diff --git a/docs/marketing/jacks-anthem-marketing-plan.md b/docs/marketing/jacks-anthem-marketing-plan.md index a3ba071..514f407 100644 --- a/docs/marketing/jacks-anthem-marketing-plan.md +++ b/docs/marketing/jacks-anthem-marketing-plan.md @@ -2,11 +2,24 @@ **Document:** FFG-MKT-001 **Created:** April 5, 2026 -**Status:** Ready for Launch (pending Meg's vote on version) +**Updated:** April 5, 2026 (Gemini consultation — compressed timeline) +**Status:** In Production (pending Meg's vote on version) **Song:** "I'm So Great" — Jack's Anthem --- +## 🎯 EXECUTIVE SUMMARY (Gemini-Refined Strategy) + +**Launch Window:** April 29, 2026 (~2 weeks after soft launch) +**Rollout:** Compressed 7-day sprint (not 3 weeks — avoids teaser fatigue) +**Key Insight:** Raw phone footage preferred on TikTok/Reels — over-produced triggers "ad blindness" + +**The Narrative Hook:** "Our Husky yelled at a bus until everyone looked at him. So we used AI to write him an ego-anthem." + +**The Visual Contrast:** Quiet professional (house) → Vehicular rockstar (truck) + +--- + ## ⚠️ AI TRANSPARENCY REQUIREMENT **CRITICAL:** All posts featuring Jack's anthem MUST clearly disclose AI generation. @@ -79,39 +92,22 @@ docs/branding/audio/ --- -## 📅 LAUNCH PLAN — 3 WEEK ROLLOUT +## 📅 LAUNCH PLAN — 7-DAY COMPRESSED SPRINT -### WEEK 1: TEASER CAMPAIGN +*Gemini recommendation: 3 weeks causes teaser fatigue. Compress to 7-10 days.* + +**Start Date:** April 29, 2026 (after soft launch dust settles) | Day | Post | Content | |-----|------|---------| -| Monday | Announcement | "Our Husky has an announcement..." + majestic Jack photo | -| Tuesday | Character | Photo of Jack looking vain + "He's been working on something" | -| Wednesday | Reveal | "He wrote a song about himself. Obviously." | -| Thursday | Verse 1 | First verse lyrics as text + Jack in car photo | -| Friday | Chorus | Chorus lyrics + "Don't I? Don't I? Don't I?" | +| Day 1 | The Hook | "The Bus Incident" story — establish the lore first | +| Day 3 | The Proof | Behind-the-scenes / AI transparency post | +| Day 5 | The Tease | 15-second snippet of best chorus + smug Jack footage | +| Day 7 | THE DROP | Full video release — ALL platforms simultaneously | -**Hashtags:** #FirefrostConsultants #JacksAnnouncement #ComingSoon +**Post-Drop:** Days 8-14 engagement, shares, community response, cover contest launch -### WEEK 2: BUILD-UP - -| Day | Post | Content | -|-----|------|---------| -| Monday | Full Lyrics | Complete lyrics reveal (text graphic) | -| Tuesday | The Story | "The Bus Incident" — full story with photos | -| Wednesday | Behind Scenes | "How we made Jack's anthem (with AI! 🤖)" | -| Thursday | Teaser Clip | 15-second audio preview | -| Friday | Countdown | "Tomorrow: The full anthem drops" | - -**Hashtags:** #ImSoGreat #TheBusIncident #AIMusic #GeminiAI - -### WEEK 3: LAUNCH - -| Day | Post | Content | -|-----|------|---------| -| Saturday | 🚀 LAUNCH | Full video release — ALL platforms simultaneously | -| Sunday | Cross-post | Share to all platforms, engage with comments | -| Mon-Fri | Engagement | Reply to every comment, share reactions, repost shares | +**Hashtags:** #ImSoGreat #TheBusIncident #AIMusic #GeminiAI #FirefrostConsultants **Launch Post Template:** ``` @@ -132,7 +128,85 @@ until every single person acknowledged his greatness. --- -## 🎬 VIDEO CONTENT OPTIONS +## 🎬 THE 60-SECOND VIDEO STRUCTURE (CapCut) + +*Let the song's energy dictate the visual pacing.