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+# Soft Launch Day — Social Media Plan
+## April 15, 2026
+
+**Created:** April 9, 2026  
+**Source:** Gemini Consultation  
+**Official Launch Time:** 7:00 AM CDT
+
+---
+
+## 4-Phase Launch Day Structure
+
+| Phase | Time (CDT) | Name | Platforms |
+|-------|------------|------|-----------|
+| 1 | 6:00 AM | The Dawn | Discord + IG/FB Stories ONLY |
+| 2 | 7:00 AM | The Open Gates | ALL PLATFORMS |
+| 3 | 1:00 PM | The Momentum Push | Twitter/X, Bluesky, Discord, Facebook |
+| 4 | 8:00 PM | The Nightfall | Discord (full), Main Socials (shortened) |
+
+---
+
+## Phase 1: The Dawn (6:00 AM CDT)
+
+**Platforms:** Discord (#announcements) & Instagram/Facebook Stories ONLY
+
+**Strategy:** Keep main feeds clear for the 7:00 AM drop so the algorithm prioritizes the actual launch post. Core Wanderers are already in Discord.
+
+**Copy:**
+```
+One hour.
+
+The servers are primed. The $1 Awakened door is unlocked.
+
+At 7:00 AM CDT, the gates open and the 20 Sovereign seats go live.
+
+Set your alarms.
+
+🔥❄️
+```
+
+---
+
+## Phase 2: The Open Gates (7:00 AM CDT)
+
+**Platforms:** ALL PLATFORMS (Pin where applicable)
+
+**Copy:**
+```
+The servers are live. The $1 door is open. 20 Sovereign seats are available.
+
+Whether you choose the path of Fire or Frost, your realm awaits. One-time entry. Permanent access.
+
+See you inside.
+
+🔥❄️ firefrostgaming.com
+```
+
+**Hashtags:** #Gaming #Minecraft #ModdedMinecraft #FireOrFrost #FirefrostGaming #GrandOpening
+
+---
+
+## Phase 3: The Momentum Push (1:00 PM CDT)
+
+**Platforms:** Twitter/X, Bluesky, Discord, Facebook (Thread/Comment update)
+
+**Copy:**
+```
+Six hours in. The servers are humming, magic is already meeting mechanism across the realms, and the first wave of Wanderers has arrived.
+
+Sovereign seats remaining: [XX]/20.
+
+The $1 Awakened tier remains open.
+
+Built for children not yet born.
+
+🔥❄️ firefrostgaming.com
+```
+
+**IMPORTANT:** Only post this if the Sovereign count has actually dropped. If it hasn't, pivot to focus solely on server stability and welcoming the $1 Awakened tier to maintain the non-salesy vibe.
+
+**Alternative Copy (if no Sovereigns sold):**
+```
+Six hours in. The servers are humming and the first wave of Wanderers has arrived.
+
+The $1 Awakened door remains open. The 20 Sovereign seats remain available.
+
+Built for children not yet born.
+
+🔥❄️ firefrostgaming.com
+```
+
+---
+
+## Phase 4: The Nightfall (8:00 PM CDT)
+
+**Platforms:** Discord (Full Message), Main Socials (Shortened)
+
+**Full Copy (Discord):**
+```
+Day one is in the books.
+
+To our founding Sovereigns and the newly Awakened Wanderers: welcome home. Management (and Butter) are extremely pleased with today's rollout. The grid is stable, the community is growing, and the servers will keep running while we sleep.
+
+The legacy begins now. Fire + Frost + Forever.
+
+🔥❄️ firefrostgaming.com/discord
+```
+
+**Shortened Copy (Main Socials):**
+```
+Day one is in the books.
+
+To our founding members: welcome home. The legacy begins now.
+
+Fire + Frost + Forever.
+
+🔥❄️ firefrostgaming.com/discord
+```
+
+---
+
+## Platform Checklist
+
+### Phase 1 (6:00 AM) — Discord & Stories Only
+- [ ] Discord #announcements
+- [ ] Instagram Story
+- [ ] Facebook Story
+
+### Phase 2 (7:00 AM) — ALL PLATFORMS
+- [ ] Instagram (@playfirefrost)
+- [ ] Facebook (@playfirefrost)
+- [ ] TikTok (@playfirefrost)
+- [ ] YouTube (@playfirefrost)
+- [ ] Twitter/X (@playfirefrost)
+- [ ] Bluesky (@playfirefrost)
+- [ ] Discord (#announcements)
+- [ ] Reddit (r/ModdedMinecraft)
+
+### Phase 3 (1:00 PM) — Select Platforms
+- [ ] Twitter/X
+- [ ] Bluesky
+- [ ] Discord
+- [ ] Facebook (as comment/thread)
+
+### Phase 4 (8:00 PM) — All Platforms
+- [ ] Discord (full version)
+- [ ] Instagram (shortened)
+- [ ] Facebook (shortened)
+- [ ] Twitter/X (shortened)
+- [ ] Bluesky (shortened)
+
+---
+
+## Key Reminders
+
+1. **Never fake the Sovereign count** — only post real numbers
+2. **Confidence > Desperation** — we're building legacy, not begging
+3. **Phase 1 stays off main feeds** — protect algorithm weight for Phase 2
+4. **Phase 3 pivots if needed** — don't force Sovereign scarcity if none sold
+5. **Butter gets a mention** — CEO approved this rollout
+
+---
+
+## Video Assets
+
+| Phase | Video Needed? | Notes |
+|-------|---------------|-------|
+| 1 | No | Text/static only (Stories) |
+| 2 | Optional | Day 9 reveal video can be reused |
+| 3 | No | Text update only |
+| 4 | No | Text/gratitude post |
+
+---
+
+**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️