Update Jack's Anthem marketing plan with Gemini refinements
WHAT: Major revision based on Gemini consultation Key changes: - Compressed 3-week rollout → 7-day sprint (avoids teaser fatigue) - Added detailed 60-second CapCut video structure - Added 'Maximum Smug' shot list with specific footage needs - Added branding integration (Frost Cyan bandana for B&W Husky) - Added technical notes: safe zone framing, audio ducking, Trinity shared drop - Added production timeline (April 15-May 6) - Visual contrast concept: quiet professional → vehicular rockstar Jack's reality: B&W Husky, normally stoic, only gets vocal in truck The truck is his stage / tour bus Sign-off: Claude (Chronicler #60) Email: claude@firefrostgaming.com
This commit is contained in:
Claude
@@ -2,11 +2,24 @@
|
||||
|
||||
**Document:** FFG-MKT-001
|
||||
**Created:** April 5, 2026
|
||||
**Status:** Ready for Launch (pending Meg's vote on version)
|
||||
**Updated:** April 5, 2026 (Gemini consultation — compressed timeline)
|
||||
**Status:** In Production (pending Meg's vote on version)
|
||||
**Song:** "I'm So Great" — Jack's Anthem
|
||||
|
||||
---
|
||||
|
||||
## 🎯 EXECUTIVE SUMMARY (Gemini-Refined Strategy)
|
||||
|
||||
**Launch Window:** April 29, 2026 (~2 weeks after soft launch)
|
||||
**Rollout:** Compressed 7-day sprint (not 3 weeks — avoids teaser fatigue)
|
||||
**Key Insight:** Raw phone footage preferred on TikTok/Reels — over-produced triggers "ad blindness"
|
||||
|
||||
**The Narrative Hook:** "Our Husky yelled at a bus until everyone looked at him. So we used AI to write him an ego-anthem."
|
||||
|
||||
**The Visual Contrast:** Quiet professional (house) → Vehicular rockstar (truck)
|
||||
|
||||
---
|
||||
|
||||
## ⚠️ AI TRANSPARENCY REQUIREMENT
|
||||
|
||||
**CRITICAL:** All posts featuring Jack's anthem MUST clearly disclose AI generation.
|
||||
@@ -79,39 +92,22 @@ docs/branding/audio/
|
||||
|
||||
---
|
||||
|
||||
## 📅 LAUNCH PLAN — 3 WEEK ROLLOUT
|
||||
## 📅 LAUNCH PLAN — 7-DAY COMPRESSED SPRINT
|
||||
|
||||
### WEEK 1: TEASER CAMPAIGN
|
||||
*Gemini recommendation: 3 weeks causes teaser fatigue. Compress to 7-10 days.*
|
||||
|
||||
**Start Date:** April 29, 2026 (after soft launch dust settles)
|
||||
|
||||
| Day | Post | Content |
|
||||
|-----|------|---------|
|
||||
| Monday | Announcement | "Our Husky has an announcement..." + majestic Jack photo |
|
||||
| Tuesday | Character | Photo of Jack looking vain + "He's been working on something" |
|
||||
| Wednesday | Reveal | "He wrote a song about himself. Obviously." |
|
||||
| Thursday | Verse 1 | First verse lyrics as text + Jack in car photo |
|
||||
| Friday | Chorus | Chorus lyrics + "Don't I? Don't I? Don't I?" |
|
||||
| Day 1 | The Hook | "The Bus Incident" story — establish the lore first |
|
||||
| Day 3 | The Proof | Behind-the-scenes / AI transparency post |
|
||||
| Day 5 | The Tease | 15-second snippet of best chorus + smug Jack footage |
|
||||
| Day 7 | THE DROP | Full video release — ALL platforms simultaneously |
|
||||
|
||||
**Hashtags:** #FirefrostConsultants #JacksAnnouncement #ComingSoon
|
||||
**Post-Drop:** Days 8-14 engagement, shares, community response, cover contest launch
|
||||
|
||||
### WEEK 2: BUILD-UP
|
||||
|
||||
| Day | Post | Content |
|
||||
|-----|------|---------|
|
||||
| Monday | Full Lyrics | Complete lyrics reveal (text graphic) |
|
||||
| Tuesday | The Story | "The Bus Incident" — full story with photos |
|
||||
| Wednesday | Behind Scenes | "How we made Jack's anthem (with AI! 🤖)" |
|
||||
| Thursday | Teaser Clip | 15-second audio preview |
|
||||
| Friday | Countdown | "Tomorrow: The full anthem drops" |
|
||||
|
||||
**Hashtags:** #ImSoGreat #TheBusIncident #AIMusic #GeminiAI
|
||||
|
||||
### WEEK 3: LAUNCH
|
||||
|
||||
| Day | Post | Content |
|
||||
|-----|------|---------|
|
||||
| Saturday | 🚀 LAUNCH | Full video release — ALL platforms simultaneously |
|
||||
| Sunday | Cross-post | Share to all platforms, engage with comments |
|
||||
| Mon-Fri | Engagement | Reply to every comment, share reactions, repost shares |
|
||||
**Hashtags:** #ImSoGreat #TheBusIncident #AIMusic #GeminiAI #FirefrostConsultants
|
||||
|
||||
**Launch Post Template:**
|
||||
```
|
||||
@@ -132,7 +128,85 @@ until every single person acknowledged his greatness.
