claude-skills-reference/marketing-skill/MARKETING-EXPANSION-PLAN.md

Marketing Team Expansion — Audit & Implementation Plan

Executive Summary

We have 27 marketing skills spread across two locations (7 in repo, 20 in workspace), zero orchestration, zero automation on the workspace skills, and significant gaps vs. the two reference repos. This plan consolidates, upgrades, and fills gaps to build a complete marketing division — from research to production to analytics.

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Part 1: Competitive Audit

Source Repo Analysis

SEO Machine (TheCraigHewitt/seomachine)

• Focus: SEO-first content production pipeline
• Strengths we lack:
  • 🔴 Content production workflow — /research → /write → /optimize → /publish pipeline (we have no production workflow)
  • 🔴 10 specialized agents — content-analyzer, seo-optimizer, meta-creator, internal-linker, keyword-mapper, editor, performance, headline-generator, cro-analyst, landing-page-optimizer
  • 🔴 23 Python analysis modules — search intent, keyword density, readability scoring, content length comparator, SEO quality rater, above-fold analyzer, CTA analyzer, trust signal analyzer, landing page scorer
  • 🔴 Data integrations — GA4, Google Search Console, DataForSEO
  • 🔴 Context-driven system — brand-voice.md, style-guide.md, writing-examples.md, target-keywords.md, internal-links-map.md, competitor-analysis.md, seo-guidelines.md, cro-best-practices.md
  • 🔴 Landing page system — /landing-write, /landing-audit, /landing-research, /landing-competitor, /landing-publish
  • 🟡 WordPress publishing — API integration with Yoast SEO (useful but platform-specific)
  • 🟡 AI watermark scrubber — /scrub command to remove AI patterns
• Weaknesses:
  • No orchestration layer (CMO-level strategy missing)
  • No cross-channel coordination
  • External dependencies (nltk, scikit-learn, beautifulsoup4) — violates our stdlib-only rule
  • WordPress-coupled publishing
  • No quality loop or verification

Marketing Skills (coreyhaines31/marketingskills)

• Focus: Broad marketing skill coverage for SaaS
• Strengths we lack:
  • 🔴 product-marketing-context as foundation — every skill reads it first (like our company-context.md)
  • 🔴 ai-seo — AI search optimization (AEO, GEO, LLMO) — entirely new category
  • 🔴 site-architecture — page hierarchy, navigation, URL structure, internal linking
  • 🔴 schema-markup — structured data implementation
  • 🔴 cold-email — B2B cold outreach emails and sequences
  • 🔴 ad-creative — bulk ad creative generation and iteration
  • 🔴 churn-prevention — cancel flows, save offers, dunning, payment recovery
  • 🔴 referral-program — referral and affiliate programs
  • 🔴 pricing-strategy — pricing, packaging, monetization
  • 🔴 revops — lead lifecycle, scoring, routing, pipeline management
  • 🔴 sales-enablement — sales decks, one-pagers, objection handling, demo scripts
  • 🔴 Cross-referencing system — skills reference each other with Related Skills sections
• Weaknesses:
  • Zero Python automation (knowledge-only, same as our workspace skills)
  • No orchestration or routing
  • No quality loop
  • No agents

What We Have vs What They Have

Capability	Us (repo)	Us (workspace)	SEO Machine	Marketing Skills
CRO skills	0	6 (page, form, signup, onboard, popup, paywall)	2 (cro-analyst, landing-page-optimizer)	6 (same as ours)
SEO skills	0	3 (seo-audit, programmatic-seo, competitor-alt)	Full stack (5 agents + 5 modules)	5 (seo-audit, ai-seo, programmatic, schema, site-arch)
Content/Copy	1 (content-creator)	4 (content-strategy, copywriting, copy-editing, social-content)	Full pipeline (research→write→optimize→publish)	3 (copywriting, copy-editing, cold-email)
Email	0	1 (email-sequence)	0	2 (email-sequence, cold-email)
Paid/Ads	0	1 (paid-ads)	0	2 (paid-ads, ad-creative)
Analytics	1 (campaign-analytics)	1 (ab-test-setup)	3 (GA4, GSC, DataForSEO)	1 (analytics-tracking)
Strategy	2 (pmm, demand-acq)	3 (content-strategy, launch-strategy, marketing-ideas)	Content prioritization	4 (launch, pricing, marketing-ideas, marketing-psych)
Growth/Retention	0	0	0	3 (referral, free-tool, churn-prevention)
Sales/RevOps	0	0	0	2 (revops, sales-enablement)
Python tools	18 scripts	0	23 modules (external deps)	0
Agents	0	0	10	0
Orchestration	0	0	0	product-marketing-context (foundation only)
Context system	0	0	8 context files	1 (product-marketing-context)
Production workflow	0	0	Full (research→write→optimize→publish)	0
Landing pages	0	0	Full (5 commands)	0

