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WHAT: - Final execution plan for Phase 1 FOMO campaign (Apr 6-14) - Holly's Discord prep checklist for campaign readiness KEY DECISIONS LOCKED: - Option C timeline: Assets Apr 4-5, Posts Apr 6-14, Launch Apr 15 - Posting time: 4:00 PM CDT daily (all platforms) - Scheduling: Native tools ($0) not Buffer ($40) - Post 7: Butter (CEO) not Jack (save for Phase 2) - Hashtag strategy: 3-2-2 rule (broad/niche/branded) - Backup plan: Do nothing, proceed with confidence HOLLY'S TASKS: 1. Verify Wanderer channel visibility (visible but locked) 2. Add Message Scheduler bot for daily prompts 3. Optional: Carl-bot welcome DM 4. Ongoing: Greet new Wanderers during campaign Campaign architecture by Chronicler #47 Tactical review by Gemini AI Final plan by Chronicler #59 + Michael Signed-off-by: claude@firefrostgaming.com
6.4 KiB
FOMO Campaign — Final Execution Plan
"The Fire and The Frost" — Phase 1 Launch
Created: April 3, 2026
Created By: Chronicler #59 + Michael + Gemini AI
Status: LOCKED — Execute Saturday April 5, 2026
Campaign Goal: Build mystery, drive Discord joins, convert Wanderers to subscribers
The Timeline
| Day | Date | Action |
|---|---|---|
| Sat | Apr 4 | Asset creation (photography, editing) |
| Sun | Apr 5 | Asset creation + schedule all posts (45 min) |
| Mon | Apr 6 | Post 1 — "The Question" |
| Tue | Apr 7 | Post 2 — "The Warning" |
| Wed | Apr 8 | Post 3 — "The Philosophy" |
| Thu | Apr 9 | Post 4 — "The Legacy" |
| Fri | Apr 10 | Post 5 — "The Hint" |
| Sat | Apr 11 | Post 6 — "The Price" |
| Sun | Apr 12 | Post 7 — "The Consultants" (Butter!) |
| Mon | Apr 13 | Post 8 — "The Wanderer" |
| Tue | Apr 14 | Post 9 — "The Countdown Begins" (REVEAL) |
| Wed | Apr 15 | SOFT LAUNCH |
Posting Time
4:00 PM CDT — Every day, same time.
Why:
- US East Coast: 5:00 PM (end of workday)
- US West Coast: 2:00 PM (late lunch/school release)
- Algorithm indexes → peaks in feeds 7-10 PM CDT (prime gaming time)
Platform Strategy
Post simultaneously across all 8 platforms.
| Platform | Handle | Scheduling Tool |
|---|---|---|
| @playfirefrost | Meta Business Suite (free) | |
| @playfirefrost | Meta Business Suite (free) | |
| TikTok | @playfirefrost | TikTok.com native (free) |
| YouTube | @playfirefrost | YouTube Studio (free) |
| Twitter/X | @playfirefrost | X.com calendar icon (free) |
| Bluesky | @playfirefrost | Manual at 4:00 PM |
| Discord | #announcements | Manual at 4:00 PM |
| r/ModdedMinecraft | Manual at 4:00 PM |
Total cost: $0
Sunday scheduling session: ~45 minutes to load posts 1-9 into native schedulers.
Daily manual posts: Michael handles Bluesky/Discord/Reddit at 4:00 PM for the 9 days. Meg can take over once pattern is established.
