Files
claude-skills-reference/product-team/competitive-teardown/references/data-collection-guide.md
Reza Rezvani 67f3922e4f feat(product,pm): world-class product & PM skills audit — 6 scripts, 5 agents, 7 commands, 23 references/assets
Phase 1 — Agent & Command Foundation:
- Rewrite cs-project-manager agent (55→515 lines, 4 workflows, 6 skill integrations)
- Expand cs-product-manager agent (408→684 lines, orchestrates all 8 product skills)
- Add 7 slash commands: /rice, /okr, /persona, /user-story, /sprint-health, /project-health, /retro

Phase 2 — Script Gap Closure (2,779 lines):
- jira-expert: jql_query_builder.py (22 patterns), workflow_validator.py
- confluence-expert: space_structure_generator.py, content_audit_analyzer.py
- atlassian-admin: permission_audit_tool.py
- atlassian-templates: template_scaffolder.py (Confluence XHTML generation)

Phase 3 — Reference & Asset Enrichment:
- 9 product references (competitive-teardown, landing-page-generator, saas-scaffolder)
- 6 PM references (confluence-expert, atlassian-admin, atlassian-templates)
- 7 product assets (templates for PRD, RICE, sprint, stories, OKR, research, design system)
- 1 PM asset (permission_scheme_template.json)

Phase 4 — New Agents:
- cs-agile-product-owner, cs-product-strategist, cs-ux-researcher

Phase 5 — Integration & Polish:
- Related Skills cross-references in 8 SKILL.md files
- Updated product-team/CLAUDE.md (5→8 skills, 6→9 tools, 4 agents, 5 commands)
- Updated project-management/CLAUDE.md (0→12 scripts, 3 commands)
- Regenerated docs site (177 pages), updated homepage and getting-started

Quality audit: 31 files reviewed, 29 PASS, 2 fixed (copy-frameworks.md, governance-framework.md)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-10 01:08:45 +01:00

105 lines
4.9 KiB
Markdown

# Competitive Data Collection Guide
## Overview
This guide outlines systematic approaches for gathering competitive intelligence from publicly available sources. All methods described here are ethical and rely on information that competitors have made publicly accessible.
## Public Data Sources
### Review Platforms
- **G2**: Enterprise software reviews, feature comparisons, satisfaction scores
- **Capterra**: SMB-focused reviews, pricing transparency, deployment details
- **TrustRadius**: In-depth reviews with verified users, TrustMaps
- **Product Hunt**: Launch positioning, early adopter sentiment, feature highlights
- **App Store / Google Play**: Mobile app ratings, review themes, update frequency
### Company Publications
- **Pricing Pages**: Tier structure, feature gating, enterprise vs self-serve
- **Changelogs / Release Notes**: Development velocity, feature priorities, tech direction
- **Blog Posts**: Strategic messaging, thought leadership topics, market positioning
- **Case Studies**: Target customer profiles, value propositions, success metrics
- **Help Documentation**: Feature depth, API capabilities, integration ecosystem
### Talent & Organization Signals
- **Job Postings**: Technology stack, team growth areas, strategic initiatives
- **LinkedIn**: Team size, org structure, key hires, department ratios
- **Glassdoor**: Company culture, internal challenges, growth trajectory
### Financial & Legal
- **Patent Filings**: Innovation direction, defensive IP, technology differentiation
- **SEC Filings (public companies)**: Revenue, growth rate, customer count, churn
- **Crunchbase / PitchBook**: Funding rounds, investors, valuation trends
### Technical Intelligence
- **BuiltWith / Wappalyzer**: Technology stack detection
- **GitHub**: Open-source contributions, SDK quality, developer engagement
- **API Documentation**: Integration capabilities, rate limits, data models
- **Status Pages**: Uptime history, incident frequency, infrastructure maturity
## Data Points to Collect Per Competitor
### Product
- Core features and capabilities (feature-by-feature matrix)
- Unique differentiators and proprietary technology
- Platform support (web, mobile, desktop, API)
- Integration ecosystem (number and quality of integrations)
- Performance benchmarks (if available from reviews)
### Business
- Pricing tiers and per-seat/usage costs
- Target customer segments (SMB, mid-market, enterprise)
- Estimated customer count and notable logos
- Geographic focus and localization
- Go-to-market model (PLG, sales-led, hybrid)
### Team & Technology
- Estimated team size and engineering ratio
- Technology stack and infrastructure choices
- Development velocity (release frequency)
- Open-source involvement and developer relations
### Market Position
- Market share estimates
- Brand perception and NPS (from reviews)
- Analyst coverage (Gartner, Forrester positioning)
- Partnership and channel strategy
## Ethical Guidelines
1. **Use only public information** - Never access private systems, NDA-protected content, or internal documents
2. **No deception** - Do not misrepresent yourself to obtain information (e.g., fake sales inquiries)
3. **Respect terms of service** - Follow scraping policies and API usage terms
4. **Attribute sources** - Document where each data point came from for verification
5. **No employee poaching for intelligence** - Hiring decisions should be talent-driven, not intelligence-driven
6. **Legal compliance** - Ensure data collection complies with local regulations
## Update Cadence Recommendations
| Data Type | Frequency | Trigger Events |
|-----------|-----------|---------------|
| Pricing | Monthly | Competitor pricing page changes |
| Features | Bi-weekly | Changelog updates, product launches |
| Reviews | Monthly | Batch review analysis |
| Job Postings | Monthly | Hiring surge detection |
| Financials | Quarterly | Earnings reports, funding rounds |
| Tech Stack | Quarterly | Major platform changes |
| Full Teardown | Quarterly | Strategic planning cycles |
## Collection Workflow
1. **Set up monitoring** - Google Alerts, competitor RSS feeds, social listening
2. **Schedule regular sweeps** - Calendar recurring data collection tasks
3. **Centralize data** - Use a shared competitive intelligence database or spreadsheet
4. **Validate findings** - Cross-reference multiple sources for accuracy
5. **Tag and categorize** - Apply consistent taxonomy for easy retrieval
6. **Share insights** - Distribute relevant findings to product, sales, and marketing teams
7. **Archive versions** - Maintain historical snapshots for trend analysis
## Tools for Automation
- **Google Alerts**: Free monitoring for competitor mentions
- **Visualping**: Website change detection (pricing pages, feature pages)
- **Feedly**: RSS aggregation for competitor blogs and news
- **SimilarWeb**: Traffic estimates and audience overlap
- **SEMrush / Ahrefs**: SEO positioning and content strategy analysis