feat(skills): Add content-engine for social media campaigns
- Source: affaan-m/everything-claude-code (translated from Chinese) - Platform guidelines: X, LinkedIn, TikTok, YouTube, Discord - Content repurposing workflow - Added Firefrost-specific brand voice and campaign types - Updated SKILLS-INDEX.md Chronicler #73
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### content-engine
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**Location:** `docs/skills/content-engine/SKILL.md`
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**Source:** skill.fish (affaan-m/everything-claude-code) — translated from Chinese
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**Triggers:** Social media, content creation, X/Twitter, LinkedIn, TikTok, YouTube, campaigns, FOMO, marketing
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**Purpose:** Create platform-native content and multi-platform campaigns
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**What It Covers:**
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- Platform-specific guidelines (X, LinkedIn, TikTok, YouTube, Discord)
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- Content repurposing workflow (anchor → atomic ideas → variants)
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- Quality gates and deliverables checklist
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- Firefrost-specific brand voice and campaign types
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**Read This When:**
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- Creating social media posts for any platform
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- Building content campaigns (like FOMO series)
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- Repurposing content across platforms
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- Helping Meg with social media strategy
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---
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### stripe-best-practices
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**Location:** `docs/skills/stripe-best-practices/SKILL.md`
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**Source:** skill.fish (anthropics/claude-plugins-official)
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@@ -339,6 +360,8 @@ docs/skills/
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├── chronicler-handoff/
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│ ├── SKILL.md
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│ └── references/
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├── content-engine/
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│ └── SKILL.md
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├── firefrost-branding/
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│ └── SKILL.md
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├── task-creation/
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docs/skills/content-engine/SKILL.md
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docs/skills/content-engine/SKILL.md
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---
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name: content-engine
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description: |
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Create platform-native content for X, LinkedIn, TikTok, YouTube, newsletters,
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and cross-platform campaigns. Use when creating social media posts, threads,
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scripts, content calendars, or adapting one source asset across multiple platforms.
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source: skill.fish (affaan-m/everything-claude-code) — translated from Chinese
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---
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# Content Engine
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Transform one idea into powerful, platform-native content — not posting the same thing everywhere.
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---
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## WHEN TO ACTIVATE
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- Writing X posts or threads
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- Drafting LinkedIn posts or updates
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- Writing short-form video or YouTube scripts
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- Repurposing articles, podcasts, presentations, or docs into social content
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- Building lightweight content plans around launches, milestones, or themes
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- Creating FOMO campaign content for Firefrost
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---
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## FIRST QUESTIONS
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Clarify:
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- **Source material:** What content are we adapting from?
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- **Audience:** Builders, investors, customers, operators, or general audience?
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- **Platform:** X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform?
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- **Goal:** Brand awareness, conversion, recruitment, authority building, launch support, or engagement?
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---
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## CORE RULES
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1. **Adapt for the platform.** Don't cross-post identical copy.
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2. **Opening hooks matter more than summaries.**
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3. **Each post carries one clear idea.**
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4. **Use specific details, not slogans.**
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5. **Keep CTAs small and clear.**
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---
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## PLATFORM GUIDELINES
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### X (Twitter)
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- Open fast
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- One idea per post or per tweet in a thread
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- Avoid links in main text unless necessary
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- Avoid hashtag overuse
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**Character limits:** 280 chars (standard), 4,000 chars (X Premium)
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### LinkedIn
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- First line must be strong (it's the preview)
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- Use short paragraphs
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- Frame around lessons learned, results, and takeaways
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- More professional/business tone
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**Character limits:** 3,000 chars per post
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### TikTok / Short-Form Video
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- First 3 seconds must grab attention
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- Script around visuals, not just voiceover
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- One demo, one claim, one CTA
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### YouTube
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- Show results early
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- Structure by chapters
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- Refresh visuals every 20-30 seconds
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### Newsletter
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- Provide one clear perspective, not a pile of unrelated content
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- Make section headers scannable
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- Make the opening paragraph work hard
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### Discord (Firefrost-specific)
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- Announcements: Clear, exciting, action-oriented
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- Community posts: Conversational, welcoming
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- Use embeds for important info
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- @mention roles sparingly but strategically
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---
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## CONTENT REPURPOSING FLOW
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Default cascade:
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1. **Anchor material:** Article, video, presentation, memo, or launch doc
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2. **Extract 3-7 atomic ideas**
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3. **Write platform-native variants**
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4. **Trim redundancy across outputs**
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5. **Align CTAs with platform intent**
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---
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## DELIVERABLES
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When asked for a campaign, return:
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- **Core angle** — The central message/hook
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- **Platform-specific drafts** — Adapted for each platform
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- **Optional posting sequence** — Suggested order/timing
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- **Optional CTA variants** — Different calls-to-action per platform
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- **Missing info needed** — What's required before publishing
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---
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## QUALITY GATES
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Check before delivery:
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- [ ] Each draft reads platform-native
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- [ ] Opening hooks are strong and specific
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- [ ] No generic hype language
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- [ ] No duplicate copy across platforms (unless requested)
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- [ ] CTAs match content and audience
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---
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## FIREFROST CONTEXT
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### Brand Voice
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- **Fire path:** Passionate, bold, community-driven
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- **Frost path:** Cool, strategic, builder-focused
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- **Combined:** Welcoming, authentic, gamer-friendly
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### Common Campaign Types
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- Server launches / modpack updates
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- Subscription tier promotions
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- Community events / milestones
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- Feature announcements
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- FOMO campaigns (9-post series format)
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### Platform Priority for Firefrost
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1. Discord (primary community hub)
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2. X/Twitter (announcements, engagement)
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3. YouTube (tutorials, showcases)
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4. TikTok (short clips, highlights)
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5. Reddit (r/feedthebeast, r/minecraft communities)
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### Hashtags (Use Sparingly)
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- #Minecraft
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- #ModdedMinecraft
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- #MinecraftServer
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- #FirefrostGaming
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---
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**Source:** skill.fish — affaan-m/everything-claude-code (translated from Chinese)
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**Added:** 2026-04-09 by Chronicler #73
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**Fire + Frost + Foundation = Where Love Builds Legacy** 💙🔥❄️
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