4.4 KiB
Soft Launch Day — Social Media Plan
April 15, 2026
Created: April 9, 2026
Source: Gemini Consultation
Official Launch Time: 7:00 AM CDT
4-Phase Launch Day Structure
| Phase | Time (CDT) | Name | Platforms |
|---|---|---|---|
| 1 | 6:00 AM | The Dawn | Discord + IG/FB Stories ONLY |
| 2 | 7:00 AM | The Open Gates | ALL PLATFORMS |
| 3 | 1:00 PM | The Momentum Push | Twitter/X, Bluesky, Discord, Facebook |
| 4 | 8:00 PM | The Nightfall | Discord (full), Main Socials (shortened) |
Phase 1: The Dawn (6:00 AM CDT)
Platforms: Discord (#announcements) & Instagram/Facebook Stories ONLY
Strategy: Keep main feeds clear for the 7:00 AM drop so the algorithm prioritizes the actual launch post. Core Wanderers are already in Discord.
Copy:
One hour.
The servers are primed. The $1 Awakened door is unlocked.
At 7:00 AM CDT, the gates open and the 20 Sovereign seats go live.
Set your alarms.
🔥❄️
Phase 2: The Open Gates (7:00 AM CDT)
Platforms: ALL PLATFORMS (Pin where applicable)
Copy:
The servers are live. The $1 door is open. 20 Sovereign seats are available.
Whether you choose the path of Fire or Frost, your realm awaits. One-time entry. Permanent access.
See you inside.
🔥❄️ firefrostgaming.com
Hashtags: #Gaming #Minecraft #ModdedMinecraft #FireOrFrost #FirefrostGaming #GrandOpening
Phase 3: The Momentum Push (1:00 PM CDT)
Platforms: Twitter/X, Bluesky, Discord, Facebook (Thread/Comment update)
Copy:
Six hours in. The servers are humming, magic is already meeting mechanism across the realms, and the first wave of Wanderers has arrived.
Sovereign seats remaining: [XX]/20.
The $1 Awakened tier remains open.
Built for children not yet born.
🔥❄️ firefrostgaming.com
IMPORTANT: Only post this if the Sovereign count has actually dropped. If it hasn't, pivot to focus solely on server stability and welcoming the $1 Awakened tier to maintain the non-salesy vibe.
Alternative Copy (if no Sovereigns sold):
Six hours in. The servers are humming and the first wave of Wanderers has arrived.
The $1 Awakened door remains open. The 20 Sovereign seats remain available.
Built for children not yet born.
🔥❄️ firefrostgaming.com
Phase 4: The Nightfall (8:00 PM CDT)
Platforms: Discord (Full Message), Main Socials (Shortened)
Full Copy (Discord):
Day one is in the books.
To our founding Sovereigns and the newly Awakened Wanderers: welcome home. Management (and Butter) are extremely pleased with today's rollout. The grid is stable, the community is growing, and the servers will keep running while we sleep.
The legacy begins now. Fire + Frost + Forever.
🔥❄️ firefrostgaming.com/discord
Shortened Copy (Main Socials):
Day one is in the books.
To our founding members: welcome home. The legacy begins now.
Fire + Frost + Forever.
🔥❄️ firefrostgaming.com/discord
Platform Checklist
Phase 1 (6:00 AM) — Discord & Stories Only
- Discord #announcements
- Instagram Story
- Facebook Story
Phase 2 (7:00 AM) — ALL PLATFORMS
- Instagram (@playfirefrost)
- Facebook (@playfirefrost)
- TikTok (@playfirefrost)
- YouTube (@playfirefrost)
- Twitter/X (@playfirefrost)
- Bluesky (@playfirefrost)
- Discord (#announcements)
- Reddit (r/ModdedMinecraft)
Phase 3 (1:00 PM) — Select Platforms
- Twitter/X
- Bluesky
- Discord
- Facebook (as comment/thread)
Phase 4 (8:00 PM) — All Platforms
- Discord (full version)
- Instagram (shortened)
- Facebook (shortened)
- Twitter/X (shortened)
- Bluesky (shortened)
Key Reminders
- Never fake the Sovereign count — only post real numbers
- Confidence > Desperation — we're building legacy, not begging
- Phase 1 stays off main feeds — protect algorithm weight for Phase 2
- Phase 3 pivots if needed — don't force Sovereign scarcity if none sold
- Butter gets a mention — CEO approved this rollout
Video Assets
| Phase | Video Needed? | Notes |
|---|---|---|
| 1 | No | Text/static only (Stories) |
| 2 | Optional | Day 9 reveal video can be reused |
| 3 | No | Text update only |
| 4 | No | Text/gratitude post |
Fire + Frost + Foundation = Where Love Builds Legacy 💙🔥❄️