176afc5c46
- SaaS metrics calculator (ARR, MRR, churn, CAC, LTV, NRR) - Quick Ratio calculator for growth efficiency - Unit economics simulator for 12-month projections - Industry benchmarks by stage/segment (OpenView, Bessemer, SaaS Capital) - 3 stdlib-only Python tools with CLI and JSON output - Complements financial-analyst skill for SaaS founders
102 lines
2.5 KiB
Markdown
102 lines
2.5 KiB
Markdown
# SaaS Industry Benchmarks
|
||
|
||
Industry-standard benchmark ranges for SaaS metrics, segmented by company stage and market segment.
|
||
|
||
**Sources:**
|
||
- OpenView SaaS Benchmarks 2024
|
||
- Bessemer Venture Partners Cloud Index
|
||
- SaaS Capital Index
|
||
- Paddle SaaS Metrics Report 2025
|
||
|
||
**Last updated:** March 2026
|
||
|
||
## Stage Definitions
|
||
|
||
- Early: < $1M ARR
|
||
- Growth: $1M–$10M ARR
|
||
- Scale: $10M–$50M ARR
|
||
- Late: $50M+ ARR
|
||
|
||
---
|
||
|
||
## Monthly Churn Rate
|
||
|
||
| Segment | CRITICAL | WATCH | HEALTHY |
|
||
|---|---|---|---|
|
||
| Enterprise (ACV > $25k) | > 3% | 1–3% | < 1% |
|
||
| Mid-Market ($5k–$25k ACV) | > 5% | 2–5% | < 2% |
|
||
| SMB / PLG (< $5k ACV) | > 8% | 4–8% | < 4% |
|
||
| Consumer | > 10% | 5–10% | < 5% |
|
||
|
||
## LTV:CAC Ratio
|
||
|
||
| Status | Range |
|
||
|---|---|
|
||
| CRITICAL | < 1:1 — losing money on every customer |
|
||
| POOR | 1:1–2:1 — barely breaking even |
|
||
| WATCH | 2:1–3:1 — marginally viable |
|
||
| HEALTHY | 3:1–5:1 — industry standard |
|
||
| EXCELLENT | > 5:1 — strong unit economics |
|
||
| WATCH | > 8:1 — possibly under-investing in growth |
|
||
|
||
## CAC Payback Period
|
||
|
||
| Status | Range |
|
||
|---|---|
|
||
| CRITICAL | > 24 months |
|
||
| WATCH | 18–24 months |
|
||
| HEALTHY | 12–18 months |
|
||
| GOOD | 6–12 months |
|
||
| EXCELLENT | < 6 months (PLG indicator) |
|
||
|
||
## NRR (Net Revenue Retention)
|
||
|
||
| Status | Range |
|
||
|---|---|
|
||
| CRITICAL | < 80% — revenue shrinking from existing base |
|
||
| POOR | 80–90% |
|
||
| WATCH | 90–100% — flat, not expanding |
|
||
| HEALTHY | 100–110% |
|
||
| EXCELLENT | 110–120% |
|
||
| WORLD-CLASS | > 120% (Snowflake / Datadog territory) |
|
||
|
||
## MoM MRR Growth
|
||
|
||
| Stage | CRITICAL | WATCH | HEALTHY | EXCELLENT |
|
||
|---|---|---|---|---|
|
||
| Early (< $1M ARR) | < 5% | 5–10% | 10–20% | > 20% |
|
||
| Growth ($1M–$10M) | < 3% | 3–7% | 7–15% | > 15% |
|
||
| Scale ($10M+) | < 1% | 1–3% | 3–7% | > 7% |
|
||
|
||
## Gross Margin
|
||
|
||
| Status | Range |
|
||
|---|---|
|
||
| CRITICAL | < 50% |
|
||
| WATCH | 50–65% |
|
||
| HEALTHY | 65–75% |
|
||
| EXCELLENT | 75–85% |
|
||
| WORLD-CLASS | > 85% (API / infrastructure businesses) |
|
||
|
||
## Rule of 40
|
||
|
||
| Score | Status |
|
||
|---|---|
|
||
| < 20 | CONCERNING |
|
||
| 20–40 | DEVELOPING |
|
||
| 40–60 | HEALTHY |
|
||
| > 60 | EXCELLENT |
|
||
|
||
## Quick Reference Card
|
||
|
||
```
|
||
Metric Must Hit Good Great
|
||
---------------------------------------------
|
||
Monthly Churn < 5% < 3% < 1%
|
||
LTV:CAC > 3:1 > 4:1 > 5:1
|
||
CAC Payback < 18 mo < 12 mo < 6 mo
|
||
NRR > 100% > 110% > 120%
|
||
Gross Margin > 65% > 75% > 80%
|
||
MoM Growth > 5% > 10% > 15%
|
||
```
|