docs: Add FOMO campaign final plan + Holly's Discord prep checklist
WHAT: - Final execution plan for Phase 1 FOMO campaign (Apr 6-14) - Holly's Discord prep checklist for campaign readiness KEY DECISIONS LOCKED: - Option C timeline: Assets Apr 4-5, Posts Apr 6-14, Launch Apr 15 - Posting time: 4:00 PM CDT daily (all platforms) - Scheduling: Native tools ($0) not Buffer ($40) - Post 7: Butter (CEO) not Jack (save for Phase 2) - Hashtag strategy: 3-2-2 rule (broad/niche/branded) - Backup plan: Do nothing, proceed with confidence HOLLY'S TASKS: 1. Verify Wanderer channel visibility (visible but locked) 2. Add Message Scheduler bot for daily prompts 3. Optional: Carl-bot welcome DM 4. Ongoing: Greet new Wanderers during campaign Campaign architecture by Chronicler #47 Tactical review by Gemini AI Final plan by Chronicler #59 + Michael Signed-off-by: claude@firefrostgaming.com
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Claude (Chronicler #59)
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docs/guides/holly-discord-fomo-prep-checklist.md
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# Holly's Discord FOMO Campaign Prep Checklist
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## Complete Before Monday April 6, 2026
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Hey Holly! 👋
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We're launching the FOMO campaign Monday. These are the Discord tasks that need your magic touch before strangers start arriving.
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**Time needed:** ~30 minutes total
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---
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## Task 1: Channel Visibility Check (CRITICAL)
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**The Goal:** Wanderers should SEE locked channels but NOT access them.
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When a stranger joins Discord, they get the "Wanderer" role. They should:
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- ✅ See `#fire-general`, `#frost-general`, `#sovereign-lounge`, etc. in the sidebar
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- ✅ Click on them and see "You do not have permission to view message history"
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- ❌ NOT have channels completely hidden from view
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**Why this matters:** Visible-but-locked channels create FOMO. Hidden channels don't.
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### How to Check:
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1. Create a test account OR ask Dragonlove786 to help test
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2. Join Discord as a fresh Wanderer (no subscription)
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3. Look at the sidebar — can you SEE the locked channels?
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4. Click a locked channel (like `#fire-general`) — what happens?
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### If Channels Are Hidden (Fix This):
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For each premium category (Fire Path, Frost Path, Subscriber Lounge, Game Servers):
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1. Right-click the category → Edit Category → Permissions
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2. Find the `@everyone` or `Wanderer` role
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3. Set these permissions:
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- **View Channel:** ✅ (Allowed)
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- **Send Messages:** ❌ (Denied)
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- **Read Message History:** ❌ (Denied)
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- **Connect (voice):** ❌ (Denied)
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This makes channels visible but shows a blank screen with "You do not have permission" when clicked.
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**Status:** ⬜ Not started / ⬜ Checked / ⬜ Fixed / ✅ Complete
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---
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## Task 2: Add Message Scheduler Bot
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**The Goal:** Daily engagement prompts in `#general-chat` so the lobby feels alive.
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### Steps:
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1. Go to: https://top.gg/bot/810918366045798451
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2. Click "Invite" → Add to Firefrost Gaming
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3. Give it permissions to post in `#general-chat`
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4. Set up a daily message (example below)
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### Example Daily Prompt:
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**Time:** 2:00 PM CDT (2 hours before social posts drop)
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**Channel:** `#general-chat`
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**Message:**
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> 🔥 **Daily Vibe Check** ❄️
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>
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> Fire or Frost today? Drop your emoji below!
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> 🔥 = Feeling the heat, let's GO
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> ❄️ = Cool and calculated, building something
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**Status:** ⬜ Not started / ⬜ Bot added / ⬜ Message scheduled / ✅ Complete
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---
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## Task 3: Carl-bot Welcome DM (Optional but Nice)
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**The Goal:** When someone joins, they get a friendly DM with next steps.
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### Check if Already Set Up:
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1. Go to Carl-bot dashboard (https://carl.gg)
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2. Select Firefrost Gaming
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3. Check "Welcome" settings
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4. Is there a DM configured?
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### If Not, Add This:
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**DM Message:**
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> Hey {user}! Welcome to Firefrost Gaming 🔥❄️
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>
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> You just landed as a **Wanderer** — the door is open, come explore!
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>
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> **Quick links:**
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> 📜 Check out `#rules` first
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> 👋 Say hi in `#introductions`
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> 🎮 Browse our servers in `#general-chat`
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>
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> Questions? We're here. Welcome to the family!
