# 🎤 JACK'S THEME SONG — COMPLETE MARKETING PLAN

**Document:** FFG-MKT-001  
**Created:** April 5, 2026  
**Updated:** April 5, 2026 (Gemini consultation — compressed timeline)  
**Status:** In Production (pending Meg's vote on version)  
**Song:** "I'm So Great" — Jack's Anthem

---

## 🎯 EXECUTIVE SUMMARY (Gemini-Refined Strategy)

**Launch Window:** April 29, 2026 (~2 weeks after soft launch)  
**Rollout:** Compressed 7-day sprint (not 3 weeks — avoids teaser fatigue)  
**Key Insight:** Raw phone footage preferred on TikTok/Reels — over-produced triggers "ad blindness"

**The Narrative Hook:** "Our Husky yelled at a bus until everyone looked at him. So we used AI to write him an ego-anthem."

**The Visual Contrast:** Quiet professional (house) → Vehicular rockstar (truck)

---

## ⚠️ AI TRANSPARENCY REQUIREMENT

**CRITICAL:** All posts featuring Jack's anthem MUST clearly disclose AI generation.

**Required disclosure language:**
> "🤖 Song generated using Gemini AI"

**Or longer version:**
> "We used Gemini AI to bring Jack's anthem to life! Lyrics by The Trinity, music and vocals by AI. The vanity? 100% authentic Jack."

**Why this matters:**
- Honesty is a Firefrost core value
- AI-generated content disclosure is increasingly required/expected
- It's actually a SELLING POINT — shows we're innovative
- Avoids any backlash from "fake" accusations

**Placement:**
- Video description (always)
- Caption text (always)
- On-screen text in video (recommended)
- Pinned comment (YouTube)

---

## 🎵 THE SONG

**Title Options:**
- v1: "The World Should Worship Me"
- v2: "Walking on a Yacht" ← Michael's pick (refined lyrics)

**Style:** 70s soft rock/pop ballad, piano-driven, theatrical  
**Inspiration:** Carly Simon's "You're So Vain"  
**Generated By:** Gemini AI (April 5, 2026)

**Files:**
```
docs/branding/audio/
├── jacks-theme-the-world-should-worship-me.mp3
├── jacks-theme-the-world-should-worship-me.mp4
├── jacks-theme-walking-on-a-yacht.mp3
└── jacks-theme-walking-on-a-yacht.mp4
```

---

## 🎯 WHY THIS WILL GO VIRAL

**The Perfect Storm:**
1. **Pets** — Everyone loves them
2. **Music** — Familiar melody/style
3. **Humor** — Self-aware vanity
4. **Story** — The Bus Incident (true story!)
5. **Quality** — Well-written, well-produced
6. **Authentic** — Jack IS this vain

**Platform Potential:**
| Platform | Potential | Why |
|----------|-----------|-----|
| TikTok | 🔥 HUGE | Pet + music = winning combo |
| Instagram Reels | 🔥 High | Visual + audio |
| YouTube Shorts | 🔥 High | Longer format option |
| Twitter/X | Medium | Text-based sharing |
| Reddit | 🔥 High | r/aww, r/husky, r/funny |

**Viral Comparisons:**
- "Ultimate Dog Tease" (160M views)
- "Keyboard Cat" (became a meme)
- "Grumpy Cat" (became a brand)
- "Doge" (became cryptocurrency!)

---

## 📅 LAUNCH PLAN — 7-DAY COMPRESSED SPRINT

*Gemini recommendation: 3 weeks causes teaser fatigue. Compress to 7-10 days.*

**Start Date:** April 29, 2026 (after soft launch dust settles)

| Day | Post | Content |
|-----|------|---------|
| Day 1 | The Hook | "The Bus Incident" story — establish the lore first |
| Day 3 | The Proof | Behind-the-scenes / AI transparency post |
| Day 5 | The Tease | 15-second snippet of best chorus + smug Jack footage |
| Day 7 | THE DROP | Full video release — ALL platforms simultaneously |

**Post-Drop:** Days 8-14 engagement, shares, community response, cover contest launch

**Hashtags:** #ImSoGreat #TheBusIncident #AIMusic #GeminiAI #FirefrostConsultants

**Launch Post Template:**
```
🎤 OFFICIAL RELEASE: "I'm So Great" — Jack's Anthem

Our Chief Medical Alert Officer wrote a song about himself.
Because of course he did.

Based on a true story: The time Jack barked at an entire bus 
until every single person acknowledged his greatness.

🤖 Music generated by Gemini AI
✍️ Lyrics by The Trinity
🐺 Ego by Jack (100% authentic)

#ImSoGreat #FirefrostConsultants #AIMusic #GeminiAI #HuskyLife
```

