670930c69d
- Add CSS components: .page-meta badges, .domain-header, .install-banner - Fix invisible tab navigation (explicit color for light/dark modes) - Rewrite generate-docs.py with design system templates - Domain indexes: centered headers with icons, install banners, grid cards - Skill pages: pill badges (domain, skill ID, source), install commands - Agent/command pages: type badges with domain icons - Regenerate all 210 pages (180 skills + 15 agents + 15 commands) Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
110 lines
4.6 KiB
Markdown
110 lines
4.6 KiB
Markdown
---
|
|
title: "International Expansion"
|
|
description: "International Expansion - Claude Code skill from the C-Level Advisory domain."
|
|
---
|
|
|
|
# International Expansion
|
|
|
|
<div class="page-meta" markdown>
|
|
<span class="meta-badge">:material-account-tie: C-Level Advisory</span>
|
|
<span class="meta-badge">:material-identifier: `intl-expansion`</span>
|
|
<span class="meta-badge">:material-github: <a href="https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/intl-expansion/SKILL.md">Source</a></span>
|
|
</div>
|
|
|
|
<div class="install-banner" markdown>
|
|
<span class="install-label">Install:</span> <code>claude /plugin install c-level-skills</code>
|
|
</div>
|
|
|
|
|
|
Frameworks for expanding into new markets: selection, entry, localization, and execution.
|
|
|
|
## Keywords
|
|
international expansion, market entry, localization, go-to-market, GTM, regional strategy, international markets, market selection, cross-border, global expansion
|
|
|
|
## Quick Start
|
|
|
|
**Decision sequence:** Market selection → Entry mode → Regulatory assessment → Localization plan → GTM strategy → Team structure → Launch.
|
|
|
|
## Market Selection Framework
|
|
|
|
### Scoring Matrix
|
|
| Factor | Weight | How to Assess |
|
|
|--------|--------|---------------|
|
|
| Market size (addressable) | 25% | TAM in target segment, willingness to pay |
|
|
| Competitive intensity | 20% | Incumbent strength, market gaps |
|
|
| Regulatory complexity | 20% | Barriers to entry, compliance cost, timeline |
|
|
| Cultural distance | 15% | Language, business practices, buying behavior |
|
|
| Existing traction | 10% | Inbound demand, existing customers, partnerships |
|
|
| Operational complexity | 10% | Time zones, infrastructure, payment systems |
|
|
|
|
### Entry Modes
|
|
| Mode | Investment | Control | Risk | Best For |
|
|
|------|-----------|---------|------|----------|
|
|
| **Export** (sell remotely) | Low | Low | Low | Testing demand |
|
|
| **Partnership** (reseller/distributor) | Medium | Medium | Medium | Markets with strong local requirements |
|
|
| **Local team** (hire in-market) | High | High | High | Strategic markets with proven demand |
|
|
| **Entity** (full subsidiary) | Very high | Full | High | Major markets, regulatory requirement |
|
|
| **Acquisition** | Highest | Full | Highest | Fast market entry with existing base |
|
|
|
|
**Default path:** Export → Partnership → Local team → Entity (graduate as revenue justifies).
|
|
|
|
## Localization Checklist
|
|
|
|
### Product
|
|
- [ ] Language (UI, documentation, support content)
|
|
- [ ] Currency and pricing (local pricing, not just conversion)
|
|
- [ ] Payment methods (varies wildly by market)
|
|
- [ ] Date/time/number formats
|
|
- [ ] Legal requirements (data residency, privacy)
|
|
- [ ] Cultural adaptation (not just translation)
|
|
|
|
### Go-to-Market
|
|
- [ ] Messaging adaptation (what resonates locally)
|
|
- [ ] Channel strategy (channels differ by market)
|
|
- [ ] Local case studies and social proof
|
|
- [ ] Local partnerships and integrations
|
|
- [ ] Event/conference presence
|
|
- [ ] Local SEO and content
|
|
|
|
### Operations
|
|
- [ ] Legal entity (if required)
|
|
- [ ] Tax compliance
|
|
- [ ] Employment law (if hiring locally)
|
|
- [ ] Customer support (hours, language)
|
|
- [ ] Banking and payments
|
|
|
|
## Key Questions
|
|
|
|
- "Is there pull from the market, or are we pushing?"
|
|
- "What's the cost of entry vs the 3-year revenue opportunity?"
|
|
- "Can we serve this market from HQ, or do we need boots on the ground?"
|
|
- "What's the regulatory timeline? Can we launch before the paperwork is done?"
|
|
- "Who's winning in this market and what would it take to displace them?"
|
|
|
|
## Common Mistakes
|
|
|
|
| Mistake | Why It Happens | Prevention |
|
|
|---------|---------------|------------|
|
|
| Entering too many markets at once | FOMO, board pressure | Max 1-2 new markets per year |
|
|
| Copy-paste GTM from home market | Assuming buyers are the same | Research local buying behavior |
|
|
| Underestimating regulatory cost | "We'll figure it out" | Regulatory assessment BEFORE committing |
|
|
| Hiring too early | Optimism | Prove demand before hiring local team |
|
|
| Wrong pricing (just converting) | Laziness | Research willingness to pay locally |
|
|
|
|
## Integration with C-Suite Roles
|
|
|
|
| Role | Contribution |
|
|
|------|-------------|
|
|
| CEO | Market selection, strategic commitment |
|
|
| CFO | Investment sizing, ROI modeling, entity structure |
|
|
| CRO | Revenue targets, sales model adaptation |
|
|
| CMO | Positioning, channel strategy, local brand |
|
|
| CPO | Localization roadmap, feature priorities |
|
|
| CTO | Infrastructure, data residency, scaling |
|
|
| CHRO | Local hiring, employment law, comp |
|
|
| COO | Operations setup, process adaptation |
|
|
|
|
## Resources
|
|
- `references/market-entry-playbook.md` — detailed entry playbook by market type
|
|
- `references/regional-guide.md` — specific considerations for key regions (EU, US, APAC, LATAM)
|