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Part 2: Gap Analysis — What's Missing

🔴 Critical Gaps (must build)

1. Orchestration layer — no router, no coordination between 27 skills
2. Content production pipeline — no research→write→optimize→publish workflow
3. SEO automation — our seo-audit is knowledge-only, no analysis tools
4. Landing page system — no landing page creation or CRO analysis
5. AI SEO (AEO/GEO/LLMO) — entirely missing category, increasingly important
6. Context system — no brand-voice, style-guide, or product-marketing-context foundation
7. Cross-referencing — skills don't know about each other

🟡 Important Gaps (should build)

8. Schema markup — structured data implementation
9. Site architecture — URL structure, navigation, internal linking strategy
10. Cold email / outreach — B2B outreach sequences
11. Ad creative — bulk ad generation and iteration
12. Churn prevention — cancel flows, save offers, dunning
13. Referral programs — referral and affiliate program design
14. Pricing strategy — pricing, packaging, monetization
15. RevOps — lead lifecycle, scoring, routing
16. Sales enablement — sales decks, objection handling

⚪ Nice to Have

17. WordPress/CMS publishing — platform-specific, lower priority
18. AI watermark scrubber — content de-robotification
19. Social media manager — full management vs. current analyzer

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Part 3: Architecture

CMO Advisor (C-Suite — strategy, budget, growth model)
         │
         │ reads company-context.md + marketing-context.md
         │
    Marketing Ops (router + orchestrator)
         │
    ┌────┼────────┬──────────┬──────────┬──────────┬──────────┐
    │    │        │          │          │          │          │
 Content SEO    CRO      Channels   Growth    Intel     Sales
  Pod    Pod    Pod       Pod        Pod       Pod       Pod
  (8)    (5)    (6)       (5)        (4)       (4)       (3)

Total: 35 skills + 1 orchestration + 1 context foundation = 37

Pod Breakdown

Context Foundation (1 skill — NEW)

Skill	Status	Source
marketing-context	🆕 Build	Inspired by SEO Machine's context system + marketingskills' product-marketing-context

Creates and maintains: brand-voice.md, style-guide.md, target-keywords.md, internal-links-map.md, competitor-analysis.md, writing-examples.md. Every marketing skill reads this first.

Orchestration (1 skill — NEW)

Skill	Status	Source
marketing-ops	🆕 Build	Router + campaign orchestrator (like C-Suite Chief of Staff)

Routes questions, coordinates campaigns, enforces quality loop, connects to CMO above.

Content Pod (8 skills — 5 existing + 3 new)

Skill	Status	Source
content-creator	✅ Upgrade	Repo (add context integration, quality loop)
content-strategy	✅ Import	Workspace
copywriting	✅ Import	Workspace
copy-editing	✅ Import	Workspace
social-content	✅ Import	Workspace
marketing-ideas	✅ Import	Workspace
content-production	🆕 Build	Inspired by SEO Machine's /research→/write→/optimize pipeline
content-humanizer	🆕 Build	Inspired by SEO Machine's editor agent + /scrub command

SEO Pod (5 skills — 2 existing + 3 new)

Skill	Status	Source
seo-audit	✅ Import	Workspace (+ add Python tools)
programmatic-seo	✅ Import	Workspace
ai-seo	🆕 Build	From marketingskills (AEO, GEO, LLMO optimization)
schema-markup	🆕 Build	From marketingskills (structured data)
site-architecture	🆕 Build	From marketingskills (URL structure, nav, internal linking)

CRO Pod (6 skills — all existing)

Skill	Status	Source
page-cro	✅ Import	Workspace
form-cro	✅ Import	Workspace
signup-flow-cro	✅ Import	Workspace
onboarding-cro	✅ Import	Workspace
popup-cro	✅ Import	Workspace
paywall-upgrade-cro	✅ Import	Workspace

Channels Pod (5 skills — 3 existing + 2 new)

Skill	Status	Source
email-sequence	✅ Import	Workspace
paid-ads	✅ Import	Workspace
social-media-analyzer → social-media-manager	✅ Upgrade	Repo (expand from analyzer to manager)
cold-email	🆕 Build	From marketingskills (B2B outreach)
ad-creative	🆕 Build	From marketingskills (bulk ad generation)

Growth & Retention Pod (4 skills — 1 existing + 3 new)

