Add soft launch day social plan + Catalyst personality consultation
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Claude
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docs/marketing/soft-launch-day-plan.md
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docs/marketing/soft-launch-day-plan.md
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# Soft Launch Day — Social Media Plan
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## April 15, 2026
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**Created:** April 9, 2026
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**Source:** Gemini Consultation
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**Official Launch Time:** 7:00 AM CDT
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---
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## 4-Phase Launch Day Structure
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| Phase | Time (CDT) | Name | Platforms |
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|-------|------------|------|-----------|
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| 1 | 6:00 AM | The Dawn | Discord + IG/FB Stories ONLY |
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| 2 | 7:00 AM | The Open Gates | ALL PLATFORMS |
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| 3 | 1:00 PM | The Momentum Push | Twitter/X, Bluesky, Discord, Facebook |
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| 4 | 8:00 PM | The Nightfall | Discord (full), Main Socials (shortened) |
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---
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## Phase 1: The Dawn (6:00 AM CDT)
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**Platforms:** Discord (#announcements) & Instagram/Facebook Stories ONLY
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**Strategy:** Keep main feeds clear for the 7:00 AM drop so the algorithm prioritizes the actual launch post. Core Wanderers are already in Discord.
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**Copy:**
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```
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One hour.
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The servers are primed. The $1 Awakened door is unlocked.
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At 7:00 AM CDT, the gates open and the 20 Sovereign seats go live.
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Set your alarms.
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🔥❄️
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```
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---
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## Phase 2: The Open Gates (7:00 AM CDT)
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**Platforms:** ALL PLATFORMS (Pin where applicable)
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**Copy:**
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```
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The servers are live. The $1 door is open. 20 Sovereign seats are available.
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Whether you choose the path of Fire or Frost, your realm awaits. One-time entry. Permanent access.
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See you inside.
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🔥❄️ firefrostgaming.com
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```
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**Hashtags:** #Gaming #Minecraft #ModdedMinecraft #FireOrFrost #FirefrostGaming #GrandOpening
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---
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## Phase 3: The Momentum Push (1:00 PM CDT)
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**Platforms:** Twitter/X, Bluesky, Discord, Facebook (Thread/Comment update)
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**Copy:**
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```
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Six hours in. The servers are humming, magic is already meeting mechanism across the realms, and the first wave of Wanderers has arrived.
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Sovereign seats remaining: [XX]/20.
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The $1 Awakened tier remains open.
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Built for children not yet born.
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🔥❄️ firefrostgaming.com
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```
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**IMPORTANT:** Only post this if the Sovereign count has actually dropped. If it hasn't, pivot to focus solely on server stability and welcoming the $1 Awakened tier to maintain the non-salesy vibe.
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**Alternative Copy (if no Sovereigns sold):**
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```
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Six hours in. The servers are humming and the first wave of Wanderers has arrived.
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The $1 Awakened door remains open. The 20 Sovereign seats remain available.
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Built for children not yet born.
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🔥❄️ firefrostgaming.com
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```
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---
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## Phase 4: The Nightfall (8:00 PM CDT)
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**Platforms:** Discord (Full Message), Main Socials (Shortened)
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**Full Copy (Discord):**
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```
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Day one is in the books.
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To our founding Sovereigns and the newly Awakened Wanderers: welcome home. Management (and Butter) are extremely pleased with today's rollout. The grid is stable, the community is growing, and the servers will keep running while we sleep.
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The legacy begins now. Fire + Frost + Forever.
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🔥❄️ firefrostgaming.com/discord
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```
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**Shortened Copy (Main Socials):**
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```
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Day one is in the books.
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To our founding members: welcome home. The legacy begins now.
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Fire + Frost + Forever.
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🔥❄️ firefrostgaming.com/discord
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```
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---
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## Platform Checklist
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### Phase 1 (6:00 AM) — Discord & Stories Only
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- [ ] Discord #announcements
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- [ ] Instagram Story
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- [ ] Facebook Story
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### Phase 2 (7:00 AM) — ALL PLATFORMS
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- [ ] Instagram (@playfirefrost)
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- [ ] Facebook (@playfirefrost)
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- [ ] TikTok (@playfirefrost)
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- [ ] YouTube (@playfirefrost)
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- [ ] Twitter/X (@playfirefrost)
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- [ ] Bluesky (@playfirefrost)
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- [ ] Discord (#announcements)
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- [ ] Reddit (r/ModdedMinecraft)
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### Phase 3 (1:00 PM) — Select Platforms
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- [ ] Twitter/X
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- [ ] Bluesky
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- [ ] Discord
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- [ ] Facebook (as comment/thread)
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### Phase 4 (8:00 PM) — All Platforms
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- [ ] Discord (full version)
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- [ ] Instagram (shortened)
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- [ ] Facebook (shortened)
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- [ ] Twitter/X (shortened)
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- [ ] Bluesky (shortened)
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---
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## Key Reminders
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1. **Never fake the Sovereign count** — only post real numbers
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2. **Confidence > Desperation** — we're building legacy, not begging
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3. **Phase 1 stays off main feeds** — protect algorithm weight for Phase 2
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4. **Phase 3 pivots if needed** — don't force Sovereign scarcity if none sold
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5. **Butter gets a mention** — CEO approved this rollout
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---
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## Video Assets
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| Phase | Video Needed? | Notes |
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|-------|---------------|-------|
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| 1 | No | Text/static only (Stories) |
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| 2 | Optional | Day 9 reveal video can be reused |
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| 3 | No | Text update only |
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| 4 | No | Text/gratitude post |
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---
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**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️
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