85 lines
2.4 KiB
Markdown
85 lines
2.4 KiB
Markdown
# Metrics Frameworks
|
|
|
|
## AARRR (Pirate Metrics)
|
|
|
|
AARRR breaks the product journey into five stages.
|
|
|
|
1. Acquisition
|
|
- How users discover the product
|
|
- Example metrics: signups, CAC, channel conversion
|
|
|
|
2. Activation
|
|
- First meaningful value moment
|
|
- Example metrics: activation rate, time-to-first-value
|
|
|
|
3. Retention
|
|
- Ongoing user return behavior
|
|
- Example metrics: D7/W4 retention, rolling retained users
|
|
|
|
4. Revenue
|
|
- Monetization and value capture
|
|
- Example metrics: conversion to paid, ARPU, expansion revenue
|
|
|
|
5. Referral
|
|
- Organic growth from existing users
|
|
- Example metrics: referral rate, invite conversion, K-factor
|
|
|
|
## North Star Metric Framework
|
|
|
|
North Star = metric capturing long-term customer value delivered.
|
|
|
|
### North Star Criteria
|
|
- Reflects real user value
|
|
- Sensitive to product improvements
|
|
- Predictive of sustainable growth
|
|
- Understandable across functions
|
|
|
|
### Example North Star Metrics
|
|
- Collaboration SaaS: weekly active teams
|
|
- Marketplace: successful transactions per active buyer
|
|
- Content product: hours of qualified consumption
|
|
|
|
### Input Metrics
|
|
Track levers that influence the North Star:
|
|
- Acquisition quality
|
|
- Activation quality
|
|
- Engagement depth
|
|
- Retention durability
|
|
|
|
## HEART Framework
|
|
|
|
HEART is a UX-oriented framework from Google.
|
|
|
|
- Happiness: satisfaction, NPS, perceived quality
|
|
- Engagement: interaction depth/frequency
|
|
- Adoption: first-time use of features/products
|
|
- Retention: return behavior over time
|
|
- Task Success: completion rate, error rate, time on task
|
|
|
|
### HEART + Goals-Signals-Metrics
|
|
1. Goals: what UX outcome you want
|
|
2. Signals: observed behavior indicating movement
|
|
3. Metrics: measurable indicator for each signal
|
|
|
|
## Framework Selection Guide
|
|
|
|
| Situation | Recommended Framework |
|
|
|---|---|
|
|
| Early growth and funnel bottlenecks | AARRR |
|
|
| Company-wide strategic alignment | North Star |
|
|
| UX and product quality optimization | HEART |
|
|
| Mixed maturity org | North Star + AARRR operational layers |
|
|
|
|
## Example: B2B SaaS Product
|
|
|
|
- North Star: weekly active accounts completing core workflow
|
|
- AARRR operational metrics:
|
|
- Acquisition: qualified signups
|
|
- Activation: % accounts completing setup in 7 days
|
|
- Retention: W8 retained accounts
|
|
- Revenue: paid conversion and expansion rate
|
|
- Referral: invited teammate activation rate
|
|
- HEART for onboarding redesign:
|
|
- Task Success: onboarding completion rate
|
|
- Happiness: onboarding CSAT
|