- Rewrite SKILL.md with 12 triggers, TOC, and 5 workflows - Add real before/after examples for title, keyword, and description - Remove marketing language and redundant "How to Use" section - Move 8 Python scripts from root to scripts/ directory - Create references/platform-requirements.md (~324 lines) - Create references/aso-best-practices.md (~403 lines) - Create references/keyword-research-guide.md (~419 lines) - Create assets/aso-audit-template.md (~268 lines) Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Alireza Rezvani
GitHub
@@ -1,403 +1,495 @@
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---
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name: app-store-optimization
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description: Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
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description: App Store Optimization toolkit for researching keywords, optimizing metadata, and tracking mobile app performance on Apple App Store and Google Play Store.
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triggers:
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- ASO
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- app store optimization
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- app store ranking
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- app keywords
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- app metadata
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- play store optimization
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- app store listing
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- improve app rankings
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- app visibility
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- app store SEO
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- mobile app marketing
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- app conversion rate
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---
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# App Store Optimization (ASO) Skill
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# App Store Optimization (ASO)
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This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store.
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ASO tools for researching keywords, optimizing metadata, analyzing competitors, and improving app store visibility on Apple App Store and Google Play Store.
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## Capabilities
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---
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### Research & Analysis
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- **Keyword Research**: Analyze keyword volume, competition, and relevance for app discovery
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- **Competitor Analysis**: Deep-dive into top-performing apps in your category
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- **Market Trend Analysis**: Identify emerging trends and opportunities in your app category
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- **Review Sentiment Analysis**: Extract insights from user reviews to identify strengths and issues
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- **Category Analysis**: Evaluate optimal category and subcategory placement strategies
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## Table of Contents
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### Metadata Optimization
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- **Title Optimization**: Create compelling titles with optimal keyword placement (platform-specific character limits)
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- **Description Optimization**: Craft both short and full descriptions that convert and rank
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- **Subtitle/Promotional Text**: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars)
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- **Keyword Field**: Maximize Apple's 100-character keyword field with strategic selection
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- **Category Selection**: Data-driven recommendations for primary and secondary categories
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- **Icon Best Practices**: Guidelines for designing high-converting app icons
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- **Screenshot Optimization**: Strategies for creating screenshots that drive installs
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- **Preview Video**: Best practices for app preview videos
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- **Localization**: Multi-language optimization strategies for global reach
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- [Keyword Research Workflow](#keyword-research-workflow)
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- [Metadata Optimization Workflow](#metadata-optimization-workflow)
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- [Competitor Analysis Workflow](#competitor-analysis-workflow)
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- [App Launch Workflow](#app-launch-workflow)
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- [A/B Testing Workflow](#ab-testing-workflow)
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- [Before/After Examples](#beforeafter-examples)
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- [Tools and References](#tools-and-references)
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### Conversion Optimization
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- **A/B Testing Framework**: Plan and track metadata experiments for continuous improvement
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- **Visual Asset Testing**: Test icons, screenshots, and videos for maximum conversion
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- **Store Listing Optimization**: Comprehensive page optimization for impression-to-install conversion
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- **Call-to-Action**: Optimize CTAs in descriptions and promotional materials
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---
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### Rating & Review Management
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- **Review Monitoring**: Track and analyze user reviews for actionable insights
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- **Response Strategies**: Templates and best practices for responding to reviews
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- **Rating Improvement**: Tactical approaches to improve app ratings organically
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- **Issue Identification**: Surface common problems and feature requests from reviews
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## Keyword Research Workflow
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### Launch & Update Strategies
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- **Pre-Launch Checklist**: Complete validation before submitting to stores
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- **Launch Timing**: Optimize release timing for maximum visibility and downloads
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- **Update Cadence**: Plan optimal update frequency and feature rollouts
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- **Feature Announcements**: Craft "What's New" sections that re-engage users
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- **Seasonal Optimization**: Leverage seasonal trends and events
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Discover and evaluate keywords that drive app store visibility.
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### Analytics & Tracking
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- **ASO Score**: Calculate overall ASO health score across multiple factors
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- **Keyword Rankings**: Track keyword position changes over time
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- **Conversion Metrics**: Monitor impression-to-install conversion rates
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- **Download Velocity**: Track download trends and momentum
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- **Performance Benchmarking**: Compare against category averages and competitors
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### Workflow: Conduct Keyword Research
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### Platform-Specific Requirements
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- **Apple App Store**:
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- Title: 30 characters
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- Subtitle: 30 characters
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- Promotional Text: 170 characters (editable without app update)
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- Description: 4,000 characters
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- Keywords: 100 characters (comma-separated, no spaces)
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- What's New: 4,000 characters
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- **Google Play Store**:
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- Title: 50 characters (formerly 30, increased in 2021)
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- Short Description: 80 characters
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- Full Description: 4,000 characters
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- No separate keyword field (keywords extracted from title and description)
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1. Define target audience and core app functions:
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- Primary use case (what problem does the app solve)
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- Target user demographics
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- Competitive category
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2. Generate seed keywords from:
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- App features and benefits
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- User language (not developer terminology)
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- App store autocomplete suggestions
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3. Expand keyword list using:
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- Modifiers (free, best, simple)
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- Actions (create, track, organize)
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- Audiences (for students, for teams, for business)
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4. Evaluate each keyword:
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- Search volume (estimated monthly searches)
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- Competition (number and quality of ranking apps)
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- Relevance (alignment with app function)
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5. Score and prioritize keywords:
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- Primary: Title and keyword field (iOS)
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- Secondary: Subtitle and short description
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- Tertiary: Full description only
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6. Map keywords to metadata locations
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7. Document keyword strategy for tracking
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8. **Validation:** Keywords scored; placement mapped; no competitor brand names included; no plurals in iOS keyword field
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## Input Requirements
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### Keyword Evaluation Criteria
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### Keyword Research
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```json
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{
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"app_name": "MyApp",
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"category": "Productivity",
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"target_keywords": ["task manager", "productivity", "todo list"],
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"competitors": ["Todoist", "Any.do", "Microsoft To Do"],
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"language": "en-US"
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}
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| Factor | Weight | High Score Indicators |
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|--------|--------|----------------------|
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| Relevance | 35% | Describes core app function |
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| Volume | 25% | 10,000+ monthly searches |
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| Competition | 25% | Top 10 apps have <4.5 avg rating |
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| Conversion | 15% | Transactional intent ("best X app") |
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### Keyword Placement Priority
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| Location | Search Weight | Character Limit |
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|----------|---------------|-----------------|
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| App Title | Highest | 30 (iOS) / 50 (Android) |
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| Subtitle (iOS) | High | 30 |
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| Keyword Field (iOS) | High | 100 |
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| Short Description (Android) | High | 80 |
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| Full Description | Medium | 4,000 |
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See: [references/keyword-research-guide.md](references/keyword-research-guide.md)
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---
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## Metadata Optimization Workflow
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Optimize app store listing elements for search ranking and conversion.
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### Workflow: Optimize App Metadata
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1. Audit current metadata against platform limits:
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- Title character count and keyword presence
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- Subtitle/short description usage
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- Keyword field efficiency (iOS)
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- Description keyword density
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2. Optimize title following formula:
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```
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[Brand Name] - [Primary Keyword] [Secondary Keyword]
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```
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3. Write subtitle (iOS) or short description (Android):
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- Focus on primary benefit
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- Include secondary keyword
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- Use action verbs
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4. Optimize keyword field (iOS only):
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- Remove duplicates from title
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- Remove plurals (Apple indexes both forms)
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- No spaces after commas
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- Prioritize by score
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5. Rewrite full description:
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- Hook paragraph with value proposition
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- Feature bullets with keywords
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- Social proof section
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- Call to action
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6. Validate character counts for each field
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7. Calculate keyword density (target 2-3% primary)
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8. **Validation:** All fields within character limits; primary keyword in title; no keyword stuffing (>5%); natural language preserved
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### Platform Character Limits
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| Field | Apple App Store | Google Play Store |
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|-------|-----------------|-------------------|
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| Title | 30 characters | 50 characters |
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| Subtitle | 30 characters | N/A |
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| Short Description | N/A | 80 characters |
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| Keywords | 100 characters | N/A |
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| Promotional Text | 170 characters | N/A |
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| Full Description | 4,000 characters | 4,000 characters |
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| What's New | 4,000 characters | 500 characters |
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### Description Structure
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```
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PARAGRAPH 1: Hook (50-100 words)
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├── Address user pain point
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├── State main value proposition
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└── Include primary keyword
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PARAGRAPH 2-3: Features (100-150 words)
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├── Top 5 features with benefits
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├── Bullet points for scanability
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└── Secondary keywords naturally integrated
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PARAGRAPH 4: Social Proof (50-75 words)
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├── Download count or rating
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├── Press mentions or awards
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└── Summary of user testimonials
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PARAGRAPH 5: Call to Action (25-50 words)
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├── Clear next step
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└── Reassurance (free trial, no signup)
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```
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### Metadata Optimization
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```json
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{
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"platform": "apple" | "google",
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"app_info": {
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"name": "MyApp",
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"category": "Productivity",
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"target_audience": "Professionals aged 25-45",
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"key_features": ["Task management", "Team collaboration", "AI assistance"],
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"unique_value": "AI-powered task prioritization"
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},
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"current_metadata": {
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"title": "Current Title",
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"subtitle": "Current Subtitle",
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"description": "Current description..."
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},
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"target_keywords": ["productivity", "task manager", "todo"]
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}
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```
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See: [references/platform-requirements.md](references/platform-requirements.md)
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### Review Analysis
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```json
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{
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"app_id": "com.myapp.app",
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"platform": "apple" | "google",
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"date_range": "last_30_days" | "last_90_days" | "all_time",
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"rating_filter": [1, 2, 3, 4, 5],
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"language": "en"
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}
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```
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---
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### ASO Score Calculation
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```json
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{
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"metadata": {
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"title_quality": 0.8,
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"description_quality": 0.7,
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"keyword_density": 0.6
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},
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"ratings": {
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"average_rating": 4.5,
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"total_ratings": 15000
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},
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"conversion": {
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"impression_to_install": 0.05
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},
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"keyword_rankings": {
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"top_10": 5,
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"top_50": 12,
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"top_100": 18
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}
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}
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```
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## Competitor Analysis Workflow
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## Output Formats
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Analyze top competitors to identify keyword gaps and positioning opportunities.
