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claude-skills-reference/marketing-skill/x-twitter-growth/references/algorithm-signals.md
Leo 66dcf674c5 feat(marketing): add x-twitter-growth skill with 5 Python tools
- Profile auditor (bio quality, posting patterns, growth readiness)
- Tweet composer (hooks, threads, validation, 30+ proven patterns)
- Content planner (weekly calendars with format mix)
- Competitor analyzer (competitive intel via data import)
- Growth tracker (snapshot-based progress tracking + milestone projection)
- Algorithm reference doc (ranking signals, timing, format performance)
- 226-line SKILL.md with practical playbook (no fluff)
- Security audit: PASS (0 findings)
2026-03-10 17:52:02 +01:00

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# X/Twitter Algorithm Signals (2025-2026)
## Ranking Factors by Weight
### Tier 1 — Strongest Signals
| Signal | Impact | How to Optimize |
|--------|--------|----------------|
| Replies received | Very high | Ask questions, make controversial/insightful points |
| Dwell time (time reading) | Very high | Threads, longer tweets with line breaks |
| Profile clicks from tweet | High | Create curiosity gaps, tease expertise |
| Bookmarks | High | Tactical content (lists, frameworks, templates) |
### Tier 2 — Moderate Signals
| Signal | Impact | How to Optimize |
|--------|--------|----------------|
| Retweets/Quotes | Medium | Shareable insights, bold takes, data |
| Likes | Medium-low | Easy agreement, relatable content |
| Follows from tweet | Medium | Thread CTAs, high-value niche content |
### Tier 3 — Negative Signals
| Signal | Impact | How to Avoid |
|--------|--------|-------------|
| Link in tweet body | Reach penalty | Put links in first reply |
| Edit within 30 min | Suppresses | Don't edit — delete and repost if needed |
| Low early engagement | Decay | Stay online 30 min after posting, engage with replies |
| Hashtag spam (3+) | Spam signal | Max 1-2 hashtags, or zero |
| Tagging non-engagers | Negative | Only tag people likely to engage |
## Content Format Performance (ranked)
1. **Threads** — Highest reach potential, best for follower conversion
2. **Image tweets** — 2-3x engagement vs text-only
3. **Quote tweets** — Network effect (appear in two audiences)
4. **Text tweets** — Baseline, best for hot takes and questions
5. **Polls** — High engagement but low follower conversion
6. **Link tweets** — Lowest reach (algorithm penalizes external links)
## Optimal Timing
| Time Slot (UTC) | Why |
|----------------|-----|
| 12:00-14:00 | US East Coast morning, EU afternoon |
| 16:00-18:00 | US afternoon peak |
| 21:00-23:00 | US evening, high scroll time |
| 07:00-08:00 | EU morning, commute scrolling |
Best days: Tuesday-Thursday for B2B. Saturday-Sunday for consumer/lifestyle.
## Thread-Specific Mechanics
- Tweet 1 gets 10-50x the impressions of tweet 5+
- Hook quality determines 90% of thread performance
- "Numbered" threads (1/, 2/, etc.) signal commitment — algorithm boosts
- Self-reply threads perform better than tweetstorm threads
- Last tweet should have CTA + restate hook for people who scroll fast
## Premium/Blue Subscriber Advantages
- Longer tweets (up to 4,000 chars for Premium+)
- Edit button (use sparingly — edits can suppress reach)
- Higher reply ranking
- Revenue sharing eligibility
- Analytics access
## Sources
- X Engineering Blog (algorithm open-source release, 2023)
- Community testing and experimentation (ongoing)
- Creator program documentation
- Third-party analytics platforms (Typefully, Hypefury, Shield)