Skill	Status	Source
ab-test-setup	✅ Import	Workspace
churn-prevention	🆕 Build	From marketingskills (cancel flows, save offers, dunning)
referral-program	🆕 Build	From marketingskills (referral + affiliate)
free-tool-strategy	🆕 Build	From marketingskills (engineering as marketing)

Intelligence Pod (4 skills — 3 existing + 1 new)

Skill	Status	Source
campaign-analytics	✅ Upgrade	Repo (add cross-channel synthesis)
competitor-alternatives	✅ Import	Workspace
marketing-psychology	✅ Import	Workspace
analytics-tracking	🆕 Build	From marketingskills (GA4, GTM, event tracking setup)

Sales & GTM Pod (3 skills — 1 existing + 2 new)

Skill	Status	Source
launch-strategy	✅ Import	Workspace
pricing-strategy	🆕 Build	From marketingskills (pricing, packaging, monetization)
sales-enablement	🆕 Build	From marketingskills (sales decks, objection handling)

Also Import (not in pods)

Skill	Status
brand-guidelines	✅ Import (merge into marketing-context)
marketing-demand-acquisition	✅ Keep in repo
marketing-strategy-pmm	✅ Keep in repo
app-store-optimization	✅ Keep in repo
prompt-engineer-toolkit	✅ Keep in repo

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Part 4: Totals

Category	Existing (import/upgrade)	New (build)	Total
Context	0	1	1
Orchestration	0	1	1
Content	5 + 1 upgrade	2	8
SEO	2	3	5
CRO	6	0	6
Channels	2 + 1 upgrade	2	5
Growth	1	3	4
Intelligence	2 + 1 upgrade	1	4
Sales & GTM	1	2	3
Standalone	4 (keep as-is)	0	4
TOTAL	24	15	41

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Part 5: What Each New Skill Needs

Every new skill gets the C-Suite quality standard:

• YAML frontmatter (name, description, license, metadata)
• Keywords section (trigger-optimized)
• Quick Start (3-step)
• Key Questions (diagnostic)
• Integration table (which skills it works with)
• Proactive Triggers (context-driven alerts)
• Output Artifacts (request → deliverable)
• Communication standard (bottom line first, structured output)
• Related Skills section (cross-references)
• Python tools (stdlib-only, CLI-first, JSON output)
• Reference docs (heavy content here, not SKILL.md)

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Part 6: Python Tools Plan

Import SEO Machine concepts (rebuilt stdlib-only)

Script	Original	Our version
search_intent_analyzer.py	Uses nltk	Regex + heuristic (stdlib)
keyword_analyzer.py	Uses scikit-learn	Counter + re (stdlib)
readability_scorer.py	Uses textstat	Flesch formula (stdlib, pure math)
seo_quality_rater.py	External deps	Checklist scorer (stdlib)
content_length_comparator.py	Web scraping	Input-based comparison (stdlib)
above_fold_analyzer.py	BeautifulSoup	html.parser (stdlib)
cta_analyzer.py	BeautifulSoup	html.parser (stdlib)
landing_page_scorer.py	External	Composite scorer (stdlib)

New tools for existing skills

Skill	New tool	Purpose
seo-audit	seo_checker.py	On-page SEO scoring (0-100)
content-strategy	topic_cluster_mapper.py	Map topic clusters and gaps
copywriting	headline_scorer.py	Score headlines by power words, length, emotion
email-sequence	email_flow_designer.py	Design drip sequences with timing
paid-ads	roas_calculator.py	ROAS and budget allocation
campaign-analytics	channel_mixer.py	Cross-channel attribution synthesis
pricing-strategy	pricing_modeler.py	Price sensitivity and packaging optimizer
churn-prevention	churn_risk_scorer.py	Score churn signals

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Part 7: Execution Phases

Phase 1: Foundation + Import (batch 1)

Goal: Import 20 workspace skills, create context foundation, build orchestration Estimated: ~80 files, 6 subagents

• Import all 20 workspace skills into marketing-skill/
• Add YAML frontmatter standardization where needed
• Create marketing-context/ (context foundation)
• Create marketing-ops/ (router/orchestrator)
• Add Related Skills cross-references to all imported skills
• Update CLAUDE.md

Phase 2: New Skills (batch 2)

Goal: Build 13 missing skills Estimated: ~100 files, 6 subagents

• SEO: ai-seo, schema-markup, site-architecture
• Content: content-production, content-humanizer
• Channels: cold-email, ad-creative
• Growth: churn-prevention, referral-program, free-tool-strategy
• Intelligence: analytics-tracking
• Sales: pricing-strategy, sales-enablement