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### Keyword Research Report
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- List of recommended keywords with search volume estimates
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- Competition level analysis (low/medium/high)
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- Relevance scores for each keyword
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- Strategic recommendations for primary vs. secondary keywords
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- Long-tail keyword opportunities
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### Workflow: Analyze Competitor ASO Strategy
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### Optimized Metadata Package
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- Platform-specific title (with character count validation)
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- Subtitle/promotional text (Apple)
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- Short description (Google)
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- Full description (both platforms)
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- Keyword field (Apple - 100 chars)
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- Character count validation for all fields
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- Keyword density analysis
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- Before/after comparison
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1. Identify top 10 competitors:
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- Direct competitors (same core function)
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- Indirect competitors (overlapping audience)
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- Category leaders (top downloads)
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2. Extract competitor keywords from:
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- App titles and subtitles
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- First 100 words of descriptions
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- Visible metadata patterns
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3. Build competitor keyword matrix:
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- Map which keywords each competitor targets
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- Calculate coverage percentage per keyword
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4. Identify keyword gaps:
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- Keywords with <40% competitor coverage
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- High volume terms competitors miss
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- Long-tail opportunities
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5. Analyze competitor visual assets:
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- Icon design patterns
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- Screenshot messaging and style
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- Video presence and quality
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6. Compare ratings and review patterns:
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- Average rating by competitor
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- Common praise themes
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- Common complaint themes
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7. Document positioning opportunities
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8. **Validation:** 10+ competitors analyzed; keyword matrix complete; gaps identified with volume estimates; visual audit documented
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### Competitor Analysis Report
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- Top 10 competitors in category
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- Their metadata strategies
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- Keyword overlap analysis
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- Visual asset assessment
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- Rating and review volume comparison
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- Identified gaps and opportunities
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### Competitor Analysis Matrix
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### ASO Health Score
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- Overall score (0-100)
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- Category breakdown:
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- Metadata Quality (0-25)
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- Ratings & Reviews (0-25)
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- Keyword Performance (0-25)
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- Conversion Metrics (0-25)
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- Specific improvement recommendations
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- Priority action items
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| Analysis Area | Data Points |
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|---------------|-------------|
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| Keywords | Title keywords, description frequency |
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| Metadata | Character utilization, keyword density |
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| Visuals | Icon style, screenshot count/style |
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| Ratings | Average rating, total count, velocity |
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| Reviews | Top praise, top complaints |
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### A/B Test Plan
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- Hypothesis and test variables
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- Test duration recommendations
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- Success metrics definition
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- Sample size calculations
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- Statistical significance thresholds
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### Gap Analysis Template
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### Launch Checklist
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- Pre-submission validation (all required assets, metadata)
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- Store compliance verification
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- Testing checklist (devices, OS versions)
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- Marketing preparation items
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- Post-launch monitoring plan
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| Opportunity Type | Example | Action |
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|------------------|---------|--------|
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| Keyword gap | "habit tracker" (40% coverage) | Add to keyword field |
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| Feature gap | Competitor lacks widget | Highlight in screenshots |
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| Visual gap | No videos in top 5 | Create app preview |
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| Messaging gap | None mention "free" | Test free positioning |
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## How to Use
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---
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|
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### Keyword Research
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```
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Hey Claude—I just added the "app-store-optimization" skill. Can you research the best keywords for a productivity app targeting professionals? Focus on keywords with good search volume but lower competition.
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```
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## App Launch Workflow
|
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### Optimize App Store Listing
|
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```
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Hey Claude—I just added the "app-store-optimization" skill. Can you optimize my app's metadata for the Apple App Store? Here's my current listing: [provide current metadata]. I want to rank for "task management" and "productivity tools".
|
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```
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Execute a structured launch for maximum initial visibility.
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### Analyze Competitor Strategy
|
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```
|
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Hey Claude—I just added the "app-store-optimization" skill. Can you analyze the ASO strategies of Todoist, Any.do, and Microsoft To Do? I want to understand what they're doing well and where there are opportunities.
|
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```
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### Workflow: Launch App to Stores
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### Review Sentiment Analysis
|
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```
|
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Hey Claude—I just added the "app-store-optimization" skill. Can you analyze recent reviews for my app (com.myapp.ios) and identify the most common user complaints and feature requests?
|
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```
|
||||
|
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### Calculate ASO Score
|
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```
|
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Hey Claude—I just added the "app-store-optimization" skill. Can you calculate my app's overall ASO health score and provide specific recommendations for improvement?
|
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```
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|
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### Plan A/B Test
|
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```
|
||||
Hey Claude—I just added the "app-store-optimization" skill. I want to A/B test my app icon and first screenshot. Can you help me design the test and determine how long to run it?
|
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```
|
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1. Complete pre-launch preparation (4 weeks before):
|
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- Finalize keywords and metadata
|
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- Prepare all visual assets
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- Set up analytics (Firebase, Mixpanel)
|
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- Build press kit and media list
|
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2. Submit for review (2 weeks before):
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- Complete all store requirements
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- Verify compliance with guidelines
|
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- Prepare launch communications
|
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3. Configure post-launch systems:
|
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- Set up review monitoring
|
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- Prepare response templates
|
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- Configure rating prompt timing
|
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4. Execute launch day:
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- Verify app is live in both stores
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- Announce across all channels
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- Begin review response cycle
|
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5. Monitor initial performance (days 1-7):
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- Track download velocity hourly
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- Monitor reviews and respond within 24 hours
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- Document any issues for quick fixes
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6. Conduct 7-day retrospective:
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- Compare performance to projections
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- Identify quick optimization wins
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- Plan first metadata update
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7. Schedule first update (2 weeks post-launch)
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8. **Validation:** App live in stores; analytics tracking; review responses within 24h; download velocity documented; first update scheduled
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### Pre-Launch Checklist
|
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| Category | Items |
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|----------|-------|
|
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| Metadata | Title, subtitle, description, keywords |
|
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| Visual Assets | Icon, screenshots (all sizes), video |
|
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| Compliance | Age rating, privacy policy, content rights |
|
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| Technical | App binary, signing certificates |
|
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| Analytics | SDK integration, event tracking |
|
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| Marketing | Press kit, social content, email ready |
|
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|
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### Launch Timing Considerations
|
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| Factor | Recommendation |
|
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|--------|----------------|
|
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| Day of week | Tuesday-Wednesday (avoid weekends) |
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| Time of day | Morning in target market timezone |
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| Seasonal | Align with relevant category seasons |
|
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| Competition | Avoid major competitor launch dates |
|
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|
||||
See: [references/aso-best-practices.md](references/aso-best-practices.md)
|
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|
||||
---
|
||||
|
||||
## A/B Testing Workflow
|
||||
|
||||
Test metadata and visual elements to improve conversion rates.
|
||||
|
||||
### Workflow: Run A/B Test
|
||||
|
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1. Select test element (prioritize by impact):
|
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- Icon (highest impact)
|
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- Screenshot 1 (high impact)
|
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- Title (high impact)
|
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- Short description (medium impact)
|
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2. Form hypothesis:
|
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```
|
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If we [change], then [metric] will [improve/increase] by [amount]
|
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because [rationale].
|
||||
```
|
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3. Create variants:
|
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- Control: Current version
|
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- Treatment: Single variable change
|
||||
4. Calculate required sample size:
|
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- Baseline conversion rate
|
||||
- Minimum detectable effect (usually 5%)
|
||||
- Statistical significance (95%)
|
||||
5. Launch test:
|
||||
- Apple: Use Product Page Optimization
|
||||
- Android: Use Store Listing Experiments
|
||||
6. Run test for minimum duration:
|
||||
- At least 7 days
|
||||
- Until statistical significance reached
|
||||
7. Analyze results:
|
||||
- Compare conversion rates
|
||||
- Check statistical significance
|
||||
- Document learnings
|
||||
8. **Validation:** Single variable tested; sample size sufficient; significance reached (95%); results documented; winner implemented
|
||||
|
||||
### A/B Test Prioritization
|
||||
|
||||
| Element | Conversion Impact | Test Complexity |
|
||||
|---------|-------------------|-----------------|
|
||||
| App Icon | 10-25% lift possible | Medium (design needed) |
|
||||
| Screenshot 1 | 15-35% lift possible | Medium |
|
||||
| Title | 5-15% lift possible | Low |
|
||||
| Short Description | 5-10% lift possible | Low |
|
||||
| Video | 10-20% lift possible | High |
|
||||
|
||||
### Sample Size Quick Reference
|
||||
|
||||
| Baseline CVR | Impressions Needed (per variant) |
|
||||
|--------------|----------------------------------|
|
||||
| 1% | 31,000 |
|
||||
| 2% | 15,500 |
|
||||
| 5% | 6,200 |
|
||||
| 10% | 3,100 |
|
||||
|
||||
### Test Documentation Template
|
||||
|
||||
```
|
||||
Hey Claude—I just added the "app-store-optimization" skill. Can you generate a comprehensive pre-launch checklist for submitting my app to both Apple App Store and Google Play Store?
|
||||
TEST ID: ASO-2025-001
|
||||
ELEMENT: App Icon
|
||||
HYPOTHESIS: A bolder color icon will increase conversion by 10%
|
||||
START DATE: [Date]
|
||||
END DATE: [Date]
|
||||
|
||||
RESULTS:
|
||||
├── Control CVR: 4.2%
|
||||
├── Treatment CVR: 4.8%
|
||||
├── Lift: +14.3%
|
||||
├── Significance: 97%
|
||||
└── Decision: Implement treatment
|
||||
|
||||
LEARNINGS:
|
||||
- Bold colors outperform muted tones in this category
|
||||
- Apply to screenshot backgrounds for next test
|
||||
```
|
||||
|
||||
## Scripts
|
||||
---
|
||||
|
||||
### keyword_analyzer.py
|
||||
Analyzes keywords for search volume, competition, and relevance. Provides strategic recommendations for primary and secondary keywords.
|
||||
## Before/After Examples
|
||||
|
||||
**Key Functions:**
|
||||
- `analyze_keyword()`: Analyze single keyword metrics
|
||||
- `compare_keywords()`: Compare multiple keywords
|
||||
- `find_long_tail()`: Discover long-tail keyword opportunities
|
||||
- `calculate_keyword_difficulty()`: Assess competition level
|
||||
### Title Optimization
|
||||
|
||||
### metadata_optimizer.py
|
||||
Optimizes titles, descriptions, and keyword fields with platform-specific character limit validation.
|
||||
**Productivity App:**
|
||||
|
||||
**Key Functions:**
|
||||
- `optimize_title()`: Create compelling, keyword-rich titles
|
||||
- `optimize_description()`: Generate conversion-focused descriptions
|
||||
- `optimize_keyword_field()`: Maximize Apple's 100-char keyword field
|
||||
- `validate_character_limits()`: Ensure compliance with platform limits
|
||||
- `calculate_keyword_density()`: Analyze keyword usage in metadata
|
||||
| Version | Title | Analysis |
|
||||
|---------|-------|----------|
|
||||
| Before | "MyTasks" | No keywords, brand only (8 chars) |
|
||||
| After | "MyTasks - Todo List & Planner" | Primary + secondary keywords (29 chars) |
|
||||
|
||||
### competitor_analyzer.py
|
||||
Analyzes top competitors' ASO strategies and identifies opportunities.
|
||||
**Fitness App:**
|
||||
|
||||
**Key Functions:**
|
||||
- `get_top_competitors()`: Identify category leaders
|
||||
- `analyze_competitor_metadata()`: Extract and analyze competitor keywords
|
||||
- `compare_visual_assets()`: Evaluate icons and screenshots
|
||||
- `identify_gaps()`: Find competitive opportunities
|
||||
| Version | Title | Analysis |
|
||||
|---------|-------|----------|
|
||||
| Before | "FitTrack Pro" | Generic modifier (12 chars) |
|
||||
| After | "FitTrack: Workout Log & Gym" | Category keywords (27 chars) |
|
||||
|
||||
### aso_scorer.py
|
||||
Calculates comprehensive ASO health score across multiple dimensions.
|
||||
### Subtitle Optimization (iOS)
|
||||
|
||||
**Key Functions:**
|
||||
- `calculate_overall_score()`: Compute 0-100 ASO score
|
||||
- `score_metadata_quality()`: Evaluate title, description, keywords
|
||||
- `score_ratings_reviews()`: Assess rating quality and volume
|
||||
- `score_keyword_performance()`: Analyze ranking positions
|
||||
- `score_conversion_metrics()`: Evaluate impression-to-install rates
|
||||
- `generate_recommendations()`: Provide prioritized action items
|
||||
| Version | Subtitle | Analysis |
|
||||
|---------|----------|----------|
|
||||
| Before | "Get Things Done" | Vague, no keywords |
|
||||
| After | "Daily Task Manager & Planner" | Two keywords, benefit clear |
|
||||
|
||||
### ab_test_planner.py
|
||||
Plans and tracks A/B tests for metadata and visual assets.