---

## 🎬 THE 60-SECOND VIDEO STRUCTURE (CapCut)

*Let the song's energy dictate the visual pacing.*

| Timestamp | Section | Visual | Notes |
|-----------|---------|--------|-------|
| 0:00-0:05 | The Hook | Text on screen + funny Jack clip | "Our Husky yelled at a bus until everyone looked at him. So we used AI to write him an ego-anthem." |
| 0:05-0:15 | Verse 1 | The Yacht Shot (truck footage) | Auto-captions with lyrics, punchy text |
| 0:15-0:30 | Chorus | Rapid-fire photo montage | Sync cuts to beat using CapCut "Match Cut" feature |
| 0:30-0:45 | Verse 2 | The Professional → The Rockstar | Calm house footage → truck footage contrast |
| 0:45-0:60 | Outro | Jack walking away satisfied | End card with CTA |

---

## 📸 THE SHOT LIST ("Maximum Smug")

*Capture 3-5 second clips in vertical 9:16 format*

| Shot | Location | Description |
|------|----------|-------------|
| The Yacht Shot | Truck, window down | Wind in fur, shot from below eye level = imposing/majestic |
| The Judgmental Stare | Anywhere | Slow pan up, maximum disdain/superiority |
| The Awoo/Demand | Truck | Natural vocal moments — Jack only gets vocal in the truck |
| The Professional | House | Calm, stoic, on-duty Chief Medical Alert Officer |
| Photo Dump | Camera rolls | 10-15 funniest/derpiest/most vain existing photos |

**Key Visual Concept:** Quiet professional (house) → Vehicular rockstar (truck)

**Jack's Reality:** Black & white Husky, normally quiet/stoic working dog, only unleashes inner diva in the truck. The truck is his stage / tour bus.

---

## 🎨 BRANDING INTEGRATION (Minimum Viable)

**The Prop:** Frost Cyan bandana (best contrast against B&W Husky coat)
- Meg + Cricut this weekend
- Becomes reusable asset for ALL future Consultant content

**The Colors:** Firefrost brand colors in CapCut text overlays

**The End Card (3-5 seconds):**
> "Jack is the Chief Medical Alert Officer at Firefrost Gaming.
> Join his server at the link in bio."

---

## 🔧 TECHNICAL NOTES (Gemini Flags)

### 1. Safe Zone Framing
Leave dead space at top/bottom of 9:16 frame. TikTok/Reels/Shorts overlay UI on bottom and right sides. Keep Jack's face dead center.

### 2. Audio Ducking for "Awoo"
When Jack howls in raw footage:
- Drop 70s rock track by 30-40% for ~2 seconds
- Immediately swell music back up
- Makes the punchline hit harder

### 3. Trinity Shared Drop
Set up NOW: Shared Google Photos album or dedicated folder
- Everyone drops footage immediately when captured
- Prevents hunting through 3 camera rolls on edit day

---

## 📅 PRODUCTION TIMELINE

| Phase | Dates | Activity |
|-------|-------|----------|
| Soft Launch | April 15 | Focus on service, onboarding, community |
| Footage Gathering | April 15-25 | Cameras ready for truck moments, dig through camera rolls |
| Bandana Creation | This weekend | Meg + Cricut, Frost Cyan |
| Edit Week | April 26-28 | CapCut assembly |
| Rollout Begins | April 29 | Day 1: The Bus Incident story |
| Full Drop | ~May 5-6 | Day 7: Complete anthem release |
| Engagement | May 6-14 | Shares, comments, cover contest |

---

## 🎬 VIDEO CONTENT OPTIONS (ARCHIVED — Replaced by CapCut Structure Above)

### Option A: Lyric Video (Easiest)
- Jack photos as background
- Lyrics appear on screen with music
- AI disclosure in corner
- Budget: $0 (Canva)
- Time: 2-3 hours

### Option B: Story Video (Recommended)
1. **Intro:** "Meet Jack, our Chief Medical Alert Officer"
2. **The Bus Incident:** Tell the story with photos
3. **The Inspiration:** "So we turned it into a song... with AI"
4. **The Song:** Full anthem with lyrics on screen
5. **Outro:** "Meet the Firefrost Consultants at firefrostgaming.com"
- Budget: $0 (CapCut/Canva)
- Time: 4-6 hours

### Option C: Live Action (Most Effort)
- Film Jack in car
- Recreate bus scene
- Lip-sync style editing
- Budget: $0 but needs good weather + cooperative Jack
- Time: Full day + editing

---

## 📱 PLATFORM-SPECIFIC STRATEGY

### TikTok
- Use trending sounds/hashtags
- 60-second version for feed
- Full version in profile
- Duet enabled for covers
- **Hashtags:** #HuskyTok #DogTok #AIMusic #PetParody