* + +| Timestamp | Section | Visual | Notes | +|-----------|---------|--------|-------| +| 0:00-0:05 | The Hook | Text on screen + funny Jack clip | "Our Husky yelled at a bus until everyone looked at him. So we used AI to write him an ego-anthem." | +| 0:05-0:15 | Verse 1 | The Yacht Shot (truck footage) | Auto-captions with lyrics, punchy text | +| 0:15-0:30 | Chorus | Rapid-fire photo montage | Sync cuts to beat using CapCut "Match Cut" feature | +| 0:30-0:45 | Verse 2 | The Professional → The Rockstar | Calm house footage → truck footage contrast | +| 0:45-0:60 | Outro | Jack walking away satisfied | End card with CTA | + +--- + +## 📸 THE SHOT LIST ("Maximum Smug") + +*Capture 3-5 second clips in vertical 9:16 format* + +| Shot | Location | Description | +|------|----------|-------------| +| The Yacht Shot | Truck, window down | Wind in fur, shot from below eye level = imposing/majestic | +| The Judgmental Stare | Anywhere | Slow pan up, maximum disdain/superiority | +| The Awoo/Demand | Truck | Natural vocal moments — Jack only gets vocal in the truck | +| The Professional | House | Calm, stoic, on-duty Chief Medical Alert Officer | +| Photo Dump | Camera rolls | 10-15 funniest/derpiest/most vain existing photos | + +**Key Visual Concept:** Quiet professional (house) → Vehicular rockstar (truck) + +**Jack's Reality:** Black & white Husky, normally quiet/stoic working dog, only unleashes inner diva in the truck. The truck is his stage / tour bus. + +--- + +## 🎨 BRANDING INTEGRATION (Minimum Viable) + +**The Prop:** Frost Cyan bandana (best contrast against B&W Husky coat) +- Meg + Cricut this weekend +- Becomes reusable asset for ALL future Consultant content + +**The Colors:** Firefrost brand colors in CapCut text overlays + +**The End Card (3-5 seconds):** +> "Jack is the Chief Medical Alert Officer at Firefrost Gaming. +> Join his server at the link in bio." + +--- + +## 🔧 TECHNICAL NOTES (Gemini Flags) + +### 1. Safe Zone Framing +Leave dead space at top/bottom of 9:16 frame. TikTok/Reels/Shorts overlay UI on bottom and right sides. Keep Jack's face dead center. + +### 2. Audio Ducking for "Awoo" +When Jack howls in raw footage: +- Drop 70s rock track by 30-40% for ~2 seconds +- Immediately swell music back up +- Makes the punchline hit harder + +### 3. Trinity Shared Drop +Set up NOW: Shared Google Photos album or dedicated folder +- Everyone drops footage immediately when captured +- Prevents hunting through 3 camera rolls on edit day + +--- + +## 📅 PRODUCTION TIMELINE + +| Phase | Dates | Activity | +|-------|-------|----------| +| Soft Launch | April 15 | Focus on service, onboarding, community | +| Footage Gathering | April 15-25 | Cameras ready for truck moments, dig through camera rolls | +| Bandana Creation | This weekend | Meg + Cricut, Frost Cyan | +| Edit Week | April 26-28 | CapCut assembly | +| Rollout Begins | April 29 | Day 1: The Bus Incident story | +| Full Drop | ~May 5-6 | Day 7: Complete anthem release | +| Engagement | May 6-14 | Shares, comments, cover contest | + +--- + +## 🎬 VIDEO CONTENT OPTIONS (ARCHIVED — Replaced by CapCut Structure Above) ### Option A: Lyric Video (Easiest) - Jack photos as background @@ -157,8 +231,6 @@ until every single person acknowledged his greatness. - Budget: $0 but needs good weather + cooperative Jack - Time: Full day + editing -**Recommendation:** Start with Option A or B for launch, create Option C later if it goes viral. - --- ## 📱 PLATFORM-SPECIFIC STRATEGY