|
||||
### Keyword Field Optimization (iOS)
|
||||
|
||||
**Key Functions:**
|
||||
- `design_test()`: Create test hypothesis and variables
|
||||
- `calculate_sample_size()`: Determine required test duration
|
||||
- `calculate_significance()`: Assess statistical significance
|
||||
- `track_results()`: Monitor test performance
|
||||
- `generate_report()`: Summarize test outcomes
|
||||
**Before (Inefficient - 89 chars, 8 keywords):**
|
||||
```
|
||||
task manager, todo list, productivity app, daily planner, reminder app
|
||||
```
|
||||
|
||||
### localization_helper.py
|
||||
Manages multi-language ASO optimization strategies.
|
||||
**After (Optimized - 97 chars, 14 keywords):**
|
||||
```
|
||||
task,todo,checklist,reminder,organize,daily,planner,schedule,deadline,goals,habit,widget,sync,team
|
||||
```
|
||||
|
||||
**Key Functions:**
|
||||
- `identify_target_markets()`: Recommend localization priorities
|
||||
- `translate_metadata()`: Generate localized metadata
|
||||
- `adapt_keywords()`: Research locale-specific keywords
|
||||
- `validate_translations()`: Check character limits per language
|
||||
- `calculate_localization_roi()`: Estimate impact of localization
|
||||
**Improvements:**
|
||||
- Removed spaces after commas (+8 chars)
|
||||
- Removed duplicates (task manager → task)
|
||||
- Removed plurals (reminders → reminder)
|
||||
- Removed words in title
|
||||
- Added more relevant keywords
|
||||
|
||||
### review_analyzer.py
|
||||
Analyzes user reviews for sentiment, issues, and feature requests.
|
||||
### Description Opening
|
||||
|
||||
**Key Functions:**
|
||||
- `analyze_sentiment()`: Calculate positive/negative/neutral ratios
|
||||
- `extract_common_themes()`: Identify frequently mentioned topics
|
||||
- `identify_issues()`: Surface bugs and user complaints
|
||||
- `find_feature_requests()`: Extract desired features
|
||||
- `track_sentiment_trends()`: Monitor sentiment over time
|
||||
- `generate_response_templates()`: Create review response drafts
|
||||
**Before:**
|
||||
```
|
||||
MyTasks is a comprehensive task management solution designed
|
||||
to help busy professionals organize their daily activities
|
||||
and boost productivity.
|
||||
```
|
||||
|
||||
### launch_checklist.py
|
||||
Generates comprehensive pre-launch and update checklists.
|
||||
**After:**
|
||||
```
|
||||
Forget missed deadlines. MyTasks keeps every task, reminder,
|
||||
and project in one place—so you focus on doing, not remembering.
|
||||
Trusted by 500,000+ professionals.
|
||||
```
|
||||
|
||||
**Key Functions:**
|
||||
- `generate_prelaunch_checklist()`: Complete submission validation
|
||||
- `validate_app_store_compliance()`: Check Apple guidelines
|
||||
- `validate_play_store_compliance()`: Check Google policies
|
||||
- `create_update_plan()`: Plan update cadence and features
|
||||
- `optimize_launch_timing()`: Recommend release dates
|
||||
- `plan_seasonal_campaigns()`: Identify seasonal opportunities
|
||||
**Improvements:**
|
||||
- Leads with user pain point
|
||||
- Specific benefit (not generic "boost productivity")
|
||||
- Social proof included
|
||||
- Keywords natural, not stuffed
|
||||
|
||||
## Best Practices
|
||||
### Screenshot Caption Evolution
|
||||
|
||||
### Keyword Research
|
||||
1. **Volume vs. Competition**: Balance high-volume keywords with achievable rankings
|
||||
2. **Relevance First**: Only target keywords genuinely relevant to your app
|
||||
3. **Long-Tail Strategy**: Include 3-4 word phrases with lower competition
|
||||
4. **Continuous Research**: Keyword trends change—research quarterly
|
||||
5. **Competitor Keywords**: Don't copy blindly; ensure relevance to your features
|
||||
| Version | Caption | Issue |
|
||||
|---------|---------|-------|
|
||||
| Before | "Task List Feature" | Feature-focused, passive |
|
||||
| Better | "Create Task Lists" | Action verb, but still feature |
|
||||
| Best | "Never Miss a Deadline" | Benefit-focused, emotional |
|
||||
|
||||
### Metadata Optimization
|
||||
1. **Front-Load Keywords**: Place most important keywords early in title/description
|
||||
2. **Natural Language**: Write for humans first, SEO second
|
||||
3. **Feature Benefits**: Focus on user benefits, not just features
|
||||
4. **A/B Test Everything**: Test titles, descriptions, screenshots systematically
|
||||
5. **Update Regularly**: Refresh metadata every major update
|
||||
6. **Character Limits**: Use every character—don't waste valuable space
|
||||
7. **Apple Keyword Field**: No plurals, duplicates, or spaces between commas
|
||||
---
|
||||
|
||||
### Visual Assets
|
||||
1. **Icon**: Must be recognizable at small sizes (60x60px)
|
||||
2. **Screenshots**: First 2-3 are critical—most users don't scroll
|
||||
3. **Captions**: Use screenshot captions to tell your value story
|
||||
4. **Consistency**: Match visual style to app design
|
||||
5. **A/B Test Icons**: Icon is the single most important visual element
|
||||
## Tools and References
|
||||
|
||||
### Reviews & Ratings
|
||||
1. **Respond Quickly**: Reply to reviews within 24-48 hours
|
||||
2. **Professional Tone**: Always courteous, even with negative reviews
|
||||
3. **Address Issues**: Show you're actively fixing reported problems
|
||||
4. **Thank Supporters**: Acknowledge positive reviews
|
||||
5. **Prompt Strategically**: Ask for ratings after positive experiences
|
||||
### Scripts
|
||||
|
||||
### Launch Strategy
|
||||
1. **Soft Launch**: Consider launching in smaller markets first
|
||||
2. **PR Timing**: Coordinate press coverage with launch
|
||||
3. **Update Frequently**: Initial updates signal active development
|
||||
4. **Monitor Closely**: Track metrics daily for first 2 weeks
|
||||
5. **Iterate Quickly**: Fix critical issues immediately
|
||||
| Script | Purpose | Usage |
|
||||
|--------|---------|-------|
|
||||
| [keyword_analyzer.py](scripts/keyword_analyzer.py) | Analyze keywords for volume and competition | `python keyword_analyzer.py --keywords "todo,task,planner"` |
|
||||
| [metadata_optimizer.py](scripts/metadata_optimizer.py) | Validate metadata character limits and density | `python metadata_optimizer.py --platform ios --title "App Title"` |
|
||||
| [competitor_analyzer.py](scripts/competitor_analyzer.py) | Extract and compare competitor keywords | `python competitor_analyzer.py --competitors "App1,App2,App3"` |
|
||||
| [aso_scorer.py](scripts/aso_scorer.py) | Calculate overall ASO health score | `python aso_scorer.py --app-id com.example.app` |
|
||||
| [ab_test_planner.py](scripts/ab_test_planner.py) | Plan tests and calculate sample sizes | `python ab_test_planner.py --cvr 0.05 --lift 0.10` |
|
||||
| [review_analyzer.py](scripts/review_analyzer.py) | Analyze review sentiment and themes | `python review_analyzer.py --app-id com.example.app` |
|
||||
| [launch_checklist.py](scripts/launch_checklist.py) | Generate platform-specific launch checklists | `python launch_checklist.py --platform ios` |
|
||||
| [localization_helper.py](scripts/localization_helper.py) | Manage multi-language metadata | `python localization_helper.py --locales "en,es,de,ja"` |
|
||||
|
||||
### Localization
|
||||
1. **Prioritize Markets**: Start with English, Spanish, Chinese, French, German
|
||||
2. **Native Speakers**: Use professional translators, not machine translation
|
||||
3. **Cultural Adaptation**: Some features resonate differently by culture
|
||||
4. **Test Locally**: Have native speakers review before publishing
|
||||
5. **Measure ROI**: Track downloads by locale to assess impact
|
||||
### References
|
||||
|
||||
## Limitations
|
||||
| Document | Content |
|
||||
|----------|---------|
|
||||
| [platform-requirements.md](references/platform-requirements.md) | iOS and Android metadata specs, visual asset requirements |
|
||||
| [aso-best-practices.md](references/aso-best-practices.md) | Optimization strategies, rating management, launch tactics |
|
||||
| [keyword-research-guide.md](references/keyword-research-guide.md) | Research methodology, evaluation framework, tracking |
|
||||
|
||||
### Data Dependencies
|
||||
- Keyword search volume estimates are approximate (no official data from Apple/Google)
|
||||
- Competitor data may be incomplete for private apps
|
||||
- Review analysis limited to public reviews (can't access private feedback)
|
||||
- Historical data may not be available for new apps
|
||||
### Assets
|
||||
|
||||
### Platform Constraints
|
||||
- Apple App Store keyword changes require app submission (except Promotional Text)
|
||||
- Google Play Store metadata changes take 1-2 hours to index
|
||||
- A/B testing requires significant traffic for statistical significance
|
||||
- Store algorithms are proprietary and change without notice
|
||||
| Template | Purpose |
|
||||
|----------|---------|
|
||||
| [aso-audit-template.md](assets/aso-audit-template.md) | Structured audit checklist for app store listings |
|
||||
|
||||
### Industry Variability
|
||||
- ASO benchmarks vary significantly by category (games vs. utilities)
|
||||
- Seasonality affects different categories differently
|
||||
- Geographic markets have different competitive landscapes
|
||||
- Cultural preferences impact what works in different countries
|
||||
---
|
||||
|
||||
### Scope Boundaries
|
||||
- Does not include paid user acquisition strategies (Apple Search Ads, Google Ads)
|
||||
- Does not cover app development or UI/UX optimization
|
||||
- Does not include app analytics implementation (use Firebase, Mixpanel, etc.)
|
||||
- Does not handle app submission technical issues (provisioning profiles, certificates)
|
||||
## Platform Limitations
|
||||
|
||||
### When NOT to Use This Skill
|
||||
- For web apps (different SEO strategies apply)
|
||||
- For enterprise apps not in public stores
|
||||
- For apps in beta/TestFlight only
|
||||
- If you need paid advertising strategies (use marketing skills instead)
|
||||
### Data Constraints
|
||||
|
||||
## Integration with Other Skills
|
||||
| Constraint | Impact |
|
||||
|------------|--------|
|
||||
| No official keyword volume data | Estimates based on third-party tools |
|
||||
| Competitor data limited to public info | Cannot see internal metrics |
|
||||
| Review access limited to public reviews | No access to private feedback |
|
||||
| Historical data unavailable for new apps | Cannot compare to past performance |
|
||||
|
||||
This skill works well with:
|
||||
- **Content Strategy Skills**: For creating app descriptions and marketing copy
|
||||
- **Analytics Skills**: For analyzing download and engagement data
|
||||
- **Localization Skills**: For managing multi-language content
|
||||
- **Design Skills**: For creating optimized visual assets
|
||||
- **Marketing Skills**: For coordinating broader launch campaigns
|
||||
### Platform Behavior
|
||||
|
||||
## Version & Updates
|
||||
| Platform | Behavior |
|
||||
|----------|----------|
|
||||
| iOS | Keyword changes require app submission |
|
||||
| iOS | Promotional text editable without update |
|
||||
| Android | Metadata changes index in 1-2 hours |
|
||||
| Android | No separate keyword field (use description) |
|
||||
| Both | Algorithm changes without notice |
|
||||
|
||||
This skill is based on current Apple App Store and Google Play Store requirements as of November 2025. Store policies and best practices evolve—verify current requirements before major launches.
