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+# Holly's Discord FOMO Campaign Prep Checklist
+## Complete Before Monday April 6, 2026
+
+Hey Holly! 👋
+
+We're launching the FOMO campaign Monday. These are the Discord tasks that need your magic touch before strangers start arriving.
+
+**Time needed:** ~30 minutes total
+
+---
+
+## Task 1: Channel Visibility Check (CRITICAL)
+
+**The Goal:** Wanderers should SEE locked channels but NOT access them.
+
+When a stranger joins Discord, they get the "Wanderer" role. They should:
+- ✅ See `#fire-general`, `#frost-general`, `#sovereign-lounge`, etc. in the sidebar
+- ✅ Click on them and see "You do not have permission to view message history"
+- ❌ NOT have channels completely hidden from view
+
+**Why this matters:** Visible-but-locked channels create FOMO. Hidden channels don't.
+
+### How to Check:
+
+1. Create a test account OR ask Dragonlove786 to help test
+2. Join Discord as a fresh Wanderer (no subscription)
+3. Look at the sidebar — can you SEE the locked channels?
+4. Click a locked channel (like `#fire-general`) — what happens?
+
+### If Channels Are Hidden (Fix This):
+
+For each premium category (Fire Path, Frost Path, Subscriber Lounge, Game Servers):
+
+1. Right-click the category → Edit Category → Permissions
+2. Find the `@everyone` or `Wanderer` role
+3. Set these permissions:
+   - **View Channel:** ✅ (Allowed)
+   - **Send Messages:** ❌ (Denied)
+   - **Read Message History:** ❌ (Denied)
+   - **Connect (voice):** ❌ (Denied)
+
+This makes channels visible but shows a blank screen with "You do not have permission" when clicked.
+
+**Status:** ⬜ Not started / ⬜ Checked / ⬜ Fixed / ✅ Complete
+
+---
+
+## Task 2: Add Message Scheduler Bot
+
+**The Goal:** Daily engagement prompts in `#general-chat` so the lobby feels alive.
+
+### Steps:
+
+1. Go to: https://top.gg/bot/810918366045798451
+2. Click "Invite" → Add to Firefrost Gaming
+3. Give it permissions to post in `#general-chat`
+4. Set up a daily message (example below)
+
+### Example Daily Prompt:
+
+**Time:** 2:00 PM CDT (2 hours before social posts drop)
+**Channel:** `#general-chat`
+**Message:**
+> 🔥 **Daily Vibe Check** ❄️
+> 
+> Fire or Frost today? Drop your emoji below!
+> 🔥 = Feeling the heat, let's GO
+> ❄️ = Cool and calculated, building something
+
+**Status:** ⬜ Not started / ⬜ Bot added / ⬜ Message scheduled / ✅ Complete
+
+---
+
+## Task 3: Carl-bot Welcome DM (Optional but Nice)
+
+**The Goal:** When someone joins, they get a friendly DM with next steps.
+
+### Check if Already Set Up:
+
+1. Go to Carl-bot dashboard (https://carl.gg)
+2. Select Firefrost Gaming
+3. Check "Welcome" settings
+4. Is there a DM configured?
+
+### If Not, Add This:
+
+**DM Message:**
+> Hey {user}! Welcome to Firefrost Gaming 🔥❄️
+> 
+> You just landed as a **Wanderer** — the door is open, come explore!
+> 
+> **Quick links:**
+> 📜 Check out `#rules` first
+> 👋 Say hi in `#introductions`
+> 🎮 Browse our servers in `#general-chat`
+> 
+> Questions? We're here. Welcome to the family!
+
+**Status:** ⬜ Not started / ⬜ Checked / ⬜ Added / ✅ Complete
+
+---
+
+## Task 4: Greet New Wanderers (Ongoing During Campaign)
+
+**The Goal:** Every stranger who joins during the campaign (Apr 6-15) gets a personal greeting within a few hours.
+
+This isn't automated — it's the Trinity being present.
+
+**When you see a new join in `#welcome`:**
+- Say hi by name
+- Ask what brought them to Firefrost
+- Point them to `#introductions`
+
+Gemini's wisdom: "The velvet rope only works if the line outside is having fun."
