firefrost-operations-manual/docs/skills/content-engine/SKILL.md

name, description, source

name	description	source
content-engine	Create platform-native content for X, LinkedIn, TikTok, YouTube, newsletters, and cross-platform campaigns. Use when creating social media posts, threads, scripts, content calendars, or adapting one source asset across multiple platforms.	skill.fish (affaan-m/everything-claude-code) — translated from Chinese

Content Engine

Transform one idea into powerful, platform-native content — not posting the same thing everywhere.

---

WHEN TO ACTIVATE

• Writing X posts or threads
• Drafting LinkedIn posts or updates
• Writing short-form video or YouTube scripts
• Repurposing articles, podcasts, presentations, or docs into social content
• Building lightweight content plans around launches, milestones, or themes
• Creating FOMO campaign content for Firefrost

---

FIRST QUESTIONS

Clarify:

• Source material: What content are we adapting from?
• Audience: Builders, investors, customers, operators, or general audience?
• Platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform?
• Goal: Brand awareness, conversion, recruitment, authority building, launch support, or engagement?

---

CORE RULES

1. Adapt for the platform. Don't cross-post identical copy.
2. Opening hooks matter more than summaries.
3. Each post carries one clear idea.
4. Use specific details, not slogans.
5. Keep CTAs small and clear.

---

PLATFORM GUIDELINES

X (Twitter)

• Open fast
• One idea per post or per tweet in a thread
• Avoid links in main text unless necessary
• Avoid hashtag overuse

Character limits: 280 chars (standard), 4,000 chars (X Premium)

LinkedIn

• First line must be strong (it's the preview)
• Use short paragraphs
• Frame around lessons learned, results, and takeaways
• More professional/business tone

Character limits: 3,000 chars per post

TikTok / Short-Form Video

• First 3 seconds must grab attention
• Script around visuals, not just voiceover
• One demo, one claim, one CTA

YouTube

• Show results early
• Structure by chapters
• Refresh visuals every 20-30 seconds

Newsletter

• Provide one clear perspective, not a pile of unrelated content
• Make section headers scannable
• Make the opening paragraph work hard

Discord (Firefrost-specific)

• Announcements: Clear, exciting, action-oriented
• Community posts: Conversational, welcoming
• Use embeds for important info
• @mention roles sparingly but strategically

---

CONTENT REPURPOSING FLOW

Default cascade:

1. Anchor material: Article, video, presentation, memo, or launch doc
2. Extract 3-7 atomic ideas
3. Write platform-native variants
4. Trim redundancy across outputs
5. Align CTAs with platform intent

---

DELIVERABLES

When asked for a campaign, return:

• Core angle — The central message/hook
• Platform-specific drafts — Adapted for each platform
• Optional posting sequence — Suggested order/timing
• Optional CTA variants — Different calls-to-action per platform
• Missing info needed — What's required before publishing

---

QUALITY GATES

Check before delivery:

• Each draft reads platform-native
• Opening hooks are strong and specific
• No generic hype language
• No duplicate copy across platforms (unless requested)
• CTAs match content and audience

---

FIREFROST CONTEXT

Brand Voice

• Fire path: Passionate, bold, community-driven
• Frost path: Cool, strategic, builder-focused
• Combined: Welcoming, authentic, gamer-friendly

Common Campaign Types

• Server launches / modpack updates
• Subscription tier promotions
• Community events / milestones
• Feature announcements
• FOMO campaigns (9-post series format)

Platform Priority for Firefrost

1. Discord (primary community hub)
2. X/Twitter (announcements, engagement)
3. YouTube (tutorials, showcases)
4. TikTok (short clips, highlights)
5. Reddit (r/feedthebeast, r/minecraft communities)

Hashtags (Use Sparingly)

• #Minecraft
• #ModdedMinecraft
• #MinecraftServer
• #FirefrostGaming

---

Source: skill.fish — affaan-m/everything-claude-code (translated from Chinese)
Added: 2026-04-09 by Chronicler #73

Fire + Frost + Foundation = Where Love Builds Legacy 💙🔥❄️