|
||||
### When Not to Use This Skill
|
||||
|
||||
**Key Updates to Monitor:**
|
||||
- Apple App Store Connect updates (apple.com/app-store/review/guidelines)
|
||||
- Google Play Console updates (play.google.com/console/about/guides/releasewithconfidence)
|
||||
- iOS/Android version adoption rates (affects device testing)
|
||||
- Store algorithm changes (follow ASO blogs and communities)
|
||||
| Scenario | Alternative |
|
||||
|----------|-------------|
|
||||
| Web apps | Use web SEO skills |
|
||||
| Enterprise apps (not public) | Internal distribution tools |
|
||||
| Beta/TestFlight only | Focus on feedback, not ASO |
|
||||
| Paid advertising strategy | Use paid acquisition skills |
|
||||
|
||||
---
|
||||
|
||||
## Related Skills
|
||||
|
||||
| Skill | Integration Point |
|
||||
|-------|-------------------|
|
||||
| [content-creator](../content-creator/) | App description copywriting |
|
||||
| [marketing-demand-acquisition](../marketing-demand-acquisition/) | Launch promotion campaigns |
|
||||
| [marketing-strategy-pmm](../marketing-strategy-pmm/) | Go-to-market planning |
|
||||
|
||||
@@ -0,0 +1,268 @@
|
||||
# ASO Audit Template
|
||||
|
||||
Use this template to conduct a systematic App Store Optimization audit.
|
||||
|
||||
---
|
||||
|
||||
## App Information
|
||||
|
||||
| Field | Value |
|
||||
|-------|-------|
|
||||
| App Name | |
|
||||
| Platform | [ ] iOS [ ] Android |
|
||||
| Category | |
|
||||
| Current Downloads | |
|
||||
| Current Rating | |
|
||||
| Audit Date | |
|
||||
|
||||
---
|
||||
|
||||
## Metadata Audit
|
||||
|
||||
### Title Analysis
|
||||
|
||||
| Criterion | iOS (30 chars) | Android (50 chars) |
|
||||
|-----------|----------------|---------------------|
|
||||
| Current Title | | |
|
||||
| Character Count | /30 | /50 |
|
||||
| Primary Keyword Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
|
||||
| Brand Name Position | | |
|
||||
|
||||
**Title Score:** ___/10
|
||||
|
||||
**Recommendations:**
|
||||
- [ ]
|
||||
- [ ]
|
||||
|
||||
### Subtitle / Short Description
|
||||
|
||||
| Criterion | iOS Subtitle (30 chars) | Android Short Desc (80 chars) |
|
||||
|-----------|-------------------------|-------------------------------|
|
||||
| Current Text | | |
|
||||
| Character Count | /30 | /80 |
|
||||
| Keywords Included | | |
|
||||
| Benefit-Focused | [ ] Yes [ ] No | [ ] Yes [ ] No |
|
||||
|
||||
**Score:** ___/10
|
||||
|
||||
**Recommendations:**
|
||||
- [ ]
|
||||
- [ ]
|
||||
|
||||
### Keyword Field (iOS Only)
|
||||
|
||||
| Criterion | Status |
|
||||
|-----------|--------|
|
||||
| Current Keywords | |
|
||||
| Character Count | /100 |
|
||||
| Duplicates Present | [ ] Yes [ ] No |
|
||||
| Plurals Included | [ ] Yes [ ] No |
|
||||
| Brand Names Included | [ ] Yes [ ] No |
|
||||
|
||||
**Score:** ___/10
|
||||
|
||||
**Recommendations:**
|
||||
- [ ]
|
||||
- [ ]
|
||||
|
||||
### Full Description
|
||||
|
||||
| Criterion | iOS | Android |
|
||||
|-----------|-----|---------|
|
||||
| Character Count | /4000 | /4000 |
|
||||
| Primary Keyword Density | % | % |
|
||||
| Secondary Keywords (count) | | |
|
||||
| Feature Bullets Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
|
||||
| Social Proof Included | [ ] Yes [ ] No | [ ] Yes [ ] No |
|
||||
| CTA Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
|
||||
|
||||
**Score:** ___/10
|
||||
|
||||
**Recommendations:**
|
||||
- [ ]
|
||||
- [ ]
|
||||
|
||||
---
|
||||
|
||||
## Visual Asset Audit
|
||||
|
||||
### App Icon
|
||||
|
||||
| Criterion | Status |
|
||||
|-----------|--------|
|
||||
| Recognizable at 60x60px | [ ] Yes [ ] No |
|
||||
| Distinct from competitors | [ ] Yes [ ] No |
|
||||
| Matches app design | [ ] Yes [ ] No |
|
||||
| No text/words | [ ] Yes [ ] No |
|
||||
|
||||
**Score:** ___/10
|
||||
|
||||
**Recommendations:**
|
||||
- [ ]
|
||||
- [ ]
|
||||
|
||||
### Screenshots
|
||||
|
||||
| Screenshot | Caption | Feature Shown | Score |
|
||||
|------------|---------|---------------|-------|
|
||||
| 1 (Hero) | | | /10 |
|
||||
| 2 | | | /10 |
|
||||
| 3 | | | /10 |
|
||||
| 4 | | | /10 |
|
||||
| 5 | | | /10 |
|
||||
|
||||
| Criterion | Status |
|
||||
|-----------|--------|
|
||||
| Total Screenshots | /10 (iOS) or /8 (Android) |
|
||||
| Captions Present | [ ] Yes [ ] No |
|
||||
| Consistent Style | [ ] Yes [ ] No |
|
||||
| First 3 Show Value | [ ] Yes [ ] No |
|
||||
| Device Frames Used | [ ] Yes [ ] No |
|
||||
|
||||
**Overall Screenshot Score:** ___/10
|
||||
|
||||
**Recommendations:**
|
||||
- [ ]
|
||||
- [ ]
|
||||
|
||||
### App Preview Video
|
||||
|
||||
| Criterion | Status |
|
||||
|-----------|--------|
|
||||
| Video Present | [ ] Yes [ ] No |
|
||||
| Duration | seconds |
|
||||
| Shows Core Features | [ ] Yes [ ] No |
|
||||
| Hook in First 5 Seconds | [ ] Yes [ ] No |
|
||||
| CTA at End | [ ] Yes [ ] No |
|
||||
|
||||
**Score:** ___/10
|
||||
|
||||
---
|
||||
|
||||
## Keyword Performance Audit
|
||||
|
||||
### Current Keyword Rankings
|
||||
|
||||
| Keyword | Current Rank | Volume | Competition | Score |
|
||||
|---------|--------------|--------|-------------|-------|
|
||||
| | | | | |
|
||||
| | | | | |
|
||||
| | | | | |
|
||||
| | | | | |
|
||||
| | | | | |
|
||||
|
||||
### Keyword Opportunities
|
||||
|
||||
| Keyword | Current Rank | Potential | Action |
|
||||
|---------|--------------|-----------|--------|
|
||||
| | | | |
|
||||
| | | | |
|
||||
| | | | |
|
||||
|
||||
---
|
||||
|
||||
## Rating & Review Audit
|
||||
|
||||
### Rating Summary
|
||||
|
||||
| Metric | Value |
|
||||
|--------|-------|
|
||||
| Current Average Rating | /5.0 |
|
||||
| Total Ratings | |
|
||||
| Ratings (Last 30 Days) | |
|
||||
| 5-Star Percentage | % |
|
||||
| 1-Star Percentage | % |
|
||||
|
||||
### Review Analysis
|
||||
|
||||
| Category | Count | Common Themes |
|
||||
|----------|-------|---------------|
|
||||
| Positive (4-5 stars) | | |
|
||||
| Neutral (3 stars) | | |
|
||||
| Negative (1-2 stars) | | |
|
||||
|
||||
### Response Rate
|
||||
|
||||
| Metric | Value |
|
||||
|--------|-------|
|
||||
| Reviews Responded | % |
|
||||
| Avg Response Time | hours |
|
||||
|
||||
**Rating Score:** ___/10
|
||||
|
||||
**Recommendations:**
|
||||
- [ ]
|
||||
- [ ]
|
||||
|
||||
---
|
||||
|
||||
## Competitor Comparison
|
||||
|
||||
### Top 3 Competitors
|
||||
|
||||
| Metric | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|
||||
|--------|----------|--------------|--------------|--------------|
|
||||
| Name | | | | |
|
||||
| Rating | | | | |
|
||||
| Total Ratings | | | | |
|
||||
| Downloads | | | | |
|
||||
| Title Keywords | | | | |
|
||||
| Screenshot Count | | | | |
|
||||
|
||||
### Competitive Gaps
|
||||
|
||||
| Gap Identified | Opportunity |
|
||||
|----------------|-------------|
|
||||
| | |
|
||||
| | |
|
||||
| | |
|
||||
|
||||
---
|
||||
|
||||
## Overall ASO Score
|
||||
|
||||
| Category | Weight | Score | Weighted |
|
||||
|----------|--------|-------|----------|
|
||||
| Title/Metadata | 25% | /10 | |
|
||||
| Keywords | 25% | /10 | |
|
||||
| Visual Assets | 25% | /10 | |
|
||||
| Ratings/Reviews | 25% | /10 | |
|
||||
| **TOTAL** | 100% | | **/100** |
|
||||
|
||||
---
|
||||
|
||||
## Priority Action Items
|
||||
|
||||
### High Priority (This Week)
|
||||
|
||||
1. [ ]
|
||||
2. [ ]
|
||||
3. [ ]
|
||||
|
||||
### Medium Priority (This Month)
|
||||
|
||||
1. [ ]
|
||||
2. [ ]
|
||||
3. [ ]
|
||||
|
||||
### Low Priority (This Quarter)
|
||||
|
||||
1. [ ]
|
||||
2. [ ]
|
||||
3. [ ]
|
||||
|
||||
---
|
||||
|
||||
## Audit Sign-Off
|
||||
|
||||
| Role | Name | Date |
|
||||
|------|------|------|
|
||||
| Auditor | | |
|
||||
| Reviewer | | |
|
||||
| App Owner | | |
|
||||
|
||||
---
|
||||
|
||||
## Notes
|
||||
|
||||
_Additional observations and context:_
|
||||
@@ -0,0 +1,403 @@
|
||||
# ASO Best Practices Reference
|
||||
|
||||
Optimization strategies for improving app store visibility, conversion, and rankings.
