy:**
> Most games are built to entertain you today.
>
> This one is being built for children not yet born.
>
> If that sentence means something to you —  
> you already know which path is yours.
>
> firefrostgaming.com/discord

---

### POST 5 — "The Hint" (Day 10)

**Visual:** The Firefrost logo — but with most of it obscured/blurred. Just the dragon silhouette visible through fog. Teaser energy.

**Copy:**
> Something is almost ready.
>
> The fire has been burning for a while now.  
> The frost has been building just as long.
>
> When the two meet — you'll want to already be inside.
>
> firefrostgaming.com/discord

---

### POST 6 — "The Price" (Day 12)

**Visual:** Twenty candles. Most lit. Some dark. Fire colors.

**Copy:**
> There will be a $1 door.  
> Anyone can walk through it. Any time. Forever.
>
> But there are twenty other seats.  
> Built for the ones who understand what's being built here.  
> $499. One time. For life.
>
> Seventeen are still available.  
> (We'll tell you when that changes.)
>
> firefrostgaming.com/discord

*Note: Start the counter wherever it honestly sits at time of posting. Update it in real time.*

---

### POST 7 — "The Consultants" (Day 14)

**Visual:** A photo of Jack looking directly at the camera. Professional. Serious. Husky energy.

**Copy:**
> Our Chief Medical Alert Officer has reviewed the project.
>
> He approves.
>
> (He also approves of treats, belly rubs, and people who choose a side.)
>
> 🐺 firefrostgaming.com/discord

*Note: This is the first "personality" post. Use it to humanize the brand mid-campaign.*

---

### POST 8 — "The Wanderer" (Day 16)

**Visual:** A lone figure standing at the entrance of a massive gate. Fire on one side, frost on the other. Gate is open.

**Copy:**
> Everyone starts as a Wanderer.
>
> No subscription. No payment. Just a door that's open.  
> Walk through. Look around. Decide.
>
> Fire or Frost.  
> The realm is waiting.
>
> firefrostgaming.com/discord

---

### POST 9 — "The Countdown Begins" (Day 18 — transition to Phase 2)

**Visual:** Full Firefrost Gaming logo revealed for the first time. Clean. Powerful.

**Copy:**
> The fire has a name now.  
> The frost has a name now.
>
> **Firefrost Gaming.**
>
> Modded Minecraft. Two paths. One community.  
> Built to outlast us all.
>
> The door is open. 20 founding seats remain.  
> Come find your path.
>
> firefrostgaming.com/discord

---

## PHASE 2 POST SERIES — "The Reveal"

### REVEAL POST 1 — "Welcome"

**Copy:**
> We've been building this for a while.
>
> Firefrost Gaming is a modded Minecraft server community built around one question: **are you Fire, or are you Frost?**
>
> Fire path: community, passion, heart-first.  
> Frost path: precision, systems, built to last.  
> Both paths. One world.
>
> The door is $1. The founding seats are $499.  
> There are 20 of those. We mean it.
>
> Start here: firefrostgaming.com/discord
> Everything else: linktr.ee/firefrostgaming

---

### REVEAL POST 2 — "The $1 Door"

**Copy:**
> Let's be clear about something.
>
> You can join Firefrost Gaming for $1.  
> One dollar. Once. Forever in.
>
> You get access to every server.  
> Every path. Every world.  
> The whole realm, for the price of a piece of candy.
>
> The 20 Sovereign founding seats are different.  
> Those are for people who want to be part of what this BECOMES.  
> $499. Lifetime. Founding member status. Forever.
>
> Both doors are open right now.  
> One of them won't be for long.
>
> firefrostgaming.com/discord

---

## PHASE 3 — SOVEREIGN COUNTER POSTS

These posts go out in real time as Sovereign spots are claimed.

**Template:**
> Sovereign seat [X] of 20 has been claimed.  
> [20-X] remain.
>
> The founding chapter is being written.  
> Your name can still be in it.
>
> firefrostgaming.com/discord

**Milestones to post:**
- First seat claimed
- 5 claimed (15 remain)
- 10 claimed (halfway)
- 15 claimed (5 remain) — urgency spike
- 18 claimed (2 remain) — high urgency
- 20 claimed — SOLD OUT post

---

## SOVEREIGN SOLD OUT POST

**Copy:**
> The 20 founding seats are filled.
>
> Twenty people believed in something before it was obvious.  
> Twenty people own a piece of what this becomes.  
> Twenty people will be remembered when this is something large.
>
> The $1 door is still open. It always will be.  
> But the founding chapter is closed.
>
> Welcome to Firefrost Gaming.  
> Come find your path.
>
> firefrostgaming.com/discord

---

## PLATFORM NOTES

| Platform | Format | Notes |
|----------|--------|-------|
| Instagram | Square 1080x1080 | Lead visual platform |
| TikTok | 9:16 vertical video version | Consider short cinematic clips |
| Twitter/X | Landscape or square | Copy-first, visual second |
| Facebook | Square or landscape | Slightly longer copy OK |
| YouTube Community | Square | Teaser posts pointing to channel |
| Discord | Announcements channel | Mirror key posts |
| Reddit | Text posts + images | r/ModdedMinecraft outreach too |
| Bluesky | Same as Twitter | |

---

## VISUAL ASSET NEEDS (For Chronicler #48)

- [ ] Phase 1 Post 1: Fire/Frost split image
- [ ] Phase 1 Post 2: Dark background, "20" with flame and ice crystal
- [ ] Phase 1 Post 3: Fire and ice collision
- [ ] Phase 1 Post 4: Stars + fire/frost ground spread
- [ ] Phase 1 Post 5: Blurred/obscured Firefrost logo
- [ ] Phase 1 Post 6: Twenty candles
- [ ] Phase 1 Post 7: Photo of Jack (use from consultant photos in repo)
- [ ] Phase 1 Post 8: Figure at open gate
- [ ] Phase 1 Post 9: Full Firefrost logo reveal
- [ ] Phase 2: Standard Firefrost branded template
- [ ] Phase 3: Sovereign counter template (reusable)
- Memes folder already has: Spider-Man rivalry, Iceberg FOMO

---

## KEY RULES FOR IMPLEMENTATION

1. **Never fake the Sovereign count** — only post real numbers
2. **Never set a fake deadline** — soft launch happens when Trinity says ready
3. **The $1 door never closes** — scarcity is Sovereign-specific only
4. **Discord is the funnel** — every post leads there
5. **Jack posts are gold** — use the consultants for personality/engagement
6. **Don't over-explain** — mystery sells better than feature lists in Phase 1

---

## COPY BANK (Extra lines for captions, variations)

- "Fire burns bright. Frost endures forever. Both are needed."
- "Most communities are built for today. This one is built for decades."
- "Choose a path. Build a legacy. Start for $1."
- "Twenty founding seats. One realm. Zero regrets."
- "The Wanderers came first. The Sovereigns came wisest."
- "We didn't build this for everyone. We built it to last."
- "Fire + Frost + Foundation = Where Love Builds Legacy"

---

**Campaign Status:** Ready for Phase 1 implementation  
**Next Steps:** Chronicler #48 + Trinity to create visuals and begin posting  
**Discord:** firefrostgaming.com/discord  
**Linktree:** linktr.ee/firefrostgaming  
**Social handle:** @playfirefrost (all platforms)
