SaaS Industry Benchmarks
Industry-standard benchmark ranges for SaaS metrics, segmented by company stage and market segment.
Sources:
- OpenView SaaS Benchmarks 2024
- Bessemer Venture Partners Cloud Index
- SaaS Capital Index
- Paddle SaaS Metrics Report 2025
Last updated: March 2026
Stage Definitions
- Early: < $1M ARR
- Growth: $1M–$10M ARR
- Scale: $10M–$50M ARR
- Late: $50M+ ARR
Monthly Churn Rate
| Segment |
CRITICAL |
WATCH |
HEALTHY |
| Enterprise (ACV > $25k) |
> 3% |
1–3% |
< 1% |
| Mid-Market ($5k–$25k ACV) |
> 5% |
2–5% |
< 2% |
| SMB / PLG (< $5k ACV) |
> 8% |
4–8% |
< 4% |
| Consumer |
> 10% |
5–10% |
< 5% |
LTV:CAC Ratio
| Status |
Range |
| CRITICAL |
< 1:1 — losing money on every customer |
| POOR |
1:1–2:1 — barely breaking even |
| WATCH |
2:1–3:1 — marginally viable |
| HEALTHY |
3:1–5:1 — industry standard |
| EXCELLENT |
> 5:1 — strong unit economics |
| WATCH |
> 8:1 — possibly under-investing in growth |
CAC Payback Period
| Status |
Range |
| CRITICAL |
> 24 months |
| WATCH |
18–24 months |
| HEALTHY |
12–18 months |
| GOOD |
6–12 months |
| EXCELLENT |
< 6 months (PLG indicator) |
NRR (Net Revenue Retention)
| Status |
Range |
| CRITICAL |
< 80% — revenue shrinking from existing base |
| POOR |
80–90% |
| WATCH |
90–100% — flat, not expanding |
| HEALTHY |
100–110% |
| EXCELLENT |
110–120% |
| WORLD-CLASS |
> 120% (Snowflake / Datadog territory) |
MoM MRR Growth
| Stage |
CRITICAL |
WATCH |
HEALTHY |
EXCELLENT |
| Early (< $1M ARR) |
< 5% |
5–10% |
10–20% |
> 20% |
| Growth ($1M–$10M) |
< 3% |
3–7% |
7–15% |
> 15% |
| Scale ($10M+) |
< 1% |
1–3% |
3–7% |
> 7% |
Gross Margin
| Status |
Range |
| CRITICAL |
< 50% |
| WATCH |
50–65% |
| HEALTHY |
65–75% |
| EXCELLENT |
75–85% |
| WORLD-CLASS |
> 85% (API / infrastructure businesses) |
Rule of 40
| Score |
Status |
| < 20 |
CONCERNING |
| 20–40 |
DEVELOPING |
| 40–60 |
HEALTHY |
| > 60 |
EXCELLENT |
Quick Reference Card
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