|
||||
|
||||
---
|
||||
|
||||
## Table of Contents
|
||||
|
||||
- [Keyword Optimization](#keyword-optimization)
|
||||
- [Metadata Optimization](#metadata-optimization)
|
||||
- [Visual Asset Optimization](#visual-asset-optimization)
|
||||
- [Rating and Review Management](#rating-and-review-management)
|
||||
- [Launch Strategy](#launch-strategy)
|
||||
- [A/B Testing Framework](#ab-testing-framework)
|
||||
- [Conversion Optimization](#conversion-optimization)
|
||||
- [Common Mistakes to Avoid](#common-mistakes-to-avoid)
|
||||
|
||||
---
|
||||
|
||||
## Keyword Optimization
|
||||
|
||||
### Keyword Research Process
|
||||
|
||||
1. **Brainstorm seed keywords** - Core terms users search for
|
||||
2. **Expand with variations** - Synonyms, related terms, long-tail
|
||||
3. **Analyze competition** - Check difficulty scores
|
||||
4. **Evaluate search volume** - Prioritize high-volume terms
|
||||
5. **Test and iterate** - Monitor rankings and adjust
|
||||
|
||||
### Keyword Selection Criteria
|
||||
|
||||
| Factor | Weight | Evaluation Method |
|
||||
|--------|--------|-------------------|
|
||||
| Relevance | 40% | Does it describe app function? |
|
||||
| Search Volume | 30% | Monthly search estimates |
|
||||
| Competition | 20% | Number of ranking apps |
|
||||
| Conversion Potential | 10% | User intent alignment |
|
||||
|
||||
### Keyword Placement Priority
|
||||
|
||||
| Location | Search Weight | Example |
|
||||
|----------|---------------|---------|
|
||||
| App Title | Highest | "TaskMaster - Todo List Manager" |
|
||||
| Subtitle (iOS) | High | "Organize Your Daily Tasks" |
|
||||
| Keyword Field (iOS) | High | "planner,reminder,checklist" |
|
||||
| Short Description (Android) | High | "Simple task manager for busy professionals" |
|
||||
| Full Description | Medium | Natural keyword usage throughout |
|
||||
|
||||
### Long-Tail Keyword Strategy
|
||||
|
||||
Long-tail keywords have lower volume but higher conversion:
|
||||
|
||||
| Type | Example | Volume | Competition | Conversion |
|
||||
|------|---------|--------|-------------|------------|
|
||||
| Short-tail | "todo app" | High | High | Low |
|
||||
| Mid-tail | "daily task manager" | Medium | Medium | Medium |
|
||||
| Long-tail | "free todo list with reminders" | Low | Low | High |
|
||||
|
||||
**Formula for keyword priority:**
|
||||
```
|
||||
Score = (Volume × 0.3) + (1/Competition × 0.3) + (Relevance × 0.4)
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Metadata Optimization
|
||||
|
||||
### Title Optimization
|
||||
|
||||
**Structure Formula:**
|
||||
```
|
||||
[Brand Name] - [Primary Keyword] [Secondary Keyword/Benefit]
|
||||
```
|
||||
|
||||
**Examples by category:**
|
||||
|
||||
| Category | Before | After |
|
||||
|----------|--------|-------|
|
||||
| Productivity | "MyTasks" | "MyTasks - Todo List & Planner" |
|
||||
| Fitness | "FitTrack" | "FitTrack: Workout & Gym Log" |
|
||||
| Finance | "MoneyApp" | "MoneyApp - Budget Tracker" |
|
||||
| Photo | "SnapEdit" | "SnapEdit: Photo Editor & AI" |
|
||||
|
||||
**Title Optimization Checklist:**
|
||||
- [ ] Primary keyword within first 3 words
|
||||
- [ ] Brand name is memorable and unique
|
||||
- [ ] Character count matches platform limit
|
||||
- [ ] No keyword stuffing
|
||||
- [ ] Readable and natural sounding
|
||||
|
||||
### Description Optimization
|
||||
|
||||
**Full Description Structure:**
|
||||
|
||||
```
|
||||
PARAGRAPH 1: Hook + Primary Benefit (50-100 words)
|
||||
- Address user pain point
|
||||
- State main value proposition
|
||||
- Include primary keyword naturally
|
||||
|
||||
PARAGRAPH 2-3: Feature Highlights (100-150 words)
|
||||
- Top 3-5 features with benefits
|
||||
- Use bullet points or emojis for scanability
|
||||
- Include secondary keywords
|
||||
|
||||
PARAGRAPH 4: Social Proof (50-75 words)
|
||||
- Download numbers or ratings
|
||||
- Press mentions or awards
|
||||
- User testimonials (summarized)
|
||||
|
||||
PARAGRAPH 5: Call to Action (25-50 words)
|
||||
- Clear next step
|
||||
- Urgency or incentive
|
||||
- Reassurance (free trial, no credit card)
|
||||
```
|
||||
|
||||
**Keyword Density Target:**
|
||||
- Primary keyword: 2-3% (8-12 mentions in 4000 chars)
|
||||
- Secondary keywords: 1-2% each (4-8 mentions each)
|
||||
|
||||
### Subtitle Optimization (iOS)
|
||||
|
||||
**Effective Subtitle Formulas:**
|
||||
|
||||
| Formula | Example |
|
||||
|---------|---------|
|
||||
| [Verb] + [Benefit] | "Organize Your Life" |
|
||||
| [Adjective] + [Category] | "Smart Task Manager" |
|
||||
| [Feature] + [Feature] | "Lists, Reminders & Notes" |
|
||||
| [Audience] + [Solution] | "For Busy Professionals" |
|
||||
|
||||
---
|
||||
|
||||
## Visual Asset Optimization
|
||||
|
||||
### App Icon Best Practices
|
||||
|
||||
| Principle | Do | Don't |
|
||||
|-----------|-----|-------|
|
||||
| Simplicity | Single focal element | Multiple competing elements |
|
||||
| Recognizability | Works at 60x60px | Requires large size to read |
|
||||
| Uniqueness | Distinct from competitors | Generic category icon |
|
||||
| Color | Bold, contrasting colors | Muted or similar to background |
|
||||
| Text | None or single letter | Full words or app name |
|
||||
|
||||
**Icon Testing Questions:**
|
||||
1. Is it recognizable at 29x29px (smallest iOS size)?
|
||||
2. Does it stand out in search results?
|
||||
3. Does it communicate app function?
|
||||
4. Is it distinct from top 10 category competitors?
|
||||
|
||||
### Screenshot Optimization
|
||||
|
||||
**Screenshot Hierarchy:**
|
||||
|
||||
| Position | Purpose | Content Strategy |
|
||||
|----------|---------|------------------|
|
||||
| Screenshot 1 | Hook/Hero | Main value proposition + key UI |
|
||||
| Screenshot 2 | Primary Feature | Most-used feature demonstration |
|
||||
| Screenshot 3 | Secondary Feature | Differentiating capability |
|
||||
| Screenshot 4 | Social Proof | Ratings, awards, user count |
|
||||
| Screenshot 5+ | Additional Features | Supporting functionality |
|
||||
|
||||
**Caption Best Practices:**
|
||||
- Maximum 5-7 words per caption
|
||||
- Action-oriented verbs ("Track", "Organize", "Discover")
|
||||
- Benefit-focused, not feature-focused
|
||||
- Consistent typography and style
|
||||
|
||||
**Example Caption Evolution:**
|
||||
|
||||
| Weak | Better | Best |
|
||||
|------|--------|------|
|
||||
| "Task List Feature" | "Create Task Lists" | "Never Forget a Task Again" |
|
||||
| "Calendar View" | "See Your Schedule" | "Plan Your Week in Seconds" |
|
||||
| "Notifications" | "Get Reminders" | "Stay on Top of Deadlines" |
|
||||
|
||||
### Video Preview Strategy
|
||||
|
||||
**Video Structure (30 seconds):**
|
||||
|
||||
| Seconds | Content |
|
||||
|---------|---------|
|
||||
| 0-5 | Hook: Show end result or main benefit |
|
||||
| 5-15 | Demo: Core feature in action |
|
||||
| 15-25 | Features: Quick feature montage |
|
||||
| 25-30 | CTA: Logo and download prompt |
|
||||
|
||||
---
|
||||
|
||||
## Rating and Review Management
|
||||
|
||||
### Review Response Framework
|
||||
|
||||
**For Negative Reviews (1-2 stars):**
|
||||
|
||||
```
|
||||
Structure:
|
||||
1. Acknowledge the issue (1 sentence)
|
||||
2. Apologize without making excuses (1 sentence)
|
||||
3. Offer solution or next step (1-2 sentences)
|
||||
4. Invite direct contact (1 sentence)
|
||||
|
||||
Example:
|
||||
"We're sorry the syncing issues are affecting your experience.
|
||||
Our team is actively working on a fix for the next update.
|
||||
In the meantime, please try logging out and back in, which
|
||||
resolves this for most users. If issues persist, email us at
|
||||
support@app.com and we'll prioritize your case."
|
||||
```
|
||||
|
||||
**For Positive Reviews (4-5 stars):**
|
||||
|
||||
```
|
||||
Structure:
|
||||
1. Thank sincerely (1 sentence)
|
||||
2. Acknowledge specific praise (1 sentence)
|
||||
3. Encourage continued use or sharing (1 sentence)
|
||||
|
||||
Example:
|
||||
"Thank you for the kind words! We're thrilled the reminder
|
||||
feature helps you stay organized. If you're enjoying the app,
|
||||
we'd love if you'd share it with friends who might benefit."
|
||||
```
|
||||
|
||||
### Rating Improvement Tactics
|
||||
|
||||
| Tactic | Implementation | Expected Impact |
|
||||
|--------|----------------|-----------------|
|
||||
| In-app prompt timing | After positive action (task completed, milestone reached) | +0.3 stars |
|
||||
| Bug fix velocity | Address 1-star issues within 7 days | +0.2 stars |
|
||||
| Response rate | Reply to 80%+ of reviews | +0.1 stars |
|
||||
| Feature requests | Implement top-requested features | +0.2 stars |
|
||||
|
||||
### Review Prompt Best Practices
|
||||
|
||||
**When to prompt:**
|
||||
- After user completes 5+ successful sessions
|
||||
- After milestone achievement (first task completed, 7-day streak)
|
||||
- After positive in-app feedback ("Was this helpful? Yes")
|
||||
|
||||
**When NOT to prompt:**
|
||||
- First session
|
||||
- After error or crash
|
||||
- During critical workflow
|
||||
- More than once per 30 days
|
||||
|
||||
---
|
||||
|
||||
## Launch Strategy
|
||||
|
||||
### Pre-Launch Checklist
|
||||
|
||||
**4 Weeks Before Launch:**
|
||||
- [ ] Finalize app name and keywords
|
||||
- [ ] Complete all metadata fields
|
||||
- [ ] Prepare all visual assets
|
||||
- [ ] Set up analytics (Firebase, Mixpanel)
|
||||
- [ ] Create press kit and media assets
|
||||
- [ ] Build email list for launch notification
|
||||
|
||||
**2 Weeks Before Launch:**
|
||||
- [ ] Submit for app review
|
||||
- [ ] Prepare social media content
|
||||
- [ ] Brief press and influencers
|
||||
- [ ] Set up review response templates
|
||||
- [ ] Configure in-app rating prompts
|
||||
|
||||
**Launch Day:**
|
||||
- [ ] Verify app is live in stores
|
||||
- [ ] Announce across all channels
|
||||
- [ ] Monitor reviews and respond quickly
|
||||
- [ ] Track download velocity
|
||||
- [ ] Document any issues for Day 2 fix
|
||||
|
||||
### Update Cadence
|
||||
|
||||
| Update Type | Frequency | ASO Impact |
|
||||
|-------------|-----------|------------|
|
||||
| Bug fixes | As needed | Prevents rating drops |
|
||||
| Minor features | Every 2-4 weeks | Maintains freshness signal |
|
||||
| Major features | Every 4-8 weeks | Opportunity for "What's New" |
|
||||
| Metadata refresh | Every 4-6 weeks | Keyword optimization cycle |
|
||||
|
||||
### Seasonal Optimization
|
||||
|
||||
| Season | Optimization Focus | Example Categories |
|
||||
|--------|--------------------|--------------------|
|
||||
| Jan (New Year) | Resolutions, goals | Fitness, Productivity |
|
||||
| Feb (Valentine's) | Dating, relationships | Dating, Photo |
|
||||
| Mar-Apr (Tax) | Finance, organization | Finance, Productivity |
|
||||
| May-Jun (Summer) | Travel, fitness | Travel, Health |
|
||||
| Aug-Sep (Back to School) | Education, organization | Education, Productivity |
|
||||