+
+**Status:** ⬜ Understood / ✅ Ready to engage
+
+---
+
+## Summary Checklist
+
+| Task | Priority | Time | Status |
+|------|----------|------|--------|
+| Channel visibility check | 🔴 CRITICAL | 10 min | ⬜ |
+| Message Scheduler bot | 🟡 Important | 10 min | ⬜ |
+| Carl-bot welcome DM | 🟢 Nice to have | 10 min | ⬜ |
+| Greet new Wanderers | 🔴 Ongoing | Daily | ⬜ |
+
+---
+
+## Questions?
+
+Ping Michael or check the full campaign plan in the ops manual:
+`docs/marketing/fomo-campaign-final-plan.md`
+
+Or in Decap CMS: https://firefrostgaming.com/admin/
+
+---
+
+**You've got this! 💜**
+
+*— Michael + Chronicler #59*
diff --git a/docs/marketing/fomo-campaign-final-plan.md b/docs/marketing/fomo-campaign-final-plan.md
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+# FOMO Campaign — Final Execution Plan
+## "The Fire and The Frost" — Phase 1 Launch
+
+**Created:** April 3, 2026  
+**Created By:** Chronicler #59 + Michael + Gemini AI  
+**Status:** LOCKED — Execute Saturday April 5, 2026  
+**Campaign Goal:** Build mystery, drive Discord joins, convert Wanderers to subscribers
+
+---
+
+## The Timeline
+
+| Day | Date | Action |
+|-----|------|--------|
+| Sat | Apr 4 | Asset creation (photography, editing) |
+| Sun | Apr 5 | Asset creation + schedule all posts (45 min) |
+| Mon | Apr 6 | Post 1 — "The Question" |
+| Tue | Apr 7 | Post 2 — "The Warning" |
+| Wed | Apr 8 | Post 3 — "The Philosophy" |
+| Thu | Apr 9 | Post 4 — "The Legacy" |
+| Fri | Apr 10 | Post 5 — "The Hint" |
+| Sat | Apr 11 | Post 6 — "The Price" |
+| Sun | Apr 12 | Post 7 — "The Consultants" (Butter!) |
+| Mon | Apr 13 | Post 8 — "The Wanderer" |
+| Tue | Apr 14 | Post 9 — "The Countdown Begins" (REVEAL) |
+| Wed | Apr 15 | **SOFT LAUNCH** |
+
+---
+
+## Posting Time
+
+**4:00 PM CDT — Every day, same time.**
+
+Why:
+- US East Coast: 5:00 PM (end of workday)
+- US West Coast: 2:00 PM (late lunch/school release)
+- Algorithm indexes → peaks in feeds 7-10 PM CDT (prime gaming time)
+
+---
+
+## Platform Strategy
+
+**Post simultaneously across all 8 platforms.**
+
+| Platform | Handle | Scheduling Tool |
+|----------|--------|-----------------|
+| Instagram | @playfirefrost | Meta Business Suite (free) |
+| Facebook | @playfirefrost | Meta Business Suite (free) |
+| TikTok | @playfirefrost | TikTok.com native (free) |
+| YouTube | @playfirefrost | YouTube Studio (free) |
+| Twitter/X | @playfirefrost | X.com calendar icon (free) |
+| Bluesky | @playfirefrost | Manual at 4:00 PM |
+| Discord | #announcements | Manual at 4:00 PM |
+| Reddit | r/ModdedMinecraft | Manual at 4:00 PM |
+
+**Total cost:** $0
+
+**Sunday scheduling session:** ~45 minutes to load posts 1-9 into native schedulers.
+
+**Daily manual posts:** Michael handles Bluesky/Discord/Reddit at 4:00 PM for the 9 days. Meg can take over once pattern is established.
+
+---
+
+## Visual Asset Creation (Saturday/Sunday)
+
+### The Approach: Reality + Cinematic Filters
+
+**Subjects:**
+- Macro shots of server hardware
+- Glowing LEDs on network equipment
+- 3D printer hot-end
+- Monitor in dark room
+
+**Lighting:**
+- Room lights OFF
+- LED wand or phone screen casting Fire (orange) or Frost (cyan) light
+
+**Editing (Lightroom Mobile — free):**
+- Color Grading: Shadows → teal/cyan, Highlights → orange/red
+- Add Grain + Vignette
+- Result: Cinematic "Ridley Scott" aesthetic
+
+### Asset Checklist
+
+- [ ] Post 1: Fire/Frost split image
+- [ ] Post 2: Dark background, "20" with flame and ice crystal
+- [ ] Post 3: Fire and ice collision
+- [ ] Post 4: Stars + fire/frost ground spread
+- [ ] Post 5: Blurred/obscured Firefrost logo
+- [ ] Post 6: Twenty candles (most lit, some dark)
+- [ ] Post 7: **Butter** — CEO headshot (desaturated, imperious, judging your quarterly performance)
+- [ ] Post 8: Figure at open gate (Fire left, Frost right)
+- [ ] Post 9: Full Firefrost logo on pure black background (CLEAN, no effects)
+
+---
+
+## Post 7 — The Consultant Update
+
+**Original:** Jack (Chief Medical Alert Officer)  
+**Updated:** Butter No Nutters (CEO)
+
+**Updated Copy:**
+> Our CEO has reviewed the project.
