feat(skills): Add content-engine for social media campaigns

- Source: affaan-m/everything-claude-code (translated from Chinese)
- Platform guidelines: X, LinkedIn, TikTok, YouTube, Discord
- Content repurposing workflow
- Added Firefrost-specific brand voice and campaign types
- Updated SKILLS-INDEX.md

Chronicler #73
This commit is contained in:
Claude
2026-04-09 13:08:36 +00:00
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---
### content-engine
**Location:** `docs/skills/content-engine/SKILL.md`
**Source:** skill.fish (affaan-m/everything-claude-code) — translated from Chinese
**Triggers:** Social media, content creation, X/Twitter, LinkedIn, TikTok, YouTube, campaigns, FOMO, marketing
**Purpose:** Create platform-native content and multi-platform campaigns
**What It Covers:**
- Platform-specific guidelines (X, LinkedIn, TikTok, YouTube, Discord)
- Content repurposing workflow (anchor → atomic ideas → variants)
- Quality gates and deliverables checklist
- Firefrost-specific brand voice and campaign types
**Read This When:**
- Creating social media posts for any platform
- Building content campaigns (like FOMO series)
- Repurposing content across platforms
- Helping Meg with social media strategy
---
### stripe-best-practices
**Location:** `docs/skills/stripe-best-practices/SKILL.md`
**Source:** skill.fish (anthropics/claude-plugins-official)
@@ -339,6 +360,8 @@ docs/skills/
├── chronicler-handoff/
│ ├── SKILL.md
│ └── references/
├── content-engine/
│ └── SKILL.md
├── firefrost-branding/
│ └── SKILL.md
├── task-creation/

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---
name: content-engine
description: |
Create platform-native content for X, LinkedIn, TikTok, YouTube, newsletters,
and cross-platform campaigns. Use when creating social media posts, threads,
scripts, content calendars, or adapting one source asset across multiple platforms.
source: skill.fish (affaan-m/everything-claude-code) — translated from Chinese
---
# Content Engine
Transform one idea into powerful, platform-native content — not posting the same thing everywhere.
---
## WHEN TO ACTIVATE
- Writing X posts or threads
- Drafting LinkedIn posts or updates
- Writing short-form video or YouTube scripts
- Repurposing articles, podcasts, presentations, or docs into social content
- Building lightweight content plans around launches, milestones, or themes
- Creating FOMO campaign content for Firefrost
---
## FIRST QUESTIONS
Clarify:
- **Source material:** What content are we adapting from?
- **Audience:** Builders, investors, customers, operators, or general audience?
- **Platform:** X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform?
- **Goal:** Brand awareness, conversion, recruitment, authority building, launch support, or engagement?
---
## CORE RULES
1. **Adapt for the platform.** Don't cross-post identical copy.
2. **Opening hooks matter more than summaries.**
3. **Each post carries one clear idea.**
4. **Use specific details, not slogans.**
5. **Keep CTAs small and clear.**
---
## PLATFORM GUIDELINES
### X (Twitter)
- Open fast
- One idea per post or per tweet in a thread
- Avoid links in main text unless necessary
- Avoid hashtag overuse
**Character limits:** 280 chars (standard), 4,000 chars (X Premium)
### LinkedIn
- First line must be strong (it's the preview)
- Use short paragraphs
- Frame around lessons learned, results, and takeaways
- More professional/business tone
**Character limits:** 3,000 chars per post
### TikTok / Short-Form Video
- First 3 seconds must grab attention
- Script around visuals, not just voiceover
- One demo, one claim, one CTA
### YouTube
- Show results early
- Structure by chapters
- Refresh visuals every 20-30 seconds
### Newsletter
- Provide one clear perspective, not a pile of unrelated content
- Make section headers scannable
- Make the opening paragraph work hard
### Discord (Firefrost-specific)
- Announcements: Clear, exciting, action-oriented
- Community posts: Conversational, welcoming
- Use embeds for important info
- @mention roles sparingly but strategically
---
## CONTENT REPURPOSING FLOW
Default cascade:
1. **Anchor material:** Article, video, presentation, memo, or launch doc
2. **Extract 3-7 atomic ideas**
3. **Write platform-native variants**
4. **Trim redundancy across outputs**
5. **Align CTAs with platform intent**
---
## DELIVERABLES
When asked for a campaign, return:
- **Core angle** — The central message/hook
- **Platform-specific drafts** — Adapted for each platform
- **Optional posting sequence** — Suggested order/timing
- **Optional CTA variants** — Different calls-to-action per platform
- **Missing info needed** — What's required before publishing
---
## QUALITY GATES
Check before delivery:
- [ ] Each draft reads platform-native
- [ ] Opening hooks are strong and specific
- [ ] No generic hype language
- [ ] No duplicate copy across platforms (unless requested)
- [ ] CTAs match content and audience
---
## FIREFROST CONTEXT
### Brand Voice
- **Fire path:** Passionate, bold, community-driven
- **Frost path:** Cool, strategic, builder-focused
- **Combined:** Welcoming, authentic, gamer-friendly
### Common Campaign Types
- Server launches / modpack updates
- Subscription tier promotions
- Community events / milestones
- Feature announcements
- FOMO campaigns (9-post series format)
### Platform Priority for Firefrost
1. Discord (primary community hub)
2. X/Twitter (announcements, engagement)
3. YouTube (tutorials, showcases)
4. TikTok (short clips, highlights)
5. Reddit (r/feedthebeast, r/minecraft communities)
### Hashtags (Use Sparingly)
- #Minecraft
- #ModdedMinecraft
- #MinecraftServer
- #FirefrostGaming
---
**Source:** skill.fish — affaan-m/everything-claude-code (translated from Chinese)
**Added:** 2026-04-09 by Chronicler #73
**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️