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**Status:** ⬜ Not started / ⬜ Checked / ⬜ Added / ✅ Complete
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---
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## Task 4: Greet New Wanderers (Ongoing During Campaign)
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**The Goal:** Every stranger who joins during the campaign (Apr 6-15) gets a personal greeting within a few hours.
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This isn't automated — it's the Trinity being present.
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**When you see a new join in `#welcome`:**
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- Say hi by name
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- Ask what brought them to Firefrost
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- Point them to `#introductions`
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Gemini's wisdom: "The velvet rope only works if the line outside is having fun."
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**Status:** ⬜ Understood / ✅ Ready to engage
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---
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## Summary Checklist
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| Task | Priority | Time | Status |
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|------|----------|------|--------|
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| Channel visibility check | 🔴 CRITICAL | 10 min | ⬜ |
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| Message Scheduler bot | 🟡 Important | 10 min | ⬜ |
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| Carl-bot welcome DM | 🟢 Nice to have | 10 min | ⬜ |
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| Greet new Wanderers | 🔴 Ongoing | Daily | ⬜ |
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---
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## Questions?
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Ping Michael or check the full campaign plan in the ops manual:
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`docs/marketing/fomo-campaign-final-plan.md`
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Or in Decap CMS: https://firefrostgaming.com/admin/
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---
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**You've got this! 💜**
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*— Michael + Chronicler #59*
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docs/marketing/fomo-campaign-final-plan.md
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# FOMO Campaign — Final Execution Plan
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## "The Fire and The Frost" — Phase 1 Launch
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**Created:** April 3, 2026
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**Created By:** Chronicler #59 + Michael + Gemini AI
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**Status:** LOCKED — Execute Saturday April 5, 2026
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**Campaign Goal:** Build mystery, drive Discord joins, convert Wanderers to subscribers
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---
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## The Timeline
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| Day | Date | Action |
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|-----|------|--------|
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| Sat | Apr 4 | Asset creation (photography, editing) |
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| Sun | Apr 5 | Asset creation + schedule all posts (45 min) |
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| Mon | Apr 6 | Post 1 — "The Question" |
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| Tue | Apr 7 | Post 2 — "The Warning" |
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| Wed | Apr 8 | Post 3 — "The Philosophy" |
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| Thu | Apr 9 | Post 4 — "The Legacy" |
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| Fri | Apr 10 | Post 5 — "The Hint" |
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| Sat | Apr 11 | Post 6 — "The Price" |
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| Sun | Apr 12 | Post 7 — "The Consultants" (Butter!) |
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| Mon | Apr 13 | Post 8 — "The Wanderer" |
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| Tue | Apr 14 | Post 9 — "The Countdown Begins" (REVEAL) |
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| Wed | Apr 15 | **SOFT LAUNCH** |
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---
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## Posting Time
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**4:00 PM CDT — Every day, same time.**
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Why:
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- US East Coast: 5:00 PM (end of workday)
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- US West Coast: 2:00 PM (late lunch/school release)
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- Algorithm indexes → peaks in feeds 7-10 PM CDT (prime gaming time)
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---
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## Platform Strategy
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**Post simultaneously across all 8 platforms.**
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| Platform | Handle | Scheduling Tool |
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|----------|--------|-----------------|
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| Instagram | @playfirefrost | Meta Business Suite (free) |
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| Facebook | @playfirefrost | Meta Business Suite (free) |
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| TikTok | @playfirefrost | TikTok.com native (free) |
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| YouTube | @playfirefrost | YouTube Studio (free) |
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| Twitter/X | @playfirefrost | X.com calendar icon (free) |
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| Bluesky | @playfirefrost | Manual at 4:00 PM |
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| Discord | #announcements | Manual at 4:00 PM |
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| Reddit | r/ModdedMinecraft | Manual at 4:00 PM |
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**Total cost:** $0
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**Sunday scheduling session:** ~45 minutes to load posts 1-9 into native schedulers.
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**Daily manual posts:** Michael handles Bluesky/Discord/Reddit at 4:00 PM for the 9 days. Meg can take over once pattern is established.