+> 
+> He approves.
+> 
+> (He also approves of naps on keyboards, mandatory chin scratches, and people who choose a side.)
+> 
+> 🐈‍⬛ firefrostgaming.com/discord
+
+**Visual Treatment:**
+- Frame like Fortune 500 CEO headshot
+- Dead center, slight low angle (imposing)
+- Desaturated, heavy shadows, high contrast
+- Intense eye contact
+- Cat energy: judging your quarterly performance and finding it lacking
+
+**Save Jack for Phase 2/3** — Husky energy perfect for "Welcome to the Discord, things are moving fast" post.
+
+---
+
+## Hashtag Strategy (3-2-2 Rule)
+
+Use 5-7 hashtags per post:
+
+**2 Broad (The Net):**
+- `#Minecraft`
+- `#Gaming`
+
+**3 Niche (The Target):**
+- `#ModdedMinecraft`
+- `#MinecraftServers`
+- `#AllTheMods` (or relevant modpack)
+
+**2 Branded (The Identity):**
+- `#FirefrostGaming`
+- `#FireOrFrost`
+
+---
+
+## Phase 2 Pacing
+
+**April 14 (4:00 PM CDT):** Drop the Reveal (Post 9). Let it sit for 24 hours. Discord will start populating.
+
+**April 15 (Soft Launch):** ONE post only:
+> "The servers are live. The $1 door is open. 20 Sovereign seats are available. See you inside."
+
+**Do not over-post.** Confidence, not desperation.
+
+---
+
+## The Backup Plan
+
+**If Discord joins are lower than expected:** Do absolutely nothing.
+
+- Do not extend the timeline
+- Do not post desperate "Please join!" follow-ups
+- Welcome the people who DO join as the most important Wanderers on earth
+- Proceed with soft launch exactly as planned
+
+The soft launch tests infrastructure (Stripe, Pterodactyl, Ops Manual), not audience size. Momentum builds organically once servers are live and players invite friends.
+
+---
+
+## The $499 Sovereign Price Point
+
+**Leading with $499 is correct** because of the $1 anchor.
+
+The copy juxtaposes: "There will be a $1 door... The 20 Sovereign founding seats are different."
+
+- $499 communicates premium, serious, long-term project
+- Makes $1 Awakened tier feel like an absolute steal
+- Acts as psychological filter — legitimizes the realm
+
+---
+
+## Platform-Specific Notes
+
+**Instagram/TikTok:** Caption ends with "Link in bio" (not the URL — they can't click it)
+
+**Verify before Post 1:** Linktree is updated and active at linktr.ee/firefrostgaming
+
+---
+
+## Key Rules
+
+1. **Never fake the Sovereign count** — only post real numbers
+2. **Never set a fake deadline** — soft launch happens when Trinity says ready
+3. **The $1 door never closes** — scarcity is Sovereign-specific only
+4. **Discord is the funnel** — every post leads there
+5. **Post at exactly 4:00 PM CDT** — train the algorithm and audience
+6. **Don't over-explain** — mystery sells better than feature lists
+
+---
+
+## Dependencies (Before Monday April 6)
+
+- [ ] Holly: Verify Discord channel visibility for Wanderers (see separate checklist)
+- [ ] Holly: Add Message Scheduler bot for daily engagement prompts
+- [ ] Michael: Verify Linktree is current
+- [ ] Michael: Verify firefrostgaming.com/discord redirects properly
+- [ ] All 9 visual assets created and saved
+- [ ] All 9 posts scheduled in native tools (Sunday evening)
+
+---
+
+## Credits
+
+**Campaign Architecture:** Chronicler #47 (The Deliverer)  
+**Tactical Review:** Gemini AI  
+**Final Execution Plan:** Chronicler #59 + Michael  
+
+---
+
+**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️
+
+*One shot. Don't miss.*