67 lines
2.0 KiB
Markdown
67 lines
2.0 KiB
Markdown
# Dashboard Templates
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## 1. Executive Dashboard Template
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Purpose: quick company-level product signal for leadership.
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Sections:
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1. North Star trend (current, target, trailing 12 periods)
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2. Growth summary (new users/accounts, activation)
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3. Retention summary (short-term + medium-term cohorts)
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4. Revenue-linked product indicators
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5. Risks and actions
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Suggested KPI block:
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| KPI | Current | Target | Delta | Owner | Action |
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|---|---:|---:|---:|---|---|
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| North Star | | | | | |
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| Activation Rate | | | | | |
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| W8 Retention | | | | | |
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| Paid Conversion | | | | | |
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## 2. Product Health Dashboard Template
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Purpose: monitor full user journey and detect bottlenecks.
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Sections:
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1. Acquisition funnel by channel/segment
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2. Activation funnel with drop-off points
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3. Cohort retention matrix + curve chart
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4. Feature adoption distribution
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5. Reliability metrics tied to user outcomes
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Recommended views:
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- Weekly cohort retention heatmap
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- Funnel stage conversion waterfall
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- Segment comparison (SMB vs enterprise)
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- New vs returning user behavior split
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## 3. Feature Adoption Dashboard Template
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Purpose: evaluate feature launch quality and ongoing usage.
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Sections:
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1. Exposure and eligibility count
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2. First-use adoption rate
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3. Repeat usage rate (2nd, 3rd, nth use)
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4. Time-to-adoption from signup/activation
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5. Impact on primary outcomes (retention, conversion)
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Adoption KPI examples:
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| Metric | Definition |
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| First-use adoption | Users who used feature at least once / eligible users |
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| Repeat adoption | Users with 2+ uses / users with first use |
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| Sustained adoption | Users with usage in 3 of last 4 weeks |
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| Time to adoption | Median days from eligibility to first use |
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## Dashboard Design Rules
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- Keep each dashboard to one decision horizon (weekly ops vs quarterly strategy).
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- Always annotate major product releases on charts.
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- Add threshold bands for risk detection.
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- Show metric definitions next to charts.
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- Include a short "what changed" narrative block.
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