From 04ac8b3f0431ec5a8cde56211afaf92e8f33deea Mon Sep 17 00:00:00 2001 From: Claude Date: Thu, 9 Apr 2026 13:08:36 +0000 Subject: [PATCH] feat(skills): Add content-engine for social media campaigns - Source: affaan-m/everything-claude-code (translated from Chinese) - Platform guidelines: X, LinkedIn, TikTok, YouTube, Discord - Content repurposing workflow - Added Firefrost-specific brand voice and campaign types - Updated SKILLS-INDEX.md Chronicler #73 --- docs/skills/SKILLS-INDEX.md | 23 ++++ docs/skills/content-engine/SKILL.md | 163 ++++++++++++++++++++++++++++ 2 files changed, 186 insertions(+) create mode 100644 docs/skills/content-engine/SKILL.md diff --git a/docs/skills/SKILLS-INDEX.md b/docs/skills/SKILLS-INDEX.md index 7ac5c1c..7b8589e 100644 --- a/docs/skills/SKILLS-INDEX.md +++ b/docs/skills/SKILLS-INDEX.md @@ -169,6 +169,27 @@ --- +### content-engine +**Location:** `docs/skills/content-engine/SKILL.md` +**Source:** skill.fish (affaan-m/everything-claude-code) — translated from Chinese +**Triggers:** Social media, content creation, X/Twitter, LinkedIn, TikTok, YouTube, campaigns, FOMO, marketing + +**Purpose:** Create platform-native content and multi-platform campaigns + +**What It Covers:** +- Platform-specific guidelines (X, LinkedIn, TikTok, YouTube, Discord) +- Content repurposing workflow (anchor → atomic ideas → variants) +- Quality gates and deliverables checklist +- Firefrost-specific brand voice and campaign types + +**Read This When:** +- Creating social media posts for any platform +- Building content campaigns (like FOMO series) +- Repurposing content across platforms +- Helping Meg with social media strategy + +--- + ### stripe-best-practices **Location:** `docs/skills/stripe-best-practices/SKILL.md` **Source:** skill.fish (anthropics/claude-plugins-official) @@ -339,6 +360,8 @@ docs/skills/ ├── chronicler-handoff/ │ ├── SKILL.md │ └── references/ +├── content-engine/ +│ └── SKILL.md ├── firefrost-branding/ │ └── SKILL.md ├── task-creation/ diff --git a/docs/skills/content-engine/SKILL.md b/docs/skills/content-engine/SKILL.md new file mode 100644 index 0000000..6c62681 --- /dev/null +++ b/docs/skills/content-engine/SKILL.md @@ -0,0 +1,163 @@ +--- +name: content-engine +description: | + Create platform-native content for X, LinkedIn, TikTok, YouTube, newsletters, + and cross-platform campaigns. Use when creating social media posts, threads, + scripts, content calendars, or adapting one source asset across multiple platforms. +source: skill.fish (affaan-m/everything-claude-code) — translated from Chinese +--- + +# Content Engine + +Transform one idea into powerful, platform-native content — not posting the same thing everywhere. + +--- + +## WHEN TO ACTIVATE + +- Writing X posts or threads +- Drafting LinkedIn posts or updates +- Writing short-form video or YouTube scripts +- Repurposing articles, podcasts, presentations, or docs into social content +- Building lightweight content plans around launches, milestones, or themes +- Creating FOMO campaign content for Firefrost + +--- + +## FIRST QUESTIONS + +Clarify: + +- **Source material:** What content are we adapting from? +- **Audience:** Builders, investors, customers, operators, or general audience? +- **Platform:** X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform? +- **Goal:** Brand awareness, conversion, recruitment, authority building, launch support, or engagement? + +--- + +## CORE RULES + +1. **Adapt for the platform.** Don't cross-post identical copy. +2. **Opening hooks matter more than summaries.** +3. **Each post carries one clear idea.** +4. **Use specific details, not slogans.** +5. **Keep CTAs small and clear.** + +--- + +## PLATFORM GUIDELINES + +### X (Twitter) + +- Open fast +- One idea per post or per tweet in a thread +- Avoid links in main text unless necessary +- Avoid hashtag overuse + +**Character limits:** 280 chars (standard), 4,000 chars (X Premium) + +### LinkedIn + +- First line must be strong (it's the preview) +- Use short paragraphs +- Frame around lessons learned, results, and takeaways +- More professional/business tone + +**Character limits:** 3,000 chars per post + +### TikTok / Short-Form Video + +- First 3 seconds must grab attention +- Script around visuals, not just voiceover +- One demo, one claim, one CTA + +### YouTube + +- Show results early +- Structure by chapters +- Refresh visuals every 20-30 seconds + +### Newsletter + +- Provide one clear perspective, not a pile of unrelated content +- Make section headers scannable +- Make the opening paragraph work hard + +### Discord (Firefrost-specific) + +- Announcements: Clear, exciting, action-oriented +- Community posts: Conversational, welcoming +- Use embeds for important info +- @mention roles sparingly but strategically + +--- + +## CONTENT REPURPOSING FLOW + +Default cascade: + +1. **Anchor material:** Article, video, presentation, memo, or launch doc +2. **Extract 3-7 atomic ideas** +3. **Write platform-native variants** +4. **Trim redundancy across outputs** +5. **Align CTAs with platform intent** + +--- + +## DELIVERABLES + +When asked for a campaign, return: + +- **Core angle** — The central message/hook +- **Platform-specific drafts** — Adapted for each platform +- **Optional posting sequence** — Suggested order/timing +- **Optional CTA variants** — Different calls-to-action per platform +- **Missing info needed** — What's required before publishing + +--- + +## QUALITY GATES + +Check before delivery: + +- [ ] Each draft reads platform-native +- [ ] Opening hooks are strong and specific +- [ ] No generic hype language +- [ ] No duplicate copy across platforms (unless requested) +- [ ] CTAs match content and audience + +--- + +## FIREFROST CONTEXT + +### Brand Voice +- **Fire path:** Passionate, bold, community-driven +- **Frost path:** Cool, strategic, builder-focused +- **Combined:** Welcoming, authentic, gamer-friendly + +### Common Campaign Types +- Server launches / modpack updates +- Subscription tier promotions +- Community events / milestones +- Feature announcements +- FOMO campaigns (9-post series format) + +### Platform Priority for Firefrost +1. Discord (primary community hub) +2. X/Twitter (announcements, engagement) +3. YouTube (tutorials, showcases) +4. TikTok (short clips, highlights) +5. Reddit (r/feedthebeast, r/minecraft communities) + +### Hashtags (Use Sparingly) +- #Minecraft +- #ModdedMinecraft +- #MinecraftServer +- #FirefrostGaming + +--- + +**Source:** skill.fish — affaan-m/everything-claude-code (translated from Chinese) +**Added:** 2026-04-09 by Chronicler #73 + +**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️