Phase 3: Python Tools (batch 3)

Goal: Add automation to knowledge-only skills Estimated: ~20 scripts

• SEO analysis tools (search intent, keyword, readability, SEO quality)
• Content tools (headline scorer, topic mapper)
• CRO tools (above-fold, CTA, landing page scorer)
• Channel tools (ROAS calculator, email flow designer)
• Growth tools (churn risk scorer, pricing modeler)

Phase 4: Quality Upgrade (batch 4)

Goal: Apply C-Suite quality standard to all 37 skills

• Proactive triggers on all skills
• Output artifacts on all skills
• Integration tables on all skills
• Communication standard references
• Quality loop integration
• Final parity check

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Part 8: Already Exists Elsewhere in Repo — DO NOT DUPLICATE

Cross-repo audit found these "missing" capabilities already exist in other domains. The marketing team should reference them, not rebuild them.

"Missing" Capability	Already Exists At	What It Has
Revenue Operations / RevOps	business-growth/revenue-operations/	3 Python tools: pipeline_analyzer, forecast_accuracy_tracker, gtm_efficiency_calculator
Sales Enablement	business-growth/sales-engineer/	3 Python tools: rfp_response_analyzer, poc_planner, competitive_matrix_builder
Churn Prevention	business-growth/customer-success-manager/	3 Python tools: churn_risk_analyzer, expansion_opportunity_scorer, health_score_calculator
Landing Pages	product-team/landing-page-generator/	Full Next.js/React landing page generation with copy frameworks, CRO patterns
Competitive Analysis	product-team/competitive-teardown/	Feature matrices, SWOT, positioning maps, UX audits
Email Templates	engineering-team/email-template-builder/	React Email, provider integration, i18n, dark mode, spam optimization
Pricing Strategy (partial)	product-team/product-strategist/	OKR cascade, product strategy (pricing is a component)
Financial Analysis	finance/financial-analyst/	DCF, ratios, budget variance, forecasting
Contract/Proposal	business-growth/contract-and-proposal-writer/	Proposal generation
Stripe/Payments	engineering-team/stripe-integration-expert/	Payment flows, subscription billing

Impact on Plan

Remove from "new to build" list:

• revops → already at business-growth/revenue-operations/
• sales-enablement → already at business-growth/sales-engineer/
• churn-prevention → already at business-growth/customer-success-manager/

Keep building (truly missing):

• ✅ pricing-strategy (dedicated marketing pricing, not product strategy)
• ✅ cold-email (B2B outreach — distinct from email-sequence)
• ✅ ad-creative (bulk ad generation)
• ✅ referral-program (referral + affiliate programs)
• ✅ free-tool-strategy (engineering as marketing)
• ✅ ai-seo (AEO/GEO/LLMO — entirely new category)
• ✅ schema-markup (structured data)
• ✅ site-architecture (URL structure, nav, internal linking)
• ✅ content-production (research→write→optimize pipeline)
• ✅ content-humanizer (AI watermark removal, voice injection)
• ✅ analytics-tracking (GA4, GTM, event tracking setup)
• ✅ marketing-context (foundation — brand voice, style guide, etc.)
• ✅ marketing-ops (orchestration router)

Cross-reference in marketing-ops routing matrix: The marketing-ops router should know about and route to these business-growth/product-team skills when relevant, just like C-Suite's Chief of Staff routes across domains.

Revised Totals

Category	Existing (import/upgrade)	New (build)	Total
Context	0	1	1
Orchestration	0	1	1
Content	5 + 1 upgrade	2	8
SEO	2	3	5
CRO	6	0	6
Channels	2 + 1 upgrade	2	5
Growth	1	2 (referral, free-tool)	3
Intelligence	2 + 1 upgrade	1	4
Sales & GTM	1	1 (pricing-strategy)	2
Standalone	4 (keep as-is)	0	4
TOTAL	24	13	39

Down from 41 to 39 — removed 3 duplicates, cleaner architecture.

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Part 9: Skills NOT Included (and why)

Skill	Source	Reason for exclusion
WordPress publishing	SEO Machine	Platform-specific, not universal
DataForSEO integration	SEO Machine	Paid API, violates stdlib-only rule
GA4/GSC Python clients	SEO Machine	External deps (google-api-python-client)
revops	marketingskills	Already at business-growth/revenue-operations/
sales-enablement	marketingskills	Already at business-growth/sales-engineer/
churn-prevention	marketingskills	Already at business-growth/customer-success-manager/
product-marketing-context	marketingskills	Replaced by our marketing-context (richer)

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Created: 2026-03-06 Target: PR on feat/marketing-expansion branch