| Nov-Dec (Holidays) | Shopping, social | Shopping, Social |
|
||||
|
||||
---
|
||||
|
||||
## A/B Testing Framework
|
||||
|
||||
### Test Prioritization Matrix
|
||||
|
||||
| Element | Impact | Ease | Priority |
|
||||
|---------|--------|------|----------|
|
||||
| App Icon | High | Medium | 1 |
|
||||
| Screenshot 1 | High | Medium | 2 |
|
||||
| Title | High | Easy | 3 |
|
||||
| Short Description | Medium | Easy | 4 |
|
||||
| Screenshots 2-5 | Medium | Medium | 5 |
|
||||
| Video | Medium | Hard | 6 |
|
||||
|
||||
### Sample Size Calculator
|
||||
|
||||
**Formula:**
|
||||
```
|
||||
Sample Size = (2 × (Z² × p × (1-p))) / E²
|
||||
|
||||
Where:
|
||||
Z = 1.96 (for 95% confidence)
|
||||
p = baseline conversion rate
|
||||
E = minimum detectable effect (usually 0.05)
|
||||
```
|
||||
|
||||
**Quick Reference:**
|
||||
|
||||
| Baseline CVR | Min. Impressions for 5% Lift |
|
||||
|--------------|------------------------------|
|
||||
| 1% | 31,000 per variant |
|
||||
| 2% | 15,500 per variant |
|
||||
| 5% | 6,200 per variant |
|
||||
| 10% | 3,100 per variant |
|
||||
|
||||
### Test Duration Guidelines
|
||||
|
||||
| Daily Impressions | Minimum Test Duration |
|
||||
|-------------------|----------------------|
|
||||
| 1,000+ | 7 days |
|
||||
| 500-1,000 | 14 days |
|
||||
| 100-500 | 30 days |
|
||||
| <100 | Not recommended |
|
||||
|
||||
---
|
||||
|
||||
## Conversion Optimization
|
||||
|
||||
### Conversion Funnel Metrics
|
||||
|
||||
| Stage | Metric | Benchmark |
|
||||
|-------|--------|-----------|
|
||||
| Discovery | Impressions | Category dependent |
|
||||
| Consideration | Page Views | 30-50% of impressions |
|
||||
| Conversion | Installs | 3-8% of page views |
|
||||
| Activation | First Open | 70-90% of installs |
|
||||
|
||||
### Conversion Optimization Levers
|
||||
|
||||
| Lever | Typical Lift | Effort |
|
||||
|-------|--------------|--------|
|
||||
| Icon redesign | 10-25% | High |
|
||||
| Screenshot optimization | 15-35% | Medium |
|
||||
| Title keyword optimization | 5-15% | Low |
|
||||
| Description rewrite | 5-10% | Low |
|
||||
| Video addition | 10-20% | High |
|
||||
| Localization | 20-50% per market | Medium |
|
||||
|
||||
---
|
||||
|
||||
## Common Mistakes to Avoid
|
||||
|
||||
### Keyword Mistakes
|
||||
|
||||
| Mistake | Problem | Solution |
|
||||
|---------|---------|----------|
|
||||
| Keyword stuffing | Spam detection, rejection | Natural usage, 2-3% density |
|
||||
| Competitor names | Guideline violation | Focus on category terms |
|
||||
| Duplicate keywords | Wasted character space | Remove duplicates from keyword field |
|
||||
| Ignoring long-tail | Missing conversion | Include specific phrases |
|
||||
|
||||
### Metadata Mistakes
|
||||
|
||||
| Mistake | Problem | Solution |
|
||||
|---------|---------|----------|
|
||||
| Vague descriptions | Low conversion | Specific benefits and features |
|
||||
| Feature-focused copy | Doesn't resonate | Benefit-focused messaging |
|
||||
| Outdated information | Misleading users | Update with each release |
|
||||
| Missing localization | Lost global revenue | Prioritize top 5 markets |
|
||||
|
||||
### Visual Asset Mistakes
|
||||
|
||||
| Mistake | Problem | Solution |
|
||||
|---------|---------|----------|
|
||||
| Text-heavy screenshots | Unreadable on phones | Minimal text, clear UI focus |
|
||||
| Inconsistent style | Unprofessional appearance | Design system for all assets |
|
||||
| Portrait-only screenshots | Missed tablet users | Include landscape variants |
|
||||
| No social proof | Lower trust | Add ratings, awards, press |
|
||||
|
||||
### Launch Mistakes
|
||||
|
||||
| Mistake | Problem | Solution |
|
||||
|---------|---------|----------|
|
||||
| Launching on Friday | No support over weekend | Launch Tuesday-Wednesday |
|
||||
| No analytics setup | Can't measure success | Firebase/Mixpanel before launch |
|
||||
| Immediate rating prompt | Negative ratings | Wait for positive experience |
|
||||
| Ignoring reviews | Declining ratings | Respond within 24-48 hours |
|
||||
@@ -0,0 +1,419 @@
|
||||
# Keyword Research Guide
|
||||
|
||||
Systematic approach to discovering, evaluating, and selecting keywords for app store optimization.
|
||||
|
||||
---
|
||||
|
||||
## Table of Contents
|
||||
|
||||
- [Keyword Research Methodology](#keyword-research-methodology)
|
||||
- [Keyword Evaluation Framework](#keyword-evaluation-framework)
|
||||
- [Competitor Keyword Analysis](#competitor-keyword-analysis)
|
||||
- [Keyword Mapping Strategy](#keyword-mapping-strategy)
|
||||
- [Keyword Tracking and Iteration](#keyword-tracking-and-iteration)
|
||||
|
||||
---
|
||||
|
||||
## Keyword Research Methodology
|
||||
|
||||
### Phase 1: Seed Keyword Generation
|
||||
|
||||
Start by generating initial keyword ideas from multiple sources.
|
||||
|
||||
**Source 1: Core App Functions**
|
||||
|
||||
List every action or problem the app solves:
|
||||
|
||||
```
|
||||
Example for a task management app:
|
||||
- Create tasks
|
||||
- Set reminders
|
||||
- Track deadlines
|
||||
- Organize projects
|
||||
- Collaborate with team
|
||||
- Plan daily schedule
|
||||
```
|
||||
|
||||
**Source 2: User Language Mapping**
|
||||
|
||||
Match developer terminology to user searches:
|
||||
|
||||
| Developer Term | User Search Terms |
|
||||
|----------------|-------------------|
|
||||
| Task management | todo list, task app, tasks |
|
||||
| Project organization | project planner, project tracker |
|
||||
| Deadline tracking | due date reminder, deadline app |
|
||||
| Time blocking | schedule planner, calendar app |
|
||||
| GTD methodology | getting things done, productivity system |
|
||||
|
||||
**Source 3: App Store Autocomplete**
|
||||
|
||||
Type seed keywords into App Store/Play Store search and record suggestions:
|
||||
|
||||
```
|
||||
"todo" → todo list, todo app, todo list app, todolist widget
|
||||
"task" → task manager, task planner, task list, tasks to do
|
||||
"remind" → reminder app, reminder, reminders widget, remind me
|
||||
```
|
||||
|
||||
**Source 4: Competitor Analysis**
|
||||
|
||||
Extract keywords from top 10 competitors in category (detailed in section below).
|
||||
|
||||
### Phase 2: Keyword Expansion
|
||||
|
||||
**Expansion Techniques:**
|
||||
|
||||
| Technique | Example (seed: "todo") |
|
||||
|-----------|------------------------|
|
||||
| Add modifiers | free todo, best todo, simple todo |
|
||||
| Add actions | make todo list, create todo, organize todo |
|
||||
| Add platforms | todo app iphone, todo for mac, todo widget |
|
||||
| Add audiences | todo for students, business todo, family todo |
|
||||
| Add features | todo with reminders, todo calendar, todo sync |
|
||||
| Add problems | forgot tasks todo, procrastination todo |
|
||||
|
||||
**Keyword Matrix Template:**
|
||||
|
||||
| Core Term | Modifier 1 | Modifier 2 | Full Keyword |
|
||||
|-----------|------------|------------|--------------|
|
||||
| todo | free | app | free todo app |
|
||||
| todo | best | iphone | best todo iphone |
|
||||
| task | manager | simple | simple task manager |
|
||||
| reminder | daily | widget | daily reminder widget |
|
||||
| planner | weekly | calendar | weekly planner calendar |
|
||||
|
||||
### Phase 3: Keyword Filtering
|
||||
|
||||
Remove irrelevant or low-quality keywords:
|
||||
|
||||
**Exclusion Criteria:**
|
||||
|
||||
| Criterion | Reason | Example |
|
||||
|-----------|--------|---------|
|
||||
| Competitor brand names | Policy violation | "todoist alternative" |
|
||||
| Unrelated categories | Low conversion | "todo games" |
|
||||
| Plural duplicates (iOS) | Wasted space | "tasks" when "task" exists |
|
||||
| Single characters | No search value | "to do" vs "todo" |
|
||||
|
||||
---
|
||||
|
||||
## Keyword Evaluation Framework
|
||||
|
||||
### Keyword Scoring Model
|
||||
|
||||
Evaluate each keyword on four dimensions:
|
||||
|
||||
**1. Search Volume (0-100)**
|
||||
|
||||
| Volume Level | Score | Monthly Searches |
|
||||
|--------------|-------|------------------|
|
||||
| Very High | 80-100 | 50,000+ |
|
||||
| High | 60-79 | 10,000-49,999 |
|
||||
| Medium | 40-59 | 1,000-9,999 |
|
||||
| Low | 20-39 | 100-999 |
|
||||
| Very Low | 0-19 | <100 |
|
||||
|
||||
**2. Competition (0-100, inverted)**
|
||||
|
||||
| Competition | Score | Top 10 App Ratings |
|
||||
|-------------|-------|-------------------|
|
||||
| Very Low | 80-100 | Average <4.0 stars |
|
||||
| Low | 60-79 | Average 4.0-4.2 stars |
|
||||
| Medium | 40-59 | Average 4.3-4.5 stars |
|
||||
| High | 20-39 | Average 4.6-4.8 stars |
|
||||
| Very High | 0-19 | Average 4.9+ stars |
|
||||
|
||||
**3. Relevance (0-100)**
|
||||
|
||||
| Relevance | Score | Criteria |
|
||||
|-----------|-------|----------|
|
||||
| Exact Match | 90-100 | Keyword describes core function |
|
||||
| Strong Match | 70-89 | Keyword describes major feature |
|
||||
| Moderate Match | 50-69 | Keyword describes secondary feature |
|
||||
| Weak Match | 30-49 | Keyword tangentially related |
|
||||
| No Match | 0-29 | Keyword unrelated to app |
|
||||
|
||||
**4. Conversion Potential (0-100)**
|
||||
|
||||
| Intent | Score | User Query Type |
|
||||
|--------|-------|-----------------|
|
||||
| Transactional | 80-100 | "best [app type]", "[app type] app" |
|
||||
| Commercial | 60-79 | "free [app type]", "[app type] for [use]" |
|
||||
| Informational | 40-59 | "how to [action]", "what is [concept]" |
|
||||
| Navigational | 20-39 | "[brand name]", "[specific app]" |
|
||||
|
||||
### Composite Score Calculation
|
||||
|
||||
```
|
||||
Keyword Score = (Volume × 0.25) + (Competition × 0.25) +
|
||||
(Relevance × 0.35) + (Conversion × 0.15)
|
||||
```
|
||||
|
||||
**Score Interpretation:**
|
||||
|
||||
| Score Range | Priority | Action |
|
||||
|-------------|----------|--------|
|
||||
| 80-100 | Primary | Target in title and keyword field |
|
||||
| 60-79 | Secondary | Include in subtitle/description |
|
||||
| 40-59 | Tertiary | Use in long description only |
|
||||
| 0-39 | Deprioritize | Do not target |
|
||||
|
||||
### Keyword Evaluation Worksheet
|
||||
|
||||
```
|
||||
KEYWORD EVALUATION
|
||||
|
||||
Keyword: "task manager app"
|
||||
Date: [Date]
|
||||
|
||||
SCORES:
|
||||
├── Search Volume: 72/100 (High - ~25,000/month)
|
||||
├── Competition: 45/100 (Medium - 4.4 avg rating in top 10)
|
||||
├── Relevance: 95/100 (Exact match to core function)
|
||||
└── Conversion: 85/100 (Transactional intent)
|
||||
|
||||
COMPOSITE SCORE: 74.5/100
|
||||
|
||||
RECOMMENDATION: Secondary Priority
|
||||
- Include in subtitle or short description
|
||||
- Not competitive enough for title (dominated by Todoist, Any.do)
|
||||
- Consider long-tail variant: "simple task manager app"
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Competitor Keyword Analysis
|
||||
|
||||
### Competitor Identification
|
||||
|
||||
**Step 1: Direct Competitors**
|
||||
Apps solving the same problem for the same audience.