### Instagram
- Reel (60 sec) + Full IGTV
- Story countdown leading to launch
- Carousel with lyrics + photos
- **Hashtags:** #HuskyOfInstagram #DogsOfInstagram #AIGeneratedMusic

### YouTube
- Full video as Short AND regular upload
- Detailed description with AI disclosure
- Pinned comment with story
- Cards linking to Firefrost

### Reddit
- r/aww — "My husky is so vain, he has his own theme song"
- r/husky — "Our husky demanded a theme song. We delivered."
- r/funny — "When your dog's ego needs its own anthem"
- r/AIfreakout — "We used Gemini AI to make our dog a theme song"

---

## 💬 COMMUNITY ENGAGEMENT

### Cover Contest (Week 4+)
```
🎤 JACK'S ANTHEM COVER CONTEST

Can YOU sing "I'm So Great"?

Record your version (human, pet, or AI!)
Post with #ImSoGreatChallenge
Tag @PlayFirefrost

PRIZE: Sovereign tier (1 month) for best cover!

Deadline: [2 weeks from launch]
```

### User-Generated Content
- Encourage duets/stitches
- Feature fan covers on main account
- Create "reaction" style content
- Share pet owners singing to their pets

---

## 🛍️ MERCHANDISE (If Viral)

**Potential Products:**
- T-shirt: "I'm So Great" lyrics
- Mug: "Don't I? Don't I? Don't I?"
- Sticker: Jack's face + "The World Should Worship Me"
- Dog bandana: "I'm So Great"

**Revenue Split:**
- Consider donating portion to Husky rescue
- Great PR angle
- Authentic to Firefrost values

---

## 📊 SUCCESS METRICS

### Week 1 Goals (Teaser)
- 500+ combined impressions
- 50+ engagements
- Build anticipation

### Launch Day Goals
- 1,000+ views (combined platforms)
- 100+ likes/reactions
- 20+ shares
- 10+ comments

### Month 1 Goals
- 10,000+ total views
- 500+ engagements
- 50+ new Discord members
- 5+ cover submissions

### Viral Threshold
- 100,000+ views = viral hit
- 1M+ views = phenomenon
- Press pickup = brand awareness explosion

---

## 🔄 POST-LAUNCH ACTIONS

### If It Does Well:
1. Create more Consultant songs
   - Butter: "My Way" parody (CEO theme)
   - Oscar: "Eye of the Tiger" (sentinel theme)
   - Noir: Laser hunt anthem
   - Jasmine: "Stand By Me" (protector theme)
   - Skye: Logistics anthem

2. "Fire + Frost + Paws: The Consultant Sessions" album
3. Merch line
4. Animated series concept

### If It Goes MEGA Viral:
1. Professional re-recording (human vocalist)
2. Music video with production value
3. Spotify/Apple Music release
4. Press tour (pet blogs, gaming sites)
5. Charity component (Husky rescue)

---

## ✅ PRE-LAUNCH CHECKLIST

- [ ] Meg's vote on v1 vs v2
- [ ] Create lyric video (Canva/CapCut)
- [ ] Write all teaser posts
- [ ] Schedule in Buffer (what's connected)
- [ ] Prepare manual posts (TikTok, Reddit)
- [ ] Test Discord announcement
- [ ] Verify AI disclosure on all content
- [ ] Prepare response templates for comments
- [ ] Brief Holly on contest details
- [ ] Set up tracking for metrics

---

## 📝 RESPONSE TEMPLATES

**For "This is amazing!":**
> "Jack accepts your worship. 🐺👑 He's available for car ride appearances."

**For "Is this AI generated?":**
> "Yes! We used Gemini AI for the music and vocals. The lyrics are ours, the ego is 100% Jack. 🤖🎤"

**For "I want one for my pet!":**
> "The Firefrost Consultants are always looking for new members... 👀 Check out firefrostgaming.com!"

**For "This is stuck in my head":**
> "Don't I? Don't I? Don't I? 🎵 (Jack's work here is done.)"

---

## 🎯 THE BOTTOM LINE

**This song is marketing gold because:**
1. It's authentic (Jack IS this vain)
2. It's shareable (pet + parody + quality)
3. It tells a story (The Bus Incident)
4. It's innovative (AI-generated, transparently)
5. It builds brand (Firefrost Consultants)
6. It's FREE (no production costs)

**The only risk is NOT doing it.**

---

**Fire + Frost + Jack's Magnificent Ego = Viral Marketing Gold** 🔥❄️🐺🎤

---

*Document created by Chronicler #60*  
*Based on marketing plan from Chronicler #50 (April 1, 2026)*  
*Updated with AI transparency requirements and final assets*
