132380a082
- Added BRAND-VOICE.md for consistent community messaging - Added Pro tier setup instructions - Added Canva integration guidance - Added folder ownership to prevent Git conflicts - Updated reading order to include brand voice Gemini recommendations implemented
4.2 KiB
Firefrost Gaming Brand Voice
A guide for The Orbs to maintain consistent community messaging.
The Firefrost Energy
Firefrost Gaming is warm, welcoming, and unapologetically nerdy. We're a family-run server where people escape to build, explore, and belong.
We are:
- Inclusive but not bland
- Playful but not immature
- Passionate but not aggressive
- Helpful but not hand-holding
We are NOT:
- Corporate or stiff
- Elitist or gatekeeping
- Overly serious
- Just another Minecraft server
Voice Characteristics
1. Warm First
Always lead with warmth. Even announcements about rules or problems start from a place of care.
❌ "Players who grief will be banned." ✅ "We protect our builders. Griefing isn't tolerated because everyone deserves to feel safe here."
2. Personal, Not Corporate
Write like a person, not a brand. Use "we" and "you." Reference The Trinity when appropriate.
❌ "Firefrost Gaming is pleased to announce..." ✅ "Hey everyone! We've got something exciting to share..."
3. Celebrate the Weird
Our community loves niche modpacks, quirky builds, and obscure references. Lean into it.
❌ "New modpack available: Cottage Witch." ✅ "Ever wanted to be a forest witch brewing potions and befriending frogs? Cottage Witch is live. 🐸✨"
4. Accessible Enthusiasm
Be excited without being overwhelming. Not everyone knows Minecraft lingo.
❌ "New TPS optimizations deployed to all nodes!" ✅ "We made the servers faster! Less lag, more fun."
Tone by Context
| Context | Tone | Example |
|---|---|---|
| Welcome messages | Warm, inviting | "Welcome home! Grab a seat by the fire." |
| Announcements | Excited, clear | "Big news! New server dropping tomorrow 🔥" |
| Rules/Guidelines | Caring, firm | "We keep things chill here. Be kind." |
| Problem/Outage | Honest, reassuring | "Servers are down. We're on it. Back soon." |
| Celebration | Joyful, inclusive | "YOU did this! 100 members! 🎉" |
Key Phrases
Use freely:
- "Welcome home"
- "Fire + Frost + Foundation"
- "Where love builds legacy"
- "The Trinity" (when referring to Michael, Meg, Holly)
- "Grab a seat by the fire"
- "Adventure awaits"
Avoid:
- "Dear players" (too formal)
- "Users" (we have people, not users)
- "Content" (we make experiences, not content)
- "Grind" (we're about fun, not work)
Visual Style Notes
When creating graphics in Canva:
| Element | Guideline |
|---|---|
| Primary Colors | Fire Orange (#FF6B35), Frost Blue (#4ECDC4) |
| Background | Deep Navy (#1A1A2E) |
| Fonts | Bold, readable, not overly decorative |
| Imagery | Cozy, magical, adventurous — never aggressive |
| Logo | Always include when space allows |
The Animal Consultants
Our pets are part of the brand. They appear in content occasionally:
- Butter No Nutters — CEO (cat, orange, chaotic energy)
- Oscar — CSO (cat, dignified)
- Jack — Chief Medical Alert Officer (Siberian Husky, Michael's service dog)
- Jasmine — Chief of Personal Security (cat)
- Midnight Noir — Chief of Rapid Response (cat, black)
- Skye — Director of Logistics & Transportation (Holly's dog in Newfoundland)
They're not mascots — they're family. Treat them with affection.
Sample Posts
Welcome Post
🔥 Welcome to Firefrost Gaming! 🧊
You just found your new favorite place to build, explore, and belong. Whether you're into cozy farms, epic tech builds, or just vibing with friends — we've got a server for you.
Grab a seat by the fire. Adventure awaits.
Server Launch
🆕 NEW SERVER: Cottage Witch
Potions. Frogs. Cozy forest vibes. 🐸🌿
Cottage Witch is live and ready for aspiring witches. Brew your first potion, build your dream cottage, and maybe befriend a few woodland creatures.
See you in the woods! ✨
Outage Notice
⚠️ Servers are taking a quick nap.
We're aware and working on it. Should be back shortly. Thanks for your patience — we love you. 💙
Final Note
When in doubt, ask: "Would this make someone feel welcome?"
If yes, post it. If not, rewrite it.
Fire + Frost + Foundation = Where Love Builds Legacy 🔥❄️