|
||||
|
||||
**Step 2: Indirect Competitors**
|
||||
Apps solving related problems or targeting overlapping audiences.
|
||||
|
||||
**Step 3: Category Leaders**
|
||||
Top 10-20 apps by downloads in primary category.
|
||||
|
||||
### Competitor Keyword Extraction
|
||||
|
||||
**From App Title:**
|
||||
```
|
||||
Competitor: "Todoist: To-Do List & Tasks"
|
||||
Keywords: todoist, to-do list, tasks, to do
|
||||
```
|
||||
|
||||
**From Subtitle (iOS):**
|
||||
```
|
||||
Competitor subtitle: "Task Manager & Planner"
|
||||
Keywords: task manager, planner
|
||||
```
|
||||
|
||||
**From Description (First 100 words):**
|
||||
Identify frequently used terms:
|
||||
```
|
||||
"Todoist is the world's favorite task manager and to-do list app.
|
||||
Organize work and life, hit your goals, and find productivity..."
|
||||
|
||||
Extracted: task manager, to-do list, organize, goals, productivity
|
||||
```
|
||||
|
||||
### Competitor Keyword Matrix
|
||||
|
||||
| Keyword | Comp 1 | Comp 2 | Comp 3 | Comp 4 | Comp 5 | Coverage |
|
||||
|---------|--------|--------|--------|--------|--------|----------|
|
||||
| task manager | ✓ | ✓ | ✓ | ✓ | ✓ | 100% |
|
||||
| to-do list | ✓ | ✓ | ✓ | ✓ | | 80% |
|
||||
| planner | ✓ | ✓ | | ✓ | ✓ | 80% |
|
||||
| reminder | ✓ | ✓ | ✓ | | | 60% |
|
||||
| productivity | ✓ | | ✓ | ✓ | | 60% |
|
||||
| checklist | | ✓ | | ✓ | ✓ | 60% |
|
||||
| project | ✓ | ✓ | | | | 40% |
|
||||
| habit | | | ✓ | | ✓ | 40% |
|
||||
|
||||
**Analysis:**
|
||||
- 100% coverage = Highly competitive, essential keyword
|
||||
- 60-80% coverage = Important category term
|
||||
- 40% coverage = Potential differentiator
|
||||
- <40% coverage = Unique opportunity or irrelevant
|
||||
|
||||
### Keyword Gap Analysis
|
||||
|
||||
Identify keywords competitors miss:
|
||||
|
||||
```
|
||||
KEYWORD GAP ANALYSIS
|
||||
|
||||
Underserved Keywords (Low competitor coverage, decent volume):
|
||||
1. "daily planner widget" - 2/10 competitors, 5,000 searches
|
||||
2. "task list for teams" - 3/10 competitors, 3,500 searches
|
||||
3. "todo with calendar sync" - 1/10 competitors, 2,800 searches
|
||||
|
||||
Opportunity Assessment:
|
||||
- "daily planner widget" → Add widget feature, target keyword
|
||||
- "task list for teams" → Already have feature, update metadata
|
||||
- "todo with calendar sync" → Feature gap, add to roadmap
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Keyword Mapping Strategy
|
||||
|
||||
### Keyword Placement Map
|
||||
|
||||
Assign each keyword to specific metadata locations:
|
||||
|
||||
```
|
||||
KEYWORD PLACEMENT MAP
|
||||
|
||||
PRIMARY (Title + Keyword Field):
|
||||
├── task manager (Score: 82)
|
||||
├── todo list (Score: 78)
|
||||
└── planner (Score: 75)
|
||||
|
||||
SECONDARY (Subtitle + Short Description):
|
||||
├── reminder app (Score: 68)
|
||||
├── daily tasks (Score: 65)
|
||||
└── organize (Score: 62)
|
||||
|
||||
TERTIARY (Full Description):
|
||||
├── checklist (Score: 55)
|
||||
├── productivity (Score: 52)
|
||||
├── schedule (Score: 48)
|
||||
├── deadline (Score: 45)
|
||||
└── project management (Score: 42)
|
||||
```
|
||||
|
||||
### iOS Keyword Field Strategy
|
||||
|
||||
**100 Character Optimization:**
|
||||
|
||||
```
|
||||
STEP 1: List all target keywords
|
||||
task,manager,todo,list,planner,reminder,organize,daily,checklist,
|
||||
productivity,schedule,deadline,project,goals,habit,widget,sync,
|
||||
team,collaborate,notes,calendar
|
||||
|
||||
STEP 2: Remove duplicates from title
|
||||
Title: "TaskFlow - Todo List Manager"
|
||||
Remove: task, todo, list, manager
|
||||
|
||||
STEP 3: Remove plurals
|
||||
Keep: reminder (not reminders)
|
||||
Keep: goal (not goals)
|
||||
|
||||
STEP 4: Prioritize by score and fit
|
||||
Final 100 chars:
|
||||
planner,reminder,organize,daily,checklist,productivity,schedule,
|
||||
deadline,project,goals,habit,widget,sync,team,collaborate
|
||||
|
||||
Character count: 98/100
|
||||
```
|
||||
|
||||
### Android Description Keyword Integration
|
||||
|
||||
**Natural keyword placement in 4,000 characters:**
|
||||
|
||||
```
|
||||
PARAGRAPH 1 (Hook - 300 chars):
|
||||
Keywords: task manager, todo list, organize
|
||||
"TaskFlow is the task manager trusted by 2 million users. Create
|
||||
your perfect todo list and organize everything that matters..."
|
||||
|
||||
PARAGRAPH 2 (Features - 800 chars):
|
||||
Keywords: reminder, checklist, deadline, project
|
||||
"Set smart reminders that notify you at the right time. Build
|
||||
checklists for any project. Never miss a deadline with..."
|
||||
|
||||
PARAGRAPH 3 (Benefits - 600 chars):
|
||||
Keywords: productivity, schedule, goals
|
||||
"Boost your productivity with proven planning methods. Schedule
|
||||
your day in minutes. Track goals and celebrate..."
|
||||
|
||||
PARAGRAPH 4 (Differentiators - 500 chars):
|
||||
Keywords: widget, sync, team, collaborate
|
||||
"Beautiful widgets keep tasks visible. Sync across all devices
|
||||
instantly. Invite your team to collaborate on..."
|
||||
|
||||
Total keyword coverage: 14 keywords naturally integrated
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Keyword Tracking and Iteration
|
||||
|
||||
### Ranking Tracking Cadence
|
||||
|
||||
| Frequency | Action |
|
||||
|-----------|--------|
|
||||
| Daily | Track top 5-10 primary keywords |
|
||||
| Weekly | Full keyword set review |
|
||||
| Monthly | Competitor keyword comparison |
|
||||
| Quarterly | Full keyword research refresh |
|
||||
|
||||
### Keyword Performance Metrics
|
||||
|
||||
| Metric | Target | Action if Below |
|
||||
|--------|--------|-----------------|
|
||||
| Top 10 ranking | 3+ keywords | Increase keyword weight |
|
||||
| Top 50 ranking | 10+ keywords | Maintain current strategy |
|
||||
| Ranking velocity | Improving trend | Continue optimization |
|
||||
| Conversion rate | >5% | Review relevance alignment |
|
||||
|
||||
### Iteration Process
|
||||
|
||||
**Monthly Keyword Audit:**
|
||||
|
||||
```
|
||||
1. EXPORT current rankings
|
||||
- List all tracked keywords
|
||||
- Record current position
|
||||
- Note 30-day trend (up/down/stable)
|
||||
|
||||
2. IDENTIFY opportunities
|
||||
- Keywords improving but not top 10
|
||||
- Keywords declining from previous position
|
||||
- New high-volume keywords in category
|
||||
|
||||
3. PRIORITIZE changes
|
||||
- Boost: Keywords at position 11-20
|
||||
- Maintain: Keywords at position 1-10
|
||||
- Replace: Keywords at position 50+ with no improvement
|
||||
|
||||
4. IMPLEMENT updates
|
||||
- Adjust keyword field (iOS)
|
||||
- Update description (Android)
|
||||
- Modify subtitle if needed
|
||||
|
||||
5. DOCUMENT changes
|
||||
- Record what changed and why
|
||||
- Set reminder for 2-week check-in
|
||||
```
|
||||
|
||||
### Keyword Testing Log Template
|
||||
|
||||
```
|
||||
KEYWORD TEST LOG
|
||||
|
||||
Test ID: KW-2025-001
|
||||
Date Started: [Date]
|
||||
Keywords Changed:
|
||||
- Added: "habit tracker" (replacing "goals app")
|
||||
- Added: "daily routine" (replacing "schedule planner")
|
||||
|
||||
Rationale:
|
||||
- "habit tracker" has 3x volume of "goals app"
|
||||
- "daily routine" trending up 40% in category
|
||||
|
||||
Baseline Rankings:
|
||||
- "habit tracker": Not ranked
|
||||
- "daily routine": Position 87
|
||||
|
||||
30-Day Results:
|
||||
- "habit tracker": Position 34 (+53)
|
||||
- "daily routine": Position 28 (+59)
|
||||
|
||||
Conclusion: Test successful - retain new keywords
|
||||
Next Action: Target subtitle position for "habit tracker"
|
||||
```
|
||||
@@ -0,0 +1,324 @@
|
||||
# Platform Requirements Reference
|
||||
|
||||
Technical specifications and metadata requirements for Apple App Store and Google Play Store.