Visual Asset Creation (Saturday/Sunday)
The Approach: Reality + Cinematic Filters
Subjects:
- Macro shots of server hardware
- Glowing LEDs on network equipment
- 3D printer hot-end
- Monitor in dark room
Lighting:
- Room lights OFF
- LED wand or phone screen casting Fire (orange) or Frost (cyan) light
Editing (Lightroom Mobile — free):
- Color Grading: Shadows → teal/cyan, Highlights → orange/red
- Add Grain + Vignette
- Result: Cinematic "Ridley Scott" aesthetic
Asset Checklist
- Post 1: Fire/Frost split image
- Post 2: Dark background, "20" with flame and ice crystal
- Post 3: Fire and ice collision
- Post 4: Stars + fire/frost ground spread
- Post 5: Blurred/obscured Firefrost logo
- Post 6: Twenty candles (most lit, some dark)
- Post 7: Butter — CEO headshot (desaturated, imperious, judging your quarterly performance)
- Post 8: Figure at open gate (Fire left, Frost right)
- Post 9: Full Firefrost logo on pure black background (CLEAN, no effects)
Post 7 — The Consultant Update
Original: Jack (Chief Medical Alert Officer)
Updated: Butter No Nutters (CEO)
Updated Copy:
Our CEO has reviewed the project.
He approves.
(He also approves of naps on keyboards, mandatory chin scratches, and people who choose a side.)
🐈⬛ firefrostgaming.com/discord
Visual Treatment:
- Frame like Fortune 500 CEO headshot
- Dead center, slight low angle (imposing)
- Desaturated, heavy shadows, high contrast
- Intense eye contact
- Cat energy: judging your quarterly performance and finding it lacking
Save Jack for Phase 2/3 — Husky energy perfect for "Welcome to the Discord, things are moving fast" post.
Hashtag Strategy (3-2-2 Rule)
Use 5-7 hashtags per post:
2 Broad (The Net):
#Minecraft#Gaming
3 Niche (The Target):
#ModdedMinecraft#MinecraftServers#AllTheMods(or relevant modpack)
2 Branded (The Identity):
#FirefrostGaming#FireOrFrost
Phase 2 Pacing
April 14 (4:00 PM CDT): Drop the Reveal (Post 9). Let it sit for 24 hours. Discord will start populating.
April 15 (Soft Launch): ONE post only:
"The servers are live. The $1 door is open. 20 Sovereign seats are available. See you inside."
Do not over-post. Confidence, not desperation.
The Backup Plan
If Discord joins are lower than expected: Do absolutely nothing.
- Do not extend the timeline
- Do not post desperate "Please join!" follow-ups
- Welcome the people who DO join as the most important Wanderers on earth
- Proceed with soft launch exactly as planned
The soft launch tests infrastructure (Stripe, Pterodactyl, Ops Manual), not audience size. Momentum builds organically once servers are live and players invite friends.
The $499 Sovereign Price Point
Leading with $499 is correct because of the $1 anchor.
The copy juxtaposes: "There will be a $1 door... The 20 Sovereign founding seats are different."
- $499 communicates premium, serious, long-term project
- Makes $1 Awakened tier feel like an absolute steal
- Acts as psychological filter — legitimizes the realm
Platform-Specific Notes
Instagram/TikTok: Caption ends with "Link in bio" (not the URL — they can't click it)
Verify before Post 1: Linktree is updated and active at linktr.ee/firefrostgaming
Key Rules
- Never fake the Sovereign count — only post real numbers
- Never set a fake deadline — soft launch happens when Trinity says ready
- The $1 door never closes — scarcity is Sovereign-specific only
- Discord is the funnel — every post leads there
- Post at exactly 4:00 PM CDT — train the algorithm and audience
- Don't over-explain — mystery sells better than feature lists
Dependencies (Before Monday April 6)
- Holly: Verify Discord channel visibility for Wanderers (see separate checklist)
- Holly: Add Message Scheduler bot for daily engagement prompts
- Michael: Verify Linktree is current
- Michael: Verify firefrostgaming.com/discord redirects properly
- All 9 visual assets created and saved
- All 9 posts scheduled in native tools (Sunday evening)
Credits
Campaign Architecture: Chronicler #47 (The Deliverer)
Tactical Review: Gemini AI
Final Execution Plan: Chronicler #59 + Michael
Fire + Frost + Foundation = Where Love Builds Legacy 💙🔥❄️
One shot. Don't miss.