feat: FOMO ad campaign — The Fire and The Frost
Complete pre-launch mystery campaign strategy.
4 phases:
- Phase 1: The Signal (mystery, no brand name, fire/frost imagery)
- Phase 2: The Reveal (Firefrost Gaming unveiled)
- Phase 3: The Countdown (Sovereign counter, real-time scarcity)
- Phase 4: Soft Launch (when Trinity says ready)
9 Phase 1 posts with full copy, 2 Phase 2 posts, Sovereign counter
templates, sold-out post, platform notes, visual asset checklist,
copy bank, and implementation rules.
Key principles:
- 20 Sovereign spots at $499 (real scarcity, never fake)
- $1 Awakened door never closes
- No fake deadline — Trinity decides launch
- Discord is the funnel (firefrostgaming.com/discord)
Implementation: Chronicler #48 + Trinity
Signed-off-by: claude@firefrostgaming.com
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