|
||||
|
||||
---
|
||||
|
||||
## Table of Contents
|
||||
|
||||
- [Apple App Store Requirements](#apple-app-store-requirements)
|
||||
- [Google Play Store Requirements](#google-play-store-requirements)
|
||||
- [Visual Asset Specifications](#visual-asset-specifications)
|
||||
- [Localization Requirements](#localization-requirements)
|
||||
- [Compliance Guidelines](#compliance-guidelines)
|
||||
|
||||
---
|
||||
|
||||
## Apple App Store Requirements
|
||||
|
||||
### Metadata Character Limits
|
||||
|
||||
| Field | Character Limit | Notes |
|
||||
|-------|----------------|-------|
|
||||
| App Name (Title) | 30 characters | Visible in search results |
|
||||
| Subtitle | 30 characters | iOS 11+ only, appears below title |
|
||||
| Promotional Text | 170 characters | Editable without app update |
|
||||
| Description | 4,000 characters | Not indexed for search |
|
||||
| Keywords Field | 100 characters | Comma-separated, no spaces after commas |
|
||||
| What's New | 4,000 characters | Release notes for updates |
|
||||
| Developer Name | 255 characters | Company or individual name |
|
||||
| Support URL | Required | Must be valid HTTPS URL |
|
||||
| Privacy Policy URL | Required | Must be valid HTTPS URL |
|
||||
|
||||
### Keyword Field Optimization Rules
|
||||
|
||||
1. **No duplicates** - Words in title are already indexed
|
||||
2. **No plurals** - Apple indexes both singular and plural forms
|
||||
3. **No spaces after commas** - Wastes character space
|
||||
4. **No brand names** - Violates App Store guidelines
|
||||
5. **No category names** - Already indexed via category selection
|
||||
|
||||
**Example - Efficient keyword field:**
|
||||
```
|
||||
task,todo,checklist,reminder,productivity,organize,schedule,planner,goals,habit
|
||||
```
|
||||
|
||||
**Example - Inefficient keyword field (avoid):**
|
||||
```
|
||||
task manager, todo list, productivity app, task tracking
|
||||
```
|
||||
|
||||
### App Store Connect Metadata Fields
|
||||
|
||||
| Category | Field | Required |
|
||||
|----------|-------|----------|
|
||||
| **App Information** | Name | Yes |
|
||||
| | Subtitle | No |
|
||||
| | Category | Yes |
|
||||
| | Secondary Category | No |
|
||||
| | Content Rights | Yes |
|
||||
| | Age Rating | Yes |
|
||||
| **Version Information** | Description | Yes |
|
||||
| | Keywords | Yes |
|
||||
| | Promotional Text | No |
|
||||
| | What's New | Yes (for updates) |
|
||||
| | Support URL | Yes |
|
||||
| | Marketing URL | No |
|
||||
| **Pricing** | Price Tier | Yes |
|
||||
| | Availability | Yes |
|
||||
|
||||
### Age Rating Content Descriptors
|
||||
|
||||
| Content Type | None | Infrequent | Frequent |
|
||||
|--------------|------|------------|----------|
|
||||
| Cartoon Violence | 4+ | 9+ | 12+ |
|
||||
| Realistic Violence | 9+ | 12+ | 17+ |
|
||||
| Sexual Content | 12+ | 17+ | 17+ |
|
||||
| Profanity | 4+ | 12+ | 17+ |
|
||||
| Alcohol/Drug Reference | 12+ | 17+ | 17+ |
|
||||
| Gambling | 12+ | 17+ | 17+ |
|
||||
| Horror/Fear | 9+ | 12+ | 17+ |
|
||||
|
||||
---
|
||||
|
||||
## Google Play Store Requirements
|
||||
|
||||
### Metadata Character Limits
|
||||
|
||||
| Field | Character Limit | Notes |
|
||||
|-------|----------------|-------|
|
||||
| App Title | 50 characters | Increased from 30 in 2021 |
|
||||
| Short Description | 80 characters | Visible on store listing |
|
||||
| Full Description | 4,000 characters | Indexed for search keywords |
|
||||
| Developer Name | 64 characters | Organization or individual |
|
||||
| Developer Email | Required | Public support contact |
|
||||
| Privacy Policy URL | Required | Must be valid HTTPS URL |
|
||||
|
||||
### Description Keyword Strategy
|
||||
|
||||
Google Play has no separate keyword field. Keywords are extracted from:
|
||||
|
||||
1. **App Title** - Highest weight, most important
|
||||
2. **Short Description** - High weight, visible in search
|
||||
3. **Full Description** - Medium weight, use naturally throughout
|
||||
4. **Developer Name** - Low weight but indexed
|
||||
|
||||
**Keyword Density Guidelines:**
|
||||
- Primary keyword: 2-3% density in full description
|
||||
- Secondary keywords: 1-2% each
|
||||
- Avoid keyword stuffing (>5% triggers spam detection)
|
||||
|
||||
### Google Play Console Metadata
|
||||
|
||||
| Category | Field | Required |
|
||||
|----------|-------|----------|
|
||||
| **Store Listing** | Title | Yes |
|
||||
| | Short Description | Yes |
|
||||
| | Full Description | Yes |
|
||||
| | App Icon | Yes |
|
||||
| | Feature Graphic | Yes |
|
||||
| | Screenshots | Yes (min 2) |
|
||||
| | Video | No |
|
||||
| **Store Settings** | App Category | Yes |
|
||||
| | Tags | No |
|
||||
| | Contact Email | Yes |
|
||||
| | Privacy Policy | Yes |
|
||||
| **Content Rating** | IARC Questionnaire | Yes |
|
||||
|
||||
### Content Rating (IARC)
|
||||
|
||||
| Rating | Age | Description |
|
||||
|--------|-----|-------------|
|
||||
| PEGI 3 / Everyone | 3+ | Suitable for all ages |
|
||||
| PEGI 7 / Everyone 10+ | 7+ | Mild violence, comic mischief |
|
||||
| PEGI 12 / Teen | 12+ | Moderate violence, mild language |
|
||||
| PEGI 16 / Mature 17+ | 16+ | Intense violence, strong language |
|
||||
| PEGI 18 / Adults Only | 18+ | Extreme content |
|
||||
|
||||
---
|
||||
|
||||
## Visual Asset Specifications
|
||||
|
||||
### App Icon Requirements
|
||||
|
||||
**Apple App Store:**
|
||||
|
||||
| Device | Size | Format |
|
||||
|--------|------|--------|
|
||||
| iPhone | 1024x1024 px | PNG, no alpha |
|
||||
| iPad | 1024x1024 px | PNG, no alpha |
|
||||
| App Store | 1024x1024 px | PNG, no alpha |
|
||||
| Spotlight | 120x120 px | PNG |
|
||||
| Settings | 87x87 px | PNG |
|
||||
|
||||
**Google Play Store:**
|
||||
|
||||
| Asset | Size | Format |
|
||||
|-------|------|--------|
|
||||
| App Icon | 512x512 px | PNG, 32-bit |
|
||||
| Feature Graphic | 1024x500 px | PNG or JPG |
|
||||
| Promo Graphic | 180x120 px | PNG or JPG |
|
||||
| TV Banner | 1280x720 px | PNG or JPG |
|
||||
|
||||
### Screenshot Requirements
|
||||
|
||||
**Apple App Store:**
|
||||
|
||||
| Device | Portrait | Landscape |
|
||||
|--------|----------|-----------|
|
||||
| iPhone 6.9" | 1320x2868 px | 2868x1320 px |
|
||||
| iPhone 6.5" | 1290x2796 px | 2796x1290 px |
|
||||
| iPhone 5.5" | 1242x2208 px | 2208x1242 px |
|
||||
| iPad Pro 12.9" | 2048x2732 px | 2732x2048 px |
|
||||
| iPad 10.5" | 1668x2224 px | 2224x1668 px |
|
||||
|
||||
- Minimum: 2 screenshots per device
|
||||
- Maximum: 10 screenshots per device
|
||||
- Format: PNG or JPG, no alpha channel
|
||||
- First 3 screenshots are critical (most users don't scroll)
|
||||
|
||||
**Google Play Store:**
|
||||
|
||||
| Device | Dimensions | Notes |
|
||||
|--------|------------|-------|
|
||||
| Phone | 320-3840 px | Min 2:1 aspect ratio |
|
||||
| 7" Tablet | 320-3840 px | Min 2:1 aspect ratio |
|
||||
| 10" Tablet | 320-3840 px | Min 2:1 aspect ratio |
|
||||
| Chromebook | 320-3840 px | Optional |
|
||||
| TV | 320-3840 px | For TV apps only |
|
||||
|
||||
- Minimum: 2 screenshots
|
||||
- Maximum: 8 screenshots
|
||||
- Format: PNG or JPG
|
||||
- No transparency or borders
|
||||
|
||||
### App Preview Video
|
||||
|
||||
**Apple App Store:**
|
||||
- Duration: 15-30 seconds
|
||||
- Resolution: Match device screenshot size
|
||||
- Format: M4V, MP4, MOV
|
||||
- Frame rate: 30 fps
|
||||
- Audio: Optional but recommended
|
||||
|
||||
**Google Play Store:**
|
||||
- YouTube video link only
|
||||
- No duration limit (recommend under 2 minutes)
|
||||
- Landscape orientation preferred
|
||||
- Must not contain age-restricted content
|
||||
|
||||
---
|
||||
|
||||
## Localization Requirements
|
||||
|
||||
### Priority Markets by Revenue
|
||||
|
||||
| Rank | Market | Language Code |
|
||||
|------|--------|---------------|
|
||||
| 1 | United States | en-US |
|
||||
| 2 | Japan | ja |
|
||||
| 3 | United Kingdom | en-GB |
|
||||
| 4 | Germany | de-DE |
|
||||
| 5 | China | zh-Hans (iOS), zh-CN (Android) |
|
||||
| 6 | South Korea | ko |
|
||||
| 7 | France | fr-FR |
|
||||
| 8 | Canada | en-CA, fr-CA |
|
||||
| 9 | Australia | en-AU |
|
||||
| 10 | Russia | ru |
|
||||
|
||||
### Apple App Store Localization
|
||||
|
||||
Supported localizations: 40+ languages
|
||||
|
||||
| Language | Locale Code |
|
||||
|----------|-------------|
|
||||
| English (US) | en-US |
|
||||
| English (UK) | en-GB |
|
||||
| Spanish | es-ES |
|
||||
| Spanish (Mexico) | es-MX |
|
||||
| French | fr-FR |
|
||||
| German | de-DE |
|
||||
| Japanese | ja |
|
||||
| Korean | ko |
|
||||
| Simplified Chinese | zh-Hans |
|
||||
| Traditional Chinese | zh-Hant |
|
||||
|
||||
### Google Play Store Localization
|
||||
|
||||
Supported localizations: 75+ languages
|
||||
|
||||
Each locale requires:
|
||||
- Title (50 chars)
|
||||
- Short description (80 chars)
|
||||
- Full description (4,000 chars)
|
||||
- Screenshots (can reuse or localize)
|
||||
|
||||
---
|
||||
|
||||
## Compliance Guidelines
|
||||
|
||||
### Apple App Store Review Guidelines Summary
|
||||
|
||||
| Category | Key Requirements |
|
||||
|----------|------------------|
|
||||
| **Safety** | No objectionable content, privacy protection |
|
||||
| **Performance** | App must work as described, no crashes |
|
||||
| **Business** | Accurate app description, clear pricing |
|
||||
| **Design** | Follow Human Interface Guidelines |
|
||||
| **Legal** | Comply with local laws, proper licensing |
|
||||
|
||||
**Common Rejection Reasons:**
|
||||
1. Bugs and crashes (50%+ of rejections)
|
||||
2. Broken links or placeholder content
|
||||
3. Misleading app descriptions
|
||||
4. Privacy policy missing or incomplete
|
||||
5. In-app purchase issues
|
||||
|
||||
### Google Play Developer Policies
|
||||
|
||||
| Policy Area | Requirements |
|
||||
|-------------|--------------|
|
||||
| **Restricted Content** | No hate speech, violence, gambling (without license) |
|
||||
| **Privacy** | Data collection disclosure, privacy policy |
|
||||
| **Monetization** | Clear pricing, compliant IAPs |
|
||||
| **Ads** | No deceptive ads, proper disclosure |
|
||||
| **Store Listing** | Accurate description, no keyword stuffing |
|
||||
|
||||
**Common Suspension Reasons:**
|
||||
1. Policy violation (content, ads, permissions)
|
||||
2. Repetitive content (clone apps)
|
||||
3. Impersonation (fake apps)
|
||||
4. Intellectual property infringement
|
||||
5. Malicious behavior
|
||||
|
||||
### Privacy Requirements
|
||||
|
||||
**Apple (App Tracking Transparency):**
|
||||
- ATT prompt required for tracking
|
||||
- Privacy nutrition labels mandatory
|
||||
- Data collection disclosure required
|
||||
|
||||
**Google (Data Safety):**
|
||||
- Data safety section mandatory
|
||||
- Data collection and sharing disclosure
|
||||
- Security practices declaration
|
||||
|
||||
---
|
||||
|
||||
## Quick Reference Card
|
||||
|
||||
### Apple vs Google Comparison
|
||||
|
||||
| Attribute | Apple App Store | Google Play Store |
|
||||
|-----------|-----------------|-------------------|
|
||||
| Title Length | 30 chars | 50 chars |
|
||||
| Subtitle | 30 chars | N/A |
|
||||
| Short Description | N/A | 80 chars |
|
||||
| Full Description | 4,000 chars | 4,000 chars |
|
||||
| Keywords Field | 100 chars | N/A (in description) |
|
||||
| Promotional Text | 170 chars | N/A |
|
||||
| Icon Size | 1024x1024 px | 512x512 px |
|
||||
| Min Screenshots | 2 | 2 |
|
||||
| Max Screenshots | 10 | 8 |
|
||||
| Review Time | 24-48 hours | 1-7 days |
|
||||
| Metadata Update | Requires review | 1-2 hours to index |
|
||||
Reference in New Issue
Block a user