firefrost-operations-manual/docs/social-media/README.md

# 🔥❄️ Social Media Documentation

**Purpose:** Central hub for all Firefrost Gaming social media strategy, setup, and management documentation.

**Owner:** Meg "GingerFury" (The Emissary) — Primary social media manager  
**Support:** Holly "unicorn20089" — Secondary/backup  
**Technical Lead:** Michael "Frostystyle" (The Wizard) — Infrastructure setup

---

## 📁 Directory Structure

```
docs/social-media/
├── README.md (this file)
├── account-setup-guide.md (NEW - March 2026)
├── account-setup-guide.pdf (NEW - March 2026)
├── emissary-handbook.md (moved from planning/)
├── content-calendar.md (moved from planning/)
└── strategy/ (future: platform-specific strategies)
```

---

## 📋 Document Guide

### **account-setup-guide.md** (Priority 1 - Use This First!)
**Created:** March 21, 2026  
**Status:** ACTIVE - Ready for Meg & Holly  
**Purpose:** Step-by-step instructions for setting up all social media accounts

**Includes:**
- Credentials: socials@firefrostgaming.com / Firefrost1234!
- Webmail access: https://webmail.firefrostgaming.com
- Platform-by-platform signup instructions (Twitter, Instagram, TikTok, Facebook, YouTube, Twitch, Reddit, BlueSky)
- Management tools setup (Buffer, Canva Pro, Linktree)
- First post templates
- Profile setup with Fire/Frost branding

**Format:** Available as both Markdown (.md) and PDF (.pdf)

**Use when:** Setting up new social media accounts from scratch

---

### **emissary-handbook.md** (Reference Guide)
**Created:** February 10, 2026  
**Status:** ACTIVE - Ongoing reference  
**Purpose:** Comprehensive social media management handbook for The Emissary

**Includes:**
- Phase-by-phase setup protocol (Phase 0: Michael's tasks, Phase 1-5: Meg's tasks)
- Canva master templates (Frost, Fire, Consultant, Bifrost)
- Content batching workflow (filming, editing, scheduling)
- Buffer scheduling strategy
- Accessibility considerations (recovery-friendly workflow)

**Original location:** `docs/planning/emissary-social-media-handbook.md`  
**Recommendation:** Move to `docs/social-media/` for better organization

**Use when:** Managing ongoing social media operations

---

### **content-calendar.md** (Content Strategy)
**Created:** February 10, 2026 (Gemini brainstorm session)  
**Status:** ACTIVE - Ready for execution  
**Purpose:** 30-day pre-launch content calendar with platform-specific strategies

**Includes:**
- Week 1: Pre-launch teasing
- Week 2: Founder story
- Week 3: Fire + Frost philosophy
- Week 4: Launch preparation
- Platform-specific strategies (TikTok, Instagram, X/Twitter, YouTube, Reddit, Facebook)
- Content pillar framework
- Hashtag strategy

**Original location:** `docs/planning/gemini-social-media-calendar.md`  
**Recommendation:** Move to `docs/social-media/` for better organization

**Use when:** Planning content for pre-launch and launch phases

---

## 🗂️ Related Documentation

**Also in Planning Directory:**
- `docs/planning/emissary-social-media-handbook.md` - Master copy (will become symlink)
- `docs/planning/gemini-social-media-calendar.md` - Master copy (will become symlink)
- `docs/planning/social-media-account-setup-guide.md` - Duplicate for planning context

**Archived Old Versions:**
- `docs/archive/2026-02-09-consolidation/firefrost-social-strategy.md` - Original strategy document
- `docs/archive/2026-02-09-consolidation/megs-social-setup-guide.md` - Original setup guide

---

## 🎯 Quick Start Guide

**If you're Meg or Holly and need to set up social accounts:**

1. **Read this first:** `account-setup-guide.pdf` (easier to read on phone/tablet)
2. **Open webmail:** https://webmail.firefrostgaming.com
3. **Follow the setup guide** for each platform in priority order:
   - Twitter/X
   - Instagram
   - Reddit
   - TikTok
   - YouTube
   - Facebook
   - Twitch
   - BlueSky
4. **After accounts are created:** Reference `emissary-handbook.md` for ongoing management
5. **For content ideas:** Reference `content-calendar.md` for 30-day plan

---

## 🔄 Recommended Reorganization

**To consolidate social media docs in one place:**

```bash
# Move handbook from planning to social-media
mv docs/planning/emissary-social-media-handbook.md docs/social-media/emissary-handbook.md

# Move calendar from planning to social-media
mv docs/planning/gemini-social-media-calendar.md docs/social-media/content-calendar.md

# Create symlinks in planning for backwards compatibility (optional)
ln -s ../social-media/emissary-handbook.md docs/planning/emissary-social-media-handbook.md
ln -s ../social-media/content-calendar.md docs/planning/gemini-social-media-calendar.md
```

---

## 📊 Current Platform Status

**Active:**
- ✅ Discord (existing, operational)

**Coming Soon (Need Setup - March 2026):**
- ⏳ Twitter/X (@FirefrostGaming)
- ⏳ Instagram (@FirefrostGaming)
- ⏳ TikTok (@FirefrostGaming)
- ⏳ Facebook (Business Page)
- ⏳ YouTube (Channel)
- ⏳ Twitch (@FirefrostGaming)
- ⏳ Reddit (r/FirefrostGaming)
- ⏳ BlueSky (@firefrostgaming.com)

**After Setup - Website Update Needed:**
- Update Ghost CMS footer to remove "(Coming Soon)" text
- Add live links to all active social profiles

---

## 🔐 Credentials & Access

**Email Account:**
- Address: socials@firefrostgaming.com
- Password: Firefrost1234!
- Webmail: https://webmail.firefrostgaming.com

**Management Tools:**
- Buffer: socials@firefrostgaming.com / Firefrost1234!
- Canva Pro: socials@firefrostgaming.com / Firefrost1234!
- Linktree: socials@firefrostgaming.com / Firefrost1234!

**Security Note:** Change password after initial setup and enable 2FA on all platforms. Store new credentials in Vaultwarden.

---

## 🎨 Branding Assets

**Located in:** `/branding/` directory

**Required Files:**
- firefrost-emblem-512.png (profile pictures)
- logo-light.png (for dark backgrounds)
- logo-dark.png (for light backgrounds)

**Brand Colors:**
- Frost/Teal: #4ECDC4
- Fire/Orange: #FF6B35
- Purple: #A855F7
- Gold: #FFD700
- Dark BG: #0F0F1E

---

## 📝 Task Tracking

**Related Tasks:**
- Task #TBD: Social Media Account Setup (Meg & Holly)
- Task #TBD: Update Ghost Footer with Live Social Links

**After Completion:**
- Document which accounts were successfully created
- Note any username variations (if @FirefrostGaming was taken)
- Update DOCUMENT-INDEX.md to reference this directory
- Commit all changes to Git

---

**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️