|
||||
|
||||
---
|
||||
|
||||
## 🎬 VIDEO CONTENT OPTIONS
|
||||
## 🎬 THE 60-SECOND VIDEO STRUCTURE (CapCut)
|
||||
|
||||
*Let the song's energy dictate the visual pacing.*
|
||||
|
||||
| Timestamp | Section | Visual | Notes |
|
||||
|-----------|---------|--------|-------|
|
||||
| 0:00-0:05 | The Hook | Text on screen + funny Jack clip | "Our Husky yelled at a bus until everyone looked at him. So we used AI to write him an ego-anthem." |
|
||||
| 0:05-0:15 | Verse 1 | The Yacht Shot (truck footage) | Auto-captions with lyrics, punchy text |
|
||||
| 0:15-0:30 | Chorus | Rapid-fire photo montage | Sync cuts to beat using CapCut "Match Cut" feature |
|
||||
| 0:30-0:45 | Verse 2 | The Professional → The Rockstar | Calm house footage → truck footage contrast |
|
||||
| 0:45-0:60 | Outro | Jack walking away satisfied | End card with CTA |
|
||||
|
||||
---
|
||||
|
||||
## 📸 THE SHOT LIST ("Maximum Smug")
|
||||
|
||||
*Capture 3-5 second clips in vertical 9:16 format*
|
||||
|
||||
| Shot | Location | Description |
|
||||
|------|----------|-------------|
|
||||
| The Yacht Shot | Truck, window down | Wind in fur, shot from below eye level = imposing/majestic |
|
||||
| The Judgmental Stare | Anywhere | Slow pan up, maximum disdain/superiority |
|
||||
| The Awoo/Demand | Truck | Natural vocal moments — Jack only gets vocal in the truck |
|
||||
| The Professional | House | Calm, stoic, on-duty Chief Medical Alert Officer |
|
||||
| Photo Dump | Camera rolls | 10-15 funniest/derpiest/most vain existing photos |
|
||||
|
||||
**Key Visual Concept:** Quiet professional (house) → Vehicular rockstar (truck)
|
||||
|
||||
**Jack's Reality:** Black & white Husky, normally quiet/stoic working dog, only unleashes inner diva in the truck. The truck is his stage / tour bus.
|
||||
|
||||
---
|
||||
|
||||
## 🎨 BRANDING INTEGRATION (Minimum Viable)
|
||||
|
||||
**The Prop:** Frost Cyan bandana (best contrast against B&W Husky coat)
|
||||
- Meg + Cricut this weekend
|
||||
- Becomes reusable asset for ALL future Consultant content
|
||||
|
||||
**The Colors:** Firefrost brand colors in CapCut text overlays
|
||||
|
||||
**The End Card (3-5 seconds):**
|
||||
> "Jack is the Chief Medical Alert Officer at Firefrost Gaming.
|
||||
> Join his server at the link in bio."
|
||||
|
||||
---
|
||||
|
||||
## 🔧 TECHNICAL NOTES (Gemini Flags)
|
||||
|
||||
### 1. Safe Zone Framing
|
||||
Leave dead space at top/bottom of 9:16 frame. TikTok/Reels/Shorts overlay UI on bottom and right sides. Keep Jack's face dead center.
|
||||
|
||||
### 2. Audio Ducking for "Awoo"
|
||||
When Jack howls in raw footage:
|
||||
- Drop 70s rock track by 30-40% for ~2 seconds
|
||||
- Immediately swell music back up
|
||||
- Makes the punchline hit harder
|
||||
|
||||
### 3. Trinity Shared Drop
|
||||
Set up NOW: Shared Google Photos album or dedicated folder
|
||||
- Everyone drops footage immediately when captured
|
||||
- Prevents hunting through 3 camera rolls on edit day
|
||||
|
||||
---
|
||||
|
||||
## 📅 PRODUCTION TIMELINE
|
||||
|
||||
| Phase | Dates | Activity |
|
||||
|-------|-------|----------|
|
||||
| Soft Launch | April 15 | Focus on service, onboarding, community |
|
||||
| Footage Gathering | April 15-25 | Cameras ready for truck moments, dig through camera rolls |
|
||||
| Bandana Creation | This weekend | Meg + Cricut, Frost Cyan |
|
||||
| Edit Week | April 26-28 | CapCut assembly |
|
||||
| Rollout Begins | April 29 | Day 1: The Bus Incident story |
|
||||
| Full Drop | ~May 5-6 | Day 7: Complete anthem release |
|
||||
| Engagement | May 6-14 | Shares, comments, cover contest |
|
||||
|
||||
---
|
||||
|
||||
## 🎬 VIDEO CONTENT OPTIONS (ARCHIVED — Replaced by CapCut Structure Above)
|
||||
|
||||
### Option A: Lyric Video (Easiest)
|
||||
- Jack photos as background
|
||||
@@ -157,8 +231,6 @@ until every single person acknowledged his greatness.
|
||||
- Budget: $0 but needs good weather + cooperative Jack
|
||||
- Time: Full day + editing
|
||||
|
||||
**Recommendation:** Start with Option A or B for launch, create Option C later if it goes viral.
|
||||
|
||||
---
|
||||
|
||||
## 📱 PLATFORM-SPECIFIC STRATEGY
|
||||
|
||||
Reference in New Issue
Block a user