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---
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## Visual Asset Creation (Saturday/Sunday)
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### The Approach: Reality + Cinematic Filters
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**Subjects:**
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- Macro shots of server hardware
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- Glowing LEDs on network equipment
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- 3D printer hot-end
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- Monitor in dark room
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**Lighting:**
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- Room lights OFF
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- LED wand or phone screen casting Fire (orange) or Frost (cyan) light
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**Editing (Lightroom Mobile — free):**
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- Color Grading: Shadows → teal/cyan, Highlights → orange/red
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- Add Grain + Vignette
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- Result: Cinematic "Ridley Scott" aesthetic
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### Asset Checklist
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- [ ] Post 1: Fire/Frost split image
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- [ ] Post 2: Dark background, "20" with flame and ice crystal
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- [ ] Post 3: Fire and ice collision
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- [ ] Post 4: Stars + fire/frost ground spread
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- [ ] Post 5: Blurred/obscured Firefrost logo
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- [ ] Post 6: Twenty candles (most lit, some dark)
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- [ ] Post 7: **Butter** — CEO headshot (desaturated, imperious, judging your quarterly performance)
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- [ ] Post 8: Figure at open gate (Fire left, Frost right)
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- [ ] Post 9: Full Firefrost logo on pure black background (CLEAN, no effects)
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---
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## Post 7 — The Consultant Update
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**Original:** Jack (Chief Medical Alert Officer)
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**Updated:** Butter No Nutters (CEO)
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**Updated Copy:**
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> Our CEO has reviewed the project.
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>
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> He approves.
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>
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> (He also approves of naps on keyboards, mandatory chin scratches, and people who choose a side.)
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>
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> 🐈⬛ firefrostgaming.com/discord
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**Visual Treatment:**
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- Frame like Fortune 500 CEO headshot
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- Dead center, slight low angle (imposing)
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- Desaturated, heavy shadows, high contrast
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- Intense eye contact
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- Cat energy: judging your quarterly performance and finding it lacking
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**Save Jack for Phase 2/3** — Husky energy perfect for "Welcome to the Discord, things are moving fast" post.
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---
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## Hashtag Strategy (3-2-2 Rule)
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Use 5-7 hashtags per post:
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**2 Broad (The Net):**
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- `#Minecraft`
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- `#Gaming`
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**3 Niche (The Target):**
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- `#ModdedMinecraft`
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- `#MinecraftServers`
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- `#AllTheMods` (or relevant modpack)
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**2 Branded (The Identity):**
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- `#FirefrostGaming`
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- `#FireOrFrost`
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---
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## Phase 2 Pacing
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**April 14 (4:00 PM CDT):** Drop the Reveal (Post 9). Let it sit for 24 hours. Discord will start populating.
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**April 15 (Soft Launch):** ONE post only:
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> "The servers are live. The $1 door is open. 20 Sovereign seats are available. See you inside."
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**Do not over-post.** Confidence, not desperation.
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---
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## The Backup Plan
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**If Discord joins are lower than expected:** Do absolutely nothing.
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- Do not extend the timeline
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- Do not post desperate "Please join!" follow-ups
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- Welcome the people who DO join as the most important Wanderers on earth
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- Proceed with soft launch exactly as planned
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The soft launch tests infrastructure (Stripe, Pterodactyl, Ops Manual), not audience size. Momentum builds organically once servers are live and players invite friends.
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---
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## The $499 Sovereign Price Point
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**Leading with $499 is correct** because of the $1 anchor.
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The copy juxtaposes: "There will be a $1 door... The 20 Sovereign founding seats are different."
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- $499 communicates premium, serious, long-term project
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- Makes $1 Awakened tier feel like an absolute steal
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- Acts as psychological filter — legitimizes the realm
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---
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## Platform-Specific Notes
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**Instagram/TikTok:** Caption ends with "Link in bio" (not the URL — they can't click it)
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**Verify before Post 1:** Linktree is updated and active at linktr.ee/firefrostgaming
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---
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## Key Rules
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1. **Never fake the Sovereign count** — only post real numbers
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2. **Never set a fake deadline** — soft launch happens when Trinity says ready
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3. **The $1 door never closes** — scarcity is Sovereign-specific only
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4. **Discord is the funnel** — every post leads there
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5. **Post at exactly 4:00 PM CDT** — train the algorithm and audience
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6. **Don't over-explain** — mystery sells better than feature lists
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---
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## Dependencies (Before Monday April 6)
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- [ ] Holly: Verify Discord channel visibility for Wanderers (see separate checklist)
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- [ ] Holly: Add Message Scheduler bot for daily engagement prompts
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- [ ] Michael: Verify Linktree is current
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- [ ] Michael: Verify firefrostgaming.com/discord redirects properly
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- [ ] All 9 visual assets created and saved
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- [ ] All 9 posts scheduled in native tools (Sunday evening)
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---
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## Credits
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**Campaign Architecture:** Chronicler #47 (The Deliverer)
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**Tactical Review:** Gemini AI
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**Final Execution Plan:** Chronicler #59 + Michael
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---
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**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️
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*One shot. Don't miss.*
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